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Marketing Plan - Forum TDA 14 Nov 2008

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Marketing Plan - Forum TDA 14 Nov 2008

  1. 1. Global Perspective, Local Content
  2. 2. Today, MarkPlus , Inc offers comprehens ive s ervice offering s throug h its three interlinked divis ions … Overview Of MarkPlus, Inc’s Capabilities And Service Offerings Offer strategic and Provide customer marketing and market solutions based on insights for crucial proven concepts decision making at and methodologies client organizations A foremost marketing institute providing world-class education programs and publishing services
  3. 3. MIM Value Proposition
  4. 4. MIM ICE CLIENTS Module & Company that have done the training held by MarkPlus Institute of Marketing such as : REGIONAL CLIENTS
  5. 5. MIM ICE CLIENTS Module & Company that have done the training held by MarkPlus Institute of Marketing such as : REGIONAL CLIENTS
  6. 6. Attend 12 times Dinner Seminar a year #1 (including the MarkPlus Conference) Dinner Seminar The MarkPlus Conference
  7. 7. #2 Attend Monthly Company Visit 24 Oktober 2008 Kawasan JABABEKA 09.00-16.00 The Great Place to Live Kisah Jababeka membangun kota masa depan Registration Stevanny 021 – 5790 2338 Previous Company Visit (Agustus 2008)– Gramedia * tentative
  8. 8. Opportunities to feature on SmartFM 95,9 FM Radio every Monday, #3 08.00-09.00 Mariko Asmara Fabian Gelael JAC Indonesia KFC June 16, 2008 August 4, 2008
  9. 9. Access to MarkPlusClub eXchange Forum (www.markplusclub.com) #4 - Get the Latest Marketing Issues and Networking Opportunities !!
  10. 10. Free Joining MarkPlus Club Mailing List New #5 Info: markplusclub@yahoo.com
  11. 11. #6 Receive Monthly Magazine Marketeers
  12. 12. Join Now!
  13. 13. C omprehensive M arketing P lan Framework ST C C 4C C Evaluation C P D B T O Sales Objectives EXECUTION W S P1 P2 Issues P3 P4 Budget Implication Strategic Intent Marketing Program 15
  14. 14. M arketing P lan 2009 : Aladin S ession C T O Strategic C 4C C Issues Intent W S C Competitor Customer Short Term Company Medium Term Differentiate Interact Customize 16
  15. 15. The 4c D iamond S ub-model: B asis For C onducting the TO WS E xamination Value-migrator CHANGE Certain/Uncertain Important/Unimportant Technology Pol-Leg Economy Soc-Cul Market Value-supplier Value-demander COMPETITOR CUSTOMER Winner, Loser, Emerging TOWS Committed, Lost, New Examination Value-decider COMPANY Existing-competence, Risk-attitude, Stretch-possibilities CHOICE Go/Invest No Go/Hold Harvest Divest 17
  16. 16. The P henomena: Five Force C hange in Action Change 18
  17. 17. C HANG E : Technology The Internet P roliferation (Internet User in Asia) C N - 1,330,044,605(*) population - Area: 9,806,391 sq km C apital city: Beijing - population 7,724,932 ('07)  253,000,000 Internet users as of June/ 19.0% penetration, per 08, C NNIC  66,464,000 broadband Internet connections as of D ec/ per ITU 07,  JP - 127,288,419 population - C ountry Area: 377,812 sq km C apital C ity: Tokyo - G NI p.c.US $ 37,180 ('04) per W orld Bank 94,000,000 us ers as of M ar/ 73.8% penetration, per ITU. 08, 28,300,000 broadband s ubscribers as of M ar/ per ITU 08, IN - 1,147,995,898 population - Area: 3,166,944 sq km C apital C ity: New D elhi - G NI p.c.US $ 620 ('04), per W orld Bank  60,000,000 Internet users as of S ept/ 5.2% penetration, per ITU. 07,  3,130,000 broadband Internet connections as of M ar.31/ per TR AI 08, KR - 49,232,844 population - Area: 99,268 s q km C apital C ity: S eoul - G NI p.c.US $ 13,980 ('04) per W orld Bank 34,820,000 us ers as of M ar/ 70.7% penetration, per ITU. 08, ID - 237,512,355 population - Area: 1,904,443 s q km  C apital C ity: Jakarta - GNI p.c.US $ 1,140 ('04) per W orld Bank 14,767,300 broadband s ubscribers as of M ar/ per ITU 08, 25,000,000 Internet users as of M ay/ 10.5% penetration, per AP JII. 08, 241,000 broadband Internet connections as of M ar.31/ per ITU 08, Source : http://www.internetworldstats.com 19
  18. 18. C HANG E : Technology The Internet P roliferation (Internet User in Asia) S ource : http:/ 8juta.com/ / pertumbuhan_internet_indones ia.htm 20
  19. 19. C HANG E : Technology B log P henomena 21
  20. 20. C HANG E : Technology B log P henomena 22
  21. 21. C HANG E : Technology E mail, M ailing List and G roup 23
  22. 22. C HANG E : Technology S ocial Network 24
  23. 23. C HANG E : Technology O pen C onversation 25
  24. 24. C HANG E : Technology Worldwide M obile S ubscribers 26
  25. 25. C HANG E : Technology Indonesia M obile P hone P enetration Year Telephones - mobile cellular 2003 1,070,000 2004 11,700,000 2005 11,700,000 2006 46,910,000 2007 46,910,000 2008 63,803,000 Source: http://indexmundi.com 27
  26. 26. C HANG E : Technology Indonesia M obile P hone P enetration Source: mobilindonesia.net, antaranews.com,detiknet.com, 2008 28
  27. 27. C HANG E : Technology M obile Advertising : Asia is the Highest G rowth S ource: http:/ www.admob.com/ / / s solutions /metrics 29
  28. 28. C HANG E : Technology M obile Advertising : Indonesia is the Highest G rowth S ource: http:/ www.admob.com/ / / s solutions /metrics 30
  29. 29. C HANG E : Technology M obile Advertising : Indonesia is the Highest G rowth 31
  30. 30. C HANG E : P olitical - Legal Indonesia 1.0, Indonesia 2.0 and Indonesia 3.0 32
  31. 31. C HANG E : P olitical - Legal Local G overnment Autonomy 33
  32. 32. C HANG E : E conomy US S ubprime M ortgage 34 S ource: R obin Thieu, 2008 Fall
  33. 33. C HANG E : E conomy G lobal C risis : Financial Industry Source: http://kontan.realviewusa.com, kompas.com, liputan6.com 35
  34. 34. C HANG E : E conomy G lobal S lowdown and R ising Inflation / S ource: IM F, W orld E conomic O utlook Update, http:/ www.imf.org/external/ ft/ pubs / weo/2008/update/ index.htm#fig1 02/ 36
  35. 35. C HANG E : E conomy G lobal R egional Indonesia 37
  36. 36. C HANG E : E conomy IHS G D ecreasing S ource: Indones ia S tock E xchange, http:/ www.idx.co.id/ / 38
  37. 37. C HANG E : E conomy R upiah D ecreasing S ource: C entral B ank of Indones ia, 39
  38. 38. C HANG E : E conomy B I R ate and Interest R ate Interes t S ource: C entral B ank of Indones ia, 40
  39. 39. C HANG E : E conomy Inflation R ate Increasing 41
  40. 40. C HANG E : E conomy O uts ide Java E conomic C onditions IHK Inflasi (%) Source: Badan Pusat Statistik 42
  41. 41. C HANG E : E conomy B ut… , This is NO T R ecession 43
  42. 42. C HANG E : E conomy It is O NLY D ownturn 44
  43. 43. C HANG E : S ocio - C ultural Specification Downscaling (Apartemen Bersubsidi) 45
  44. 44. C HANG E : S ocial - C ultural D owngrade in P urchase 46
  45. 45. C HANG E : S ocial - C ultural Word of M outh becomes M ore Important 47
  46. 46. C HANG E : M arket The Bottom of the P yramid S ource: Liputan 6, http:/ www.liputan6.com/ / ekbis / id=143940 ? 48
  47. 47. C HANG E : M arket P roliferation of M ass M arket Quality Segment Value Segment Smarter Value Most of value segment will migrate downward and Segment form a new cluster of smarter value segment Smarter Price Segment Price Segment 49
  48. 48. C HANG E : M arket We Live in the M any-to-M any C ommunication E ra With the Web 2.0, there is an increasing shift from the commercial media towards the social media 50
  49. 49. CHANGE CUSTOMER COMPANY COMPETITOR The Newly R ich is S eeking Innovation 51
  50. 50. CHANGE CUSTOMER COMPANY COMPETITOR The cost is increasing (WHY? ? ) - NATIONAL CRUDE OIL PRODUCTION - - SUBSIDIZED OIL CONSUMPTION & PRICE GAP - - INDONESIA CONSUMPTION FOR ENERGY - - PRICE GAP (Domestic and International) - 52
  51. 51. CHANGE CUSTOMER COMPANY COMPETITOR It S hrinks profitability 53
  52. 52. CHANGE CUSTOMER COMPANY COMPETITOR It Warps C ustomer R elationship It's bad news I'm afraid. Your illness isn't on our performance targets 54
  53. 53. CHANGE CUSTOMER COMPANY COMPETITOR P roduct Life C ycle 55
  54. 54. CHANGE CUSTOMER COMPANY COMPETITOR It is the Best Momentum for Price Increase 56
  55. 55. M arketing P lan 2009 : Aladin S ession C T O Strategic C 4C C Issues Intent W S C Competitor Customer Short Term Company Medium Term Differentiate Interact Customize 57
  56. 56. TO WS Analysis THR E ATS O P P O R TUNITIE S • D ecreasing in customer purchase power • D ecreasing in demand • Increas ing in E as tern Asia market • Ins tability in macro economics • Focus ing in bottom of pyramid • D ecreasing US and E urope market • Focus ing in domes tic product • S everal sector slowdown : property, financial, • D ecreasing in several commodities , banking s uch as oil, palm etc • D ecreasing in credit realization WE AKNE S S E S S S TR E NG THS • Increas ing in cos t and operation • M arket leader with strong brand equity • Not price competitive in competition • Technology advantage • Lower margins • C ommunity advantage 58
  57. 57. KE Y IS S UE S AND S TR ATE G IC INTE NT Key Issues  C ompetitor  C us tomer  C ompany S trategic Intent  C ompetitor  S hort Term : D ifferentiate, Interact, C us tomize  M edium Term : D ifferentiate, Interact, C ustomize  C us tomer  S hort Term : D ifferentiate, Interact, C ustomize  M edium Term : D ifferentiate, Interact, C ustomize  C ompany  S hort Term : D ifferentiate, Interact, C ustomize  M edium Term : D ifferentiate, Interact, C ustomize
  58. 58. thank you Husin Wijaya Husin.Wijaya@markplusinc.com husinw@gmail.com husinw.blogspot.com 60

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