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1 of 14
1. BUSINESS SCOPE
• Includes the markets, products, services, groups of
customers/clients, and locations where an enterprise competes as
well as the competitors and potential competitors that affect the
business environment. Fadeel R. Shamekh / IT University of
Gothenburg
2. DISTINCTIVE COMPETENCIES
• The critical success factors and core competencies that provide a firm
with a potential competitive edge. This includes brand (type of product
made by a particular firm), research, manufacturing and product
development, cost and pricing structure, and sales and distribution
channels.
3. BUSINESS GOVERNANCE
• How companies set the relationship between
management, stockholders or shareholders, and the board of
directors. Also included are how the company is affected by
government regulations, and how the firm manages its relationships
and alliances with strategic partners.
1. TECHNOLOGY SCOPE
• The important information applications and technologies.
2. SYSTEMIC COMPETENCIES
• Those capabilities (e.g. access to information that is important to the
creation/achievement of a company’s strategies) that distinguish
3. IT GOVERNANCE
• How the authority for resources, risk, conflict resolution, and
responsibility for IT is shared among business partners, IT
management, and service providers. Project selection and
prioritization issues are included here.
*Sumber daripada
https://gupea.ub.gu.se/bitstream/2077/10496/1/gupea_2077_104
96_1.pdf-
The purpose The quadrants of the matrix Explanation of quadrants
Help
a company
identify where
to concentrate
its use of
Internet
technologies
to gain a
competitive ad
vantage with
E-
business and
E-commerce
Cost and Efficiency Improvements This quadrant represents a low
amount of internal company,
customer, and competitor
connectivity and use of IT via the
Internet and other networks.
Strategy: Focus on improving
efficiency and
lowering costs by using the Internet
and the World Wide Web as a fast,
low-cost way to communicate and
interact with customers, suppliers,
and business partners.
Example: The use of E-mail, chat
systems, discussion groups, and
a company Web site.
Product and Service Transformation Use the internet for electronic commerce
transaction processing with customers at
company websites and e-commerce
auctions and exchanges for suppliers
The purpose The quadrants of the matrix Explanation of quadrants
Performance Improvement in Business
Effectiveness
A company has a high degree of internal
connectivity and pressures to substantially
improve its business processes, but
external connectivity by customers
and competitors is still low.
Strategy: Make major improvements in busine
ss effectiveness.
Example: Widespread internal use of Internet-
based technologies like Intranets can
substantially improve information sharing and
collaboration within the business and with its
trading partners.
Global Market Penetration
A company that enters this quadrant of the
matrix must capitalize on a high degree of
customer and competitor connectivity and
use of IT.
Strategy: Develop E-business and E-
commerce applications optimize interaction
with customers and build market share
Example: E-commerce websites with value-
added information services and extensive
online customer support
expected benefit
• improved top managment
support
• improved user involvement
• improved resource forecasting
• improved business planning
• understanding the
organisation/business
realised benefit
• improved top managment
support
• improved resource forecasting
• improved business planning
• improved user involvement
• understanding the
organisation/business

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Management Information System

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. 1. BUSINESS SCOPE • Includes the markets, products, services, groups of customers/clients, and locations where an enterprise competes as well as the competitors and potential competitors that affect the business environment. Fadeel R. Shamekh / IT University of Gothenburg 2. DISTINCTIVE COMPETENCIES • The critical success factors and core competencies that provide a firm with a potential competitive edge. This includes brand (type of product made by a particular firm), research, manufacturing and product development, cost and pricing structure, and sales and distribution channels. 3. BUSINESS GOVERNANCE • How companies set the relationship between management, stockholders or shareholders, and the board of directors. Also included are how the company is affected by government regulations, and how the firm manages its relationships and alliances with strategic partners.
  • 8. 1. TECHNOLOGY SCOPE • The important information applications and technologies. 2. SYSTEMIC COMPETENCIES • Those capabilities (e.g. access to information that is important to the creation/achievement of a company’s strategies) that distinguish 3. IT GOVERNANCE • How the authority for resources, risk, conflict resolution, and responsibility for IT is shared among business partners, IT management, and service providers. Project selection and prioritization issues are included here. *Sumber daripada https://gupea.ub.gu.se/bitstream/2077/10496/1/gupea_2077_104 96_1.pdf-
  • 9.
  • 10.
  • 11. The purpose The quadrants of the matrix Explanation of quadrants Help a company identify where to concentrate its use of Internet technologies to gain a competitive ad vantage with E- business and E-commerce Cost and Efficiency Improvements This quadrant represents a low amount of internal company, customer, and competitor connectivity and use of IT via the Internet and other networks. Strategy: Focus on improving efficiency and lowering costs by using the Internet and the World Wide Web as a fast, low-cost way to communicate and interact with customers, suppliers, and business partners. Example: The use of E-mail, chat systems, discussion groups, and a company Web site. Product and Service Transformation Use the internet for electronic commerce transaction processing with customers at company websites and e-commerce auctions and exchanges for suppliers
  • 12. The purpose The quadrants of the matrix Explanation of quadrants Performance Improvement in Business Effectiveness A company has a high degree of internal connectivity and pressures to substantially improve its business processes, but external connectivity by customers and competitors is still low. Strategy: Make major improvements in busine ss effectiveness. Example: Widespread internal use of Internet- based technologies like Intranets can substantially improve information sharing and collaboration within the business and with its trading partners. Global Market Penetration A company that enters this quadrant of the matrix must capitalize on a high degree of customer and competitor connectivity and use of IT. Strategy: Develop E-business and E- commerce applications optimize interaction with customers and build market share Example: E-commerce websites with value- added information services and extensive online customer support
  • 13.
  • 14. expected benefit • improved top managment support • improved user involvement • improved resource forecasting • improved business planning • understanding the organisation/business realised benefit • improved top managment support • improved resource forecasting • improved business planning • improved user involvement • understanding the organisation/business