This document discusses various demand forecasting methods. It begins by defining demand forecasting as estimating future demand for products, services, and resources needed for production. It then discusses trends, cycles, and seasonal patterns that influence demand. The document outlines the basic 7-step forecasting process and distinguishes between short-range forecasts of up to one year and long-range forecasts of 3 years or more. Finally, it describes 4 qualitative forecasting methods: executive opinions, the Delphi method, sales force polling, and consumer surveys.