One&Only resorts Competition External environment Hospitality industry

1. Margaux 133FRT4246 - BU059

3. CORE COMPETENCIES:
TAILOR-MADE STAYS & DETAILS
LOCATIONS & VIEW
SPACE & PRIVACY
INSIDE-OUT MODEL:
UNIQUE
VALUABLE
RARE
Costly to copy – but, feasible

5. INTERNATIONAL STRATEGY:
GLOBAL GROUP
GLOBAL BRAND
BUSINESS-LEVEL STRATEGY:
Focused DIFFERENCIATION
Narrow market = Niche
High distinctiveness
It is a balanced mix of international quality
standards and uniqueness of services,
according to destinations/locations.

6. Politic
Taxes (Bahamas)
Safety and rules of the
hospitality industry
Economic
Tourism issues
National stability
Willingness to travel
Foreign currencies
Social
Trend for luxury
Ambassadors
Using and showing off local
cultural values
Technology
Information age
Distribution
Facilities
EXTERNAL ENVIRONMENT
Legal
Strategic alliances
Real estate industry
Gambling restrictions
Environmental
CSR
Local issues
Asset for Promotion

8. POPULARITY
EXCLUSIVE brand

9. Chain of 55 properties (mostly in Europe). MICE segment
Centrally located / Busiest cities.
Affiliation (chain of volunteers who keep their independence).
It is a different competitive location advantage.

12. Chain of 28 properties (mostly in Central America). MICE segment
Benefits from legacy and timeless elegance.
Part of HILTON Hotels Incorporation.
Strong competitive advantage thanks to promotion.
O&O should take it as an example for BRANDING actions.

15. 49 Properties belonging to the group STARWOOD.
EXTREME Customization.
Old-fashioned Luxury.
Same competitive advantage of personalized stays.

18. Group including 83 Hotels (with 47 in China) and 10 resorts (in Asia only)
ASIA PACIFIC LUXURY LEADER !
Trendiest spas and latest technology in guests’ rooms.
It is the main competitor of One&Only resorts.
Services are very similar.

21. Canadian chain of 60 resorts
Strong legacy and leader in eco-
hospitality.
Partner with WWF
National Geographic
An inspiration for O&O which needs to
improve its skills in green practices.
Resorts named for skiing and golfing.
Same importance accorded to location!

24. MY RECOMMENDATIONS for
α BRANDING | Flagship stores | Magazines | Sponsorship |
α CSR | Triple bottom line concerns | Proofs of sustainability |
α COMMUNICATION | Annual report publications | Transparency |
α INNOVATION | In Products & Services | Risks-taker | Staff |

25. Margaux
BU059