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STUDIUL DE MĂSURARE
A TRAFICULUI ȘI AUDIENȚEI
PE INTERNET
SMTAI, DECEMBRIE 2015
www.bati.md
COMPONENȚA
AUDIENȚEI DUPĂ
SEX
53% 47%
26%
27%
29%
33%
33%
34%
36%
41%
42%
42%
44%
46%
49%
51%
52%
53%
54%
54%
54%
57%
58%
...
COMPONENȚA
AUDIENȚEI DUPĂ
VÂRSTĂ
30 - 39
15 - 19
10%
20 - 29
28%
30 - 39
22%
15%
40 - 49
25%
50 +
1%
1%
2%
3%
4%
7%
7%
7%
...
COMPONENȚA
AUDIENȚEI DUPĂ
LIMBA DE COMUNICARE
ÎN FAMILIE
75%Română
22%Rusă
3%Alta
38%
41%
57%
58%
62%
64%
64%
65%
68%
71%
...
COMPONENȚA
AUDIENȚEI DUPĂ
EDUCAȚIE / STUDII
Superioare
Liceu/Colegiu
Primare/Profesionale
Fără studii
33%
29%
34%
3%
72%
6...
COMPONENȚA
AUDIENȚEI DUPĂ
REGIUNE
m. Chișinău
m. Bălți
Alte localități
26%
7%
68%
69%
54%
53%
46%
45%
43%
42%
42%
41%
37%
...
COMPONENȚA
AUDIENȚEI DUPĂ
MĂRIMEA GOSPODĂRIEI
15%
8%
6%
6%
5%
5%
5%
5%
4%
4%
4%
4%
4%
4%
3%
3%
3%
3%
3%
3%
3%
2%
2%
2%
1%
...
34%
24%
22%
22%
21%
21%
21%
21%
20%
20%
20%
18%
18%
16%
16%
16%
16%
16%
14%
14%
13%
13%
12%
12%
11%
10%
45%
42%
41%
48%
41...
COMPONENȚA
AUDIENȚEI DUPĂ
FRECVENȚA
CUMPĂRĂTURILOR ONLINE
Câteva ori pe lună
Câteva ori pe an
Nu cumpăr online
18%
23%
59%...
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MD Online Audience Composition, DECEMBER 2015

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MD Online Audience

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MD Online Audience Composition, DECEMBER 2015

  1. 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET SMTAI, DECEMBRIE 2015 www.bati.md
  2. 2. COMPONENȚA AUDIENȚEI DUPĂ SEX 53% 47% 26% 27% 29% 33% 33% 34% 36% 41% 42% 42% 44% 46% 49% 51% 52% 53% 54% 54% 54% 57% 58% 58% 62% 65% 75% 80% 74% 73% 71% 67% 67% 66% 64% 59% 58% 58% 56% 54% 51% 49% 49% 47% 46% 46% 46% 43% 42% 42% 38% 35% 25% 20% bancamea.md sporter.md noi.md ria.ru newsmaker.md forum.md point.md kp.md play.md inprofunzime.md unimedia.md 999.md megogo.net acasatv.md mama.md agora.md md.mail.ru protv.md perfecte.md moldovenii.md odnoklassniki.md yellowpages.md mamaplus.md locals.md ea.md unica.md
  3. 3. COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 15 - 19 10% 20 - 29 28% 30 - 39 22% 15% 40 - 49 25% 50 + 1% 1% 2% 3% 4% 7% 7% 7% 7% 7% 8% 8% 8% 9% 10% 10% 10% 11% 11% 13% 13% 14% 14% 15% 15% 16% 14% 9% 14% 66% 26% 19% 33% 41% 26% 26% 36% 39% 29% 26% 27% 15% 25% 25% 44% 35% 21% 36% 30% 31% 41% 29% 17% 38% 17% 12% 25% 19% 28% 26% 22% 31% 26% 22% 22% 28% 32% 18% 18% 21% 16% 25% 18% 20% 24% 19% 17% 19% 20% 12% 23% 10% 11% 8% 13% 14% 17% 15% 18% 8% 23% 14% 11% 14% 12% 16% 8% 14% 17% 18% 15% 9% 11% 15% 48% 40% 44% 8% 35% 47% 19% 12% 27% 21% 13% 23% 18% 23% 21% 44% 34% 27% 20% 14% 32% 12% 16% 25% 16% 21% noi.md newsmaker.md ria.ru locals.md inprofunzime.md bancamea.md forum.md sporter.md agora.md point.md megogo.net acasatv.md play.md mama.md mamaplus.md kp.md unimedia.md md.mail.ru yellowpages.md 999.md moldovenii.md unica.md odnoklassniki.md perfecte.md ea.md protv.md
  4. 4. COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE ÎN FAMILIE 75%Română 22%Rusă 3%Alta 38% 41% 57% 58% 62% 64% 64% 65% 68% 71% 72% 72% 77% 78% 79% 79% 79% 86% 91% 94% 94% 94% 96% 97% 98% 98% 61% 59% 35% 37% 25% 34% 32% 35% 27% 28% 28% 28% 20% 21% 18% 21% 21% 8% 9% 6% 5% 6% 4% 3% 2% 2% 1% 1% 9% 5% 12% 2% 4% 5% 1% 3% 1% 3% 6% 1% locals.md newsmaker.md ria.ru kp.md play.md point.md noi.md megogo.net md.mail.ru forum.md mama.md yellowpages.md 999.md moldovenii.md ok.ru sporter.md mamaplus.md protv.md agora.md acasatv.md unimedia.md perfecte.md ea.md unica.md bancamea.md inprofunzime.md
  5. 5. COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 33% 29% 34% 3% 72% 69% 67% 63% 61% 57% 55% 51% 51% 50% 50% 49% 47% 47% 45% 43% 42% 39% 38% 36% 34% 34% 30% 28% 27% 24% 16% 15% 25% 25% 23% 26% 24% 34% 28% 17% 24% 32% 52% 21% 28% 21% 26% 30% 24% 24% 22% 27% 29% 27% 27% 30% 11% 17% 8% 9% 16% 17% 21% 14% 22% 32% 22% 18% 0% 32% 26% 35% 32% 30% 37% 40% 42% 38% 40% 45% 43% 43% 1% 3% 4% 1% 1% 1% 3% 2% 2% 2% 3% agora.md inprofunzime.md ea.md unica.md unimedia.md acasatv.md mamaplus.md newsmaker.md locals.md kp.md yellowpages.md perfecte.md bancamea.md ria.ru protv.md point.md noi.md mama.md play.md sporter.md moldovenii.md md.mail.ru 999.md megogo.net forum.md odnoklassniki.md
  6. 6. COMPONENȚA AUDIENȚEI DUPĂ REGIUNE m. Chișinău m. Bălți Alte localități 26% 7% 68% 69% 54% 53% 46% 45% 43% 42% 42% 41% 37% 36% 36% 36% 34% 34% 33% 33% 33% 31% 30% 30% 30% 28% 24% 21% 16% 7% 1% 9% 1% 3% 3% 8% 5% 11% 11% 6% 4% 2% 3% 3% 9% 6% 8% 6% 8% 7% 9% 31% 39% 46% 45% 55% 54% 55% 51% 59% 57% 63% 53% 53% 60% 62% 67% 65% 64% 67% 61% 64% 62% 67% 68% 72% 76% locals.md mama.md newsmaker.md point.md agora.md acasatv.md yellowpages.md forum.md sporter.md mamaplus.md ea.md kp.md ria.ru play.md protv.md bancamea.md unica.md unimedia.md inprofunzime.md noi.md perfecte.md 999.md megogo.net md.mail.ru moldovenii.md odnoklassniki.md
  7. 7. COMPONENȚA AUDIENȚEI DUPĂ MĂRIMEA GOSPODĂRIEI 15% 8% 6% 6% 5% 5% 5% 5% 4% 4% 4% 4% 4% 4% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 1% 1% 27% 32% 38% 24% 36% 27% 32% 34% 27% 27% 29% 25% 37% 22% 23% 37% 20% 26% 9% 31% 19% 29% 20% 28% 32% 27% 25% 21% 23% 27% 25% 27% 26% 22% 25% 30% 28% 30% 28% 33% 26% 20% 31% 29% 30% 32% 21% 3% 26% 27% 32% 27% 21% 24% 26% 29% 26% 25% 28% 27% 29% 26% 27% 28% 24% 29% 31% 34% 33% 35% 25% 23% 41% 54% 17% 28% 23% 27% 12% 15% 7% 15% 8% 16% 10% 13% 15% 13% 12% 13% 7% 12% 17% 5% 13% 7% 33% 11% 17% 12% 35% 14% 12% 19% newsmaker.md agora.md noi.md ria.ru inprofunzime.md mamaplus.md kp.md unimedia.md unica.md play.md point.md md.mail.ru acasatv.md 999.md forum.md moldovenii.md ok.ru ea.md megogo.net protv.md sporter.md bancamea.md locals.md mama.md perfecte.md yellowpages.md 1 persoană 2 persoane 3 persoane 4 persoane 5 persoane 3% 26% 29% 29% 13%
  8. 8. 34% 24% 22% 22% 21% 21% 21% 21% 20% 20% 20% 18% 18% 16% 16% 16% 16% 16% 14% 14% 13% 13% 12% 12% 11% 10% 45% 42% 41% 48% 41% 61% 48% 44% 39% 54% 52% 48% 39% 45% 40% 71% 48% 48% 38% 41% 46% 44% 56% 40% 47% 38% 21% 34% 37% 31% 38% 18% 31% 35% 40% 27% 28% 34% 43% 38% 44% 13% 36% 37% 47% 44% 41% 43% 31% 48% 42% 53% inprofunzime.md unimedia.md acasatv.md sporter.md kp.md newsmaker.md yellowpages.md noi.md perfecte.md mama.md point.md agora.md forum.md megogo.net protv.md bancamea.md mamaplus.md play.md unica.md 999.md md.mail.ru ea.md locals.md moldovenii.md ria.ru ok.ru COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ Patron / Manager Angajat calificat Student/Casnica Pensionar 14% 43% 43%
  9. 9. COMPONENȚA AUDIENȚEI DUPĂ FRECVENȚA CUMPĂRĂTURILOR ONLINE Câteva ori pe lună Câteva ori pe an Nu cumpăr online 18% 23% 59% 38% 30% 30% 29% 27% 26% 25% 25% 23% 23% 22% 22% 21% 20% 20% 20% 19% 18% 18% 16% 16% 15% 14% 13% 12% 6% 34% 52% 7% 52% 35% 25% 32% 29% 27% 33% 32% 32% 20% 33% 25% 30% 28% 33% 22% 27% 19% 21% 58% 21% 20% 36% 28% 18% 63% 19% 38% 49% 43% 46% 51% 44% 45% 46% 60% 47% 55% 50% 53% 49% 60% 57% 66% 65% 28% 65% 68% 58% agora.md locals.md bancamea.md newsmaker.md ea.md inprofunzime.md mamaplus.md play.md 999.md sporter.md unimedia.md point.md kp.md unica.md forum.md mama.md protv.md acasatv.md ria.ru noi.md odnoklassniki.md perfecte.md yellowpages.md md.mail.ru moldovenii.md megogo.net

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