2. MORNING SESSION
الدورة
• 8:30 am Assemble
• 9:00 am Introduction
• 9:30 am Year in review
• Best sellers
• Solid backlist titles
• 10:00 Revisions
• 12:15 Lunch break
Mikaela Mazerolle
3. AFTERNOON SESSION
BUENAS TARDES
• 1:00 Title List
• Competitive Analysis
• French, Spanish, Japanese core products
• New electronic ancillaries
• Acquisition candidates
• Unsolicited submissions from professors
• New titles now under contract
• Rounding out the list
• Conclusion
Mikaela Mazerolle
4. PRODUCT REVISIONS
• Revised language programs
• Spanish; Levels 2 & 3 (local editions only)
• Arabic; Level 3
• German; Level 2
• Revised systems
• Computer access systems
• Internet LiveCast
Mikaela Mazerolle
5. • Level 4
• Update essays with current content
• Update grammar sections for contemporary usage
• Spanish Conversation Practice
• Review idioms for contemporary usage
• Characters should reflect ethnic diversity
• Appropriate gender speakers
Mikaela Mazerolle
6. CHINESE REVISION
• Levels 1 & 2
• Examine for outdated political references
• Check regional coverage
• Update with current vocabulary
Mikaela Mazerolle
Examine for
outdated
political
references
Check
regional
coverage
Levels 1
& 2
Update with
current
vocabulary
7. JAPANESE REVISION
• Level 3
• Add dialogs
• Review phonetic transcriptions
• Add notes on body language
Mikaela Mazerolle
8. 10 TOP SPOKEN LANGUAGES
Languages
Mandarin English Hindustani Spanish Russian Arabic Bengali Portugese Malay-Indonesian French
Mikaela Mazerolle
9. PRODUCT ANALYSIS
• Competitive analysis
• Core languages
• English and Spanish
• Competition
• 3rd party reviews
• Program statistics
Mikaela Mazerolle
10. PRODUCT IMPROVEMENTS
• New electronic ancillaries
• Rich audio tracks
• Improved video displays
• More interactivity options
• Traditional sellers initiatives
Mikaela Mazerolle
We are always
improving!