Learn how to better serve your clients while earning more while doing what you love.
This one-day intensive course in Adelaide, May 16, unpacked the most effective online marketing strategies and techniques to help you pack your classes, fill your events and courses, and widen your reach by attracting your ideal clients.
On the surface, it’s about Facebook, websites, search engine optimisation, blogging and birds that go Tweet. But really it’s about attracting your perfect client, better serving their deeper needs and desires, and being rewarded accordingly.
Marketing in the 21st century is not all about promotions, discounts and hype-filled sales speak. It’s about gathering your tribe through content.
A business with a tribe makes marketing easier. You are not interrupting disinterested strangers but supplying information to like-minded, interested souls. Creating and curating content that aids and enables, inspires and motivates convert strangers into fans (who bring friends)!
Learn more: http://YogaReach.com.au
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
Social media tools like Facebook are redefining how your customers and stakeholders interact online. Isn't it time to learn how your business can leverage this powerful platform?
WIth these slides from a SmartCompany webinar, you'll get practical steps on how to develop and implement a Facebook strategy for your business - including what NOT to do.
This is a presentation on social strategy and the process for developing social content, deploying and tracking effectiveness.
Also included at the end are a series of screenshots of the Facebook insights for a small Facebook page. This is meant to give you a peak at what can be tracked if you don't typically use Facebook and haven't been an admin on a page.
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
VA Training Module 5 discusses the importance of planning ones business and stick to the schedule on a daily basis.
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
Check out my new free guide: My Favorite Productivity Tools
Discover the many tools that others (and myself) are using to increase their productivity and effectiveness.
The Guide itself will increase your productivity by saving you time searching as I’ve already done the legwork for you!
I hope you find these of use, and let me know what tools you recommend as well!
Cheers,
Chris
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
One-day online marketing intensive on all things digital, from Facebook and Twitter, to the use of images in Facebook, Pinterest and Instagram. We also looked at blogging, email marketing, headline writing, our unique value and point of difference and our stories, as they relate to our ideal clients.
More: http://yogareach.com.au/online-marketing-course
Yoga Reach Online Marketing Intensive course, held in Sydney, March 28, 2013.
Today's marketers are storytellers.
Story telling, through your website, blog, email newsletter and social media, is the cornerstone of modern marketing. Known as 'content marketing', this is perfectly suited to wellbeing professionals who like to give and serve, as well as solopreneurs, who have limited budgets for advertising or public
We looked at:
• The hows, whys, whens and whats of social media – and especially, how much is enough.
• The essential elements of writing a sales page – we call them 'Love Declarations' – that sells.
• We sketched out six month’s worth of blogs, articles and other content.
• How to apply laser-like focus to your online time so you aren’t wasting hours (and avoiding photos of your ex-husband’s new wife’s daughter’s wedding).
• How to dominate search engine results and find yourself on the first page of Google!
• How to better retain clients and increase referrals.
• How to market your business so it feels effortless, natural and fun.
• How to access great information to inspire your clients and establish authority as a leader in your sector.
• How to plan ahead so you're not resorting to emergency marketing and drastic discounting.
Plus, participants met and got feedback from their wellbeing colleagues and rediscovered the joy and passion for their business so they are inspired and motivated to thrive, not just survive.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course.html#.UVpPsRk8_oh
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
VA Training Module 5 discusses the importance of planning ones business and stick to the schedule on a daily basis.
You can find the videos in our Youtube channel,
https://www.youtube.com/results?search_query=rochefel+rivera and our blogs at http://www.professionalvas.com/blogs. We also have a Facebook group that teaches new and aspiring Virtual Assistants or anyone who wants to earn from home but don't know where to start.
JOIN us at https://www.facebook.com/groups/professionalvas/ and let's have fun while learning the online business opportunities!
How ANYONE can make insanely better slidesSean Johnson
My wife was showing me slides from a meeting she recently attended. I’m sure the material was great, but I didn’t read to find out. The slides literally made my eyes bleed.
Between my time as a partner at an early stage venture fund and a digital consulting company, I effectively live in Keynote. Creating proposals, reading pitch decks, making presentations.
I am convinced great slide-making is a tremendous skill to develop. It will make your internal presentations more persuasive. It will help you win more business or close that round of funding. It will accelerate your career.
You’ve no doubt seen gorgeous presentations at conferences and other events, but don’t know how to make them.
But you don’t need to know how to make those kinds of presentations for your day job. What you need are some simple tips for polishing up your decks. Making copy more readable. Making tables and charts more useful. Telling the story you’re trying to tell.
This deck is my attempt to help you with that. I hope you find it useful.
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
Check out my new free guide: My Favorite Productivity Tools
Discover the many tools that others (and myself) are using to increase their productivity and effectiveness.
The Guide itself will increase your productivity by saving you time searching as I’ve already done the legwork for you!
I hope you find these of use, and let me know what tools you recommend as well!
Cheers,
Chris
I have consulted for businesses making less than $100k per year on up to over $20 million. The same marketing principles apply. The following are marketing strategies used by big businesses, boiled down and applied to small companies.
This PPT shares incredible ways to improve you content traffic within next 24 hours. All you have to do is to follow the tips to write content and promote them.
One-day online marketing intensive on all things digital, from Facebook and Twitter, to the use of images in Facebook, Pinterest and Instagram. We also looked at blogging, email marketing, headline writing, our unique value and point of difference and our stories, as they relate to our ideal clients.
More: http://yogareach.com.au/online-marketing-course
Yoga Reach Online Marketing Intensive course, held in Sydney, March 28, 2013.
Today's marketers are storytellers.
Story telling, through your website, blog, email newsletter and social media, is the cornerstone of modern marketing. Known as 'content marketing', this is perfectly suited to wellbeing professionals who like to give and serve, as well as solopreneurs, who have limited budgets for advertising or public
We looked at:
• The hows, whys, whens and whats of social media – and especially, how much is enough.
• The essential elements of writing a sales page – we call them 'Love Declarations' – that sells.
• We sketched out six month’s worth of blogs, articles and other content.
• How to apply laser-like focus to your online time so you aren’t wasting hours (and avoiding photos of your ex-husband’s new wife’s daughter’s wedding).
• How to dominate search engine results and find yourself on the first page of Google!
• How to better retain clients and increase referrals.
• How to market your business so it feels effortless, natural and fun.
• How to access great information to inspire your clients and establish authority as a leader in your sector.
• How to plan ahead so you're not resorting to emergency marketing and drastic discounting.
Plus, participants met and got feedback from their wellbeing colleagues and rediscovered the joy and passion for their business so they are inspired and motivated to thrive, not just survive.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course.html#.UVpPsRk8_oh
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
The Keys to Successful Nonprofit Blogging that Drives Engagement4Good.org
If you have a blog, do you wonder why you don't have more readers? If you don't have one yet, have you considered what a blog might do to help you create greater awareness for your cause? This webinar will help you understand what folks are looking for, and how you can deliver. Plus, we'll discuss ways to drive more traffic and create greater engagement with your posts.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
Watch the webinar here:https://youtu.be/GEzILwI6VdU
Key Takeaways:
1. Understand the type of content your customers want and need.
2. How to develop creative topics.
3. Managing your content once it has been published.
4. How to build a social media foundation with your content
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
Social Media for Advisors: Understand your Audience Understand your PlatformSmarsh
While social media can be a great business tool, it requires an understanding of your audience and their social media preferences. Pairing the right content with the right social network is the key to getting the return on investment that you are looking for.
Learn more in this webinar in our Social Media For Advisors series with Sheri Fitts, President of ShoeFitts Marketing.
Visit our website to discover more information on social media compliance for financial advisors: http://www.smarsh.com/social-media-compliance.
Creating Content That Doesn’t Suck – How to Write Killer Copy, Connect with C...Galvanize
Members of Galvanize's marketing team explain the tactics they used to drive more traffic, conduct audience research, and write content that doesn't suck.
GPlus communities - Nurturing relationships and building an audienceJohn Moore
Google+ Communities should be a critical part of your strategy to build an audience for your content and by extension your business. Building and nurturing relationships has become major trend in marketing strategies for 2014.
Using G+ communities a key way to build trust and authority in your business segment which attracts an audience that is interested in what you and your business values and provides. Through that trust, authority, and relationships, your audience can become your business evangelists.
Debunking the myths of user acquisition. Leveraging low-cost methods and case studies of familiar brands.
Written and delivered in 2016 in Gaza Sky Geeks and Leaders.ps startup incubators.
Top 5 content marketing tips for attracting high quality trafficMoodyo Social Social
If you’re looking to more than double your stats for traffic that sticks, remember that you’re coexisting in a cyber world where content is king. After ample research, gathering information on the subject and attempting to implement the strategies of internet’s finest in content marketing, combined with a few personal experiences at Moodyo, I’ve decided to create a compilation of all this valuable knowledge so you don’t have to dig. That’s right, I’ll put together the pieces based on content marketing’s major players, along with my own personal two cents so you walk away with a solid foundation on how to attract high quality traffic, and lots of it.
Similar to Online & Social Media Marketing for Yoga Teachers, Natural Therapists, Healers & Helpers (20)
Everyone has good clients that turn bad! And if you haven't yet, it's only a matter of time. In this talk, given at WordCamp Sydney in 2019, digital marketing trainer and business coach Brook McCarthy, covers:
** Warning signs & red flags
** What to do in the midst of a client crisis
** Minimising your risk by having an awesome client onboarding process
** Getting paid
** Being future-focused.
Whether you're self-employed or otherwise, building yourself into a powerful brand is smart. It helps make you memorable, grows your reputation and builds trustworthiness.
Every single word you write and release into the inter-webs is an opportunity to reach through a computer screen and make a connection. A connection that leads to a relationship, that leads to a client, that leads to a referral that leads to another client (or three).
The internet gives us access to so many more businesses – businesses that may look just like yours. Potential clients can compare and contrast (on their smart phones, possibly while hiding in your toilet). We need to connect with people, to inspire and provoke opinion, and to grow a tribe around our business so that we’re cultivating leads and relationships, not shouting into a crowd.
Particularly if what you do is so left-of-centre that your Nanna nods politely when you try to explain it, you need to educate your prospects, through your blog, on what you’re doing and why they need it.
Building Your Tribe: Essential Marketing for New Yoga TeachersHustle & Heart
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoaches (level 1 trainees) looked the essentials of marketing when starting to work as a yoga teacher. Then we moved onto an overview of social media and why it's important to the freelancing teacher. We looked at blogging for business and went through a hypothetical around blogging. Then we moved onto Facebook, email marketing and free (and almost) free online marketing tools.
I can lecture, coach and train your yoga teacher trainees. For more info, visit:
Building your tribe is the cornerstone of modern marketing. In this presentation, Mark Breadner's Yogacoachers (level 2 trainees) looked at how to find their voice, define their ideal client and specifically determine their key benefits to this group. Then we examined how to use social media, particularly Facebook, to effectively market our businesses, and email marketing to tie it all together and move leads into committed 'tribal members' and, eventually, clients.
Online marketing intensive especially for health and wellbeing professionalsHustle & Heart
Yoga Reach one-day online marketing intensive held in Brisbane, Australia on July 24, 2012. This intensive was especially for yoga teachers, health and wellbeing professionals who are seeking ways to market themselves authentically, naturally and effectively.
Online marketing for yoga & wellbeing professionalsHustle & Heart
Yoga Reach online marketing intensive course, held in Sydney on July 3, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own, necessarily-rough marketing plan.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
6. To
own
your
own
factory
nowadays,
you
need:
–
a
computer
–
internet
connec0on
–
a
bright
idea
–
energy
and
passion
~
Key
Person
of
Influence,
Daniel
Priestley
7. Content
Newsle[ers
Blog
posts
Comments
on
social
media
Ar0cles
E-‐Books
E-‐programs
&
E-‐course
White
Papers
Videos
8. Distribu0on
Email
marke0ng
Twi[er
Ar0cle
directories
Facebook
&
other
social
media
Book-‐marking
sites
Discussion/forum/
community
sites
RSS
feeds
9. Content
CAN:
o Relate
to
your
story
(your
‘why’)
o Be
topical
(if
you’re
quick!)
o Directly
relate
to
what
you’re
selling
o Be
a
case
study
or
personal
client
story
o Be
a
series
leading
up
to
an
event
o Be
entertaining
o Be
irreverent
o Be
a
love
declara0on
(more
on
that
later….)
10. Content
MUST
be:
Useful
Relevant
Valuable
(to
your
ideal
clients)
13. Why
content
marke0ng?
Authority
o More
loyal
clients
o More
media
opportuni0es
o More
business
opportuni0es
o More
joint
venture
offers
14. Tribes
Discount
and
I
will
love
you
right
now.
Inspire
me
with
insights,
ideas
and
personal
service
and
I
will
love
you
forever.
Why
content
marke0ng?
It
costs
5
or
6
0mes
more
to
acquire
new
clients
than
retain
old
clients
(Beyond
Customer
Service,
Crisp)
15. Why
content
marke0ng?
Google’s
Zero
Moment
of
Truth
Report
showed
the
average
shopper
used
10.4
sources
of
informa0on
to
make
a
decision
in
2011,
up
from
5.3
sources
in
2010
It
had
doubled
in
a
year.
Expecta0on
16. No-‐one
has
the
unique
blend
of
talents,
antude,
experience
and
perspec0ve
as
GORGEOUS
OLD
YOU
17. Exercise:
turn
to
your
neighbour
and
introduce
yourself
o “I’m
name.”
o “I
do
specific
thing
for
specific
person
(your
ideal
client)”
o “People
who
suffer
from/have
issues
with
specific
thing
tend
to
realise
the
most
specific
benefit.”
o “I’m
currently
working
on/researching
specific
thing.”
Engage
with
ques0on
(eg:
“Have
you
heard
about
it?”)
18. People
do
not
buy
what
you
do
they
buy
why
you
do
it.
~
Simon
Sinek,
ethnographer
19.
20. Exercise:
by
yourself.
Take
a
few
moments
to
jot
down
some
specific
sales
goals
for
your
business
o Eg:
Average
20
students
per
class.
o Eg:
Average
6
consulta0ons
booked,
5
days
per
week.
o Eg:
Fill
all
15
spaces
at
my
luscious
retreat
in
Bhutan
in
September.
21. Blogging
o Solici0ng
feedback
o Commen0ng
o Integrated
with
social
media
o Can
be
in
depth
or
casual
o 250
words
+
Ar0cles
o Not
necessarily
solici0ng
feedback
o No
commen0ng
o Integrated
with
social
media
o Tends
to
be
in
depth
o 500
words
+
Newsle[ers
o Solici0ng
feedback
o No
commen0ng
o Somewhat
integrated
with
social
media
o In
depth
or
sales-‐y
o Varied
lengths
o Read
in
an
email
program
22. o A[ract
new
leads
o Converts
prospects
into
clients
o Increase
understanding
of
your
goods/services
o Strengthen
rela0onships
with
exis0ng
clients
o Drive
people
to
opt-‐in
to
your
email
list
o Rank
be[er
on
Google
for
your
niche/specialty
o Become
an
industry
leader
o Get
more
speaking
engagements
o Differen0ate
your
business
o A[ract
press.
Why
blog?
24. Blogging
essen0als
²
Start!
²
Blog
at
least
once
a
week
²
Be[er
to
be
slow
and
steady
than
burn-‐out
²
Write
in
batches
and
prepare
a
stockpile
of
evergreen
content
² Use
ques0ons
to
provoke
responses
² Prepare
for
events
and
courses
with
a
series
of
posts
²
Promote,
promote,
promote
²
Ask
people
to
share.
25. Exercise:
Return
to
your
sales
goals.
Pick
one.
o Write
5
topics
related
to
your
sales
goal
(educa0onal
or
instruc0onal).
o Write
5
topics
related
to
overcoming
barriers
to
purchase
(avoid
the
obvious
–
0me,
convenience
and
money
–
unless
these
are
significant).
26. Sample
schedule
o Blog
once
a
week
o Promote
your
blog
posts
in
the
following
24
hours
on
Facebook
(x
2),
Twi[er
(x
6),
Google+
(x3),
Instagram
(x1),
Pinterest
(x1),
LinkedIn
(x3).
Some
of
these
can
be
scheduled
through
Hootsuite.com
o Facebook
&
Twi[er
1-‐2
0mes
a
day,
5
days
a
week
o Email
newsle[er
once
a
month
0med
to
promote
one
in-‐depth
ar0cle
published
on
your
website
WARNING!
Don’t
freak
out.
30. Every
month,
more
than
250
million
people
engage
with
Facebook
on
external
websites
31. OpAmise
your
Facebook
page
design
Cover
image:
851px
by
315px
Profile
image:
180px
by
180px
App
thumbnail
images:
111
by
74px.
32. Decide
on
your
strategy
Jan–Mar:
increase
fans
Apr–Jul:
migrate
people
onto
email
database
Aug–Nov:
2nd
biggest
web
traffic
referrer
website
referrer
33. Write
a
schedule
of
content
Monday
Tuesday
Wednesday
Thursday
Friday
Monday
theme
(such
as
‘Sankalpa:
set
your
week
up
right’)
Repost
an
image
Link
to
blog
post
with
comment
and
image
from
post
Post
an
ar0cle
on
yoga
Entertaining
content,
such
as
video
Post
an
ar0cle
on
yoga
Post
an
ar0cle
on
yoga
Repost
an
image
Repost
an
image
Ask
a
ques0on
(see
page
11
on
your
Content
Strategy
and
Schedule)
35. Think
about
the
response
you
want
before
you
ask
(&
make
it
easy
for
people!)
-‐
Ques0on
of
the
day/poll
of
the
day
(one-‐word
answers)
-‐
hot
0p/quick
0p
-‐
did
you
know?
-‐
guess
the
cap0on
-‐
fill
in
the
blank
38. Ask
for
feedback
on
your
business
Because:-‐
a) It
shows
you
care
b) It’s
invaluable
to
test
changes
before
you
make
them
c) Creates
excitement
and
curiosity
d) It
creates
‘buy-‐in’
–
part
feel
part
of
your
business
39. Be
original
with
your
promoAons
a) Try
something
different
b) Get
fans
involved
in
crea0ng
content
for
your
promo0on
c) Keep
the
ask
on
par
with
the
prize
40. • List
10
problems,
worries,
issues
or
frustra0ons
they
have.
• Match
each
of
these
10
with
how
your
product/service
directly
or
indirectly
solves
these.
Exercise:
Look
at
your
ideal
client
–
their
problems,
worries,
or
frustra0ons.
49. Exercise:
Return
to
your
story
topics.
o Write
concise
headlines.
o “How
to”
o Be
funny
or
outrageous
o Ques0on
a
common
assump0on
o “What
______
taught
me
about
______”
o Lists
“5
ways
to
get
to
sleep
–
fast!”
o Ask
a
ques0on
your
audience
is
likely
to
reply
‘yes’
or
‘don’t
know’
to.
o Be
topical;
relate
your
topic
to
current
affairs
61. Google.com
&
Google.com.au
together
power
93.55%
of
searches
in
Australia
(Hitwise,
Sept
2012).
Half
of
all
searches
are
abandoned
a{er
the
first
page
of
results
and
80%
are
abandoned
a{er
the
second
page.
Search
engine
op0misa0on
helps
you
achieve
high
page
rankings.
62. 1st:
Research
is
inescapable
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
64. 3rd:
If
you
have
a
physical
premises,
add
a
Google
Maps
lis0ng
(called
‘Google
Places
for
Business’)
65. Remember,
you
are
en0cing
people
to
click
Page
Atle
tags:
70
characters
max
(including
spaces)
Meta
page
descripAons:
155
characters
(including
spaces)
66. Navigate
or
detonate
1. First
impressions
count
a) Professional
design
b) Not
too
crowded
2. Less
is
more
with
your
menu,
so
priori0se!
3. Think
about
what
ac0ons
you
want
people
to
take,
and
work
backwards
4. Different
people
navigate
differently
67. Exercise:
by
yourself
1. What
are
your
2
most
popular
pages?
2. What
are
the
2
most
important
pages
that
you
want
web
visitors
to
see?
3. Do
you
have
more
than
3
ways
to
take
them
to
those
2
most
important
pages
from
your
homepage
(not
just
your
main
menu)?
68. The
essen0als
of
a
good
Google
ranking
1. Search
engine
research
to
determine
target
phrases
2. Meta
informa0on
wri[en
in
line
with
research
(page
0tles,
page
descrip0ons
and
alt
tags
for
images)
3. Easy
to
navigate
4. Regularly
updated
with
quality,
relevant
content
5. En0cing
and
engaging
headings,
short
paragraphs
6. Links
from
other
websites
that
rank
well
for
target
search
phrases
7. Reliable
hos0ng
with
pages
loading
quickly
69. Google’s
job
is
to
give
people
the
info
they
seek
–
and
quickly.
A
low
bounce
rate
combined
with
a
high
‘0me
on
page’
tells
Google
that
your
site
has
sa0sfied
the
searcher’s
query.
Remember,
CONVERSION
is
more
important
that
VOLUME.
The
secret
of
gaining
a
good
Google
ranking?
Make
your
website
visitors
happy!
70. Exercise:
what
do
you
want
to
be
known
for?
o
Why
do
you
do
what
you
do?
(Needs
to
be
relatable
to
your
ideal
client)
o
What
do
people
keep
asking
you
about?
o
What
do
you
think,
believe,
or
do
differently?
o When
people
compliment
you,
what
do
they
remark
on?
71. Get
very
clear
on
what
it
is
that
you
are
actually
doing
for
people
regardless
of
what
they
are
paying
you
for.
Once
you
have
that
in
mind
and
on
paper,
change
your
0tle.
Change
the
name
of
your
service
or
the
packaging
of
your
product.
Make
sure
it
reflects
what
you
are
actually
doing
because
what
you
actually
do
is
worth
so
much
more
than
what
you
think
you
are
doing
right
now.
~
Tara
Gen0le,
The
Art
of
Earning
72. WHY
business
is
about
LOVE
Businesses:
• Solve
problems
• Help
people
lead
happier,
healthier
lives
• Are
compassionate
• Listen
to
clients
to
try
to
understand
how
they
feel.
74. “I
believe
that
when
wellbeing
professionals
can
thrive
in
business,
the
whole
world
benefits.”
“I
believe
self-‐love
is
the
most
self-‐
less
thing
you
can
do.”
I
believe
…
75. “I
no
longer
believe
that
the
drop-‐in
class
model
benefits
the
student.
Sporadic
prac0ce
will
not
give
you
the
results
you
deserve.
A
course
which
calls
for
commitment
to
regular
prac0ce,
with
a
solid
founda0on
that
progressively
builds
with
each
lesson,
will.”
Or,
tell
me
what
you
no
longer
believe
(and
why
…)
76.
“I
want
you
to
thrive
in
business,
magnify
your
impact,
and
elevate
yoga
and
natural
therapies
from
the
sidelines.”
“I
want
you
to
sleep
deeper,
be
able
to
relax
on
demand,
and
appreciate
and
enjoy
your
partner
on
a
whole
new
level.”
I
want
you
to
have
…
What
do
you
want
people
to
understand,
experience
or
learn?
77. “So,
I’ve
created
this
one-‐day
intensive
to
encourage
you
to
think
big
and
be
bold,
embrace
your
unique
voice,
and
deliver
your
pearls
to
the
wider
world.”
“So
I’ve
created
a
week-‐long
yoga
immersion
in
Bhutan
for
older
women
who
are
star0ng
to
feel
invisible
and
have
their
confidence
eroded.
We
will
hike,
eat,
do
yoga,
dance,
meet
the
locals
and
learn
Buddhist
medita0on,
while
reaffirming
ourselves,
witnessed
by
each
other
…
and
the
mountains.”
So,
I’ve
created
…
78. This
is
your
‘call
to
ac0on’.
Register?
Click?
Buy?
Pay
now?
Share?
“Claim
your
place
at
one
of
my
(rapidly-‐
filling-‐up)
2013
Intensives.”
“Book
your
spot
at
our
retreat.
We
have
just
20
spots
and
half
are
already
taken.”
Right
now,
I
want
you
to
…
81. Communica0on
is
not
what
you
say,
it’s
what
people
hear
You
must
priori0se
your
message
if
people
are
to
hear
you
82. Exercise:
in
what
priority
are
your
messages?
#1
#2
#3
o These
should
express
your
specific,
unique
value
AND
resonate
with
your
ideal
client.
o These
should
be
succinct
and
easy
to
understand
(save
complexi0es
for
later).
83. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image
may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you
may have to delete the image and then insert it again.
84.
85.
86.
87. Growing
your
database
1. Offer
a
smart
incen0ve
(free
gi{)
in
return
for
an
email
2. Ensure
you
E-‐News
sign-‐up
is
on
every
page
of
your
site
(some0mes
in
mul0ple
places)
3. Promote
your
free
gi{
on
your
Facebook
page
4. Guest
blog
and
highlight
your
free
gi{
5. Turn
your
free
gi{
into
an
ad
6. Consider
mul0ple
free
gi{s
7. Add
your
sign-‐up
to
your
personal
email
footer
and
in
your
E-‐News
itself.
88. Exercise
in
pairs:
email
incen0ve
Introduce
your
ideal
client
to
your
partner.
You
may
like
to
also
introduce
your
number
1
priority
product/service.
Consider:
what
would
be
useful,
relevant
and
make
life
easier
for
them?
What
could
you
give
away
in
exchange
for
an
email
address?
Be
specific!
89. Exercise:
Email
newsle[er
topics
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sept
Oct
Nov
Dec
Don’t
forget:
1. Your
high-‐value
items
2. Promo0ons
3. Your
holidays
4. Your
busy
periods
5. Your
quiet
periods
6. Other
events
90. Secret
email
supercharge:
Auto-‐responders
“Your
CD
has
been
gently
taken
from
our
CD
Baby
shelves
with
sterilized
contamina0on-‐free
gloves
and
placed
onto
a
sa0n
pillow.
A
team
of
50
employees
inspected
your
CD
and
polished
it
to
make
sure
it
was
in
the
best
possible
condi0on
before
mailing.
Our
packing
specialist
from
Japan
lit
a
candle
and
a
hush
fell
over
the
crowd
as
he
put
your
CD
into
the
best
gold-‐lined
box
that
money
can
buy.
We
all
had
a
wonderful
celebra0on
a{erwards
and
the
whole
party
marched
down
the
street
to
the
post
office
where
the
en0re
town
of
Portland
waved
“Bon
Voyage!”
to
your
package,
on
its
way
to
you,
in
our
private
CD
Baby
jet
on
this
day,
Friday,
June
6th.
I
hope
you
had
a
wonderful
0me
shopping
at
CD
Baby.
We
sure
did.
Your
picture
is
on
our
wall
as
“Customer
of
the
Year.”
We’re
all
exhausted
but
can’t
wait
for
you
to
come
back
to
CDBABY.COM!!
91. Email
superpowers
1. Perfect
headings/subject
lines
2. Personalise
emails
‘Hello
Bunny!’
3. Target
be[er
by
segmen0ng
your
list
4. Host
most
of
the
content
on
your
website
and
link
each
E-‐News
item
to
your
site
5. Sharpen,
experiment
with,
and
deepen
your
calls
to
ac0on!
(‘book
now’,
‘call’,
‘read
more’,
‘click
here’)
6. Use
an
occasional
plain
text
email
for
love
declara0ons
7. Don’t
be
boring
8. Be
awesome
92. Exercise:
Look
at
your
ideal
client.
Why
wouldn’t
they
buy
from
you?
o Do
you
have
preconcep0ons
or
misconcep0ons
to
correct
or
overcome?
o Who
is
influencing
your
ideal
client
before
they
reach
you?
o Do
you
need
to
be[er
explain
the
‘how’
of
what
you
offer?
o Are
you
dis0nct
and
different
from
your
compe0tors?
93. How
will
you
stay
inspired
to
create
and
curate
Relevant
Useful
Valuable
informa0on
for
your
ideal
clients?
98. CongratulaAons!
You
are
no
longer
just
a
small
business.
You
are
a
media
company.
(Take
a
long
lunch)
99. Message
BEFORE
medium
Keep
your
ideal
client
at
the
heart
of
all
you
do.
Think
“Yes,
AND…”
and
“Yes,
BUT”
when
seeking
to
add
to
debate.
Remember,
what’s
the
value
at
the
center
of
my
business?
100. Think
MESSAGE
before
MEDIUM
Cater
your
KEY
MESSAGES
to
as
many
different
mediums
as
you
can.
101. Review
&
Analyse
Every
fortnight
Every
month
Every
3
months
Every
6
months
Every
year
If
it’s
not
scheduled,
it
doesn’t
happen