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ベトナム人のオンラインバンキング利用調査
35歳以上の63%がオンラインバンキングを定期的に利用
Survey information
• ベトナム人のオンラインバンキング利用法について
• 調査対象: 20歳から39歳のベトナム人500人
• 調査実施日: 2015年4月20日ー22日
Executive Summary
• Vietcom bankが全国で最も人気、北部ではVietin bankの利
用率が高い
• 35歳以上の63%がオンラインバンクを定期的に利用。24歳以
下の38%がオンラインアカウント無し
• 52% がオンラインバンク利用時のセキュリティに懸念
• オンラインでの利用サービスでは口座確認や振込サービスが
多い
銀行口座数数とカード形態について
44%
35%
33%
37%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 More than
3
None
# of bank account owns
20 - 24 25 - 29 30 - 34 35 - 39
96%
23%
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
ATM Debit card Credit card
Type of bank cards
35歳以上の方が若者よりもカードの所持数が多い傾向にある
どの銀行口座を持っていますか?
北部では多くの人がVietinbankの口座を持っている一方、
南部ではVietcombankの方が人気
37%
10%
41%
16%
37%
31%
7%
12%
1% 1% 1%
12%
45%
19%
24%
17%
26%
15% 15%
23%
3%
1% 1%
12%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
North South
どの銀行を頻繁に利用しますか?
23%
0%
26%
4%
14% 14%
5%
4%
1%
0% 0%
9%
26%
7%
12%
7%
15%
7%
9%
11%
1% 1%
0%
5%
0%
5%
10%
15%
20%
25%
30%
North South
北部では26%の人がVietinbankを利用。南部では26%の人が
Vietcombankを利用している
カード支払いの際に一番大切なことは何ですか?
9%
20%
26%
26%
31%
73%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Installment service
Point service
Low transaction cost
Promotion
Convenience
73%がカード利用に利便性を重視
オンラインバンキングを使用しますか?
38%
17%
7%
38%
51%
19%
4%
27%
46%
23%
1%
30%
63%
7%
2%
27%
0%
10%
20%
30%
40%
50%
60%
70%
Yes, I use it regularly I have account but do not
use
I have account but do not
know how to use
I don't have online account
20 - 24 25 - 29 30 - 34 35 - 39
35歳以上の63%がオンラインバンキングを定期的に利用し、
24歳以下の38%がオンライン口座を持っていない
オンラインバンキングはどのデバイスで利用しますか?
23%
48%
56%
58%
0% 10% 20% 30% 40% 50% 60% 70%
Tablet
PC
Smartphone
Laptop
ノートパソコンとスマートフォンからのアクセスが最も主流
どのオンラインバンキングサービスを普段使いますか?
3%
8%
10%
12%
19%
31%
39%
41%
46%
51%
62%
0% 10% 20% 30% 40% 50% 60% 70%
Others
Money loan
Local tax payment
Foreign money exchange
Financial service
Billing payment (Electricity, Water, Internet, etc.)
Mobile phone top-up
Salary checking
Online shopping payment
Account balance checking
Money transfer
62%のベトナム人が振込サービスを利用している
オンラインバンキングを利用する際の懸念は何ですか?
52%
21%
16%
7%
2% 2%
0%
10%
20%
30%
40%
50%
60%
Security No concerns System
performance
Too many
authentication
processes
Service menu Others
52%がセキュリティに懸念
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
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trend and opinions through the
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audience through online focus
group of chatting.
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ベトナム人のオンラインバンキング利用調査

Editor's Notes

  1. They want to have smartphone and car in the future. 18-22 feel confident in themselve more than 23-29 feel. 23-29 think their future will be negative while 18-22 feel average. 18-22 feel a bit concerned when thinking about their future. Family and health are the most important things in their life. Having the ability to buy a house and buy a car are what they want to achieve in the fulture. Having a good family is their goal’s life. 42% are influenced by Japanese culture. 61% concern their fulture about if they could get a good job. 89% have a dream in their life