ONLINE AUDIENCE REPORT DECEMBER 2017

1. DECEMBER 2017
ONLINE AUDIENCE
STUDY REPORT
.MD INTERNET POPULATION - 1 768 942

2. SMTAI // DECEMBER 2017
SEX
AUDIENCE COMPOSITION
49%51%
78%
78%
75%
72%
61%
58%
58%
56%
56%
55%
54%
54%
53%
52%
52%
49%
49%
48%
47%
45%
45%
44%
44%
43%
42%
41%
40%
40%
35%
35%
32%
22%
22%
25%
28%
39%
42%
42%
44%
44%
45%
46%
46%
47%
48%
48%
51%
51%
53%
53%
55%
55%
56%
56%
57%
58%
59%
60%
60%
65%
65%
68%
mamaplus.md
unica.md
moldovenii.md
rtr.md
perfecte.md
diez.md
bancamea.md
realitatea.md
timpul.md
protv.md
fest.md
ok.ru
ivi.ru
esp.md
md.mail.ru
mama.md
mold-street.com
deschide.md
zdg.md
sputnik.md
999.md
bani.md
megogo.net
ria.ru
noi.md
point.md
kp.md
newsmaker.md
forum.md
play.md
allprices.md

3. SEX
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
49%51%
85%
84%
79%
72%
71%
65%
65%
60%
59%
57%
56%
52%
52%
52%
51%
51%
50%
50%
45%
42%
40%
40%
37%
35%
34%
34%
27%
26%
25%
24%
17%
17%
15%
16%
21%
28%
29%
35%
35%
40%
41%
43%
44%
48%
48%
48%
49%
49%
50%
50%
55%
58%
60%
60%
63%
65%
66%
66%
73%
74%
75%
76%
83%
83%
mamaplus.md
moldovenii.md
unica.md
perfecte.md
mama.md
ria.ru
diez.md
fest.md
ok.ru
protv.md
rtr.md
ivi.ru
mold-street.com
md.mail.ru
Internet
megogo.net
realitatea.md
kp.md
sputnik.md
noi.md
999.md
zdg.md
bani.md
point.md
esp.md
newsmaker.md
timpul.md
forum.md
play.md
deschide.md
allprices.md
bancamea.md

4. SEX
TIME COMPOSITION
SMTAI // DECEMBER 2017
47%
53%
92%
86%
81%
77%
77%
65%
64%
64%
60%
60%
59%
58%
57%
52%
52%
48%
45%
37%
36%
35%
34%
34%
34%
31%
31%
26%
22%
20%
15%
12%
7%
8%
14%
19%
23%
23%
35%
36%
36%
40%
40%
41%
42%
43%
48%
48%
52%
55%
63%
64%
65%
66%
66%
66%
69%
69%
74%
78%
80%
85%
88%
93%
mamaplus.md
moldovenii.md
mama.md
unica.md
perfecte.md
ria.ru
protv.md
diez.md
mold-street.com
rtr.md
ok.ru
noi.md
fest.md
megogo.net
md.mail.ru
ivi.ru
kp.md
999.md
realitatea.md
point.md
play.md
sputnik.md
forum.md
esp.md
zdg.md
newsmaker.md
bani.md
timpul.md
allprices.md
deschide.md
bancamea.md

5. AGE
AUDIENCE COMPOSITION
SMTAI // DECEMBER 2017
9%
25%
21%
17%
29%
15- 19
20- 29
30- 39
40- 49
50+
21%
20%
15%
13%
12%
12%
11%
11%
10%
9%
9%
8%
7%
7%
6%
6%
6%
6%
5%
5%
5%
4%
4%
3%
3%
3%
3%
26%
23%
15%
27%
30%
18%
27%
32%
37%
24%
30%
24%
37%
24%
21%
25%
25%
37%
23%
26%
14%
26%
6%
18%
12%
10%
10%
9%
17%
12%
9%
17%
22%
26%
38%
23%
20%
20%
17%
28%
19%
24%
25%
18%
29%
22%
23%
27%
23%
22%
28%
17%
23%
18%
19%
8%
10%
12%
14%
19%
19%
10%
19%
7%
11%
8%
16%
20%
17%
21%
12%
18%
17%
18%
13%
19%
20%
19%
20%
19%
18%
18%
36%
17%
30%
24%
14%
15%
15%
14%
21%
23%
16%
17%
27%
34%
15%
21%
31%
25%
19%
14%
30%
20%
24%
24%
22%
31%
27%
23%
16%
31%
23%
29%
29%
41%
36%
63%
62%
61%
61%
41%
45%
65%
diez.md
bancamea.md
moldovenii.md
mamaplus.md
ivi.ru
timpul.md
ok.ru
megogo.net
allprices.md
md.mail.ru
999.md
unica.md
fest.md
forum.md
realitatea.md
play.md
mama.md
bani.md
point.md
perfecte.md
esp.md
protv.md
mold-street.com
deschide.md
noi.md
ria.ru
sputnik.md
kp.md
newsmaker.md
zdg.md
rtr.md

6. AGE
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
8%
29%
20%
18%
25%
15- 19
20- 29
30- 39
40- 49
50+
30%
30%
24%
13%
12%
10%
10%
9%
7%
6%
5%
5%
5%
4%
2%
2%
2%
2%
2%
39%
24%
20%
7%
31%
34%
30%
33%
37%
47%
36%
20%
16%
11%
20%
46%
2%
3%
3%
8%
20%
3%
2%
4%
28%
12%
3%
6%
2%
4%
10%
13%
18%
23%
14%
18%
32%
18%
23%
24%
19%
24%
17%
17%
32%
33%
25%
19%
6%
6%
20%
25%
3%
8%
6%
31%
26%
6%
47%
13%
19%
9%
10%
7%
14%
5%
14%
8%
19%
16%
14%
13%
13%
48%
18%
41%
12%
17%
49%
6%
81%
23%
25%
8%
5%
16%
24%
24%
18%
7%
13%
24%
24%
8%
22%
19%
60%
26%
15%
23%
20%
18%
14%
21%
11%
46%
11%
33%
10%
27%
84%
8%
48%
29%
86%
83%
74%
16%
37%
74%
40%
71%
53%
57%
diez.md
allprices.md
megogo.net
moldovenii.md
ivi.ru
mamaplus.md
ok.ru
fest.md
999.md
play.md
unica.md
forum.md
md.mail.ru
bancamea.md
bani.md
mama.md
mold-street.com
timpul.md
esp.md
realitatea.md
protv.md
noi.md
ria.ru
sputnik.md
perfecte.md
point.md
rtr.md
deschide.md
kp.md
newsmaker.md
zdg.md

7. AGE
TIME COMPOSITION
SMTAI // DECEMBER 2017
8%
25%
18%
20%
29%
15- 19
20- 29
30- 39
40- 49
50+
33%
25%
19%
15%
13%
13%
12%
10%
7%
6%
5%
5%
4%
3%
2%
2%
2%
43%
18%
26%
27%
36%
30%
27%
35%
24%
21%
34%
14%
46%
18%
23%
10%
5%
9%
16%
6%
6%
25%
18%
16%
16%
24%
33%
20%
26%
16%
11%
4%
21%
33%
3%
30%
21%
31%
12%
38%
12%
65%
44%
13%
23%
18%
6%
22%
46%
78%
15%
22%
32%
25%
21%
24%
10%
29%
49%
79%
68%
48%
7%
91%
34%
33%
26%
93%
5%
79%
6%
77%
30%
44%
55%
23%
66%
diez.md
megogo.net
allprices.md
moldovenii.md
mamaplus.md
play.md
ivi.ru
ok.ru
999.md
fest.md
forum.md
unica.md
md.mail.ru
ria.ru
sputnik.md
realitatea.md
mama.md
timpul.md
point.md
protv.md
perfecte.md
noi.md
esp.md
rtr.md
bancamea.md
kp.md
deschide.md
bani.md
zdg.md
mold-street.com
newsmaker.md

8. EDUCATION
AUDIENCE COMPOSITION
SMTAI // DECEMBER 2017
40%
6%
18%
19%
17%
University
College
Lyceum
Specialized
Middle
22%
20%
18%
18%
17%
16%
14%
14%
13%
12%
12%
11%
11%
11%
11%
10%
10%
9%
9%
9%
7%
7%
6%
6%
4%
3%
3%
23%
19%
21%
23%
18%
17%
13%
9%
12%
13%
8%
24%
8%
16%
10%
13%
14%
10%
14%
7%
12%
11%
12%
9%
10%
7%
9%
4%
3%
2%
20%
10%
21%
22%
18%
19%
6%
10%
7%
10%
19%
5%
20%
18%
20%
14%
27%
18%
16%
21%
17%
29%
5%
12%
17%
22%
21%
11%
21%
6%
4%
6%
7%
7%
5%
6%
5%
9%
10%
8%
9%
5%
10%
1%
5%
6%
17%
6%
7%
6%
0%
3%
4%
5%
3%
4%
4%
4%
5%
10%
2%
29%
44%
32%
33%
40%
42%
58%
57%
59%
56%
57%
50%
59%
50%
55%
45%
43%
55%
55%
63%
60%
50%
72%
71%
65%
64%
64%
77%
64%
90%
92%
ok.ru
rtr.md
megogo.net
ivi.ru
md.mail.ru
999.md
kp.md
ria.ru
noi.md
sputnik.md
mamaplus.md
esp.md
timpul.md
play.md
forum.md
moldovenii.md
allprices.md
mama.md
point.md
bancamea.md
protv.md
diez.md
newsmaker.md
perfecte.md
realitatea.md
fest.md
unica.md
deschide.md
bani.md
zdg.md
mold-street.com

9. EDUCATION
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
28%
17%
16%
15%
15%
15%
15%
14%
12%
12%
11%
10%
8%
7%
6%
5%
5%
5%
5%
4%
3%
2%
25%
30%
20%
21%
15%
7%
4%
14%
4%
4%
11%
8%
12%
8%
7%
7%
22%
9%
6%
7%
15%
26%
4%
5%
6%
1%
3%
1%
23%
13%
29%
25%
11%
45%
7%
3%
8%
34%
4%
2%
18%
3%
13%
13%
5%
21%
10%
15%
13%
3%
4%
1%
18%
13%
28%
2%
1%
4%
7%
6%
6%
2%
6%
7%
4%
8%
3%
5%
14%
5%
4%
6%
6%
14%
4%
3%
9%
2%
1%
2%
2%
4%
24%
1%
18%
35%
29%
36%
53%
27%
71%
62%
74%
46%
60%
75%
58%
76%
68%
61%
68%
62%
76%
73%
60%
69%
95%
90%
91%
72%
81%
45%
95%
97%
95%
ok.ru
ivi.ru
megogo.net
999.md
md.mail.ru
allprices.md
mama.md
rtr.md
ria.ru
diez.md
sputnik.md
kp.md
play.md
noi.md
forum.md
moldovenii.md
bancamea.md
mamaplus.md
protv.md
perfecte.md
point.md
esp.md
timpul.md
realitatea.md
newsmaker.md
fest.md
bani.md
unica.md
mold-street.com
deschide.md
zdg.md
31%
5%
21%
21%
21%
University
College
Lyceum
Specialized
Middle

10. EDUCATION
TIME COMPOSITION
SMTAI // DECEMBER 2017
41%
27%
18%
15%
15%
15%
14%
13%
13%
13%
12%
12%
8%
6%
4%
3%
2%
2%
2%
3%
26%
21%
14%
33%
11%
2%
4%
21%
21%
5%
4%
9%
9%
5%
14%
7%
4%
6%
1%
29%
12%
25%
9%
2%
1%
38%
21%
11%
11%
9%
3%
34%
25%
45%
9%
4%
14%
8%
15%
9%
3%
3%
1%
12%
13%
37%
11%
6%
8%
7%
7%
6%
1%
5%
8%
2%
4%
2%
19%
5%
3%
8%
2%
3%
1%
4%
3%
27%
15%
16%
19%
60%
53%
34%
59%
80%
78%
24%
39%
35%
73%
60%
66%
80%
61%
80%
90%
87%
97%
98%
69%
72%
74%
74%
34%
100%
72%
94%
99%
100%
allprices.md
ok.ru
rtr.md
md.mail.ru
ivi.ru
play.md
mama.md
kp.md
megogo.net
999.md
diez.md
ria.ru
sputnik.md
forum.md
protv.md
point.md
perfecte.md
realitatea.md
noi.md
newsmaker.md
timpul.md
bancamea.md
fest.md
esp.md
mamaplus.md
unica.md
deschide.md
moldovenii.md
bani.md
zdg.md
mold-street.com
30%
7%
19%
22%
21%
University
College
Lyceum
Specialized
Middle

11. OCCUPATION
AUDIENCE COMPOSITION
14%
33%
9%
17%
27%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
22%
20%
20%
19%
18%
18%
17%
16%
15%
15%
14%
14%
14%
14%
14%
13%
13%
12%
12%
12%
11%
11%
11%
10%
10%
9%
9%
9%
7%
4%
2%
49%
50%
36%
31%
60%
39%
58%
41%
40%
37%
52%
33%
35%
43%
49%
37%
32%
31%
51%
37%
25%
45%
36%
42%
44%
26%
51%
49%
24%
31%
42%
3%
7%
11%
9%
7%
2%
3%
8%
7%
1%
5%
6%
9%
2%
9%
8%
8%
9%
2%
5%
3%
6%
3%
2%
8%
5%
2%
11%
2%
5%
7%
2%
7%
8%
5%
8%
2%
19%
9%
10%
14%
5%
5%
10%
13%
6%
14%
15%
12%
33%
18%
22%
6%
17%
14%
16%
14%
21%
20%
22%
15%
15%
19%
17%
15%
21%
17%
14%
22%
22%
19%
34%
32%
20%
18%
30%
24%
25%
12%
11%
34%
12%
37%
23%
21%
31%
14%
9%
26%
46%
21%
deschide.md
newsmaker.md
play.md
esp.md
mold-street.com
mama.md
zdg.md
fest.md
point.md
forum.md
bani.md
kp.md
sputnik.md
protv.md
realitatea.md
noi.md
999.md
md.mail.ru
perfecte.md
diez.md
megogo.net
allprices.md
ria.ru
timpul.md
mamaplus.md
ok.ru
unica.md
bancamea.md
ivi.ru
rtr.md
moldovenii.md
SMTAI // DECEMBER 2017

12. OCCUPATION
PAGE VIEW COMPOSITION
13%
27%
10%
14%
36%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
48%
42%
38%
24%
23%
20%
19%
19%
16%
16%
15%
15%
15%
15%
14%
13%
13%
12%
12%
11%
11%
10%
10%
9%
7%
7%
7%
6%
4%
3%
26%
27%
47%
58%
53%
45%
61%
49%
72%
46%
29%
49%
47%
43%
57%
76%
21%
31%
37%
69%
25%
57%
38%
18%
35%
25%
48%
27%
49%
63%
58%
3%
4%
5%
4%
4%
5%
7%
4%
7%
9%
7%
7%
2%
9%
8%
8%
12%
3%
10%
4%
2%
3%
7%
3%
4%
2%
7%
2%
6%
18%
6%
3%
28%
8%
7%
7%
11%
15%
11%
14%
49%
15%
34%
2%
2%
17%
15%
8%
12%
13%
10%
22%
15%
13%
9%
33%
43%
25%
32%
8%
12%
3%
24%
34%
30%
9%
32%
6%
30%
41%
6%
33%
5%
28%
40%
26%
17%
mama.md
bancamea.md
mold-street.com
realitatea.md
point.md
noi.md
zdg.md
forum.md
deschide.md
newsmaker.md
sputnik.md
kp.md
bani.md
fest.md
protv.md
esp.md
megogo.net
play.md
md.mail.ru
unica.md
999.md
perfecte.md
mamaplus.md
ok.ru
diez.md
ivi.ru
allprices.md
rtr.md
timpul.md
ria.ru
moldovenii.md
SMTAI // DECEMBER 2017

13. OCCUPATION
TIME COMPOSITION
13%
27%
10%
14%
36%
CEO/Owner
Middle-grade
manager
Skilledworker
Student
Housewife/
Pensioner
55%
52%
47%
24%
24%
23%
17%
17%
15%
15%
14%
13%
13%
12%
12%
12%
12%
12%
12%
10%
9%
8%
8%
8%
7%
5%
4%
3%
3%
2%
40%
26%
32%
47%
57%
54%
47%
33%
48%
81%
59%
37%
28%
36%
22%
75%
79%
65%
49%
10%
19%
51%
22%
25%
65%
46%
26%
64%
50%
62%
72%
4%
7%
9%
4%
7%
8%
7%
9%
4%
7%
18%
8%
5%
13%
10%
2%
5%
2%
4%
2%
7%
17%
5%
11%
7%
29%
5%
11%
14%
2%
15%
9%
15%
62%
26%
2%
3%
15%
5%
6%
13%
21%
13%
10%
15%
23%
30%
2%
11%
49%
32%
31%
23%
7%
9%
14%
14%
23%
41%
40%
58%
31%
5%
28%
5%
41%
27%
11%
mold-street.com
bancamea.md
mama.md
zdg.md
realitatea.md
point.md
forum.md
play.md
kp.md
esp.md
protv.md
newsmaker.md
999.md
md.mail.ru
megogo.net
unica.md
deschide.md
noi.md
fest.md
rtr.md
ok.ru
bani.md
sputnik.md
ivi.ru
perfecte.md
mamaplus.md
diez.md
allprices.md
timpul.md
ria.ru
moldovenii.md
SMTAI // DECEMBER 2017

14. URBAN/ RURAL
AUDIENCE COMPOSITION
44%
56%
90%
74%
72%
71%
69%
69%
70%
69%
67%
67%
67%
65%
65%
65%
63%
63%
63%
63%
62%
61%
60%
59%
59%
58%
58%
56%
55%
53%
50%
46%
48%
10%
26%
27%
28%
30%
29%
29%
31%
33%
32%
33%
34%
34%
34%
36%
36%
37%
37%
38%
38%
38%
40%
40%
41%
41%
43%
44%
48%
49%
53%
52%
esp.md
deschide.md
fest.md
zdg.md
newsmaker.md
point.md
allprices.md
mama.md
moldovenii.md
kp.md
forum.md
mold-street.com
ria.ru
noi.md
mamaplus.md
play.md
perfecte.md
sputnik.md
diez.md
realitatea.md
protv.md
999.md
bancamea.md
ivi.ru
md.mail.ru
unica.md
bani.md
timpul.md
megogo.net
rtr.md
ok.ru
SMTAI // DECEMBER 2017

15. URBAN/ RURAL
99%
95%
91%
88%
86%
86%
83%
81%
82%
74%
74%
73%
71%
71%
69%
70%
69%
68%
67%
68%
66%
61%
62%
58%
57%
54%
56%
47%
44%
46%
42%
1%
4%
8%
11%
13%
13%
16%
19%
17%
25%
25%
26%
29%
29%
30%
30%
31%
31%
33%
31%
33%
39%
37%
41%
42%
45%
44%
52%
55%
54%
57%
esp.md
deschide.md
newsmaker.md
mama.md
forum.md
bancamea.md
ria.ru
moldovenii.md
point.md
timpul.md
allprices.md
bani.md
noi.md
sputnik.md
kp.md
fest.md
rtr.md
diez.md
zdg.md
realitatea.md
md.mail.ru
protv.md
play.md
mold-street.com
perfecte.md
999.md
mamaplus.md
ivi.ru
ok.ru
megogo.net
unica.md
PAGE VIEW COMPOSITION
SMTAI // DECEMBER 2017
47%
53%

16. URBAN/ RURAL
TIME COMPOSITION
99%
99%
96%
93%
90%
91%
84%
82%
81%
80%
82%
79%
79%
75%
74%
73%
68%
68%
68%
66%
64%
64%
56%
50%
49%
46%
45%
44%
43%
44%
34%
1%
1%
4%
7%
10%
9%
15%
17%
19%
20%
17%
20%
20%
24%
26%
27%
31%
32%
31%
34%
36%
36%
44%
49%
50%
53%
54%
55%
57%
55%
65%
esp.md
deschide.md
newsmaker.md
bancamea.md
moldovenii.md
mama.md
forum.md
ria.ru
timpul.md
rtr.md
point.md
noi.md
bani.md
realitatea.md
zdg.md
sputnik.md
diez.md
md.mail.ru
play.md
fest.md
kp.md
protv.md
999.md
allprices.md
perfecte.md
megogo.net
ivi.ru
ok.ru
mold-street.com
mamaplus.md
unica.md
SMTAI // DECEMBER 2017
48%52%

17. REGION
AUDIENCE COMPOSITION
25%
31%
29%
13%
2%
North
Center
Chisinau
South
Gagauzia
78%
31%
29%
28%
27%
26%
25%
25%
25%
24%
24%
23%
23%
23%
22%
22%
22%
22%
21%
21%
20%
20%
20%
19%
19%
19%
18%
16%
16%
14%
7%
4%
21%
31%
35%
29%
20%
27%
30%
17%
33%
31%
29%
21%
25%
9%
15%
29%
20%
21%
19%
32%
29%
24%
23%
27%
21%
32%
26%
27%
35%
27%
14%
31%
31%
20%
28%
39%
35%
29%
45%
29%
31%
29%
43%
37%
58%
55%
39%
49%
46%
56%
36%
40%
47%
48%
51%
49%
42%
39%
46%
41%
58%
2%
15%
7%
15%
14%
9%
11%
13%
11%
12%
11%
18%
9%
12%
10%
8%
10%
6%
9%
4%
12%
10%
10%
9%
2%
11%
8%
19%
11%
10%
8%
2%
1%
2%
2%
2%
6%
1%
2%
2%
2%
3%
4%
4%
1%
3%
2%
1%
1%
1%
esp.md
moldovenii.md
rtr.md
ok.ru
megogo.net
ria.ru
999.md
md.mail.ru
play.md
ivi.ru
noi.md
timpul.md
kp.md
sputnik.md
newsmaker.md
deschide.md
realitatea.md
mama.md
point.md
mold-street.com
protv.md
diez.md
mamaplus.md
forum.md
allprices.md
zdg.md
unica.md
bancamea.md
perfecte.md
bani.md
fest.md
SMTAI // DECEMBER 2017

18. REGION
PAGE VIEW COMPOSITION
29%
32%
24%
11%
4%
North
Center
Chisinau
South
Gagauzia
98%
33%
30%
27%
27%
26%
25%
25%
23%
23%
22%
22%
22%
21%
21%
20%
18%
17%
15%
14%
13%
13%
13%
12%
12%
11%
9%
9%
5%
4%
3%
38%
18%
26%
25%
27%
17%
1%
11%
7%
4%
24%
19%
14%
17%
8%
21%
20%
29%
15%
8%
6%
10%
30%
16%
32%
20%
28%
51%
9%
30%
2%
13%
27%
30%
31%
35%
47%
72%
53%
46%
72%
41%
50%
64%
50%
70%
45%
45%
44%
70%
60%
69%
70%
56%
45%
53%
59%
57%
41%
72%
63%
11%
24%
14%
17%
11%
8%
2%
12%
6%
2%
13%
10%
11%
2%
16%
18%
11%
15%
4%
5%
2%
27%
4%
4%
6%
2%
15%
5%
6%
3%
3%
20%
2%
3%
8%
2%
8%
esp.md
ok.ru
ivi.ru
md.mail.ru
megogo.net
999.md
sputnik.md
newsmaker.md
moldovenii.md
play.md
deschide.md
timpul.md
diez.md
allprices.md
noi.md
forum.md
perfecte.md
mamaplus.md
protv.md
mold-street.com
point.md
mama.md
ria.ru
rtr.md
zdg.md
bani.md
kp.md
realitatea.md
unica.md
bancamea.md
fest.md
SMTAI // DECEMBER 2017

19. REGION
TIME COMPOSITION
30%
34%
22%
11%
4%
North
Center
Chisinau
South
Gagauzia
98%
51%
35%
33%
31%
29%
28%
27%
26%
24%
24%
24%
21%
17%
17%
15%
14%
13%
12%
12%
12%
11%
10%
9%
7%
6%
4%
2%
2%
7%
39%
14%
12%
27%
14%
19%
21%
3%
28%
9%
29%
10%
33%
9%
30%
29%
9%
23%
4%
27%
25%
27%
20%
27%
5%
62%
2%
42%
62%
13%
28%
51%
30%
48%
26%
45%
47%
39%
62%
71%
81%
43%
68%
35%
62%
48%
59%
71%
51%
77%
45%
62%
59%
78%
70%
81%
37%
2%
11%
26%
8%
12%
5%
29%
9%
8%
8%
17%
3%
13%
7%
19%
14%
10%
8%
4%
3%
21%
8%
10%
13%
5%
2%
6%
18%
2%
12%
7%
esp.md
allprices.md
newsmaker.md
ok.ru
ivi.ru
diez.md
md.mail.ru
sputnik.md
megogo.net
timpul.md
play.md
999.md
moldovenii.md
forum.md
deschide.md
mamaplus.md
noi.md
perfecte.md
point.md
protv.md
bani.md
ria.ru
kp.md
mama.md
zdg.md
realitatea.md
fest.md
mold-street.com
rtr.md
bancamea.md
unica.md
SMTAI // DECEMBER 2017

20. HOUSEHOLD NET INCOME
AUDIENCE COMPOSITION
73%
20%
5%
2%
< 8k, mdl
8-16k, mdl
16- 30k,mdl
> 30k,mdl
81%
81%
79%
75%
73%
72%
72%
70%
70%
69%
68%
66%
65%
65%
65%
64%
63%
63%
62%
62%
60%
60%
59%
58%
58%
54%
53%
52%
51%
48%
46%
17%
18%
21%
21%
20%
22%
19%
22%
19%
21%
27%
30%
23%
21%
24%
24%
22%
26%
26%
27%
22%
29%
30%
32%
26%
30%
23%
33%
37%
5%
7%
3%
5%
4%
6%
7%
5%
10%
7%
11%
5%
7%
5%
8%
12%
8%
12%
14%
11%
10%
10%
15%
11%
10%
11%
12%
11%
19%
13%
12%
2%
1%
1%
2%
1%
1%
3%
1%
2%
2%
8%
2%
4%
3%
5%
2%
3%
2%
3%
3%
4%
2%
2%
3%
9%
6%
7%
6%
5%
moldovenii.md
rtr.md
ok.ru
ivi.ru
md.mail.ru
noi.md
sputnik.md
ria.ru
unica.md
999.md
play.md
megogo.net
timpul.md
esp.md
mamaplus.md
allprices.md
kp.md
mama.md
diez.md
protv.md
forum.md
point.md
bani.md
perfecte.md
realitatea.md
fest.md
deschide.md
mold-street.com
newsmaker.md
zdg.md
bancamea.md
SMTAI // DECEMBER 2017

21. AUDIENCE COMPOSITION
Platform Population
PC 1 361 770
Phone 1 150 256
Tablet 331 709
Total 1 768 942
PLATFORM
SMTAI // DECEMBER 2017
Real Users (MD) Reach - Internet
Site PC Phone Tablet Total PC Phone Tablet Total
md.mail.ru 750.553 37.079 59.503 785.431 55,12% 3,22% 17,94% 44,40%
ok.ru 732.203 409.021 113.017 885.240 53,77% 35,56% 34,07% 50,04%
999.md 446.009 372.652 109.667 634.066 32,75% 32,40% 33,06% 35,84%
point.md 253.602 171.403 60.296 354.044 18,62% 14,90% 18,18% 20,01%
ivi.ru 209.381 76.444 50.765 294.143 15,38% 6,65% 15,30% 16,63%
protv.md 140.014 140.505 31.606 231.778 10,28% 12,22% 9,53% 13,10%
sputnik.md 131.062 97.666 32.598 221.793 9,62% 8,49% 9,83% 12,54%
noi.md 112.662 43.037 23.128 156.064 8,27% 3,74% 6,97% 8,82%
mama.md 102.068 48.583 20.490 152.431 7,50% 4,22% 6,18% 8,62%
forum.md 86.455 13.763 15.427 107.523 6,35% 1,20% 4,65% 6,08%
kp.md 79.435 35.842 19.509 116.918 5,83% 3,12% 5,88% 6,61%
megogo.net 77.255 3.421 16.225 95.289 5,67% 0,30% 4,89% 5,39%
play.md 75.210 17.291 13.569 98.217 5,52% 1,50% 4,09% 5,55%
diez.md 73.038 92.242 16.713 157.803 5,36% 8,02% 5,04% 8,92%
ria.ru 67.621 23.860 18.137 97.568 4,97% 2,07% 5,47% 5,52%
perfecte.md 64.812 60.654 11.972 114.316 4,76% 5,27% 3,61% 6,46%
timpul.md 64.686 57.868 12.838 118.381 4,75% 5,03% 3,87% 6,69%
realitatea.md 48.849 37.981 9.579 79.745 3,59% 3,30% 2,89% 4,51%
fest.md 43.563 33.986 7.863 78.846 3,20% 2,95% 2,37% 4,46%
deschide.md 34.621 56.481 12.027 89.324 2,54% 4,91% 3,63% 5,05%
unica.md 33.062 69.979 9.125 99.082 2,43% 6,08% 2,75% 5,60%
zdg.md 27.336 25.298 5.358 51.539 2,01% 2,20% 1,62% 2,91%
mamaplus.md 27.037 46.460 8.323 73.029 1,99% 4,04% 2,51% 4,13%
newsmaker.md 23.785 35.823 11.790 62.873 1,75% 3,11% 3,55% 3,55%
moldovenii.md 22.987 37.769 8.631 66.978 1,69% 3,28% 2,60% 3,79%
esp.md 15.898 24.356 5.780 40.612 1,17% 2,12% 1,74% 2,30%
bani.md 14.823 16.372 2.707 31.499 1,09% 1,42% 0,82% 1,78%
allprices.md 12.822 7.717 2.637 22.830 0,94% 0,67% 0,79% 1,29%
rtr.md 12.753 6.951 3.717 20.717 0,94% 0,60% 1,12% 1,17%
mold-street.com 12.299 6.053 1.859 18.876 0,90% 0,53% 0,56% 1,07%
bancamea.md 6.911 4.587 972 11.473 0,51% 0,40% 0,29% 0,65%

22. PAGE VIEW COMPOSITION
DOMESTIC PAGE VIEWS
PLATFORM
50%46%
4%
51%
42%
46%
36%
58%
42%
38%
29%
20%
38%
50%
40%
84%
39%
61%
36%
58%
51%
18%
97%
88%
24%
63%
38%
69%
40%
61%
86%
64%
26%
42%
69%
59%
59%
61%
47%
55%
19%
52%
50%
61%
40%
55%
58%
69%
77%
58%
47%
57%
12%
56%
32%
60%
34%
44%
79%
2%
6%
72%
34%
57%
26%
57%
38%
11%
31%
72%
55%
28%
38%
34%
33%
47%
40%
78%
45%
4%
3%
4%
2%
2%
2%
3%
2%
2%
4%
3%
3%
4%
5%
7%
4%
7%
4%
3%
1%
7%
4%
3%
5%
6%
3%
2%
4%
5%
2%
3%
3%
3%
7%
6%
5%
4%
3%
4%
999.md
agora.md
allprices.md
autoblog.md
bancamea.md
bani.md
deschide.md
diez.md
ea.md
esp.md
expresul.md
fest.md
forum.md
golos.md
ivi.ru
kankan.md
kp.md
mama.md
mamaplus.md
md.mail.ru
megogo.net
moldovenii.md
mold-street.com
newsmaker.md
noi.md
ok.ru
perfecte.md
play.md
point.md
promotime.md
protv.md
realitatealive.md
realitatea.md
ria.ru
rtr.md
sputnik.md
timpul.md
unica.md
zdg.md
SMTAI // DECEMBER 2017

23. PLATFORM
58%
38%
4%
TIME COMPOSITION
53%
51%
56%
44%
68%
58%
48%
34%
26%
48%
62%
43%
90%
45%
57%
40%
64%
56%
22%
98%
89%
25%
74%
47%
76%
68%
72%
90%
68%
56%
49%
80%
68%
65%
72%
58%
66%
22%
64%
40%
53%
31%
39%
49%
64%
71%
47%
35%
54%
7%
51%
35%
55%
29%
40%
75%
1%
5%
72%
24%
48%
19%
30%
26%
7%
28%
41%
48%
18%
29%
29%
23%
36%
30%
76%
33%
4%
3%
4%
3%
1%
2%
3%
2%
3%
4%
3%
3%
3%
4%
7%
5%
7%
4%
3%
1%
6%
4%
3%
5%
5%
2%
1%
3%
4%
3%
3%
2%
3%
6%
5%
6%
4%
3%
4%
999.md
agora.md
allprices.md
autoblog.md
bancamea.md
bani.md
deschide.md
diez.md
ea.md
esp.md
expresul.md
fest.md
forum.md
golos.md
ivi.ru
kankan.md
kp.md
mama.md
mamaplus.md
md.mail.ru
megogo.net
moldovenii.md
mold-street.com
newsmaker.md
noi.md
ok.ru
perfecte.md
play.md
point.md
promotime.md
protv.md
realitatealive.md
realitatea.md
ria.ru
rtr.md
sputnik.md
timpul.md
unica.md
zdg.md
SMTAI // DECEMBER 2017