Online panel research has proven to be a cheaper, faster, and more accurate method of data collection compared to traditional paper-based surveys. The widespread availability of internet access across Africa, driven by increased connectivity and smartphone usage, has enabled more cost-effective online research panels to be conducted even in previously unreachable markets. While internet speeds vary across African countries, with Nigeria experiencing relatively slower connectivity, online panels generally represent typical online populations since around 90% of panelist recruitment is done through online campaigns.