Shakara Hinds wants to create a brand called O.N.E. Glamour to help independent artists and filmmakers develop their personalities before entering the entertainment industry. The name O.N.E. Glamour represents the idea that the nation is beautiful when united. The logo symbolizes patriotism with a flag and uses black, magenta and gray to represent sophistication, power, and neutrality. The mission is to help people transform into stars by developing their vision and personality. The tagline is "Together We Bring Out Beauty" to motivate consumers and reinforce the brand's focus on beauty.

1. Shakara Hinds
Glamour
Brand Identity

2. One Nation = Glamour
fanciful: name has
more than one
meaning
protected: no
trademarks under
this name
O.N.E. Glam!r
StrengthsStory
I want to give
independent recording
artists and filmmakers
the chance to create
their own personality
before entering the
large world of
entertainment.
Why O.N.E
Glamour?
One Nation
Equals Glamour
means we as a
nation are
beautiful and with
beauty comes
glamour

3. Glamour
Logo Concept
Symbolism
flag symbolizes patriotism, individual liberty and freedom
Colors
black: symbolizes sophistication, elegance & mystery
gray: a neutral background color with black
magenta: mixture of red (power) and purple (royalty) to balance a bright even color
http://www.color-wheel-pro.com/color-meaning.html
Desired Elements
Shape : horizontal
Brandmark: wordmark, symbolic
Colors: black, magenta & gray
Concept Mark
Flag Font: Times Bold 64.33pt
Name: Zapfino Regular 45pt

4. Logo Inspirations
Color Inspiration Symbol Inspiration Font Inspiration

5. Logo Inspirations
Glamour
O.N.E.
Glamour
Solid black,
white & magenta
O.N.E.
Glamour
Solid black,
magenta & gray
final concept
using black with
background gray
and highlighted
with magenta

6. Corporate Culture
✴ Accommodations: Company has yearly events such as corporate
vacations, spa visits and various workshops
✴ Community Service: As a company it is important to give to the
less fortunate and set an example for our youth
✴ Attitude: As a corporate family we must treat each other with
respect and keep positive attitude amongst ourselves and our
consumers
✴ Motivation: We must stay consistent as a corporation but push
each other as co-workers to advance our work skills

7. Glamour
Mission Statement
O.N.E. Glamour creates a
vision and personality to a
variety of people
transforming into stardom

8. Tagline
✴ Our tagline is motivation for all our consumers
to be confident in themselves and together we
create the beauty within.
✴ Reinforces the brand with the word “beauty”.
✴ Short but makes you wonder
Together We Bring Out Beauty