This music video is for an artist named Olivia and her song about a relationship with Derek. It is filmed in a naturalistic style in the countryside to represent the folk genre. There are many close-ups of Olivia singing and two-shots of her with Derek to illustrate the lyrics and promote the artist. The slow editing and shots represent the calm nature of the song. While there is not a complex narrative, the visuals and music work together to represent the romantic relationship between Olivia and Derek through their interactions in different locations set to the acoustic folk music. The target audience is intended to be female fans of acoustic folk music.

1. Daffodils Music Video Rosie, Lucy, Derek and Olivia

2. Media Language Mise-en-scene – Costume – yellow dress. represents the artist. Represents the genre and theme. Setting – naturalistic, shows the relationship as natural and organic. Location – countryside. Represents nice and peaceful atmosphere, like the genre.

3. Sound – Goodwin Analysis- link between lyrics and visuals -”lying on the sun-kissed grass” – and the couple are lying on the grass at this point - illustrative. Illustrates a story within the song. Song is about something that happened and the artist is re-enacting it. Media Language

4. Media Language Editing – Slow cuts between shots – represents the calmness of the song and genre Continuity – same costume – consistency of branding the artist, type of clothes she wears. Consistency of the relationship

5. Media Language Cinematography – Close-ups – lots of these! This promotes the artist as it is her song. Two-shots – represents the relationship, shows the couple together. Long shots – shows the surroundings – audience get a happy countryside feel High angle shot – shows audience looking down on relationship while having an intimate conversation.

6. Narrative Todorov – Exposition – Olivia and Derek introduced at the beginning Development – the couple in different locations Complication – not really a complication Climax – not really a climax Resolution – not really anything to resolve. Our music video doesn’t have much narrative. Propp – not relevant to our music video.

7. Genre - FOLK Goodwin – “alternative folk” – the artist singing, lots of close ups and medium shots of singing. Location – countryside and pub. Folky feel. Music and visuals – music is slow pace and so is the editing and transitions of the whole video. The demands of the record label will include the need for lots of close ups of the artist – ours has done this.

8. Genre - FOLK There is not frequent reference to the notion of looking and particular voyeuristic treatment of the body – its not really within the folk theme. There is often intertextual reference (to films, TV etc.) we have a slight reference to Twilight – one shot is similar - high angle shot looking down on the couple

9. Representation Relationships – Sound – lyrics of the song Cinematography – lots of two-shots Cinematography – close ups of couple Cinematography – long shot of couple walking holding hands Cinematography – high angle of couple Mise-en-scene – location – romantic Mise-en-scene – lighting – pretty and nice. Red – representing love

10. Representation Cinematography – when the camera spins around the couple represents the love of a couple as eternal and forever spinning around Editing – continuity- shows the relationship as continuous.

11. Audience Location – domestic consumption, no regulations needed as there is no violence, drugs or sex Consumption – we aimed at female acoustic fans, who perhaps liked the folk genre Size – we aimed at a narrow fan base who prefer unsigned artists. Niche audience Subjectivity – Genders would react differently, as women are generally more into romantic songs. Different countries and cultures would react differently to the music video as they would not agree with a woman portrayed being that way.

12. Audience I think we would have a passive audience as there is not a lot to contest with unless you did agree with “young love”.