Onecommindonesia.com

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Onecommindonesia.com

  1. 1. Social Works CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  2. 2. Program Pemberantasan TBC (Koalisi Untuk Indonesia Sehat)ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  3. 3. Clean Water Project (JHUCCP/ P&G)ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  4. 4. JHPIEGO/ MNH Program/ PPH Project: IEC & Counseling materials for cadres in Bandung & Subang in 2003 Flip ChartALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  5. 5. JHUCCP/ MNH Program/ SIAGA Campaign One Comm developed IEC materials to mobilize community participation & create awareness on use of skilled provider at birth, distributed mainly in Cirebon area Kalender AMANAT Persalinan Sertifikat AMANAT Persalinan Leaflet AMANAT PersalinanALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  6. 6. UNDP/ KPU: For Election 2004, one comm helped KPU to develop training materials (including 3 x 15 minute TV Program) for KPPS, as well as media planning & buying Training Manual Book Newspaper Ad Post CardALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  7. 7. Koalisi Untuk Indonesia Sehat/ MoH/ JHUCCP: One Comm organized the kick off launch event of National Movement of Washing Hands, officiated by the Ministry of HealthALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  8. 8. European Union Visibility Campaign: One Comm organized events such as photo expo, pantomime play, and seminar road show, as well as article write ups and interviews in radio, newspapers and TVALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  9. 9. Pfizer & BPOMALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  10. 10. Banking & Finance CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  11. 11. Sun Life Financial IndonesiaALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  12. 12. CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  13. 13. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ Idul Fitri & Independence Day 2012 Idul Fitri & Independence Day 2012 There were 3 important moments in August 2012 : Independence Day, Ramadhan and Idul Fitri. CIMB Niaga decided to combine ‘charity and greeting card’ into music videos because : 1.During Ramadhan most people will try to do good deeds. 2.And now people like to use Facebook to send a greeting since it is free, fast and easy. Four Indonesia’s evergreen music videos were rearranged into more current songs and they were named ‘Kartu Berlagu’. It is the first charity music videos in a form of greeting card ever. It was a success campaign. In a month campaign there were : 109 thousand cards were sent, 79 thousands new fans and people talking about this increased 3233%.ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  14. 14. Social MediaALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  15. 15. Desktop ApplicationsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  16. 16. CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ CASE STUDY: CIMB Niaga ‘Kartu Berlagu’ Christmas 2012 Christmas 2012 CIMB Niaga continued the success story of Idul Fitri Kartu Berlagu campaign by creating the same campaign for Christmas 2012. Kartu Berlagu Christmas was also a success. Although Indonesian people are mostly Moeslim, however there were quite many cards were sent during the campaign (1 month): 64 thousands cards were sent and 82 thousands new fans.ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  17. 17. Desktop ApplicationsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  18. 18. FB ADS Body Copy: Sambut bulan kasih Natal dengan membantu sesama. Klik Kartu Berlagu! Ayo berbagi kasih Natal dengan sesama melalui Kartu Berlagu. Klik disini! Waktunya berbagi kasih dengan sesama di bulan Desember. Ayo kirim Kartu Berlagu sekarang! Tebar kasih Natal, tebar Kartu Berlagu untuk membantu sesama. Klik disini! Ajak teman dan kerabat untuk membantu sesama di momen Natal melalui Kartu Berlagu. Klik Sekarang! Kirim kartu ucapan juga bisa sambil bantu sesama. Klik Kartu Berlagu! Ingin berdonasi lewat kartu nyanyian Natal? Klik Sekarang! Ayo kirim Kartu Berlagu sambil menyebarkan kasih Natal kepada sesama. Klik disini! Ayo berbagi kasih di momen Natal dengan mengirim Kartu Berlagu. Klik disini!ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  19. 19. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  20. 20. Print Ad Bisnis Indonesia 325x270mm Kontan 137x200mm Kompas 231x300 mm SWA 210x275mmALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  21. 21. WORKSHOP/ ROAD SHOWALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  22. 22. EXHIBITION/ Clicks Market CARA ASIK CARI MUSIKALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  23. 23. AWARDING NIGHT CARA ASIK CARI MUSIKALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  24. 24. Clicks Society Clicks Society (Online Entrepreneur Community) (Online Entrepreneur Community)ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  25. 25. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  26. 26. Hari Pendidikan NasionalALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  27. 27. Imlek 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  28. 28. Idul Fitri 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  29. 29. Natal 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  30. 30. Nyepi 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  31. 31. Waisak 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  32. 32. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  33. 33. Brand Manual BookALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  34. 34. WebsiteALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  35. 35. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  36. 36. COVER LAPORAN KEUANGANALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  37. 37. KALENDER 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  38. 38. KALENDER 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  39. 39. AGENDA 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  40. 40. Food & Beverages CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  41. 41. CASE STUDY: AQUA 1 lt untuk 10 lt CASE STUDY: AQUA 1 lt untuk 10 lt Aqua as the market leader wants to give back to the community through a CSR program that needs to relate to the core business. So it’s more a Core Business Interest (CBI) than a CSR (Corporate Social Responsibility). Program 1 lt Untuk 10 lt was launched in 2007 with heavy multi media campaign including TV, print ad, OOH, digital and event. In 2011, we initiated the development of a story book inspired by the people of NTT where the program took place. The impact of this program is significant and phenomenal, not only it exceeded the (sales) target, it also—most importantly-- generated positive perception and image towards Aqua (and Danone overall) as “a good brand, a trusted brand, a brand that I would recommend and use for long”. In short, the program has strengthened Aqua’s position as the undisputable #1 brand in Indonesia.ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  42. 42. LAUNCH & PROGRESS POS – GENERAL TRADE MICROSITE SOCIAL MEDIA PRINT ADALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  43. 43. PHOTO EXHIBITIONALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  44. 44. BOOKSALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  45. 45. ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  46. 46. CASE STUDY: Es Teler 77 Masak Musikal 1 CASE STUDY: Es Teler 77 Masak Musikal 1 Es Teler 77 is the first Indonesian franchise brand and has been in the market for over two decades. To rejuvenate and refresh the image, starting 2010 Es Teler 77 focused to Moms as the primary target audience (previously it skewed more to teens). Agency helped this by developing a creative communication campaign called MASAK MUSIKAL, in 2011. It is all about COOKING SHOW mixed with SINGING AND DANCING. Why? We believe cooking, singing and dancing are in the heart of every family. And it’s true! Here is the result: With thousands of entries, 6 couples of mom/dad and child were selected as the - participants. It was aired in ANTV every Sunday for 6 episodes and it proved to be the first and - unique of its kind. The PR value generated worth of Rp. 6 billion, half of the actual budget spent. And the - most important is: the sales increased 20% YTD, exceeding the target.ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  47. 47. PRINT ADALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  48. 48. MASAK MUSIKAL 2ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  49. 49. CASE STUDY: Es Teler 77 Masak Musikal 2 CASE STUDY: Es Teler 77 Masak Musikal 2 It is a promo bundling with Musica studio. Every purchase of Do, Re or Mi package menu will get the CD music of Nidji or d’Masiv. Other than that, they could also join the cooking competition by sending their original recipes and the 7 finalists will compete during the grand final event that accompanied by the singers. What a great experience !ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  50. 50. PRINT AD POS MATERIAL Poster X-Banner Spanduk Flagchain Menu Tray mattALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  51. 51. Consumer goods CIMB NIAGA KARTU BERLAGU INDEPENDENCE DAY & IDUL FITRI FACEBOOK CAMPAIGN 2012ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  52. 52. CASE STUDY: Philips Medan Attack 2011 CASE STUDY: Philips Medan Attack 2011 Philips is the market leader in lighting in Indonesia, except in Medan. Medan is a totally different battlefield for Philips as the market is dominated by a local brand, Hannoch. Hannoch lamps and luminaire have successfully bridged the gap between Awareness and Consideration in Medan and North Sumatera making them a strong competitive brand. Therefore the agency is asked to implement a Push & Pull Strategy Plan among Consumers & Resellers to gain stronger presence and preference in the region. We came up with a Home Visit program for encourage usage and build loyalty, Gerebek Pasar to push sales, branding to increase awareness, and TV and radio campaign to create noise and excitement among the target audience. The integrated program has resulted in generating awareness and sales at the same time, closing the gap between Philips and Hannoch.ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  53. 53. Home VisitALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  54. 54. GREBEK PASAR Program ini merupakan program untuk mendukung sales dan distribusi sekaligus pendukung program home visit. Setelah ada branding warung dan home visit, maka dengan adanya Grebek Pasar ini menjadikan konsumen lebih mudah mendapatkan produk ini dengan harga khusus, dan juga berhadiah gimmick spesial. Program grebek pasar ini sengaja in line dengan program home visit, lokasinya pun berdekatan dengan lokasi home visit. Ternyata antusiame konsumen cukup tinggi dengan grebek pasar ini, terlihat dari hasil penjualan yang cukup baik (sales average Rp.1,2jt/ contact, average 3jam).ALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  55. 55. GREBEK PASAR Warung Durian Kios Martabak Warung KopiALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  56. 56. GREBEK PASAR – Branding MaterialALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  57. 57. Awards and Acknowledgements Awards and AcknowledgementsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  58. 58. Awards and Acknowledgements Awards and AcknowledgementsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  59. 59. Awards and Acknowledgements Awards and AcknowledgementsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  60. 60. Awards and Acknowledgements Awards and AcknowledgementsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY
  61. 61. Awards and Acknowledgements Awards and AcknowledgementsALL IDEAS WITHIN THIS PRESENTATION ARE THE INTELLECTUAL PROPERTY OF COMPANY

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