1. Suggests Family
becoming
homeless with
use of the word
‘We’
Red eyes
suggests crying
Pronouns (We, He and I) make the
advert more personal
Lots of information along
the bottom
All three have the same
expression, looks dead on the
inside
Direct mode of address
almost as a plea to help
range of genders and ages
Red writing suggests fearNo ethnic representation
Repetition of ‘we can help’
Black backgrounds can link to depression
or darkness as well as framing the subject
Font is bold so it stands out to audiences
–Sans Serif
Rhetorical
Question
Tagline –
specific,
relatable to
the audience
Emotional
Appeal
Pale, sicken
face
Call to Action
