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B2B Businesses Not Into Their Target
Marketplace and Developing Customer
Promotion Personas
This presentation is brought to you by www.aseanbusinessgateway.com
We are into 2014 and irrespective of your business’s niche and size or
what product/service they are selling through an online B2B trade portal,
undoubtedly social and digital media plays a significant role in their
marketing endeavors.
What is the Persona?
This presentation is brought to you by www.aseanbusinessgateway.com
Being extremely emotional individuals, they demand their eccentricity so why don’t
marketing techniques perfectly reflect this! Marketing personas endeavor to place a
face and feelings to the facts of a targeted market group and act as method actors
letting businesses to step over and familiarize life in their buyer’s shoes at an
additionally friendly level. But before getting excessively poignant let’s assess the
basis of marketing personas.
Beginning of the Persona:
B2B businesses trading through online B2B marketplaces might be or might not be
acquainted with the target markets, the ancestor of the marketing persona. Target
markets have long seized rein over advertising land and are popularly known as
groups of individuals that are separated through noticeable features.
This presentation is brought to you by www.aseanbusinessgateway.com
Come Into the Persona:
Personas rise where the target market stops. Plunging profoundly within
psychographic and behavioral division, personas illustrate a target market group in
terms of a person that might delineate that group of customers for that brand.
This presentation is brought to you by www.aseanbusinessgateway.com
How Personas can Work for your Marketing?
B2B businesses of all sizes and niches trading through online B2B portals can take
benefit from understanding their buyer personas. This enables businesses to identify
their buyers’ ache-points and they can come across ways to solve problems, improve
understandings and generate brand loyalty.
This presentation is brought to you by
www.aseanbusinessgateway.com
How to Build a Buyer Persona?
Buyer personas are produced by
carrying out researches,
surveys, and interviews of their
target audience including a
blend of customers both good
and bad.
•Your e-mail statistics.
•Client surveys.
•Tapestry reports derived from
location.
•Client leads or source reports.
•Primary groups or client
interviews.
This presentation is brought to you by www.aseanbusinessgateway.com
ASEAN Business Gateway (ABG) - A
Productive Online Business Listing
Directory
Thousands of reputable businesses are listed in our online business
directory and showcase your business’s primary details including their
address and contacts, and a short description about your business
establishments. In addition, keywords are generally employed to locate and
deal with the companies that are listed right below the description. All this
makes ASEAN Business Gateway (ABG) the best online directory for
businesses to employ.This presentation is brought to you by www.aseanbusinessgateway.com
Cash in the numerous amazing business
opportunities for ASEAN buyers and suppliers
at our largest B2B marketplace TODAY!
Visit www.aseanbusinessgateway.com
This presentation is brought to you by www.aseanbusinessgateway.com

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Online B2B Trade Portals: Improve Social Media Promotion and Excellent Client Service

  • 1. B2B Businesses Not Into Their Target Marketplace and Developing Customer Promotion Personas This presentation is brought to you by www.aseanbusinessgateway.com We are into 2014 and irrespective of your business’s niche and size or what product/service they are selling through an online B2B trade portal, undoubtedly social and digital media plays a significant role in their marketing endeavors.
  • 2. What is the Persona? This presentation is brought to you by www.aseanbusinessgateway.com Being extremely emotional individuals, they demand their eccentricity so why don’t marketing techniques perfectly reflect this! Marketing personas endeavor to place a face and feelings to the facts of a targeted market group and act as method actors letting businesses to step over and familiarize life in their buyer’s shoes at an additionally friendly level. But before getting excessively poignant let’s assess the basis of marketing personas.
  • 3. Beginning of the Persona: B2B businesses trading through online B2B marketplaces might be or might not be acquainted with the target markets, the ancestor of the marketing persona. Target markets have long seized rein over advertising land and are popularly known as groups of individuals that are separated through noticeable features. This presentation is brought to you by www.aseanbusinessgateway.com
  • 4. Come Into the Persona: Personas rise where the target market stops. Plunging profoundly within psychographic and behavioral division, personas illustrate a target market group in terms of a person that might delineate that group of customers for that brand. This presentation is brought to you by www.aseanbusinessgateway.com
  • 5. How Personas can Work for your Marketing? B2B businesses of all sizes and niches trading through online B2B portals can take benefit from understanding their buyer personas. This enables businesses to identify their buyers’ ache-points and they can come across ways to solve problems, improve understandings and generate brand loyalty. This presentation is brought to you by www.aseanbusinessgateway.com
  • 6. How to Build a Buyer Persona? Buyer personas are produced by carrying out researches, surveys, and interviews of their target audience including a blend of customers both good and bad. •Your e-mail statistics. •Client surveys. •Tapestry reports derived from location. •Client leads or source reports. •Primary groups or client interviews. This presentation is brought to you by www.aseanbusinessgateway.com
  • 7. ASEAN Business Gateway (ABG) - A Productive Online Business Listing Directory Thousands of reputable businesses are listed in our online business directory and showcase your business’s primary details including their address and contacts, and a short description about your business establishments. In addition, keywords are generally employed to locate and deal with the companies that are listed right below the description. All this makes ASEAN Business Gateway (ABG) the best online directory for businesses to employ.This presentation is brought to you by www.aseanbusinessgateway.com
  • 8. Cash in the numerous amazing business opportunities for ASEAN buyers and suppliers at our largest B2B marketplace TODAY! Visit www.aseanbusinessgateway.com This presentation is brought to you by www.aseanbusinessgateway.com