The Facebook Conference 2015 - Presentatie Roompot VakantiesCarel Schrier
Wat is de rol van data binnen je social marketing activiteiten? En welke acties onderneem je om tot conversie te komen? In deze presentatie neem ik je, samen met Your Social, mee in onze ervaringen over hoe wij op basis van data invulling hebben gegeven aan de social marketing activiteiten van Roompot. En hoe we hierin de social customer aan de hand meenemen.
Let op: Facebook is geen eiland! | Congres Facebook Marketing 2015 | PauwR | ...PauwR Digital Marketing
Wegens succes geprolongeerd. Uiteraard helemaal vertaald naar 2015 na het succes van vorig jaar. Dus interessant voor zowel degenen die er wel als niet bij waren in 2014. Hoe kun je een Facebook campagne combineren met AdWords? Wanneer zet je retargeting in op Facebook of ga je je Facebook bezoekers retargeten? Hoe gebruik je je nieuwsbriefabonnees? En waarmee mix je Facebook voor een branding-, sales- of voorlichtingscampagne? Dat zijn de uitdagingen voor 2015.
The document appears to be a list of students' names, identification numbers, and class assignments. It includes the students' names, ID numbers, assigned classes of Alpha, Beta, Gamma, Omega, and school assignments of Mutiara, Nilam, Geliga, and Intan. There are a total of 105 students listed along with their details.
This document outlines an e-Education project for Gaza that trained 20 teachers in identifying and teaching children with learning disabilities. These teachers have since taught over 2,400 children, with 670 identified as having learning disabilities. The project aims to expand to provide training and support to teachers across Gaza, the West Bank, Syria, Lebanon, and Jordan. The long term goals are to establish an e-Education brand and partnership with the UN to improve learning disability identification and support for children throughout the Middle East.
This lesson plan teaches students how to compose riddles based on given stimuli like pictures or realia. The lesson begins with motivating students by singing a song about animals in the zoo and showing zoo pictures. Students then read sample riddles and answer questions to demonstrate comprehension. They work in pairs composing riddles about pictures and in groups reading and solving riddles. The lesson analyzes riddle structure and composition guidelines. Students apply their learning by writing original riddles, which are evaluated. For homework, students draw an object and write a riddle about it.
The Facebook Conference 2015 - Presentatie Roompot VakantiesCarel Schrier
Wat is de rol van data binnen je social marketing activiteiten? En welke acties onderneem je om tot conversie te komen? In deze presentatie neem ik je, samen met Your Social, mee in onze ervaringen over hoe wij op basis van data invulling hebben gegeven aan de social marketing activiteiten van Roompot. En hoe we hierin de social customer aan de hand meenemen.
Let op: Facebook is geen eiland! | Congres Facebook Marketing 2015 | PauwR | ...PauwR Digital Marketing
Wegens succes geprolongeerd. Uiteraard helemaal vertaald naar 2015 na het succes van vorig jaar. Dus interessant voor zowel degenen die er wel als niet bij waren in 2014. Hoe kun je een Facebook campagne combineren met AdWords? Wanneer zet je retargeting in op Facebook of ga je je Facebook bezoekers retargeten? Hoe gebruik je je nieuwsbriefabonnees? En waarmee mix je Facebook voor een branding-, sales- of voorlichtingscampagne? Dat zijn de uitdagingen voor 2015.
The document appears to be a list of students' names, identification numbers, and class assignments. It includes the students' names, ID numbers, assigned classes of Alpha, Beta, Gamma, Omega, and school assignments of Mutiara, Nilam, Geliga, and Intan. There are a total of 105 students listed along with their details.
This document outlines an e-Education project for Gaza that trained 20 teachers in identifying and teaching children with learning disabilities. These teachers have since taught over 2,400 children, with 670 identified as having learning disabilities. The project aims to expand to provide training and support to teachers across Gaza, the West Bank, Syria, Lebanon, and Jordan. The long term goals are to establish an e-Education brand and partnership with the UN to improve learning disability identification and support for children throughout the Middle East.
This lesson plan teaches students how to compose riddles based on given stimuli like pictures or realia. The lesson begins with motivating students by singing a song about animals in the zoo and showing zoo pictures. Students then read sample riddles and answer questions to demonstrate comprehension. They work in pairs composing riddles about pictures and in groups reading and solving riddles. The lesson analyzes riddle structure and composition guidelines. Students apply their learning by writing original riddles, which are evaluated. For homework, students draw an object and write a riddle about it.
This document contains a list of 35 students with their names and gemstone identifiers. It provides information on students in a class called MUTIARA, listing their names and assigned gemstones like ZAMRUD, GELIGA, and INTAN.
Facilities Management at BYU-Idaho has low visibility and customers lack knowledge about the organization, leading to confusing customer relations. Feedback from informed customers who understand where to go, who to talk to, and what problems Facilities Management addresses has been extremely positive. The BYU-Idaho Learning Model aims to build testimonies of the gospel, provide a quality and diverse education, prepare students for lifelong learning and employment, and maintain a wholesome environment.
The document discusses the Avon Walk for Breast Cancer, which is a 39-mile fundraising event series launched in 2003 by the Avon Foundation. It aims to raise awareness and funds for breast cancer research. The events take place in 8 cities across the US between April and October. The target audience is anyone affected by breast cancer, including women, men, families, and children. Avon uses emotional and creative advertising strategies featuring testimonials and focusing on breast cancer awareness month to promote the successful annual event.
The budget projects decreasing federal deficits over the next few years, with a surplus projected for 2015-2016. To achieve this, the budget outlines spending cuts of $5.2 billion annually by 2016 through reductions to all government departments. There were no changes to personal or corporate income tax rates, but the eligibility age for Old Age Security will gradually increase from 65 to 67 between 2023 and 2029.
The document lists various colors in different formats including BLACK, RED, ORANGE, YELLOW, GREEN, BLUE, PURPLE, BROWN, PINK, TAN, TOMATE, ORANGE, BEET, SKY, LEMON, CHOCOLATE, LEAF, PIG, COLOUR SONG, and Colours video. It appears to be listing color names without additional context.
Dokumen tersebut membahas tentang aturan umum dalam hukum pidana Indonesia. Isi utamanya adalah menjelaskan batas-batas berlakunya ketentuan pidana dalam perundang-undangan Indonesia, jenis-jenis pidana yang dapat dijatuhkan, dan ketentuan pelaksanaan pidana penjara.
Over 300,000 child soldiers are fighting in conflicts around the world. Children are uniquely vulnerable to recruitment due to their immaturity and are easily manipulated into violence. Once recruited, they often face brutal treatment and are forced to commit atrocities. Two testimonials describe children being forced to watch their brothers killed for refusing to join an insurgent group, and a girl being given as a wife to a soldier and facing danger after he died. The document calls for actions like signing a petition to address the serious problem of child soldiers.
This document defines words and provides parts of speech, definitions, and examples for each word. It includes words like aberrant, abscond, advocate, aggrandize, and amalgamate among many others. The document acts as a dictionary or glossary to concisely explain words and how they are used in the English language.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document provides release notes for ExtendScript Toolkit CS5 (ESTK). It outlines new features such as the ability to change font size in the Console pane, convert tab stops to spaces, and automatically backup documents. It also describes known issues regarding editing read-only scripts, cross-suite script debugging not being supported, and issues with ScriptUI programming. The document provides details on hidden preferences that can be edited, and includes legal notices for third party software.
El documento enumera cuatro posiciones clave en la industria hotelera: recepcionista o front desk, botones o bell boy, jefe de recepción y ama de llaves.
Pension income splitting allows eligible retired couples to attribute up to 50% of one spouse's pension income to the other spouse to reduce their overall tax burden. By doing so, Allan and Maria in the example are able to save over $2,800 in taxes annually compared to if Allan reported all his $80,000 pension income. Over time, the tax savings can amount to over $4,700 per year and help minimize the clawback of OAS benefits. Eligible sources of income that can be split include registered pension plans, RRIFs, RRSP annuities, CPP and QPP. To take advantage, both spouses must complete and submit form T1032 with their tax returns.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document contains a list of 35 students with their names and gemstone identifiers. It provides information on students in a class called MUTIARA, listing their names and assigned gemstones like ZAMRUD, GELIGA, and INTAN.
Facilities Management at BYU-Idaho has low visibility and customers lack knowledge about the organization, leading to confusing customer relations. Feedback from informed customers who understand where to go, who to talk to, and what problems Facilities Management addresses has been extremely positive. The BYU-Idaho Learning Model aims to build testimonies of the gospel, provide a quality and diverse education, prepare students for lifelong learning and employment, and maintain a wholesome environment.
The document discusses the Avon Walk for Breast Cancer, which is a 39-mile fundraising event series launched in 2003 by the Avon Foundation. It aims to raise awareness and funds for breast cancer research. The events take place in 8 cities across the US between April and October. The target audience is anyone affected by breast cancer, including women, men, families, and children. Avon uses emotional and creative advertising strategies featuring testimonials and focusing on breast cancer awareness month to promote the successful annual event.
The budget projects decreasing federal deficits over the next few years, with a surplus projected for 2015-2016. To achieve this, the budget outlines spending cuts of $5.2 billion annually by 2016 through reductions to all government departments. There were no changes to personal or corporate income tax rates, but the eligibility age for Old Age Security will gradually increase from 65 to 67 between 2023 and 2029.
The document lists various colors in different formats including BLACK, RED, ORANGE, YELLOW, GREEN, BLUE, PURPLE, BROWN, PINK, TAN, TOMATE, ORANGE, BEET, SKY, LEMON, CHOCOLATE, LEAF, PIG, COLOUR SONG, and Colours video. It appears to be listing color names without additional context.
Dokumen tersebut membahas tentang aturan umum dalam hukum pidana Indonesia. Isi utamanya adalah menjelaskan batas-batas berlakunya ketentuan pidana dalam perundang-undangan Indonesia, jenis-jenis pidana yang dapat dijatuhkan, dan ketentuan pelaksanaan pidana penjara.
Over 300,000 child soldiers are fighting in conflicts around the world. Children are uniquely vulnerable to recruitment due to their immaturity and are easily manipulated into violence. Once recruited, they often face brutal treatment and are forced to commit atrocities. Two testimonials describe children being forced to watch their brothers killed for refusing to join an insurgent group, and a girl being given as a wife to a soldier and facing danger after he died. The document calls for actions like signing a petition to address the serious problem of child soldiers.
This document defines words and provides parts of speech, definitions, and examples for each word. It includes words like aberrant, abscond, advocate, aggrandize, and amalgamate among many others. The document acts as a dictionary or glossary to concisely explain words and how they are used in the English language.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This document provides release notes for ExtendScript Toolkit CS5 (ESTK). It outlines new features such as the ability to change font size in the Console pane, convert tab stops to spaces, and automatically backup documents. It also describes known issues regarding editing read-only scripts, cross-suite script debugging not being supported, and issues with ScriptUI programming. The document provides details on hidden preferences that can be edited, and includes legal notices for third party software.
El documento enumera cuatro posiciones clave en la industria hotelera: recepcionista o front desk, botones o bell boy, jefe de recepción y ama de llaves.
Pension income splitting allows eligible retired couples to attribute up to 50% of one spouse's pension income to the other spouse to reduce their overall tax burden. By doing so, Allan and Maria in the example are able to save over $2,800 in taxes annually compared to if Allan reported all his $80,000 pension income. Over time, the tax savings can amount to over $4,700 per year and help minimize the clawback of OAS benefits. Eligible sources of income that can be split include registered pension plans, RRIFs, RRSP annuities, CPP and QPP. To take advantage, both spouses must complete and submit form T1032 with their tax returns.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Center parcs op relatiedag netprofiler 2012Netprofiler
Peter Tukker van Center Parcs presenteert over de samenwerking met Netprofiler op het gebied van SEA, usability onderzoek, A/B testen en conversie optimalisatie.
Marketing Communicatie voor de startende ondernemerWouter de Bruijne
Workshop speciaal gericht op Marketing voor startende ondernemers.
Alles wat je in de basis moet weten komt aan bod.
Je Corporate story, met visie, missie en kernwaardes.
Je identiteit, je uitstraling met je logo, huisstijl.
Doelstellingen en een goed inzicht in je doelgroep
En uiteindelijk de middelen die je op basis hiervan gaat gebruiken.
* workshop gegeven voor YES!Delft de incubator van de TU Delft, TNO en Gemeente Delft
Keynote 'the power of social contests' door Frank Felix, Talentsmedia, the social contest company, voor Nationala Vakdag Multi Channel Marketing in De Kuip, 15 november 2012.
- Waarom zijn contests zo'n krachtig activatiemechanisme?
- Waar kun je contests voor inzetten,?
- Cases
- Kritische succesfactoren,
- Tips & Trics
7. Facebook fans: 65.000
Twitter volgers: 12.000
Instagram volgers: 190
Google+: 20.000
LinkedIn: 1.000
Op Facebook een IPM van 9,75
RESULTATEN Q1 2014
8. • Groei van de community
• Groei in (betaald en organisch) bereik binnen de
huidige community en bij potentiële fans
• Toename in het aantal kwalitatieve interacties: likes,
comments, shares, check-ins, reviews & ratings, etc.
• Groei van user generated content en de share-of-voice
• Traffic naar de website (en het retargeten van de
bezoekers)
• Het realiseren van boekingen met behulp van onze
social media activiteiten
DOELSTELLINGEN
9. Social
Brand
Story
Roompot is:
• Samen genieten
• De leukste verrassing
• Ultiem vermaak
• Het complete pakket
MerkwaardenRoompot
Roompot is:
• Divers
• Rust
• Toegankelijk
• Open
• Gewoon
• Verzorgd
• Voordelig
AttributenWaarden
ID
MERKWAARDEN
13. Merk Roompot
• Nieuws (parken,
activiteiten, faciliteiten,
etc.)
• Sponsoring (Team
Roompot)
• Nederlands
• 50-jarig bestaan in
2015 - Historie
• Aanbod (bungalows,
campings,
stacaravans, chalets,
hotels)
• Arrangementen
• Vakantie magazine
Inspiratie
• Eten (op het park, in de
bungalow, gourmet,
BBQ)
• Activiteiten (op en om
de parken)
• Parken
• Quotes over vakantie,
gezelligheid, vrienden
& familie
• Tips, weetjes,
‘lifehacks’
• De voorbereiding /
planning
Achter de schermen
• Hoofdkantoor
• Kennismaken met:
Het personeel en hun
dagelijkse
werkzaamheden
• Testimonials van
gasten /
• Gast in beeld
• Park & Natuur (strand,
bos, hei, stad, etc.)
Team Roompot
• Wedstrijden (met als
hoogtepunt de Tour
de France)
• Merchandise
• Team
• Nieuws
• Meet & Great
• Roompot &
wielrennen
CONTENT & DISTRIBUTIE
14. Kanalen
(Owned)
Kwartaal
titels
Samen genieten!Overall/
jaar thema
Q3 Q4 Q1 Q2
Thema’s
Campagnes TBD
Onze grootste
fans!
Fun & Fans
Inspiratie
Activiteiten
Altijd fun!
TBD
Inspiratie
Op het park
Achter de
schermen
Speciaal voor
(en door) jou!
Summersales
Tour de France
Nazomeren
Fun & Fans
Activiteiten
Team Roompot
TBDWeet je nog?
Herfstdeals
Vroegboek
Win een
Feestjaar
Sentiment
Op het park
Merk Roompot
CONTENT & DISTRIBUTIE
15. Interactie, traffic naar website, vergaren van
insights, UGC
Interactie, oogsten UGC (regram),
vergaren van insights
Key ObjectivesKey Story elementen
Roompot & jij
Genieten bij Roompot
Meer dan service! Service, inspiratie, verrassen
Nieuws & Sales
Fanbase laten groeien op een kwalitatieve
manier, meer nieuwsbrief abonnees
Service op locatie Service, persoonlijk contact, inspiratie
KANALENSTRATEGIE
Zakelijk nieuws Vacatures, zakelijk nieuws
Roompot & jij Interactie, vergaren van insights, SEO
ondersteuning, traffic