Online Audience in Moldova

1. DECEMBER 2018
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 840 020

2. 47%
53%
SMTAI // DECEMBER 2019
SEX
AUDIENCE COMPOSITION
79%
72%
62%
59%
57%
56%
56%
55%
55%
55%
54%
54%
54%
54%
53%
51%
51%
51%
48%
47%
47%
46%
45%
42%
41%
41%
37%
33%
33%
29%
27%
19%
21%
28%
38%
41%
43%
44%
44%
45%
45%
45%
46%
46%
46%
46%
47%
49%
49%
49%
52%
53%
53%
54%
55%
58%
59%
59%
63%
67%
67%
71%
73%
81%
ea.md
diez.md
moldovenii.md
esp.md
ok.ru
europalibera.org
ivi.ru
protv.md
perfecte.md
zdg.md
megogo.net
rutube.ru
sputnik.md
md.mail.ru
deschide.md
tv8.md
timpul.md
play.md
agora.md
kp.md
mold-street.com
999.md
mama.md
point.md
noi.md
unimedia.md
anticoruptie.md
rise.md
newsmaker.md
sporter.md
ria.ru
allprices.md

3. SEX
PAGE VIEW COMPOSITION
49%51%
SMTAI // DECEMBER 2019
83%
70%
67%
65%
59%
57%
55%
54%
54%
54%
52%
45%
45%
43%
40%
40%
36%
36%
35%
35%
34%
30%
30%
29%
26%
25%
25%
24%
20%
20%
17%
15%
17%
30%
33%
35%
41%
43%
45%
46%
46%
46%
48%
55%
55%
57%
60%
60%
64%
64%
65%
65%
66%
70%
70%
71%
74%
75%
75%
76%
80%
80%
83%
85%
ea.md
diez.md
perfecte.md
moldovenii.md
ok.ru
ivi.ru
agora.md
rutube.ru
mama.md
kp.md
md.mail.ru
tv8.md
protv.md
europalibera.org
play.md
mold-street.com
rise.md
zdg.md
noi.md
timpul.md
999.md
unimedia.md
megogo.net
sputnik.md
sporter.md
allprices.md
newsmaker.md
anticoruptie.md
ria.ru
point.md
esp.md
deschide.md

4. SEX
TIME COMPOSITION
SMTAI // DECEMBER 2019
48%52%
70%
68%
64%
62%
60%
60%
56%
55%
55%
52%
50%
49%
49%
44%
42%
40%
36%
34%
33%
31%
29%
29%
26%
24%
24%
24%
22%
19%
13%
11%
10%
4%
30%
32%
36%
38%
40%
40%
44%
45%
45%
48%
50%
51%
51%
56%
58%
60%
64%
66%
67%
69%
71%
71%
74%
76%
76%
76%
78%
81%
87%
89%
90%
96%
ea.md
perfecte.md
mama.md
agora.md
diez.md
ok.ru
ivi.ru
kp.md
europalibera.org
md.mail.ru
play.md
rutube.ru
noi.md
tv8.md
protv.md
rise.md
moldovenii.md
zdg.md
999.md
mold-street.com
unimedia.md
newsmaker.md
ria.ru
sputnik.md
allprices.md
timpul.md
megogo.net
point.md
sporter.md
esp.md
deschide.md
anticoruptie.md

5. AGE
AUDIENCE COMPOSITION
9%
23%
21%
16%
31%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // DECEMBER 2019
33%
17%
13%
13%
13%
13%
12%
12%
10%
10%
10%
8%
8%
8%
8%
7%
6%
6%
6%
5%
5%
5%
5%
4%
4%
3%
26%
17%
21%
12%
34%
38%
24%
29%
26%
21%
42%
23%
14%
13%
27%
19%
18%
10%
15%
5%
10%
19%
18%
9%
14%
11%
17%
5%
10%
23%
20%
32%
15%
16%
23%
10%
20%
24%
30%
23%
18%
28%
22%
20%
19%
22%
25%
26%
26%
23%
14%
8%
13%
21%
25%
14%
14%
23%
35%
20%
27%
31%
24%
20%
8%
23%
14%
8%
12%
12%
16%
12%
17%
19%
13%
16%
17%
22%
16%
12%
12%
21%
22%
14%
21%
16%
16%
17%
18%
16%
15%
26%
19%
10%
17%
21%
18%
28%
30%
57%
20%
13%
18%
23%
29%
22%
13%
34%
43%
35%
25%
35%
38%
39%
44%
67%
51%
40%
38%
56%
50%
46%
31%
47%
43%
35%
40%
27%
diez.md
moldovenii.md
timpul.md
europalibera.org
ivi.ru
rutube.ru
sporter.md
ea.md
ok.ru
mama.md
megogo.net
md.mail.ru
deschide.md
rise.md
999.md
protv.md
tv8.md
newsmaker.md
esp.md
ria.ru
kp.md
point.md
zdg.md
noi.md
sputnik.md
unimedia.md
perfecte.md
anticoruptie.md
allprices.md
agora.md
mold-street.com
play.md

6. AGE
PAGE VIEW COMPOSITION
9%
23%
19%
15%
33%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // DECEMBER 2019
48%
19%
12%
12%
11%
10%
9%
9%
9%
9%
6%
5%
4%
3%
3%
32%
15%
23%
50%
19%
37%
54%
15%
31%
32%
15%
7%
11%
7%
18%
17%
12%
12%
6%
4%
3%
5%
3%
18%
2%
11%
9%
9%
31%
17%
9%
14%
8%
15%
15%
22%
22%
24%
13%
31%
26%
29%
44%
20%
20%
10%
39%
44%
18%
33%
22%
6%
31%
7%
6%
21%
12%
18%
21%
4%
46%
34%
32%
52%
3%
19%
17%
12%
21%
11%
8%
27%
11%
16%
12%
6%
18%
12%
36%
14%
21%
15%
17%
17%
13%
13%
11%
18%
28%
9%
22%
58%
9%
17%
18%
27%
10%
33%
34%
5%
28%
18%
16%
18%
23%
15%
23%
62%
48%
68%
4%
23%
47%
38%
53%
71%
51%
72%
78%
42%
57%
61%
46%
28%
14%
32%
41%
7%
diez.md
moldovenii.md
ok.ru
rutube.ru
rise.md
ivi.ru
ea.md
mama.md
999.md
sporter.md
tv8.md
europalibera.org
md.mail.ru
timpul.md
megogo.net
perfecte.md
point.md
protv.md
unimedia.md
ria.ru
newsmaker.md
deschide.md
noi.md
anticoruptie.md
kp.md
zdg.md
allprices.md
sputnik.md
esp.md
agora.md
mold-street.com
play.md

7. AGE
TIME COMPOSITION
10%
20%
17%
17%
36%
15- 19
20- 29
30- 39
40- 49
50+
SMTAI // DECEMBER 2019
47%
13%
13%
10%
10%
9%
8%
8%
4%
4%
3%
3%
37%
21%
51%
48%
13%
42%
31%
29%
11%
3%
6%
61%
7%
14%
12%
18%
10%
1%
13%
4%
11%
11%
2%
2%
12%
15%
15%
58%
6%
19%
7%
7%
14%
25%
24%
29%
17%
25%
30%
19%
31%
27%
9%
52%
20%
48%
45%
32%
4%
71%
4%
10%
3%
14%
11%
3%
22%
22%
46%
30%
25%
44%
3%
2%
17%
3%
15%
21%
10%
13%
18%
18%
15%
15%
7%
36%
21%
12%
17%
21%
6%
5%
10%
24%
66%
5%
2%
15%
21%
27%
1%
2%
13%
35%
25%
7%
35%
8%
3%
27%
22%
23%
15%
48%
48%
48%
20%
2%
44%
27%
18%
36%
88%
11%
82%
65%
19%
69%
85%
79%
44%
37%
38%
11%
56%
2%
65%
diez.md
ok.ru
sporter.md
rutube.ru
mama.md
ea.md
999.md
ivi.ru
md.mail.ru
newsmaker.md
unimedia.md
rise.md
megogo.net
point.md
perfecte.md
tv8.md
protv.md
noi.md
esp.md
timpul.md
kp.md
sputnik.md
zdg.md
europalibera.org
deschide.md
allprices.md
agora.md
anticoruptie.md
moldovenii.md
mold-street.com
play.md
ria.ru

8. EDUCATION
AUDIENCE COMPOSITION
37%
7%
19%
24%
13%
University
College
Lyceum
Specialized
Middle
SMTAI // DECEMBER 2019
20%
15%
15%
15%
14%
14%
14%
13%
12%
12%
12%
11%
11%
11%
10%
10%
10%
8%
7%
7%
6%
6%
5%
5%
5%
4%
3%
3%
12%
31%
3%
23%
22%
29%
38%
28%
20%
19%
23%
16%
27%
18%
33%
16%
18%
17%
14%
5%
12%
13%
5%
13%
6%
17%
6%
6%
9%
13%
5%
7%
21%
8%
18%
18%
26%
9%
30%
11%
13%
29%
12%
9%
15%
12%
6%
10%
12%
14%
41%
25%
18%
13%
8%
9%
15%
19%
12%
11%
15%
6%
5%
7%
7%
5%
8%
6%
5%
6%
15%
7%
6%
6%
3%
6%
10%
13%
11%
3%
2%
5%
3%
4%
5%
4%
3%
54%
25%
68%
39%
39%
25%
34%
22%
42%
49%
30%
54%
50%
49%
45%
58%
50%
52%
62%
45%
52%
60%
77%
74%
76%
59%
67%
78%
76%
71%
85%
allprices.md
ok.ru
newsmaker.md
999.md
md.mail.ru
ivi.ru
moldovenii.md
megogo.net
esp.md
point.md
rutube.ru
sputnik.md
sporter.md
mama.md
play.md
kp.md
ria.ru
noi.md
protv.md
diez.md
ea.md
tv8.md
zdg.md
rise.md
perfecte.md
anticoruptie.md
agora.md
deschide.md
unimedia.md
europalibera.org
mold-street.com

9. EDUCATION
PAGE VIEW COMPOSITION
30%
7%
19%
28%
16%
University
College
Lyceum
Specialized
Middle
SMTAI // DECEMBER 2018
0
46%
20%
19%
17%
17%
14%
13%
13%
12%
12%
11%
10%
9%
7%
6%
6%
6%
4%
4%
4%
3%
3%
3%
3%
0
8%
12%
34%
52%
25%
27%
7%
18%
16%
17%
31%
9%
8%
24%
27%
2%
35%
9%
10%
6%
7%
5%
7%
13%
2%
3%
3%
0
2%
4%
23%
12%
20%
12%
12%
5%
5%
29%
2%
11%
32%
6%
49%
7%
3%
3%
24%
4%
7%
11%
15%
3%
4%
5%
3%
2%
0
4%
8%
4%
3%
7%
5%
9%
6%
20%
5%
6%
4%
2%
6%
3%
8%
3%
3%
0
40%
64%
16%
16%
35%
40%
72%
48%
62%
46%
25%
73%
73%
33%
59%
42%
45%
81%
75%
92%
64%
85%
85%
96%
78%
68%
93%
93%
91%
92%
96%
esp.md
play.md
ok.ru
megogo.net
999.md
moldovenii.md
allprices.md
md.mail.ru
ria.ru
mama.md
ivi.ru
kp.md
rise.md
rutube.ru
sporter.md
diez.md
point.md
protv.md
noi.md
newsmaker.md
ea.md
sputnik.md
perfecte.md
unimedia.md
tv8.md
anticoruptie.md
zdg.md
agora.md
europalibera.org
mold-street.com
deschide.md

10. EDUCATION
TIME COMPOSITION
28%
7%
19%
30%
16%
University
College
Lyceum
Specialized
Middle
SMTAI // DECEMBER 2018
32%
31%
26%
19%
18%
17%
12%
11%
11%
10%
10%
6%
5%
5%
5%
4%
4%
3%
2%
2%
2%
8%
18%
12%
55%
36%
25%
31%
11%
6%
17%
11%
14%
34%
10%
5%
8%
4%
5%
10%
9%
3%
31%
2%
4%
23%
20%
27%
14%
32%
45%
8%
2%
2%
2%
7%
5%
3%
50%
26%
53%
15%
3%
3%
19%
7%
3%
4%
2%
7%
8%
8%
8%
2%
5%
3%
3%
4%
2%
57%
51%
41%
20%
15%
36%
26%
76%
75%
50%
71%
39%
47%
48%
95%
95%
81%
89%
86%
91%
86%
85%
96%
40%
100%
67%
100%
46%
98%
54%
96%
esp.md
play.md
mama.md
megogo.net
ok.ru
999.md
ivi.ru
allprices.md
kp.md
md.mail.ru
ria.ru
rutube.ru
diez.md
point.md
newsmaker.md
unimedia.md
protv.md
tv8.md
noi.md
sputnik.md
perfecte.md
mold-street.com
agora.md
anticoruptie.md
deschide.md
ea.md
europalibera.org
moldovenii.md
zdg.md
sporter.md
rise.md

11. OCCUPATION
AUDIENCE COMPOSITION
16%
27%
7%
15%
36%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // DECEMBER 2018
31%
29%
29%
27%
22%
21%
21%
21%
20%
20%
20%
20%
19%
19%
19%
18%
18%
17%
17%
15%
15%
14%
14%
14%
13%
12%
12%
11%
10%
8%
7%
6%
3%
45%
45%
42%
39%
32%
27%
33%
31%
28%
49%
44%
55%
39%
26%
49%
46%
38%
45%
26%
23%
29%
37%
35%
39%
20%
21%
29%
15%
32%
39%
34%
23%
35%
7%
3%
6%
7%
8%
11%
10%
3%
6%
9%
7%
5%
6%
6%
7%
9%
7%
8%
6%
9%
8%
3%
13%
10%
6%
13%
6%
5%
7%
8%
8%
14%
16%
24%
9%
5%
10%
8%
3%
13%
9%
9%
7%
13%
7%
25%
14%
7%
7%
16%
20%
15%
23%
21%
47%
12%
31%
3%
11%
18%
19%
20%
31%
30%
20%
23%
32%
24%
24%
12%
30%
35%
22%
22%
32%
19%
43%
29%
35%
33%
39%
29%
38%
43%
33%
41%
10%
41%
48%
34%
45%
newsmaker.md
mold-street.com
agora.md
rise.md
point.md
mama.md
sporter.md
ea.md
esp.md
unimedia.md
zdg.md
perfecte.md
anticoruptie.md
999.md
deschide.md
tv8.md
sputnik.md
protv.md
ria.ru
rutube.ru
md.mail.ru
kp.md
noi.md
europalibera.org
ivi.ru
ok.ru
moldovenii.md
megogo.net
diez.md
moldovenii.md
play.md
megogo.net
allprices.md

12. OCCUPATION
PAGE VIEW COMPOSITION
18%
20%
12%
10%
41%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // DECEMBER 2018
74%
57%
44%
38%
35%
27%
26%
24%
24%
24%
22%
22%
21%
21%
21%
20%
19%
18%
16%
15%
14%
14%
14%
13%
11%
11%
8%
7%
6%
6%
5%
11%
23%
32%
48%
49%
49%
38%
52%
46%
19%
51%
39%
30%
58%
59%
24%
46%
16%
43%
42%
51%
30%
34%
13%
18%
48%
32%
30%
17%
35%
72%
7%
3%
3%
4%
5%
4%
15%
9%
4%
4%
3%
9%
3%
6%
15%
9%
12%
10%
5%
40%
7%
5%
3%
7%
11%
4%
9%
3%
6%
3%
10%
27%
11%
8%
24%
7%
13%
17%
26%
58%
8%
8%
15%
16%
10%
12%
13%
20%
16%
28%
33%
23%
29%
42%
11%
15%
36%
30%
32%
15%
34%
11%
54%
36%
50%
44%
35%
31%
5%
28%
50%
21%
esp.md
sputnik.md
point.md
mold-street.com
newsmaker.md
tv8.md
rise.md
protv.md
unimedia.md
999.md
zdg.md
anticoruptie.md
ria.ru
perfecte.md
agora.md
mama.md
noi.md
rutube.ru
sporter.md
europalibera.org
ea.md
deschide.md
md.mail.ru
ok.ru
ivi.ru
kp.md
moldovenii.md
diez.md
megogo.net
allprices.md
play.md

13. OCCUPATION
TIME COMPOSITION
16%
20%
11%
10%
42%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
SMTAI // DECEMBER 2018
81%
62%
42%
41%
41%
31%
29%
28%
28%
28%
27%
26%
23%
21%
21%
20%
20%
20%
15%
13%
13%
13%
12%
12%
12%
12%
11%
8%
7%
6%
20%
35%
37%
40%
41%
51%
52%
62%
52%
19%
54%
31%
14%
17%
57%
18%
58%
52%
22%
36%
18%
12%
13%
23%
49%
32%
45%
18%
76%
17%
7%
3%
13%
7%
3%
7%
39%
12%
9%
11%
3%
28%
42%
4%
4%
3%
2%
3%
5%
8%
10%
29%
5%
4%
6%
13%
13%
29%
52%
14%
5%
53%
5%
14%
21%
15%
14%
24%
15%
17%
7%
15%
33%
20%
45%
47%
30%
11%
23%
17%
29%
64%
33%
47%
74%
51%
62%
10%
5%
5%
29%
22%
31%
esp.md
sputnik.md
noi.md
point.md
newsmaker.md
unimedia.md
protv.md
rise.md
tv8.md
mold-street.com
999.md
zdg.md
ria.ru
mama.md
rutube.ru
perfecte.md
anticoruptie.md
agora.md
kp.md
deschide.md
md.mail.ru
ivi.ru
europalibera.org
ok.ru
allprices.md
ea.md
diez.md
sporter.md
megogo.net
play.md
moldovenii.md

14. URBAN/ RURAL
AUDIENCE COMPOSITION
44%
56%
SMTAI // DECEMBER 2018
83%
80%
77%
77%
76%
74%
72%
72%
72%
72%
72%
71%
70%
69%
69%
68%
66%
65%
65%
63%
62%
62%
60%
60%
58%
57%
56%
56%
55%
55%
47%
16%
20%
23%
22%
23%
26%
27%
27%
28%
29%
27%
28%
29%
31%
31%
31%
33%
34%
35%
37%
38%
38%
40%
39%
42%
43%
43%
44%
45%
45%
53%
newsmaker.md
mold-street.com
esp.md
allprices.md
ria.ru
rise.md
kp.md
agora.md
mama.md
point.md
perfecte.md
sporter.md
play.md
noi.md
unimedia.md
rutube.ru
megogo.net
deschide.md
sputnik.md
zdg.md
protv.md
999.md
europalibera.org
tv8.md
md.mail.ru
moldovenii.md
ivi.ru
diez.md
ea.md
anticoruptie.md
ok.ru

15. URBAN/ RURAL
PAGE VIEW COMPOSITION
44%
56%
SMTAI // DECEMBER 2018
97%
93%
89%
86%
83%
82%
82%
81%
79%
78%
78%
79%
76%
76%
75%
75%
73%
72%
71%
70%
70%
71%
67%
66%
59%
74%
57%
48%
47%
46%
45%
3%
7%
10%
14%
17%
18%
17%
18%
21%
21%
22%
21%
23%
23%
24%
25%
27%
28%
29%
30%
30%
28%
31%
34%
40%
26%
43%
52%
52%
54%
55%
esp.md
newsmaker.md
point.md
sputnik.md
unimedia.md
agora.md
ria.ru
perfecte.md
rise.md
protv.md
mold-street.com
sporter.md
mama.md
noi.md
tv8.md
europalibera.org
zdg.md
ea.md
kp.md
rutube.ru
diez.md
allprices.md
md.mail.ru
anticoruptie.md
999.md
play.md
moldovenii.md
deschide.md
megogo.net
ivi.ru
ok.ru

16. URBAN/ RURAL
TIME COMPOSITION
46%
54%
SMTAI // DECEMBER 2018
97%
94%
93%
94%
92%
91%
90%
86%
85%
84%
84%
82%
81%
80%
79%
79%
75%
69%
64%
63%
63%
63%
65%
75%
61%
61%
47%
46%
42%
41%
15%
3%
6%
7%
6%
8%
9%
10%
14%
15%
15%
16%
18%
18%
19%
21%
21%
25%
31%
36%
36%
37%
37%
35%
25%
39%
38%
53%
53%
57%
59%
85%
esp.md
rise.md
newsmaker.md
sporter.md
sputnik.md
europalibera.org
point.md
ria.ru
unimedia.md
agora.md
protv.md
mold-street.com
noi.md
tv8.md
anticoruptie.md
perfecte.md
rutube.ru
md.mail.ru
mama.md
zdg.md
diez.md
kp.md
allprices.md
play.md
999.md
ea.md
deschide.md
ivi.ru
ok.ru
megogo.net
moldovenii.md

17. REGION
AUDIENCE COMPOSITION
28%
28%
29%
13%
2%
North
Center
Chisinau
South
Gagauzia
SMTAI // DECEMBER 2018
69%
34%
34%
32%
30%
30%
29%
28%
28%
27%
26%
26%
25%
24%
24%
23%
22%
21%
21%
21%
20%
20%
19%
18%
18%
17%
17%
15%
15%
10%
7%
6%
20%
25%
31%
28%
28%
27%
26%
21%
26%
16%
24%
22%
19%
21%
30%
30%
29%
22%
22%
20%
12%
26%
28%
27%
27%
14%
33%
43%
27%
31%
17%
30%
39%
19%
27%
21%
28%
34%
37%
30%
45%
37%
36%
47%
48%
36%
30%
42%
43%
49%
49%
64%
44%
42%
41%
45%
58%
39%
34%
49%
57%
6%
9%
2%
15%
14%
20%
13%
10%
12%
16%
10%
11%
13%
10%
7%
12%
15%
7%
14%
8%
10%
3%
11%
11%
14%
11%
8%
11%
8%
13%
6%
2%
7%
3%
1%
2%
3%
2%
3%
2%
3%
4%
3%
4%
2%
esp.md
ria.ru
play.md
ok.ru
ivi.ru
moldovenii.md
md.mail.ru
sputnik.md
kp.md
megogo.net
point.md
999.md
noi.md
agora.md
sporter.md
tv8.md
rutube.ru
zdg.md
ea.md
europalibera.org
mama.md
mold-street.com
rise.md
protv.md
deschide.md
unimedia.md
newsmaker.md
diez.md
anticoruptie.md
perfecte.md
allprices.md

18. REGION
PAGE VIEW COMPOSITION
36%
25%
26%
11%
3%
North
Center
Chisinau
South
Gagauzia
SMTAI // DECEMBER 2018
97%
43%
39%
35%
35%
33%
30%
28%
28%
27%
22%
21%
21%
20%
20%
18%
18%
17%
17%
16%
16%
16%
13%
11%
11%
11%
10%
9%
9%
7%
6%
30%
24%
12%
19%
25%
26%
27%
13%
16%
19%
26%
33%
28%
26%
21%
4%
40%
14%
13%
28%
46%
15%
10%
27%
16%
8%
25%
25%
21%
24%
2%
12%
22%
44%
41%
35%
29%
30%
53%
43%
52%
20%
42%
41%
48%
41%
77%
35%
65%
68%
50%
34%
72%
72%
56%
64%
45%
47%
63%
54%
59%
12%
14%
9%
5%
6%
14%
11%
6%
5%
7%
33%
4%
9%
6%
19%
6%
4%
3%
5%
4%
6%
4%
10%
36%
18%
3%
17%
11%
4%
3%
9%
2%
2%
esp.md
ok.ru
ivi.ru
mama.md
999.md
deschide.md
moldovenii.md
md.mail.ru
agora.md
ria.ru
unimedia.md
megogo.net
anticoruptie.md
rutube.ru
rise.md
noi.md
newsmaker.md
kp.md
sporter.md
mold-street.com
tv8.md
zdg.md
play.md
sputnik.md
diez.md
ea.md
point.md
protv.md
europalibera.org
perfecte.md
allprices.md

19. REGION
TIME COMPOSITION
37%
26%
23%
12%
3%
North
Center
Chisinau
South
Gagauzia
SMTAI // DECEMBER 2018
99%
48%
44%
42%
37%
32%
25%
25%
23%
22%
22%
22%
21%
20%
19%
17%
15%
15%
15%
14%
10%
10%
10%
10%
8%
7%
7%
6%
5%
5%
4%
8%
28%
23%
20%
19%
30%
15%
54%
5%
32%
10%
24%
25%
23%
23%
12%
43%
29%
21%
33%
55%
18%
6%
11%
7%
80%
13%
27%
12%
33%
32%
12%
21%
37%
43%
30%
54%
22%
72%
15%
57%
51%
47%
44%
52%
73%
32%
47%
63%
52%
29%
57%
50%
81%
81%
14%
78%
49%
83%
44%
12%
12%
13%
6%
5%
11%
2%
29%
11%
4%
8%
14%
8%
7%
8%
4%
5%
15%
33%
4%
4%
18%
17%
3%
4%
3%
4%
2%
esp.md
mama.md
ok.ru
ivi.ru
deschide.md
999.md
md.mail.ru
ria.ru
anticoruptie.md
newsmaker.md
megogo.net
agora.md
tv8.md
allprices.md
ea.md
unimedia.md
play.md
kp.md
rutube.ru
mold-street.com
diez.md
zdg.md
noi.md
point.md
europalibera.org
sputnik.md
moldovenii.md
sporter.md
protv.md
rise.md
perfecte.md

20. HOUSEHOLDNETINCOME
AUDIENCE COMPOSITION
71%
22%
6%
2%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
SMTAI // DECEMBER 2018
81%
79%
72%
71%
69%
69%
69%
68%
66%
66%
65%
63%
62%
62%
62%
61%
61%
60%
59%
59%
59%
59%
58%
56%
53%
50%
48%
48%
46%
43%
40%
15%
17%
14%
23%
21%
19%
24%
23%
23%
20%
24%
29%
9%
28%
26%
26%
31%
33%
26%
36%
24%
26%
27%
28%
33%
30%
31%
29%
30%
32%
30%
4%
3%
13%
5%
9%
9%
6%
7%
10%
12%
8%
8%
20%
7%
10%
10%
8%
5%
13%
5%
14%
14%
11%
13%
12%
15%
14%
20%
20%
20%
20%
1%
2%
1%
1%
3%
1%
1%
2%
2%
3%
9%
3%
3%
3%
1%
2%
3%
1%
4%
3%
3%
5%
6%
4%
5%
6%
9%
moldovenii.md
ok.ru
europalibera.org
md.mail.ru
sputnik.md
ria.ru
ivi.ru
noi.md
kp.md
play.md
999.md
megogo.net
rise.md
esp.md
tv8.md
point.md
ea.md
rutube.ru
mama.md
allprices.md
sporter.md
deschide.md
anticoruptie.md
protv.md
diez.md
zdg.md
unimedia.md
perfecte.md
agora.md
newsmaker.md
mold-street.com

21. AUDIENCE COMPOSITION
Platform Population
PC 1,335,439
Phone 1,197,862
Tablet 311,100
Total 1 840 020
PLATFORM
SMTAI // DECEMBER 2018

22. The main language
in communication with the family
LANQUAGE
73%
25%
2%
Romanian
Russian
Other
SMTAI // DECEMBER 2018
92%
92%
91%
90%
88%
88%
87%
85%
84%
84%
84%
82%
79%
77%
74%
74%
72%
70%
69%
69%
68%
68%
67%
65%
64%
60%
58%
47%
44%
43%
36%
6%
7%
7%
9%
10%
12%
12%
8%
13%
11%
12%
18%
18%
20%
24%
23%
28%
27%
28%
27%
32%
31%
30%
32%
29%
35%
39%
52%
52%
54%
63%
1%
1%
1%
1%
3%
1%
1%
7%
2%
5%
4%
0%
3%
3%
2%
3%
0%
3%
3%
4%
0%
1%
3%
3%
7%
5%
4%
1%
5%
3%
1%
ea.md
perfecte.md
protv.md
unimedia.md
diez.md
anticoruptie.md
zdg.md
agora.md
rise.md
tv8.md
deschide.md
mold-street.com
europalibera.org
sporter.md
999.md
ok.ru
moldovenii.md
megogo.net
rutube.ru
ivi.ru
allprices.md
mama.md
sputnik.md
md.mail.ru
play.md
noi.md
point.md
newsmaker.md
ria.ru
kp.md
esp.md