Brighton West's presentation at the 2016 Capital Coaches Conference in Washington DC.

1. 9 videos you can use
How to look fabulous
Make a video
Why do people watch?

2. https://www.youtube.com/watch?v=fA4oi33c4Cs
Why do
people watch
videos?
Entertainment
Inspiration
Education

3. 9 Types of Video to Grow Your Practice

4. 9 Types of Video to Grow Your Practice
Video Headshot
Authority Building Videos
Testimonial Videos

5. 9 Types of Video to Grow Your Practice
Lead Generation
Webinars
Facebook and SnapChat
YouTube Channel

6. 9 Types of Video to Grow Your Practice
Video Conferencing
Ecourses
Hand out the checklist

7. Fabulous Video Checklist

9. Let’s make a movie!

10. How did it go?

11. Recap:
Why people watch / Value you must provide:
9 videos you can use to grow your practice
90 Seconds to Fabulous Video
Made a video
Entertain, Educate, Inspire

12. You are in one of three places:
You are making video and aren’t seeing the
results you desire or you’re ready to take the
first steps with video.
1
You’re using video and you are happy with
the results but maybe could learn a few new
tricks. You’re intrigued and you want to
explore a bit more, or video is something
you want to add in the future.
2
You know that video is not for you.
3