Facing the one-game studio challenge by Olivier issaly, Managing Director at Owlient
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This document discusses the challenges of developing a second successful game after having one major hit. It notes that game development studios often struggle to devote full resources and attention to a second project when the first game is still popular. Additionally, it can be difficult to learn from past failures and mistakes. The studio discussed had one successful game but 9 subsequent games that did not generate significant revenue, until they were eventually acquired by Ubisoft for long-term stability and ability to improve their skills without risk of bankruptcy. The document concludes that failures are an expected cost in creative businesses like game development when trying to find another major hit.
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Facing the one-game studio challenge by Olivier issaly, Managing Director at Owlient
- 1. FACING THE ONE-GAME STUDIO CHALLENGE
- 2. COMPANIES WITH ONE SUCCESSFUL HIT You’ve probably seen…
- 3. WHO STRUGGLE TO SUCCEED ANOTHER GAME But…
- 4. WE’RE ONE OF THESE COMPANIES If you don’t know one, well…
- 5. You probably know our first game
- 6. We had our set of failures or semi-successes
- 7. Let’s share some thoughts on failures
- 8. WHY IS IT AN ISSUE ?
- 9. FOCUSING ON ONE GAME IS OK In some ways
- 10. COMMUNITY-BASED GAMES CAN THRIVE FOR LONG TIME
- 11. 1/ GOOD PRODUCT AND COMMUNITY MANAGEMENT As long as :
- 12. 2/ FOLLOW TECH AND PLATFORMS SHIFTS And…
- 13. That’s how we’ve been in business for 8 years Fine, but…
- 14. VIDEO GAME IS A HIT DRIVEN BUSINESS Like it or not Technology business yes, but still hit driven
- 16. CHANGE OF BUSINESS MODEL (FREE-2-PLAY) Think of it…
- 17. CREATIVE RISK REMAINS! But still… It’s not only originality, but team/project alchimy too
- 18. F2P JUST GIVES MORE TIME TO FACE THIS CHALLENGE We can’t fool ourself
- 19. MUST MASTER THE CREATIVE RISK OF THIS BUSINESS To survive in the long term
- 20. WHY IS IT SO DIFFICULT ?
- 21. FOCUSED ON THE SUCCESSFUL GAME 1) Main reason is we are It’s where money is…
- 22. SUCCEEDING A 2ND GAME IS A NICE TO HAVE When you have a successful game Not as critical to survive as succeeding the 1st
- 23. 100% ENERGY & ATTENTION As long as you don’t devote You’re less likely to succeed
- 24. HOW RESSOURCES ARE SHARED ? 2) Even with best intentions to succeed
- 25. BEST TALENTS ON FIRST SUCCESFUL GAME Again, it’s tempting to have
- 26. ENOUGH TALENTS FOR 2 PROJECTS It takes time & scale to have And the right management for this
- 27. IT TAKES 10 YEARS TO BUILD A STUDIO As the saying goes A studio with constant quality
- 28. DO YOU REALLY LEARN FROM FAILURES? 3) Let’s be honest
- 29. MOVE ON THE NEXT NEW COOL IDEA Easier to And forget about project mgt & HR issues
- 30. REAL LEARNING PROCESSES Need a I.E exhaustive post-mortems
- 31. WHAT IS THE RISK ?
- 32. FLAT GROWTH OR REVENUE FALL Obvious main risks are Risk of bankrupt at some point!
- 33. TWO SOLUTIONS In this context (or rather before)
- 34. A NEW GAME TO RENEW ACTIVITY Manage to create
- 35. SELL BEFORE IT’S LATE Or… Go to a bigger house for long term visibility
- 36. WE DID BOTH At Owlient
- 37. TRIED 9 PRODUCTS AFTER HOWRSE None of them brought significant revenues Since 2005 we
- 38. SOLD TO UBISOFT For a long term visibility to raise studio competency without risking a bankrupt In 2011
- 39. WE KEEP TRYING! We have two new projects currently By the way
- 41. Beta is coming up next week
- 42. WE ARE CREATIVE PEOPLE Can’t stop trying new ideas Why do you keep trying ???
- 43. CONCLUSION
- 44. STARTUP INVESTMENTS Another similar hit driven business is Must read: paulgraham.com/swan.html
- 45. 1000X VARIATION FOR BIG WINNERS Learning from Y Combinator Such as Dropbox & AirBnB (B$ valuation)
- 46. « COST OF DOING BUSINESS » As Graham says, other startups are just In a purely financial view
- 47. FAILURES ARE JUST COST OF FINDING A BIG HIT, SOMETIMES Back to our video game issues, it means Just business, don’t take it personnaly
- 48. ENJOY YOUR FAILURES, IT’S PART OF THE GAME Thanks Olivier Issaly @oissaly / kiad.org So keep faith and