This document discusses data management and online advertising trends. It begins with an overview of the large size of the online advertising market. It then discusses different types of online ads like display ads, search ads, and video ads. It also covers auction mechanisms, approaches to targeting ads, and new trends like social media marketing and mobile ads. A case study is presented on modeling the effects of different creatives and impression history on advertising responses over time. Finally, it considers new trends like video and mobile advertising and issues like ad blocking.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly?
Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness.
With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
Interactive Advertising on the Windows Media Center Platformgoodfriday
The document discusses opportunities for interactive advertising on Microsoft's Media Center platform. It proposes forming industry partnerships, building proof of concepts, and soliciting feedback to test assumptions and refine solutions. Examples of partnerships include working with Nissan, National Geographic, and ad agency Schematic. Schematic is presented as a thought leader in design, user experience, and interactive advertising. The document discusses research showing viewers' openness to interactive ads and outlines next steps such as developing standard ad formats, enabling advertiser differentiation, and obtaining more industry feedback.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
User retention strategy in long Buying journeyBivek Kumar
The document discusses strategies to improve the ratio of repeat versus new users completing a buying journey. It segments users into categories based on their engagement and considers challenges and solutions for each segment. The key segments are: no engagement, engagement but no consideration, consideration but no decision. For each segment, possible reasons for dropping off are identified along with metrics and solutions such as optimizing the user experience, personalizing content, and retargeting users with timely offers.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
To grow your brand, a brand needs to promote or present itself in front of its customers. Brand advertisement nowadays needs to be unique, strong, and capture the heart of the customer. But, what is brand advertising exactly?
Brand advertising is a type of strategy that develops brand recognition, customer loyalty, and builds lasting relationships with clients. The purpose of branding ads is to capture people’s attention, establish a stable positive brand identity, brand credibility, and build awareness.
With more consumers being aware of your brand, the more they trust and stick with you throughout the buyer’s journey. This makes them more likely to take action when they see a performance-based ad (they may even become a loyal customer) in the future.
----
Learn More from Our Website:
https://liasidik.com
Be sure to follow us:
https://www.instagram.com/liasidik
https://www.facebook.com/liasidik.branding
https://twitter.com/liasidik
Or contact our team via WhatsApp +62 89 659 108 869
If you have any additional questions, please leave a comment.
Thank You!
Performance Advertising & Affiliate Marketing
This hands-on workshop will teach you how to generate revenue using affiliate networks and other performance oriented advertising including cost per click and cost per action models. You will learn how the same set of advertisements on the page can generate 250% more revenues by optimizing your advertising mix.
Led by David Rodnitzky - Principal, PPCAdbuying.com; VP Advertising, Mercantalia; Director of Marketing, Adteractive
Interactive Advertising on the Windows Media Center Platformgoodfriday
The document discusses opportunities for interactive advertising on Microsoft's Media Center platform. It proposes forming industry partnerships, building proof of concepts, and soliciting feedback to test assumptions and refine solutions. Examples of partnerships include working with Nissan, National Geographic, and ad agency Schematic. Schematic is presented as a thought leader in design, user experience, and interactive advertising. The document discusses research showing viewers' openness to interactive ads and outlines next steps such as developing standard ad formats, enabling advertiser differentiation, and obtaining more industry feedback.
The document discusses key components and uses of the Internet for marketing purposes. It describes how the Internet allows for electronic business, marketing, and commerce through various elements like email, websites, file transfers, and more. It also outlines several ways companies can utilize the Internet for advertising, personal selling, sales promotion, public relations, and direct marketing. Measurement of effectiveness is discussed as well.
User retention strategy in long Buying journeyBivek Kumar
The document discusses strategies to improve the ratio of repeat versus new users completing a buying journey. It segments users into categories based on their engagement and considers challenges and solutions for each segment. The key segments are: no engagement, engagement but no consideration, consideration but no decision. For each segment, possible reasons for dropping off are identified along with metrics and solutions such as optimizing the user experience, personalizing content, and retargeting users with timely offers.
This project aimed for Business Analytics Specialization on Wharton School, University of Pennsylvania.
Case discussed is GYF Ads who has threat from Ad Blocking that cannibalized organic user base. Problem Statement, Strategies, and Measurement are embodied in this presentation.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor.
If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
measuring the effectiveness of interactive mediapaul baker
The document discusses measuring the effectiveness of interactive media for communication purposes. It provides an overview of various new media channels like blogs, podcasts, RSS feeds, social networking sites, and wikis. It emphasizes the importance of setting goals and outlines strategies for communication planning and evaluation. Examples are given of measuring outcomes for admissions, public relations, and government relations. The document concludes with discussing tools for measurement and evaluating qualitative and quantitative outcomes.
Display Advertising in Digital MarketingDelitaGading
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
Native advertising is a specific form of online advertising where ads replicate the look-and-feel of their serving platform. In such context, providing a good user experience with the served ads is crucial to ensure a positive user experience and hence long-term user engagement. In this talk, I will describe work at Yahoo aiming at understanding the user experience on ads in the mobile context and building learning frameworks to identify and account for ads of low quality while ensuring a return of investment to advertisers.
Slides for the Invited Talk at BigData Innovators Gathering (BIG), co-located with WWW 2017, Perth 2017 (https://big2017.org). Earlier versions of this talk were given at various venues in London.
This document discusses online advertising. It defines advertising and describes different types of online ads like display ads, text ads, pay-per-click ads, email ads, mobile ads, and social media ads. It explains reasons for advertising online like low costs, measurability, ability to rapidly update ads, and ability to target global audiences. Challenges of online ads include banner blindness, ad-blocking, lack of trust in advertisers, privacy concerns, and irritating ads. Repetition is key to advertising success while behavioral targeting allows using user data to deliver more targeted ads.
This document provides an overview of online advertising. It discusses the key differences between traditional and online marketing, the history of major developments in online advertising from 1993 to 2013, advantages and disadvantages of online advertising, ethics and privacy issues, and examples of major online advertising companies like Google and types of online ads. It also covers topics like how online ad auctions work, mechanisms used for targeting ads, and why companies use third-party ad servers.
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
The document discusses various promotional campaign strategies and tactics including:
- Recommendations for ad design including having a clear hierarchy of messages, calls to action, and consistency with the brand.
- Traditional advertising mediums like television, radio, print, and outdoor advertising. Evaluation of different mediums' reach, frequency, and cost-per-thousand.
- Online strategies like search engine optimization, pay-per-click advertising, banner ads, email campaigns, social media, blogs, and integrating these tactics.
- Public relations tactics to raise awareness and influence public opinion like publicity, partnerships, events, and social media. PR is important for causes, community businesses, and unfamiliar companies.
Major branding concepts discussed in the document include personalization, co-creation of content, purchase process streamlining, customization, dynamic pricing, and brand communities. The document also lists customer acquisition techniques both online and offline and examples of major online advertising formats. It defines ad serving as the delivery of ads by a server to an end user's computer where the ads are displayed by a browser or cached. Ad serving is performed by a publisher or third party and can embed ads in pages or serve them separately. The two techniques to improve ad targeting mentioned are contextual advertising and behavioral advertising.
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
Affiliate Marketing in Digital MarketingDelitaGading
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
This document discusses how search ads and display ads can be used together effectively. It argues that while search ads are effective, they only work when customers are actively searching and have limited branding benefits. Display ads are more efficient at building awareness but have traditionally been more difficult to measure results for. Recent platforms have made display ads more measurable and cost-effective. Studies show that combining search and display ads can increase click-through rates, related searches, and online and offline purchases. The document provides best practices for display ad campaigns such as testing multiple creatives, iterating on elements, using advanced targeting, and tying the channels together.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
La ciudad de Huancavelica se ubica en el sureste de Lima en un terreno accidentado. Fue fundada en 1945 cerca de las minas de mercurio de Santa Bárbara, las cuales fueron explotadas durante 250 años. Actualmente, la ciudad ha crecido rápidamente pero de manera caótica debido a la falta de planificación urbana. Aunque cuenta con servicios básicos como educación, salud y seguridad, todavía enfrenta desafíos como la falta de tratamiento de aguas residuales y calles estrechas.
Effective Measurement for Social Media Samara Sommer
To effectively use social media, organizations need to measure and analyze their presence on social media platforms to prove their value and success. They should look at what content they post and how users interact with it, what others say about the organization online, and what their competitors are doing on social media. Analyzing which posts receive the most engagement can help organizations create better content and gather more interactions in the future. Key metrics to measure include comments, likes, retweets, favorites, follower counts over time, and how members are using the organization's social media pages.
FQ Mobile Asia Congress - App Bytes 2011 - Session Speech & PanelFabriQate
The document discusses different business models for monetizing "that" apps on mobile platforms. It outlines five main models: free, freemium, paid, data extensions, and sales. It then focuses on the freemium and data extension models, providing examples of how brands can monetize free apps through advertising, sponsorships, licensing, and acquisitions. Lastly, it covers principles for designing effective mobile experiences and engaging analytics.
With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor.
If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/
This presentation talks about Internet Advertising and how it plays a crucial role in promoting a brand, product or a service. It lists down various forms of promotion through internet and gives insight on the marketing objectives, customer segments, synergy between other forms of media and most importantly, the benefits.
Advertising through Google platforms provides opportunities to advertise through various ad formats and platforms
It offers niche targeting options that can help reach the right target audience
measuring the effectiveness of interactive mediapaul baker
The document discusses measuring the effectiveness of interactive media for communication purposes. It provides an overview of various new media channels like blogs, podcasts, RSS feeds, social networking sites, and wikis. It emphasizes the importance of setting goals and outlines strategies for communication planning and evaluation. Examples are given of measuring outcomes for admissions, public relations, and government relations. The document concludes with discussing tools for measurement and evaluating qualitative and quantitative outcomes.
Display Advertising in Digital MarketingDelitaGading
Display advertising is advertising that appears on websites or apps. It includes banners, images, video, and other formats. Display ads aim to deliver general brand messages and advertisements to site visitors. Major platforms for display ads include Facebook, Twitter, and Google. Display advertising spending has surpassed search advertising and desktop display ads, with mobile display growing rapidly. Programmatic or real-time bidding has transformed how display ads are bought and managed.
Native advertising is a specific form of online advertising where ads replicate the look-and-feel of their serving platform. In such context, providing a good user experience with the served ads is crucial to ensure a positive user experience and hence long-term user engagement. In this talk, I will describe work at Yahoo aiming at understanding the user experience on ads in the mobile context and building learning frameworks to identify and account for ads of low quality while ensuring a return of investment to advertisers.
Slides for the Invited Talk at BigData Innovators Gathering (BIG), co-located with WWW 2017, Perth 2017 (https://big2017.org). Earlier versions of this talk were given at various venues in London.
This document discusses online advertising. It defines advertising and describes different types of online ads like display ads, text ads, pay-per-click ads, email ads, mobile ads, and social media ads. It explains reasons for advertising online like low costs, measurability, ability to rapidly update ads, and ability to target global audiences. Challenges of online ads include banner blindness, ad-blocking, lack of trust in advertisers, privacy concerns, and irritating ads. Repetition is key to advertising success while behavioral targeting allows using user data to deliver more targeted ads.
This document provides an overview of online advertising. It discusses the key differences between traditional and online marketing, the history of major developments in online advertising from 1993 to 2013, advantages and disadvantages of online advertising, ethics and privacy issues, and examples of major online advertising companies like Google and types of online ads. It also covers topics like how online ad auctions work, mechanisms used for targeting ads, and why companies use third-party ad servers.
The document discusses improving the efficiency of display advertising by:
1) Leveraging ad exchanges to provide massive scale and liquidity for inventory and audience data.
2) Using real-time bidding and reserve allocation to efficiently reach audiences across open exchanges.
3) Developing dynamic and personalized creatives that optimize messaging and offers for maximum performance and brand recall.
The document discusses various promotional campaign strategies and tactics including:
- Recommendations for ad design including having a clear hierarchy of messages, calls to action, and consistency with the brand.
- Traditional advertising mediums like television, radio, print, and outdoor advertising. Evaluation of different mediums' reach, frequency, and cost-per-thousand.
- Online strategies like search engine optimization, pay-per-click advertising, banner ads, email campaigns, social media, blogs, and integrating these tactics.
- Public relations tactics to raise awareness and influence public opinion like publicity, partnerships, events, and social media. PR is important for causes, community businesses, and unfamiliar companies.
Major branding concepts discussed in the document include personalization, co-creation of content, purchase process streamlining, customization, dynamic pricing, and brand communities. The document also lists customer acquisition techniques both online and offline and examples of major online advertising formats. It defines ad serving as the delivery of ads by a server to an end user's computer where the ads are displayed by a browser or cached. Ad serving is performed by a publisher or third party and can embed ads in pages or serve them separately. The two techniques to improve ad targeting mentioned are contextual advertising and behavioral advertising.
This document defines key terms related to online advertising operations. It defines common ad formats like banners and buttons. It also defines important concepts like ad serving, ad networks, click-through rates, and pricing models like cost-per-mille (CPM), cost-per-click (CPC), and cost-per-action (CPA). The document is intended as a basic dictionary for those new to online ad operations.
Affiliate Marketing in Digital MarketingDelitaGading
Affiliate marketing involves a business rewarding affiliates for bringing customers or visitors through their marketing efforts. There are four core players - the merchant, network, publisher (affiliate), and customer. Web 2.0 platforms like blogs and online communities have impacted affiliate marketing by allowing improved communication between merchants and affiliates. Common compensation methods include revenue sharing, pay per sale, cost per action, and cost per click. Affiliates can locate programs through directories, large affiliate networks, or directly on advertiser websites.
This document discusses how search ads and display ads can be used together effectively. It argues that while search ads are effective, they only work when customers are actively searching and have limited branding benefits. Display ads are more efficient at building awareness but have traditionally been more difficult to measure results for. Recent platforms have made display ads more measurable and cost-effective. Studies show that combining search and display ads can increase click-through rates, related searches, and online and offline purchases. The document provides best practices for display ad campaigns such as testing multiple creatives, iterating on elements, using advanced targeting, and tying the channels together.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
La ciudad de Huancavelica se ubica en el sureste de Lima en un terreno accidentado. Fue fundada en 1945 cerca de las minas de mercurio de Santa Bárbara, las cuales fueron explotadas durante 250 años. Actualmente, la ciudad ha crecido rápidamente pero de manera caótica debido a la falta de planificación urbana. Aunque cuenta con servicios básicos como educación, salud y seguridad, todavía enfrenta desafíos como la falta de tratamiento de aguas residuales y calles estrechas.
Effective Measurement for Social Media Samara Sommer
To effectively use social media, organizations need to measure and analyze their presence on social media platforms to prove their value and success. They should look at what content they post and how users interact with it, what others say about the organization online, and what their competitors are doing on social media. Analyzing which posts receive the most engagement can help organizations create better content and gather more interactions in the future. Key metrics to measure include comments, likes, retweets, favorites, follower counts over time, and how members are using the organization's social media pages.
Punto 3 diseño de presentación grupo 159norieisstella
El documento describe el objetivo y planes de la empresa Emprolacteos S.A.S. para procesar lácteos en la región de la Meseta Cundi-Boyacense en Colombia. El objetivo principal es satisfacer las necesidades de consumidores, clientes, proveedores y empleados mediante la producción y comercialización de productos lácteos. El documento también analiza el contexto del mercado de lácteos en Colombia y los pasos propuestos para establecer la empresa, incluyendo estudios financieros y de viabilidad técnica.
The document discusses alloys and nonferrous metals used in construction. It describes how metals can be completely soluble, partially soluble, or insoluble when mixed to form alloys. Common nonferrous metals and alloys used in construction include copper, zinc, aluminum, and lead. Copper is available in different grades for various applications like roofing or electrical conductors. Electroplating and galvanization are also discussed as processes for coating metals.
This document outlines a project plan for developing a mobile app to help tourists discover attractions in a city. It includes sections on workplan and results, stakeholders, benefits and risks, architecture, scenarios, and proof of concept. The workplan section details the project phases from idea to testing. Stakeholders are categorized by their influence and interest. Risks are analyzed in areas of schedule, resources, and scope. Key benefits highlighted are innovation, saving money, discovering the city, and no registration needed. The architecture notes the use of Android APIs and libraries. Scenarios describe application starting and navigation. A proof of concept demonstration is proposed.
Wifi marketing - S wifi - Digital activation 2015S-wifi
This document discusses a new Wi-Fi marketing solution in Vietnam. It begins by providing an overview of how Wi-Fi access works, including splash pages, landing pages, and targeting audiences. It then discusses the core values of the solution, including real audiences, best targeting, transparency, and various services. Section two discusses trends in internet usage in Vietnam and how more Wi-Fi hotspots are being built. It proposes new interactive and targeted advertising ideas on splash pages. Finally, it outlines advantages like best targeting through location, flexibility to develop new ideas, customer satisfaction through interaction, and high return on investment.
This document provides information about WIFI marketing solutions and opportunities. It discusses how WIFI can be used as a new media channel to connect with digital audiences. Key points include:
- WIFI marketing allows brands to target audiences by location and deliver marketing messages through geo-targeting.
- An introduction to S-WIFI service, one of the largest free WIFI providers in Vietnam, which combines online advertising, communication, and entertainment.
- S-WIFI's core values include real audience interaction, best targeting systems, and transparent monitoring of ad performance and ROI.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
Contents
Targeted Advertisements Definition
Who Makes It?
How they make it?
How Targeted Ads Work Video
What are The Targeted Advertisements advantages?
What are The Targeted Advertisements disadvantages?
How The Targeted Advertisements Connected with User Privacy?
What are the simple ways to avoid targeted ads?
Statistics
References
2011 1-22 university of texas executive mbaJim McKinley
This document provides an overview of online marketing strategies presented by Jim McKinley. It discusses various online marketing channels including paid search, organic search, display advertising, retargeting, and Facebook pages/ads. It also covers key principles for successful paid search including answering the searcher's question and removing barriers to the desired action. Common mistakes in paid search are outlined. The importance of measuring performance and determining which campaigns provide the best ROI is discussed through examples.
Softbank China & India Holdings William Bao Bean presentation to the Marcus Evans seminar March 2009 in Shanghai on digital marketing basics. The focus is on marketing ROI methodologies, case studies from the agencies (sinotech group, agenda and adchina) and best practices.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
A New Bing-Microsoft Strikes Back.pptx (Chester Yang)ChesterYang6
In this talk, Chester will talk about the rise of AI in advertising and the return of Microsoft Advertising (The new Bing) in the search landscape. Sharing insights for ad formats and best practices that advertisers should adopt to capitalise on the new technology.
Display Advertising Secrets Revealed by Google & National PositionsNational Positions
This document provides a summary of a presentation about display advertising secrets from Google and National Positions. It discusses the importance of display advertising in addition to search to engage and reach new users. It outlines 3 targeting methods - intent, demographic, and timing. It also reviews Google tools for measuring display success beyond clicks and introduces various Google display targeting formats like contextual targeting, placement targeting, topic targeting, interest targeting, remarketing, and demographic targeting. The presentation concludes with discussing "ninja" display techniques and a special offer from Google for a free banner design.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
7 Essential Best Practices for Digital Media PlanningJames Windrow
Whether you're working on your first digital media plan or trying to improve your understanding of the different media buying methods, these seven easy to understand steps will help you improve your strategies and deliver the best results.
The document discusses successful online marketing strategies. It provides an overview of search engine marketing and analyzes case studies of marketing campaigns for two companies: a home improvement retailer called Gamma and a food delivery service called Just Eat. Key tactics discussed include defining goals and audiences, choosing paid search platforms, setting budgets, and measuring metrics like site traffic and orders. The case studies show how the companies improved visibility, drove traffic to physical stores and websites, and increased new orders through search engine campaigns.
This document provides an overview of Google and integrated marketing communications (IMC). It discusses how Google has become the most powerful brand in the world through search advertising and expansion into new areas. It then covers the key components of an IMC approach, including advertising, direct marketing, digital/interactive marketing, sales promotion, publicity/PR, and personal selling. The document emphasizes how IMC provides a strategic and coordinated approach across marketing communication elements and audiences.
Chapter01.ppt slides by Leon g schiffmanHafizOmer4
This document provides an overview of Google and integrated marketing communications (IMC). It discusses how Google has become the most powerful brand in the world through search advertising and expansion into new areas. It then covers the key components of an IMC approach, including advertising, direct marketing, digital media, sales promotion, and public relations. Finally, it outlines the IMC planning process of analyzing the situation, developing objectives and strategies, implementing tactics, and evaluating outcomes.
This document provides an overview of Google and integrated marketing communications (IMC). It discusses Google's success stemming from simplicity, speed and accuracy. It also outlines Google's expansion beyond search advertising into other areas. The document then discusses the rapidly changing media environment and need for an integrated approach using both traditional and online strategies. Finally, it introduces key concepts of IMC including its definition, planning process, and importance in branding.
Chp4 advertisement in electronic commerceEngr Razaque
Web advertisements have advantages over traditional ads such as being media-rich, dynamic, targeted, and interactive. Common online ad methods are banners, pop-ups, and emails. Internet ads can be updated anytime and accessed on demand globally. Push technology directly delivers customized information to users by creating user profiles and selecting desired content. The effectiveness of ads is difficult to measure and is typically based on metrics like click-through rates and purchases.
The document discusses various strategies for personalizing the customer experience on e-commerce websites, including customization, personalization, collaborative filtering, rules-based systems, and computer-assisted self-explication. It describes the types of customer data and technologies used by each approach, and provides examples of companies that have implemented different personalization strategies. The key approaches are compared based on their suitability for different customer needs and attribute complexity.
This document provides an overview and discussion of topics related to developing a business from an initial idea, including:
- Researching customer needs and validating ideas through frameworks and brainstorming techniques.
- Customer development processes like validating minimum viable products and creating shared visions with teams.
- Business model canvases, acquisition channels, revenue streams like marketplace, subscription and advertising models.
- Pricing strategies like determining the unit of exchange and capturing customer value while driving desired behaviors.
- Examples of pricing models for software and lessons on testing pricing through interviews and mockups.
At Advertising Week 2009, the 360 Media and Marketing Council of the Advertising Research Foundation presents "New Directions in Marketing Simulation Scenario Planning, Communications, Planning and Targeting."
Targeting has always been a primary ingredient in creating better, more focused communications plans. Some of the approaches used in the past to target, both online and offline, have been labeled as socio-economic, geo-demographic, product purchase, psychographic, contextual, behavioral, associative, etc. With advances in marketing mix modeling and the advent of Touchpoints planning initiatives, the need to be able to create a variety of “what-if” scenarios to identify the impact of different media/marketing plans on different groups of consumers is pivotal.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
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2. Outline:
Briefing
Monetization
Auction Mechanism
Types of online ads
Approaches to online ads
Case Study: Modelization of the effects of
different Creatives and Impressions history
New Trends (?)
Considerations
3. “QUITE” A BIG
BUSINESS
More than 36
BILLIONS $ in US
during in 2012!!
United States Only
Objectives:
•
Increase visibility of a brand (Brand ads)
•
•
Stimulate users to immediately buy some product
Collection of user’s data and behavior to deliver him more
appropriate ads
Main Actors: Advertiser, Publisher, User
Benefits for users:
•
•
Free usage of applications
(Too) Quick responses to their needs
Briefing
5. Briefing – Some history
May 1978:
Gary Thuerk,
emailed
ARPANET's user,
DEC computer.
1993: First
clickable ad sold to
a Law firm by
Global Network
Navigator.
Have some time?
CHECK THIS OUT!!
HotWired made banner
ads mainstream
18 January 1994:
Large scale
(RELIGIOUS)
email born
SPAM.
1998: GoTo.com
the first search
advertising
keyword auction
6. Let’s talk about money:
Pay per click (PPC) 32% :
Payment based on number of
click received from ad.
Not good for brand awareness
Pay per action (PPA) 2%:
Ad is clicked and user performes
desidered conversion (purchase,
form fullfilling, … )
Pay per impression (PPI) 66%:
Based on number of times ad is
shown. Usually stock of 1000 (CPM)
Widely used in Display Advertising
7. Auction Mechanism:
Bid for keywords or better position/ranking
First-Price Auction:
English auctions: public offers
Sealed-bid auction: Single and secret offer
Winner pays the amount he bid (the highest)
Bid are lower than WTP of bidders Want some profit
Second-Price Auction:
Highest offer wins, second offer is paid REVENUE!!
GSP (Generalized second-price): Ranking in slots
assignment based on bid+quality.
Widely used among Search engines
8. Main Types of ads:
Email & Newsletter marketing:
An ad copy inside email message
Consent Opt-in /Opt out
• Search advertising: Pop Under:
Pop – up &
Advertisements on resultsover the main
Small window pages
Based on queries. browser
Sponnsored
Search
• Display Ads:
Multimedia content appears on Web
pages.
4 main types of Display ads (Which
WE know very well!)
Email advertising
11. Technological PoV: Approaches
Filtered:
Specification of general
Constraints (time, age..)
Untargeted:
Fixed ads displayed for
a scheduled time
period
Personalized:
- Ads exposed based on
user’s behavior (history, data…).
- Machine Learning and Web Mining
- CHALLENGING!!
12. Technological PoV: Challenges
Objective: Exploit users’ navigation history to
deliver better ads
General Problems:
Technical Problems:
• Preferences vary over
time
• Cold start
• Inaccuracy of
information
• Potential customer
vs Information seeker
• Appropriate learning technique
• Privacy constraints
• Boredom prevention
13. Study case:
Facts:
Individual who sees an ad occasionally treated as individual who sees it
repeatedly different goodwill wrt the ad.
Not all creatives have the same effect on individuals.
Act: Mathematical model that consider:
• Importance of different ad
creatives along the campaign
• “Goodwill” advertising response model
• Effect of individual’s
ad impression history
on future exposures
14. Study case – The boring part:
Ad Stock:
A= Ad stock i = individual
t=time
α=decay
E = Effect of all creatives
AD= Effect of the
Whole Campaign
Wearout
Restoration
C= Effect of the creative j
R= Restoration Rate
ρ= restoration param.
τ= time from last exposure
15. Study case – The boring part:
Data Likelihoods
3 related processes (zero-inflated):
1) mit: Impressions arrival; Poisson
2) vit: Visits; Poisson distribution
3) sit: Conversions; Binomial
3 parameters in the likelihoods:
1) λ: Impression rate parameter
2) μ: Visit rate parameter
3) p: probability of conversion after
visit
NB: (1-r): take account of 0-inflation.
Modelization of visits and conversion
parameters as functions of Ad stock.
Xt: Vector of variables time varying
Fixed effects
γ= vectors of coefficient
Offline advertising effect
1
2
3
Effect advertising on behaviour
16. Study case – Model test:
CONTEXT:
On Automobile Brand
10 weeks in Summer 2009
5809 individuals randomly selected
Data Observed (powered by Organic):
• N_Impression per creative
• N_session with at least one visit
• N_session with conversion
15 different creatives
Benchmark with 4 Models in the
Observation Period:
1. No Ads Effect
2. Campaign Ad Effect
3. Creative-Specific Ads Effect
4. Full Model
17. Study case – Results:
Indicator:
MAPE (Mean Absolute Percentage Error)
Low MAPE Real behaviour
with less error
Ad Effect over time
Advertising Impression Effect
Model fit comparisons
18. Considerations:
PROBLEMs:
Wear-in “Cold Start”
No Example Reported
Theoretical model Practical results
SUGGESTIONs:
Scheduled ad-exposure
Interaction among website and ad creative
19. QUESTION BREAK!
PLEASE, BE GENTLE
AND NOW, YOUR CHOICE
YOU’VE THE POSSIBILITY TO SHUT ME UP
(FINALLY!!), OR…
21. Social media marketing:
Scope: Create brand awareness trough social web
Viral concept
(good or not)
eWoM
Earned media rather
Than paid media
COBRAs
(Ex. New Converse
sneakers to
Facebook)
Special deals with
Tweets or Repost
Usage of social networks
Interaction with
smartphones (QR code)
Direct interaction among
Companies and users
22. Mobile advertising:
In-App Advertising
Sms Advertising
Mms Advertising
Form of advertising via mobile phones
Ubiquity
CPI (Cost
per install)
Smartphone
Technologies
Battery concerns
Incent for Users
Interaction with
Classic Advertising
(Bar code/ QR code)
Video: most effective
mobile advertising
23. Video advertising:
•
Video content in a MPU
•
Streaming Events
•
Cut TV Spot before Streaming
Felix Baumgartners’
Jump: Big Adventure
Around 10M users
watched streaming
Big Visibility for
RedBull
25. References:
Statistical Techniques for Online Personalized Advertising: A
Survey (Maad Shatnawi and Nader Mohamed)
Online Display Advertising: Modeling the Effects of Multiple
Creatives and Individual Impression Histories (Michael Braun,
Wendy W. Moe)
Video + Tablets: The Mobile Catalyst for E-Commerce
(Forbes.com)
IAB internet advertising revenue report
Web Information Retrieval (S. Ceri, A. Bozzon, M. Brambilla, E.
Della Valle, P. Fraternali, S. Quarteroni)
Editor's Notes
Increase visibility of the brand by using InternetAdvertiser = (interest in increase brand visibility)Fare lascenettadei 36 Miliardi solo negli USA come ultima parte di questa slide. (“36 Miliardi! It’s more effective in Italian ;)”Per quantoriguarda le quick responses to the needs citare le context aware pubblicità (e citare Primo), e dire chesonotroppovelociperchèsannocosavuoi even before you know!
Frauds: Numerous ways that advertisers can be overcharged for their advertising
CPC: Works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness
Benchmark shows average results for a group of approximately fifty advertisers on the Google AdWords ad network (variety of industries)In2012 Google provided more opportunities to target their display network with targeting options, broadened the reach of many campaigns and bought more clicks at a lower cost per click. Market seems to be very competitive and costs per conversion have been moving up.Il fattochegli advertisers rangianotrai 50 e 500K $ nell’advertisingèperfetto per collegarmiallaprossima Slide.
Email Marketing: The sender may give the recipient an option to opt-out of future emails, or it may be sent with the recipient's prior consent (opt-in).
Displays before a user can access requested content, sometimes while the user is waiting for the content to load.
Floating ad: overlay ad, rich media advertisement that appears superimposed over the requested website's content Frame ad: Traditional Banners, display advertisement in frames. Setting aside a particular space on the web page. Can be also tricky when the contentseems to be a system message
selection to a particular user based on certain features such as his browsing behavior and demographic data
cold start problem which is the lack of current user information at the beginning of his session Distinguish potential customers from information seeker. how more ads to the former and less ads to the latter Boredom prevention determines a periodical schedule of advertisements for the user who will prevent the frequent display of the same advertisement even if this advertisement receives the best ranking
Wear out:Effectiveness of a certain advertisement decrease over time (The more a user is exposed to an ad the less effective it is)Restoration effect: Effectiveness of ad is slowly recovering during a “hiatus”, which is a break period of the ad exposures.
This part model the Goodwill construct based on Ad StockAd stock=Effect collected over time tWe need to model the effect of accumulation and decay of advertising effect. Basically it has two factorsTwo types of wearout/restoration: - Associated to any ad in the whole campaignAssociated to a specific ad creative d(delta) rappresenta the portion of ad effectiveness mantenuta (retained)R= percentage of wearout restored each week since last impression
As AD stock variable evolves, his effect shift the baseline probability of visits and conversions. Mu and p are time varying along the campaign(1-r) is the zero inflated part, which corresponds to all those individuals (randomly chosen) who will never receive ad impressions, visit or convert. Time varying covariates allow us to include effects of offline advertising and other unobservable variables.
Same objective different content for each creative.Distribution of Ad cratives by individual visits and Conversion behaviours. I numeriindicano la quantità di visite e di conversion behaviour. Sulleascissec’èil Creative, sulle ordinate la proporzione di impressioni. Advertising Effect in model 2:
As we can see from those tables:Ad stock decay parameter capture how much effect the ad lose week by week (Around 37 %), On a campaign level the effect retained by the ads i around 78% (1-delta), on a creative level is around 40%. However we’ve a little restoration effect. Most creatives have an high probability of having a good impact on the Ad stock, except creative from I to O We use a MAPE to see how good the model fit with the reality. The low it is the more accurate the model is. As we can see adding more details produces a less MAPE, which means that the models become more accurate.
No Examples of the creatives used in the research, and hence of their effectiveness, to showThe article descibes a theoretical model, which then seems to be effective based on the obtained result. Still, The analysis of the model application could have been more preciseWear-in: Ads become effective only after a certain number of repetitionImprove the model by considering also a relationship between the ad exposed and the website on which it appears.Wear in effect produce a cold start effect, in which the advertiser try to explore the user response to the advertisement. A good suggestion could be to make this term short by using an optimal scheduling ad hoc advertisement exposures which maximize the advertisement effect
Earned media Un utenteche dice che un prodottoèbuonosuona trustable perchèèunaterza parteCOBRAs (Consumer’s online brand related activities) = Tactic used by advertisers stimulate users to promote their products. Activities such as uploading a picture of your “new Converse sneakers to Facebook[34]” is an example of a COBRA. eWOM= electronic word of mouth (eWOM). Any statement consumers share via the Internet.Convenient manner to have a product promoted via “consumer-to-consumer interactionsEsempio del video di domino’s Pizza.
SMS advertising is more reliable due to the tecnological fragmentation of mobile. With sms you know that every phone owner is reachable by the advertisement.
the common argument put forward by users is that it makes their online experience better and that since they were people who would never click on adverts anyway, it doesn't make any financial difference to the site they visit.
Il 18.02 stesso, dopo la conferenza stampa, terremo un evento di networking presso il TAG (Talent Garden) Milano nel quale presenteremo il tutto agli studenti interessati.
And Sorry If I’ve ran out of time and I’ve advertised you with advertising