Oliver Smith
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The document discusses the growing digital health market and sleep industry but notes there has not been much success. It explores why - suggesting developers, experts, funders and users need to work together. It outlines Alpha Health's vision to reduce chronic disease globally by enabling healthier habits through a personal health assistant deploying science and human experience. Engagement is key and their second attempt at this shows more promise than the first. The overall aim is to create an ecosystem platform linking together all parties.
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- 1. Octobert 2018 Impact on a global scale The business of sleep
- 2. Octobert 2018 THE DIGITAL HEALTH MARKET IS GROWING
- 3. Octobert 2018 INCLUDING FOR SLEEP
- 4. Octobert 2018 BUT THERE IS NOT A LOT OF SUCCESS
- 5. Octobert 2018 WHY IS THIS? Picture source: Argonne National Laboratory
- 6. Octobert 2018 WHY IS THIS? Picture source: eBay
- 7. Octobert 2018 WHY IS THIS? SOFTWARE DEVELOPERS ACADEMIC AND CLINICAL EXPERTS FUNDERS AND VCS USERS AND PATIENTS
- 8. October 2018
- 9. October 2018 ALPHA HEALTH AIMS TO RADICALLY REDUCE THE BURDEN OF CHRONIC DISEASE 1900 20001920 1940 1960 1980 2000 1600 1200 800 400 0 Mortality rate per 100,000 population All causes Minus eight infectious diseases Source Historical Statistics of the United States
- 10. October 2018 Cancer 75% of chronic disease Poor diet Smoking Excessive alcohol Stress Lack of exercise THE BIGGEST DRIVER OF CHRONIC DISEASE IS EVERYDAY BEHAVIOUR
- 11. October 2018 YET THERE IS A PARADOX ABOUT EVERYDAY BEHAVIOURS >80% of people that are obese want to lose weight ±65% obese women actively trying to lose weight right now ±90% people trying to lose weight fail to reduce their weight long-term
- 12. October 2018 Not enough meaning • Simplify and fill-in gaps Too much information • Only notice quick changes We need to act fast • Favour the familiar We can’t remember everything • Post-hoc rationalisation TODAY, WE UNDERSTAND THAT OUR BRAINS SAVE TIME & ENERGY BY TAKING SHORT-CUTS
- 13. OUR SHOT A PERSONAL HEALTH ASSISTANT THAT DEPLOYS THE BEST OF SCIENCE AND HUMAN EXPERIENCE TO HELP YOU LIVE THE LIFE YOU WANT OUR MOON GLOBAL REDUCTION OF CHRONIC DISEASE BY ENABLING 1BN PEOPLE TO ADOPT HEALTHIER HABITS ALPHA HEALTH MISSION AND VISION
- 14. October 2018 2% adults worry about their looks so much they can’t function ±40y in clinic show CBT (cognitive behaviour therapy) works Alpha Health partnered with MGH to develop great digital CBT WE BRING TOGETHER EVIDENCE & DESIGN
- 15. October 2018 2nd attempt - Remix - shorter time to value - in test now ENGAGEMENT - WINNING THE RIGHT TO BE IN A PERSON’S LIFE 1st attempt at engagement - Mina - poor retention
- 16. Octobert 2018 CREATING A PLATFORM THAT LINKS TOGETHER THE ECOSYSTEM SOFTWARE DEVELOPERS ACADEMIC AND CLINICAL EXPERTS FUNDERS AND VCS USERS AND PATIENTS