Have you ever been approached by an online publisher to create content and dismissed the idea because you thought it’s unlikely to be worth your time? While you may have legitimate reasons for dismissing this kind of freelance offer, there are several reasons why you should consider it. As an Acquisitions Editor at a technology learning company, I have spent years crisscrossing the globe looking for the best, the brightest, and the up-and-coming Java experts to share their knowledge with the world. I have had thousands of conversations with some of the best minds in software development. In this talk, Arun and I will team up to take a critical look at the reasons you should give this subject some thoughts. We will answer the biggest question of all: What’s in it for me? We’ll do this from both the developer and the non-developer’s point of views. We’ll address time commitment, return on investment, and credentials.