The document discusses a group project to create an Olympic bid file. The group divided up the tasks, with each person focusing on their individual section. They used several models and analysis techniques to evaluate potential host cities and structure their bid file, including SWOT analysis, PESTLE analysis, and a model from Masterman. While Masterman's model provided a general outline, the group found it did not fully suit their needs. Going forward, they would search for a step-by-step model and continue to use SWOT and PESTLE analysis for evaluating options.

1. Theoretical Reflection Summary According to Kolb (1984)
Experience
We were set the task of composing an Olympic bid file which must include aspects of the
Olympic Games, such as vision,sports and venues and transport, plus others.From these
instructionswe decided to divide the sections between thegroup, breaking the tasks down
and allocating each part. Making the overall task much more manageable, allowing each
person to take more care and focus on their individual part of the task.
Reflect
(Hansten and Jackson, 2004) describedelegation as appointing work to another
competentindividual. By using delegation it allowedeach person to complete their section at
their own pace and in their own way.
By completing aSWOT analysis on a host of cities we believed had the ability to stage the
Olympics it provided a framework for analysis of strengths, weaknesses,
opportunities(internal) and threats (external) (Pahl and Richter,2007).We narrowed down
our shortlist and used the model of PESTLEto allow use to look into depth about each city
and evaluate their positives and negatives. (Bensoussan and Fleisher, 2008) describe PESTLE
as the key to analysis to avoid overlookingfactors within the environment.
Conceptualise
As we had no experience of creatinga bid for a major event before we decided to follow
amodel from (Masterman, 2004). This model was used as a starting point as it
involvedsimple structures that we were capable to build around. However, the Masterman
model isn’t just concerned with the planning of a major sporting event but entails the
entireprocess of completing the event and then receiving feedback. Therefore, the plan had
limitations and we were unableto follow itcompletely, but we used the applicable sections.
Therefore, we decided to use the Masterman plan as more as a general outline to how we
would complete the bid file and adapt it in ways to suit our specific needs.
Plan
If we were to complete a similar task again then we would most definitely use the SWOT
and PESTLE analysis in order to analyse other possible options in a short list. These two
models were very appropriate and useful for each task that we wanted them to complete.
The use of the Masterman model was still very effective in order to give us a firm structure
in how to set about producing the construction of a large event bid file. However, in the
future we would more than likely search for a modelthat allowed us to follow it step by
step.

2. Bibliography
Bensoussan, B. & Fleisher, C. (2008) Analysis without paralysis: 10 tools to make better
strategic decisions. Pearson Publishing Inc. New Jersey, USA.
Hansten R. And Jackson M. (2004) Clinical delegation skills: a handbook for professional
practice.Jones and Barlett Publishers. London, UK.
Masterman, G. (2004) Strategic sports event management : an international approach.
Elsevier Butterworth-Heinemann, Amsterdam and London.
Pahl N. And Richter A. (2007) SWOT analysis- idea, methodology and a practical
approach.German National Publishers.Nordestedt, Germany.