The document discusses various strategies and techniques for generating story ideas and developing news stories, particularly for online journalism. It emphasizes engaging audiences through crowdsourcing, which involves gathering information from large groups of people. Several real-world examples are provided of news organizations that have successfully used crowdsourcing methods by inviting reader contributions and feedback. The document also outlines key questions journalists should ask themselves when developing a story idea, such as determining why the story is newsworthy and who the target audience is.