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Local Challenger - Dwi Sapta


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Local Challenger - Dwi Sapta

  1. 1. The Dwi Sapta Way:“Serve with The Heart”Oleh: A.Adji WatonoCEO & Founder Dwi Sapta GroupIndonesia Brand ForumJakarta, 20 Mei 2013
  2. 2. Situasi EkonomiPersaingan BisnisTuntutan KlienPerilaku KonsumenPerkembangan Media2
  3. 3. Growth of Advertising Spending(Tanpa kategori non-komersial)Sumber : Adquest Millenium23%22%20%
  4. 4. Internet & TV Rise Up, While Others Go Down9295 95949594TV%Data : Nielsen Media Research (Adquest Millenium)43 41343028246 7 7 5 5 4691217202423211714 14 131714119 8 816 139 7 6 7010203040502007 2008 2009 2010 2011 2012LISTEN RADIO YESTERDAY WATCH CINEMA PAST 1 MONTH USE INTERNET PAST 1 WEEKALL NEWSPAPER ALL TABLOID ALL MAGAZINE
  5. 5. The Rise of Middle Class Consumers with higher buying powerparallels the rise of People’s dream and aspirations11.3%27.8%22.6%10.2%3.1%25.2%Middle Class Consumers are getting larger.SES C Consumers make up 50.4% of potential market.ABC Class Consumers with higher buying power encompass 86.9% of the market,Increasing people’s aspiration and creating a need for more added-value productsSource : IMS Nielsen
  6. 6. THE DWI SAPTA WAY“Client Success is OurSuccess”Serve with theHeartWay of Life Way of Thinking
  7. 7. Q= Excellent QUALITYC= Excellent COSTD= Excellent DELIVERYS= Excellent SERVICEContinuous Innovation in Operational ExcellentEXTRAORDINARY VALUE
  9. 9. Main Media. Media Planning. Media Consultant. Media Monitoring 24 hour. Data AGB Nielsen Media Research. Data Roy Morgan10 COMPANIES OF DWI SAPTA GROUP
  10. 10. 1.Client Success Is Our Success2.Commitment for Excellence3.Serve with the Heart4.Care to our People5.Give to Society1. To be an end-to-end IMCsolution company withIndonesian “heart-sell”approach2. Transforming our peopleprofessionally, personally,Socially3. Creating profitable andsustainable value forshareholdersTo become a leading andreputable Indonesian IMC-based companyCOMPANY GOAL2013
  11. 11. Dwi Sapta Trilogy Books
  12. 12. THANK YOU