2. What is the AVON Walk for
Breast Cancer?
The Avon Walk for Breast Cancer is a national series of
8 39-mile weekend fundraising events launched in
2003 by the Avon Foundation, founded in 1992.
The Avon Walk for Breast Cancer event series is a
project of the Avon Foundation for Women and is not
affiliated with any other breast cancer organizations
or programs such as Susan G. Komen for the
Cure, American Cancer Society, or Breast Cancer
Research Foundation.
22. A Little Extra
Help…
October is
breast cancer
awareness
month
Sports teams
promote it
Raises overall
awareness for
the cause
23. What is the
rationale behind
promoting the
event?
Fight cancer
Raise awareness
Find a cure
24. Is the event a
success?
YES!
8 Cities around
the country
Been going
strong since 2003
25. CONCLUSION
AVON runs a creative event promotion
package to make its event a success
Their ads are creative and emotional to
raise awareness and funds for breast
cancer research
Sponsors who believe in the cause:
Reebok, Otterbox, & Orion Trading
26. WORKS CITED
www.avonwalk.org
www.otterbox.com
www.reebok.com
www.oriontradingworldwide.com
