Online Audience February, 2021

1. FEBRUARY 2021
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 843 327
MOBILE + DESKTOP

2. SMTAI // FEBRUARY 20201
SEX
AUDIENCE COMPOSITION
47%
53%
86%
83%
80%
70%
67%
63%
59%
59%
58%
58%
57%
55%
54%
53%
53%
53%
52%
50%
50%
49%
48%
48%
47%
46%
46%
46%
45%
45%
43%
38%
30%
29%
14%
17%
20%
30%
33%
37%
41%
41%
42%
42%
43%
45%
46%
47%
47%
47%
48%
50%
50%
51%
52%
52%
53%
54%
54%
54%
55%
55%
57%
62%
70%
71%
ea.md
moldova.org
moldovenii.md
diez.md
perfecte.md
mama.md
mold-street.com
md.mail.ru
europalibera.org
zdg.md
noi.md
ok.ru
stiri.md
timpul.md
protv.md
vk.com
newsmaker.md
tv8.md
point.md
unimedia.md
ivi.ru
makler.md
gismeteo.md
sputnik.md
agora.md
999.md
megogo.net
rise.md
esp.md
kp.md
anticoruptie.md
nokta.md

3. AGE
AUDIENCE COMPOSITION
10%
29%
22%
17%
22%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // FEBRUARY 20201
28%
22%
21%
19%
17%
15%
13%
13%
11%
10%
10%
10%
9%
9%
9%
8%
8%
8%
7%
7%
7%
7%
6%
6%
6%
6%
6%
5%
4%
4%
23%
29%
27%
35%
29%
35%
15%
27%
34%
27%
16%
13%
24%
18%
29%
20%
15%
20%
34%
22%
30%
5%
26%
18%
24%
32%
48%
10%
21%
19%
10%
18%
21%
23%
29%
29%
20%
20%
30%
18%
27%
23%
27%
16%
26%
19%
24%
21%
19%
31%
28%
24%
29%
10%
33%
52%
30%
34%
20%
21%
10%
18%
14%
27%
23%
9%
14%
8%
17%
20%
19%
19%
18%
11%
18%
26%
21%
23%
14%
18%
17%
19%
17%
22%
16%
9%
17%
14%
17%
19%
11%
30%
23%
21%
22%
43%
5%
16%
9%
10%
17%
11%
23%
25%
10%
28%
30%
35%
20%
32%
24%
33%
41%
22%
14%
24%
18%
69%
17%
10%
23%
10%
16%
33%
41%
38%
53%
11%
moldovenii.md
megogo.net
ea.md
diez.md
ivi.ru
vk.com
agora.md
timpul.md
999.md
ok.ru
noi.md
anticoruptie.md
point.md
unimedia.md
protv.md
md.mail.ru
sputnik.md
gismeteo.md
makler.md
newsmaker.md
stiri.md
nokta.md
zdg.md
moldova.org
tv8.md
mama.md
perfecte.md
mold-street.com
europalibera.org
esp.md
kp.md
rise.md

4. EDUCATION
AUDIENCE COMPOSITION
31%
9%
25%
20%
15%
University
College
Lyceum
Specialized
Middle
SMTAI // FEBRUARY 20201
7%
11%
4%
10%
2%
11%
8%
8%
6%
11%
7%
8%
10%
3%
16%
10%
5%
15%
13%
12%
15%
13%
11%
12%
7%
19%
17%
23%
18%
13%
16%
16%
9%
7%
4%
8%
15%
9%
8%
17%
23%
17%
29%
15%
20%
25%
15%
19%
23%
22%
21%
19%
19%
15%
11%
12%
26%
12%
19%
22%
22%
21%
19%
34%
3%
4%
22%
23%
25%
17%
26%
24%
21%
24%
22%
24%
20%
12%
20%
26%
8%
18%
22%
24%
23%
35%
39%
34%
16%
28%
30%
18%
26%
26%
31%
21%
5%
3%
6%
4%
7%
11%
10%
8%
8%
7%
2%
14%
10%
22%
11%
8%
26%
9%
9%
10%
9%
4%
6%
10%
20%
13%
6%
10%
8%
16%
11%
10%
76%
75%
65%
55%
52%
52%
48%
43%
42%
41%
39%
39%
39%
39%
38%
38%
37%
35%
35%
34%
34%
33%
33%
33%
32%
29%
27%
27%
25%
24%
23%
19%
mold-street.com
rise.md
europalibera.org
agora.md
anticoruptie.md
unimedia.md
moldova.org
tv8.md
sputnik.md
zdg.md
perfecte.md
noi.md
protv.md
kp.md
md.mail.ru
newsmaker.md
nokta.md
megogo.net
point.md
stiri.md
gismeteo.md
ea.md
diez.md
mama.md
esp.md
moldovenii.md
999.md
ivi.ru
makler.md
timpul.md
vk.com
ok.ru

5. OCCUPATION
AUDIENCE COMPOSITION
12%
36%
8%
21%
23%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // FEBRUARY 20201
60%
30%
25%
23%
23%
21%
21%
11%
21%
21%
21%
14%
18%
21%
18%
17%
21%
16%
14%
17%
16%
12%
11%
16%
18%
17%
14%
14%
12%
12%
13%
9%
40%
24%
34%
26%
29%
29%
29%
39%
27%
26%
26%
28%
29%
25%
25%
26%
27%
30%
14%
21%
27%
21%
20%
31%
27%
26%
22%
39%
25%
27%
23%
28%
13%
11%
14%
16%
13%
11%
10%
15%
14%
16%
14%
13%
18%
17%
15%
26%
15%
13%
15%
15%
15%
13%
15%
11%
12%
12%
9%
20%
13%
15%
11%
18%
13%
23%
17%
19%
18%
19%
18%
17%
15%
8%
13%
19%
22%
22%
12%
12%
7%
25%
16%
30%
19%
15%
21%
29%
30%
17%
26%
20%
22%
43%
15%
17%
14%
15%
18%
21%
21%
19%
22%
22%
36%
27%
17%
18%
20%
14%
27%
52%
22%
26%
22%
37%
23%
23%
16%
22%
21%
17%
28%
27%
9%
rise.md
europalibera.org
mold-street.com
mama.md
agora.md
newsmaker.md
unimedia.md
md.mail.ru
point.md
stiri.md
tv8.md
kp.md
esp.md
zdg.md
999.md
makler.md
anticoruptie.md
sputnik.md
nokta.md
perfecte.md
gismeteo.md
vk.com
ok.ru
noi.md
protv.md
ea.md
diez.md
moldova.org
megogo.net
ivi.ru
timpul.md
moldovenii.md

6. URBAN/ RURAL
AUDIENCE COMPOSITION
43%
57%
SMTAI // FEBRUARY 20201
89%
78%
63%
63%
63%
63%
62%
62%
62%
61%
60%
60%
60%
59%
58%
58%
58%
58%
58%
57%
57%
56%
56%
55%
54%
53%
52%
51%
50%
48%
44%
43%
37%
11%
22%
37%
37%
37%
37%
38%
38%
38%
39%
40%
37%
40%
40%
42%
42%
42%
42%
42%
43%
43%
44%
44%
45%
46%
47%
48%
49%
50%
52%
56%
56%
63%
rise.md
nokta.md
point.md
esp.md
makler.md
vk.com
perfecte.md
megogo.net
999.md
kp.md
newsmaker.md
mold-street.com
diez.md
europalibera.org
stiri.md
mama.md
sputnik.md
noi.md
md.mail.ru
agora.md
unimedia.md
anticoruptie.md
zdg.md
tv8.md
gismeteo.md
timpul.md
protv.md
ea.md
ok.ru
ivi.ru
moldovenii.md
ok.ru
moldova.org

7. REGION
AUDIENCE COMPOSITION
22%
26%
30%
14%
8%
North
Center
Chisinau
South
Gagauzia
SMTAI // FEBRUARY 20201
2%
12%
11%
19%
19%
21%
20%
23%
22%
26%
18%
25%
13%
17%
29%
18%
30%
28%
26%
35%
29%
30%
27%
23%
28%
28%
43%
7%
21%
37%
34%
35%
25%
19%
37%
24%
13%
26%
26%
19%
26%
17%
33%
23%
37%
28%
30%
38%
13%
22%
25%
19%
29%
23%
33%
32%
23%
24%
19%
34%
30%
35%
11%
22%
69%
59%
48%
45%
39%
37%
36%
36%
35%
34%
34%
33%
33%
32%
31%
30%
30%
30%
29%
29%
26%
25%
25%
24%
24%
24%
23%
22%
22%
20%
18%
14%
4%
6%
3%
12%
20%
12%
15%
18%
15%
17%
13%
15%
17%
21%
10%
12%
15%
14%
16%
10%
10%
14%
13%
12%
16%
15%
11%
27%
25%
5%
15%
22%
4%
9%
4%
2%
4%
2%
6%
2%
4%
2%
2%
12%
6%
4%
7%
6%
8%
2%
8%
9%
9%
4%
10%
2%
2%
22%
7%
rise.md
mold-street.com
europalibera.org
diez.md
mama.md
999.md
tv8.md
point.md
stiri.md
newsmaker.md
zdg.md
megogo.net
agora.md
unimedia.md
moldova.org
perfecte.md
vk.com
ivi.ru
ea.md
kp.md
sputnik.md
makler.md
protv.md
noi.md
gismeteo.md
md.mail.ru
esp.md
moldovenii.md
timpul.md
anticoruptie.md
nokta.md
ok.ru

8. HOUSEHOLDNETINCOME
AUDIENCE COMPOSITION
57%
27%
11%
4%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
SMTAI // FEBRUARY 20201
75%
70%
67%
65%
63%
61%
60%
60%
60%
60%
59%
59%
57%
56%
56%
54%
55%
53%
53%
51%
50%
48%
48%
48%
48%
47%
45%
38%
34%
32%
30%
15%
19%
22%
22%
27%
22%
28%
24%
22%
27%
30%
25%
28%
20%
26%
36%
31%
31%
25%
23%
29%
30%
30%
32%
32%
25%
33%
27%
54%
41%
27%
27%
12%
2%
7%
6%
7%
14%
10%
13%
16%
11%
8%
15%
10%
17%
15%
8%
13%
6%
18%
16%
15%
15%
15%
11%
13%
22%
12%
28%
7%
16%
22%
32%
57%
4%
5%
2%
1%
1%
3%
2%
1%
2%
1%
3%
5%
3%
2%
8%
5%
8%
5%
6%
7%
8%
6%
5%
8%
1%
9%
20%
11%
16%
ok.ru
nokta.md
ea.md
noi.md
megogo.net
ivi.ru
makler.md
esp.md
md.mail.ru
timpul.md
kp.md
vk.com
newsmaker.md
sputnik.md
moldova.org
gismeteo.md
moldovenii.md
protv.md
point.md
unimedia.md
tv8.md
stiri.md
zdg.md
999.md
perfecte.md
diez.md
mama.md
anticoruptie.md
agora.md
europalibera.org
mold-street.com
rise.md