The document discusses how companies can use data collected from machines and processes to improve operations. It describes how Blackbird collects machine data from over 1,000 equipment across 21 countries. Any process can be improved with data by identifying variations that affect things like output, time, and root causes. The document provides examples of connecting sensors to track flow, stop reasons, and batch performance. It emphasizes that training people and establishing review routines is key to acting on data. A "sandbox" approach of testing in one area first is recommended before full rollout. Options are presented for connecting new and old machines to collect and send data to the cloud.