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March 2016 smtai

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MD Online Audience Composition, MARCH 2016

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March 2016 smtai

  1. 1. STUDIUL DE MĂSURARE A TRAFICULUI ȘI AUDIENȚEI PE INTERNET BIROUL DE AUDIT AL TIRAJELOR SI INTERNETULUI www.bati.md SMTAI, MARTIE 2016
  2. 2. BATI COMPONENȚA AUDIENȚEI DUPĂ SEX 49% 51% 77% 70% 67% 60% 56% 56% 54% 54% 53% 51% 51% 50% 50% 48% 48% 48% 47% 45% 44% 44% 41% 40% 39% 38% 37% 35% 34% 33% 31% 25% 15% 23% 30% 33% 40% 44% 44% 46% 46% 47% 49% 49% 50% 50% 52% 52% 52% 53% 55% 56% 57% 59% 60% 61% 62% 63% 65% 66% 67% 69% 75% 85% expresul.com ea.md unica.md perfecte.md acasatv.md megogo.net ok.ru diez.md moldovenii.md protv.md md.mail.ru timpul.md sputnik.md kp.md inprofunzime.md agora.md mamaplus.md unimedia.md realitatealive.md realitatea.md 999.md point.md mama.md ria.ru newsmaker.md sporter.md noi.md forum.md play.md bancamea.md autoblog.md
  3. 3. BATI COMPONENȚA AUDIENȚEI DUPĂ VÂRSTĂ 30 - 39 15 - 19 14% 20 - 29 30% 30 - 39 21% 17% 40 - 49 18% 50 + 30% 28% 27% 22% 20% 19% 18% 17% 17% 16% 16% 15% 14% 13% 12% 12% 12% 10% 10% 9% 9% 8% 8% 7% 7% 6% 4% 4% 4% 3% 1% 40% 29% 20% 23% 33% 12% 33% 31% 24% 33% 24% 33% 35% 29% 36% 39% 34% 32% 33% 30% 38% 25% 16% 28% 8% 9% 47% 21% 15% 21% 8% 9% 21% 6% 24% 18% 16% 22% 13% 31% 12% 13% 17% 21% 22% 12% 15% 25% 22% 33% 14% 31% 19% 21% 30% 17% 27% 24% 18% 32% 31% 28% 11% 17% 4% 16% 16% 12% 17% 18% 20% 23% 14% 10% 14% 16% 5% 12% 8% 27% 16% 21% 16% 18% 31% 20% 18% 17% 16% 26% 16% 31% 29% 10% 6% 42% 16% 13% 41% 9% 21% 9% 17% 32% 25% 16% 19% 35% 22% 21% 10% 8% 26% 5% 30% 24% 16% 50% 42% 9% 31% 33% 13% 34% diez.md sporter.md expresul.com realitatea.md ok.ru moldovenii.md 999.md unica.md forum.md ea.md timpul.md acasatv.md perfecte.md md.mail.ru mamaplus.md protv.md inprofunzime.md play.md megogo.net agora.md mama.md unimedia.md realitatealive.md point.md noi.md sputnik.md autoblog.md bancamea.md ria.ru newsmaker.md kp.md
  4. 4. BATI COMPONENȚA AUDIENȚEI DUPĂ LIMBA DE COMUNICARE 75%Română 23%Rusă 2%Alta 99% 98% 96% 94% 93% 93% 93% 92% 92% 92% 91% 90% 90% 87% 86% 82% 81% 80% 80% 80% 78% 77% 75% 69% 68% 64% 63% 59% 52% 50% 42% 1% 2% 4% 5% 6% 4% 7% 7% 8% 7% 8% 9% 10% 11% 13% 18% 18% 17% 19% 18% 17% 20% 22% 29% 32% 32% 37% 39% 48% 46% 53% bancamea.md autoblog.md expresul.com acasatv.md unimedia.md inprofunzime.md mamaplus.md protv.md diez.md timpul.md agora.md unica.md perfecte.md realitatea.md ea.md ok.ru 999.md moldovenii.md play.md forum.md sporter.md sputnik.md mama.md md.mail.ru realitatealive.md noi.md megogo.net point.md newsmaker.md kp.md ria.ru
  5. 5. BATI COMPONENȚA AUDIENȚEI DUPĂ EDUCAȚIE / STUDII Superioare Liceu/Colegiu Primare/Profesionale Fără studii 35% 31% 32% 2% 85% 83% 80% 64% 63% 62% 61% 60% 57% 57% 54% 54% 52% 52% 51% 50% 50% 49% 49% 48% 46% 44% 38% 37% 35% 35% 35% 34% 32% 24% 23% 9% 9% 15% 22% 33% 24% 25% 22% 27% 22% 34% 30% 24% 33% 33% 31% 26% 17% 16% 34% 37% 27% 47% 26% 34% 30% 38% 34% 26% 36% 33% 7% 8% 4% 14% 4% 12% 13% 18% 15% 19% 12% 13% 22% 13% 16% 18% 23% 32% 36% 17% 17% 28% 16% 34% 29% 34% 26% 30% 41% 36% 44% newsmaker.md realitatealive.md bancamea.md agora.md autoblog.md inprofunzime.md unimedia.md kp.md perfecte.md timpul.md sputnik.md realitatea.md mama.md acasatv.md ea.md protv.md noi.md moldovenii.md expresul.com unica.md mamaplus.md point.md diez.md forum.md md.mail.ru 999.md sporter.md ria.ru play.md ok.ru megogo.net
  6. 6. BATI COMPONENȚA AUDIENȚEI DUPĂ REGIUNE m. Chișinău m. Bălți Alte localități 26% 7% 68% 65% 58% 56% 53% 52% 49% 47% 46% 45% 45% 44% 41% 41% 40% 39% 38% 37% 37% 35% 34% 33% 32% 31% 31% 29% 28% 28% 23% 21% 17% 4% 6% 1% 4% 2% 8% 4% 2% 1% 2% 1% 3% 4% 1% 2% 4% 4% 2% 2% 4% 6% 5% 3% 2% 8% 6% 7% 5% 8% 6% 6% 3% 29% 41% 39% 45% 41% 47% 51% 54% 53% 54% 53% 55% 58% 58% 57% 58% 61% 62% 61% 60% 62% 65% 67% 62% 65% 65% 67% 69% 72% 77% 93% newsmaker.md autoblog.md bancamea.md diez.md point.md mama.md agora.md sporter.md inprofunzime.md perfecte.md forum.md play.md ea.md protv.md realitatea.md mamaplus.md timpul.md acasatv.md unimedia.md 999.md kp.md sputnik.md unica.md realitatealive.md noi.md ria.ru megogo.net md.mail.ru moldovenii.md ok.ru expresul.com
  7. 7. BATI COMPONENȚA AUDIENȚEI DUPĂ MĂRIMEA GOSPODĂRIEI 1 persoană 2 persoane 3 persoane 4 persoane 5 persoane 4% 27% 27% 30% 12% 11% 10% 10% 8% 6% 6% 6% 5% 5% 5% 5% 5% 5% 5% 5% 4% 4% 3% 3% 3% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 1% 17% 36% 29% 31% 28% 29% 14% 33% 19% 25% 22% 17% 19% 28% 30% 17% 30% 16% 20% 23% 23% 25% 30% 29% 26% 26% 24% 20% 47% 36% 27% 41% 26% 21% 26% 29% 35% 40% 31% 41% 25% 25% 33% 25% 29% 24% 43% 27% 16% 35% 28% 29% 21% 33% 31% 24% 27% 18% 33% 26% 19% 17% 29% 23% 32% 26% 28% 23% 30% 24% 30% 33% 30% 36% 35% 28% 31% 29% 28% 40% 32% 33% 32% 41% 25% 26% 35% 29% 37% 31% 23% 33% 47% 2% 6% 8% 8% 9% 6% 11% 6% 5% 12% 18% 10% 16% 9% 11% 7% 10% 24% 9% 13% 12% 10% 9% 12% 13% 14% 19% 13% 3% 10% 7% autoblog.md kp.md noi.md moldovenii.md agora.md ria.ru sputnik.md newsmaker.md mamaplus.md md.mail.ru realitatea.md expresul.com forum.md unimedia.md point.md bancamea.md perfecte.md sporter.md acasatv.md ok.ru 999.md unica.md protv.md timpul.md inprofunzime.md diez.md play.md mama.md realitatealive.md ea.md megogo.net
  8. 8. BATI COMPONENȚA AUDIENȚEI DUPĂ OCUPAȚIA PRINCIPALĂ Patron / Manager Angajat calificat Student/Casnica Pensionar 18% 33% 49% 44% 38% 33% 33% 30% 26% 25% 23% 23% 21% 20% 20% 20% 19% 19% 18% 18% 18% 18% 16% 16% 16% 15% 14% 14% 14% 14% 14% 13% 13% 6% 6% 43% 45% 36% 26% 49% 32% 38% 41% 40% 26% 38% 37% 28% 39% 39% 31% 33% 43% 33% 41% 26% 35% 35% 38% 35% 45% 32% 29% 20% 29% 34% 27% 13% 17% 31% 41% 21% 42% 38% 36% 37% 53% 42% 43% 52% 42% 42% 51% 49% 40% 49% 43% 58% 50% 50% 48% 50% 41% 55% 57% 67% 58% 59% 67% newsmaker.md bancamea.md mama.md autoblog.md realitatealive.md forum.md unimedia.md kp.md play.md realitatea.md point.md agora.md sporter.md protv.md timpul.md 999.md sputnik.md inprofunzime.md Sites noi.md ok.ru ea.md md.mail.ru acasatv.md moldovenii.md perfecte.md unica.md ria.ru diez.md mamaplus.md expresul.com megogo.net
  9. 9. BATI COMPONENȚA AUDIENȚEI DUPĂ FRECVENȚA CUMPĂRĂTURILOR ONLINE Câteva ori pe lună Câteva ori pe an Nu cumpăr online 9% 31% 60% 23% 16% 14% 13% 13% 13% 12% 12% 11% 11% 10% 10% 10% 9% 9% 9% 9% 8% 8% 8% 7% 7% 6% 6% 5% 5% 5% 5% 4% 4% 4% 33% 51% 33% 67% 48% 34% 46% 28% 27% 46% 43% 51% 34% 52% 26% 21% 32% 36% 48% 47% 50% 37% 20% 41% 41% 34% 46% 49% 37% 31% 47% 44% 33% 53% 19% 39% 54% 42% 60% 61% 43% 47% 39% 55% 39% 64% 70% 60% 56% 44% 46% 43% 57% 74% 53% 53% 60% 50% 46% 59% 66% 49% bancamea.md autoblog.md kp.md newsmaker.md play.md timpul.md agora.md moldovenii.md sputnik.md point.md mama.md sporter.md noi.md forum.md ok.ru ria.ru md.mail.ru 999.md diez.md realitatea.md realitatealive.md protv.md megogo.net mamaplus.md unimedia.md inprofunzime.md perfecte.md expresul.com unica.md acasatv.md ea.md
  10. 10. BATI TRAFIC MOBILE&TABLET VS DESKTOP 61% 61% 59% 58% 51% 48% 43% 43% 42% 39% 39% 38% 38% 37% 33% 32% 30% 28% 28% 27% 24% 16% 13% 13% 8% 3% 39% 39% 41% 42% 49% 52% 57% 57% 58% 61% 61% 62% 62% 63% 67% 68% 70% 72% 72% 73% 76% 84% 87% 87% 92% 97% unica.md ea.md newsmaker.md mamaplus.md autoblog.md diez.md agora.md inprofunzime.md protv.md point.md acasatv.md kp.md expresul.com timpul.md 999.md noi.md perfecte.md bancamea.md unimedia.md realitatealive.md realitatea.md mama.md play.md forum.md sporter.md moldovenii.md 35%65%

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