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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE FALL 2015
PROGRAM MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3)
PGDOMN (SEM 1)
SUBJECT CODE & NAME OM0012 SUPPLY CHAIN MANAGEMENT
BK ID B1542
CREDITS AND MARKS 4 CREDITS AND 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. How is supply chain performance improved by expanding the scope of strategic fit?
Answer:A company'scompetitive strategyclearlyspells out the set of customer needs that it seeks
to satisfy through its products and services having a defined set of attributes.
The supplychaindesignorsupplychain strategy must be in alignment with competitive strategy. A
supply chain design can be taken up only after the competitive strategy is finalised and a supply
chain needs to be redesigned or modified whenever there is a change in competitive strategy.
Chopra and Meindl use the concept of strategy to refer to what each function will try to do
particularlywell.Theyindicatethatproductstrategyspecifies the portfolio of products that will be
offered for sale by the company and
Q. 2. Write short notes on
a) Network optimization model:Many critical infrastructures can be represented by a network of
interconnectednodesandlinks.Mathematicallysoundnonlinear optimization techniques can then
be appliedtothese networks to understand their behavior under normal and disrupted situations.
Networkoptimizationmodelsare particularlyuseful forevaluatingtransportationsystem disruption
effects on system capacity and the effectiveness of measures to reduce those impacts.
b) Interactive approach of routing and scheduling in transportation:The Routing department
provides computerized routing of buses to provide safe, effective, and efficient student
transportation. The department assigns buses, safe bus stops, and bus routes. It maintains the

2. database for transportation routes and prepares and maintains route schedules for all bus drivers,
transportation district managers, and eligible schools.
c) Strategic purchasing:Strategicpurchasingisa methodologyusedinmanybusinessestorealize the
greatestamountof benefittothe companywhile stilleffectivelymanagingthe costsassociated with
the acquisition of raw materials and operational components. As opposed to tactical purchasing,
whichtendstosee the purchasing process as somewhat distanced from other functions within the
corporate structure
d) Push-pull supplychain:The business terms push and pull originated in logistics and supply chain
management, butare alsowidelyusedinmarketing.Wal-Martisanexample of acompany that uses
the push vs. pull strategy. A push–pull system in business describes the movement of a product or
information between two subjects. On markets the consumers usually "pull" the goods or
Q. 3. What is risk pooling? Why is it important in supply chain management? List the four types of
risk pooling.
Answer:A risk pool is one of the forms of risk management mostly practiced by insurance
companies. Under this system, insurance companies come together to form a pool, which can
provide protection to insurance companies against catastrophic risks such as floods, earthquakes
etc. The term is also used to
Q. 4. Describe the framework of Supply Chain Quality Management (SCQM) .
Answer:The framework integrates both vision- and gap-driven change approaches to evaluate not
onlythe implementationgapsbutalsotheirpotential countermeasures.Basedon literature review,
drivers of supply chain quality are identified. They are: supply chain competence, critical success
factors (CSF), strategic components, and SCQ practices/activities/programmes. Based on SCQM
literature, five survey items are also presented in this study for each drive. The Analytic Hierarchy
Process (AHP) is used
Q. 5. What are results of bullwhip effect in supply chain management? Which are the ways of
reducing the bullwhip effect in supply chain?
Answer:The bullwhipeffectisanobservedphenomenoninforecast-driven distribution channels. It
refers to a trend of larger and larger swings in inventory in response to changes in customer
demand, as one looks at firms further back in the supply chain for a product. The concept first

3. appeared in Jay Forrester's Industrial Dynamics (1961) and thus it is also known as the Forrester
effect. Since the oscillating demand magnification upstream of a supply chain is reminiscent of a
cracking whip, it became known as the
Q. 6. Write short notes on
a) Distributor integration: Owners are becoming increasingly aware of the building automation
options available to them. Many now know they are no longer “locked in” to one manufacturer.
Buildingengineersare looking foraresource withexpertise frommultiple manufacturers to provide
them with integration solutions to network multiple buildings,
b) E-Informing:Academic and public libraries have long played an important role in society by
managing,disseminatingandpreservinggovernmentinformation,makingitavailable toresearchers,
policy makers and the public. With the shift to “digital government,” in which the government
deliversinformationandservicestothe publicdirectlythroughonline channels, the role of libraries
is changing, leading to new challenges
c) Hedge risk mitigationstrategy for controllable risks:The aimof hedgingis to mitigate the impact
of non-controllable risksonthe performance of an entity. Common risks are foreign exchange risk,
interest rate risk, equity price risk, commodity price risk and credit risk.
d) Framework for IT integratedSCM: Integrationof SupplyChainManagement(SCM) andmarketing
decision should be the prime concern of any profit maximizing firm. Supply chain actions, should
always be aligned with business strategy of the firm that include upstream and downstream
activities in order to facilitate the integration of the SCMwith marketing decisions. Many research
constructs and best practices within SCM and marketing seems to be converging. This paper
provides a framework for
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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