Microsoft adCente labs file, created by Honghua (Kathy) Dai, Zaiqing Nie, Lee Wang, Lingzhi Zhao, Ji-Rong Wen, and Ying Li.
Online Commercial Intention Analysis.
[IT1004: tutorial 2] Priceline Case Presentation By Group AKelvin Tay
Priceline case presentation, prepared by Grace Ong, Ian Gobardja, Chooi Wei Ling, Jolene Lim & Dorlisa Song.
Uploaded with kind permission from the abovementioned authors.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
Designing and writing your PPC ads means research, creativity, and a little psychology. You will learn how to - collecting resources, looking at competitors, make comparisons, defining your benefits, and choosing the all important words and phrases that will lead to conversion.
Cortana Analytics Workshop: Intelligent Retail -- The Machine Learning ApproachMSAdvAnalytics
Luis Cabrera. What if you could predict which products your customers are likely to purchase? What if you knew which of your customers are not happy with your service? What if you knew which of those customers are not going to come back? Machine learning and Advanced Analytics can help solve these and many other problems in retail. Come learn about many of our turn-key solutions, including Customer Churn Prediction, Recommendations, and Text Analytics. Go to https://channel9.msdn.com/ to find the recording of this session.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
[IT1004: tutorial 2] Priceline Case Presentation By Group AKelvin Tay
Priceline case presentation, prepared by Grace Ong, Ian Gobardja, Chooi Wei Ling, Jolene Lim & Dorlisa Song.
Uploaded with kind permission from the abovementioned authors.
Digital marketing plan a growth strategiesAndrew Teh
R.A.C.E. is proposed as the strategies to achieve the growth of sales for KLIA Ekspres service.
R.A.C.E covers the marketing funnel from (R)each, (A)ct, (C)onvert, (E)ngage that designed to help brand engages their customers throughout the customer lifecycle.
R.A.C.E. strategies utilize 4 types of media (paid, own, earned, experience) that comprises of various marketing tactics or initiatives in order to help KLIA Ekspres to acquire, nurture lead and convert lead to customers for both local and international market.
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
Designing and writing your PPC ads means research, creativity, and a little psychology. You will learn how to - collecting resources, looking at competitors, make comparisons, defining your benefits, and choosing the all important words and phrases that will lead to conversion.
Cortana Analytics Workshop: Intelligent Retail -- The Machine Learning ApproachMSAdvAnalytics
Luis Cabrera. What if you could predict which products your customers are likely to purchase? What if you knew which of your customers are not happy with your service? What if you knew which of those customers are not going to come back? Machine learning and Advanced Analytics can help solve these and many other problems in retail. Come learn about many of our turn-key solutions, including Customer Churn Prediction, Recommendations, and Text Analytics. Go to https://channel9.msdn.com/ to find the recording of this session.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
Description of Pay Per Click; Creating a PPC Campaign; Keyword Competition; Customer Buying Cycle; External Factors That Can Affect the Success of a PPC Campaign; What to Expect From a PPC Service Provider; PPC Resources
Using AdWords as a research tool through analyzing the potential keywords your customers are searching for. There is also a discussion of how to understand your website from an action/task perspective, and targeting strategies for your audience.
Everythink do you need to know about SEO - search engine optimization. Do you want to have hight rankings in search engines? Are you willing to have hundreds of visitors per day on your web site? Do you want to be successful on internet? Then see our presentation and you will know, how large is potential in search engines, you will learn everything important about SEO - Search Engine Optimization.
What is digital marketing, and why does it matter? That’s precisely what I plan to discuss today.
Digital marketing means using digital channels, like search engines, social media, email, mobile apps, and websites, to promote a product or service. This umbrella term also includes marketing using digital devices such as TV or radio.
SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
Products you sell.
Services yoru provide.
Information on topics in which you have deep expertise and/or experience.
The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.
What you’ll learn in this guide:
How SEO differs from SEM and PPC
Why SEO is important
SEO types and specializations
How SEO works
How to learn SEO
How is SEO different from SEM and PPC?
SEM and PPC are two other common terms you will read about a lot here on Search Engine Land and hear about in the larger search marketing community.
Read on to learn more about both of these terms and how they’re related to SEO.
SEO vs. SEM
SEM stands for search engine marketing – or, as it is more commonly known, search marketing.
Search marketing is a type of digital marketing. It is an umbrella term for the combination of SEO and PPC activities meant to drive traffic via organic search and paid search.
Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
So how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM:
SEO = driving organic traffic from search engines.
SEM = driving organic and paid traffic from search engines.
Now, this is where things get a bit confusing.
Today, many people use SEM interchangeably with PPC (which we’ll talk about in the next section).
This idea seems to undercut SEO. However, SEO is marketing, just like PPC is marketing.
Here’s the best way to think about SEO and SEM:
Imagine SEM is a coin. SEO is one side of that coin. PPC is on the flip side.
SEO vs. PPC
PPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.
Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.
So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.
Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.
Whenever we mention “SEM,” it
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
MATATAG CURRICULUM: ASSESSING THE READINESS OF ELEM. PUBLIC SCHOOL TEACHERS I...NelTorrente
In this research, it concludes that while the readiness of teachers in Caloocan City to implement the MATATAG Curriculum is generally positive, targeted efforts in professional development, resource distribution, support networks, and comprehensive preparation can address the existing gaps and ensure successful curriculum implementation.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202