The document discusses an OMG Social Media Conference on August 15, 2013 about connecting dots for online marketing success. It outlines 4 pillars of marketing - position, engage, influence, convert - and how different digital channels like websites, SEO, PPC, social media can help with awareness, communication, influence and acquiring customers. It then provides examples of 3 businesses that worked with ROI Media Works to develop websites and digital marketing strategies, and saw positive results like increased traffic, engagement and conversions.

1. OMG Social Media Conference
Tweet: @roimediaworks @OMGmedia #omgconf
August 15, 2013
Connecting The Dots

2. Recipe For Your Online Marketing
Success
Picture Courtesy of http://www.kegcowboy.com

3. 4 Pillars of Marketing
• Position
• Engage
• Influence
• Convert
Awareness Communicate Influence Acquire

4. Social Customer
Your
Website
PPC /
SEM
Social
Media
Display
Ads,
Emails
SEO

5. Get Your Message Across!

6. Website
• Site Architecture
• URL Structure
• Lead forms
• Responsive Design
• Open Graph

7. SEO
• Natural lead generation
• Meta Tags
• Keywords
• Content
• Back links

8. PPC
• Defining Keywords
• Bidding & Q.S
• Google Keyword Tool
• Goal Setting & Analytics
• Multi Channel Analytics

9. Social Media
• Identifying and targeting responsive
community and social groups
• Get new fans
• Paid ads
• Contests
• Appealing content

10. Integrated Approach
• Find A Combination

11. Use Multichannel Conversions

12. What’s Your Combination?

13. SMM OR WTV
Get Polished
http://getpolished.ca/

14. The Challenge
Get Polished had a few hurdles to overcome,
namely being located within another beauty
service provider’s salon. Added to this was a
general apprehensive about web design and
digital marketing because of previous
experiences with a free website service
provider.

15. The Solution
• ROI Media Works created a sleek and chic responsive website for Get Polished
that seamlessly displayed the salon’s expertise on multiple digital platforms. A
key highlight of the smart phone version is the quick access map and phone
number buttons that make it easier to make appointments.
• Complimentary social media campaigns on Facebook were created to capture
more interest for the services and drive conversions.

16. Results

18. The Challenge
Create a website structure that would allow regular
golf information updates and would allow the
content to be displayed across a number of
different devices. The creation of a custom
website form, “Book a Tee Time” that would
increase golf tee time bookings. Consideration of
the total cost so that a basic update does not
require a full design and code team to implement.

19. The Solution
• ROI Media Works created an online presence that
oozes style and allows the team at Eagle Point Golf
Resort to perform regular updates without extensive
external input. The responsive, mobile version of the
website pulls across all the essential components of
the website and pulls information such as special
offers.
• Get your golf on, Eagle Point Style: The “Free Golf”
campaign invited users to like the EaglePoint Golf
Resort Facebook fan page. Individuals who clicked
like entered into a draw for one free round of golf.

20. Results
• The website has (up to now engaged) a 10% reach of
British Columbians, equating to 40,000 visits weekly.
• Our acquisition and engagement “Free Golf” campaign
this year drove a 728% increase in Facebook fan base
within 3 weeks.

22. The Challenge
Already a successful company, Rapid Cool wanted to
partner with ROI Media Works to translate their
heating and cooling expertise to the marketplace with
a functional and streamlined website. Their focus on a
website overhaul their existing website to a dynamic,
easy-to-use custom Wordpress. Additionally, as novices
to digital marketing, Rapid Cool’s decision makers
wanted a clearly defined digital strategy as well as
other online outreach endeavours that proved to be an
accessible means of publicizing their business.

23. The Solution
• ROI Media Works partnered with Rapid Cool for a custom responsive
Wordpress site and a digital marketing strategy that included social media,
search engine optimization, and paid-per-click campaigns.
• ROI Media Works was able to hone in on consumer behavior with
customized bid pricing and timeframes. Analyzing visitor flow analysis
enabled ROI Media Works to focus on details like negative keywords and
helped display ads to an accurate target market and funnel conversions.

24. Results

25. One Show Doesn’t Fit All

26. OMG Social Media Conference
Tweet: @roimediaworks @OMGmedia #omgconf
August 15, 2013
Connecting The Dots