1. Celebrity endorsement- Enlarged picture of
Gareth Bale, taking up two thirds of the ad.
Gareth Bale was at the time the worlds
most expensive footballer moving to Real
Madrid. Information on the right
suggests that Gareth
Bale is a ‘test subject’
this links to the claim of
being Scientifically
proven’
‘Scientifically Proven’
can be both true or false
as it is a glittering
generalities, this
suggests that audience
will not know if It
actually is but will be
convinced otherwise.
Direct mode of address
with Gareth Bale, also
serious demeanor
“In a different league” is a
reference to sporting activity
it suggests being above the
rest, it also links to Gareth
Bale moving to Real Madrid
from Spurs.
YES links to celebration which also links to
sporting activity.
Yellow- Energy
Blue-
Intelligence/trust/men
Yellow/Blue are
complimentary but also
links to the brand
colours
Sans Serif font to look more
modernised
