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CloudHaven
Now applications work for you, your
way.
A sovereign, vendor-neutral
“Home in the Cloud”
Application You
What sparked the idea?
• Many systems with too many portals
– Customer/Patient/Client
– Vendor/Partner
• Too many collaboration/message systems
– Health Provider secure message system
– Bank secure message system, …
• Excessive personal data exploitation
– Big-Data Business Models
– Surveillance Capitalism/Cambridge Analytica
– GDPR, HIPAA, …
Some solutions, but weak
• Too many portals
=> Universal Portals
• Too many message systems
=> No solution!
• Personal Data Exploitation
=> Tim Berners Lee’s Solid Project
Detailed problems
• Too many passwords
• Constantly re-enter the same information
• Exploitation of your personal data
• Too many isolated collaboration tools
• Too many different UIs to learn
• Gross redundancy in systems
• Little vendor neutrality
But aren’t there already solutions?
“There’s already password managers”
“You can login to apps via Google, Facebook,
Okta, …”
“There’s already email, Slack, Chatter, Yammer,
sharing with Google, MS Sharepoint, Box.net, …”
Yes, but there are too many solutions that all
want you to use theirs, their way. This
results in many isolated systems with limited
membership when what you really need is to
reach the widest audience in standard ways
per user.
CloudHaven: a user platform
• One actual login/one registration for all applications
• Data entered once, centrally stored, lifetime access
control
• UI-as-a-Service (offload UI development)
• Data tokenization for maximum data control & privacy
• Common collaboration components
(messaging, file-sharing, calendar, alerts, conversations)
• Seamless UI integration of components and
tokenized data
• Marketplace of UI style/UX themes
• Simplified application development and security
• Offloaded GDPR and HIPAA compliance
What’s in it for applications?
• Instant user sign-up/registration
• Offloaded development
– Authentication
– User Management
– Context-sensitive collaboration & file sharing
components
– Low Level User-Interface
– OWASP security concerns
• Effortless data regulatory compliance (HIPAA,
GDPR)
• Fewer security concerns (single VPN link to CH)
• Vendor-neutral solution
Technical Details
First, two things to note about CloudHaven:
1) It’s a radical change from a typical cloud
architecture.
2) It’s best for new applications built from scratch
because it actually forms a part of the client
layer.
Normalized “User Entity”
The “User Entity”
User-related functions and data:
Registration Calendar
Authentication Data/File storage and viewing
Email, other messaging Data entry Forms
Chat Tables and lists – filtering, sorting, …
Conversations (like slack, yammer, …) Other UI Elements
Alerts More…
CloudHaven adds a “User Layer”
Web connection
Secure VPN Connection
or Private Line
User Layer
Client Logic
App Logic
Database
Internet
VPN
REST
API
High Level Architecture
Secret
Sauce
CloudHaven
Data Tokenization
“Similar to localization”
Parts Combine into Holistic Solution
• Authentication and User Management
• UIaaS
• Personal Data Storage and Control
• Collaboration Components
By providing authentication, user management and a
UserInterface-as-a-Service, CloudHaven is a closed,
secure environment where data and UI components can be
seamlessly and effortlessly inserted into any applications
UI.
As a vendor-neutral platform, applications will be more
encouraged to participate.
Business Model 17
Combination of the following
• Fee per integration
• Traffic-based fee
• Fee per user registration (or block of users)
• Fee from users for some premium services
How we make money
Adoption Strategies
Adoption Strategy – Existing Applications 19
Secure Common UI Components
– File sharing
– Messaging
– Calendaring
– Misc. user data-related functions
(think Stripe but for user data/UI components)
API Integrations
– Single signon
– Calendar
– Alerts
– Centralized personal data
Adoption Strategy – New Applications 20
Startup healthcare applications
– High data regulatory compliance needs
– High collaboration needs
– High integration needs
– Require user management, calendar, file-sharing
– Value collaboration over advanced UIs
– Require rapid user-interface implementation
(leveraging CloudHaven’s UIaaS)
Adoption Strategy - Users 21
Develop Software as Open Source/MIT license
Multi-Stakeholder Platform Cooperative
– Uses CloudHaven open source software
– Free Messaging (free up to 15Gb)
– Free Alerts
– Free Calendar
– Premium Services TBD
Future Adoption 22
• Portal Applications
• Enterprise Applications
• All other web applications
Business Structure 24
Multi-stakeholder Platform Cooperative
(Important for vendor neutrality/user advocacy)
Some level of non-voting investment
• Cooperative-compatible Preferred Stock
• Equity crowd-funded
Can’t be sold to private equity and no concentration
of ownership permitted in perpetuity
Direct Competition 25
There is no direct competitor.
There are only competitors that partially address
the CloudHaven solution whereas CloudHaven is
necessarily a holistic solution.
Google, Microsoft or SalesForce are partially
competitors, however, not vendor-neutral which
limits cross-app integrations. Nor is personal data
well protected.
Indirect Competition 26
Messaging and other user functions
(Google, email/calendar apps, …)
File sharing/data storage
(Google, box, dropbox, truevault)
Collaboration
(yammer, SalesForce chatter, proprietary messaging)
SSO & login managers
(google, facebook, okta, dashlane, ping identity)
Personal Clouds, Other
(polypoly.eu, Percloud (proposal), solid, zerodark)
Team 27
Rich Vann
Decades of SW experience, many cloud-based systems and start-ups
25 Cal Poly SW Engineering Seniors
Kurt Friedman (Advisor)
Partner, Friedman-Magee Group, SBDC Advisor
CloudHaven
Now applications work for you, your way.
(instead of you using countless applications their way)
A sovereign, vendor-neutral
“Home in the Cloud”
Application You

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Old CloudHaven presentation for SW Eng/Comp Sci Students

  • 1. CloudHaven Now applications work for you, your way. A sovereign, vendor-neutral “Home in the Cloud” Application You
  • 2. What sparked the idea? • Many systems with too many portals – Customer/Patient/Client – Vendor/Partner • Too many collaboration/message systems – Health Provider secure message system – Bank secure message system, … • Excessive personal data exploitation – Big-Data Business Models – Surveillance Capitalism/Cambridge Analytica – GDPR, HIPAA, …
  • 3. Some solutions, but weak • Too many portals => Universal Portals • Too many message systems => No solution! • Personal Data Exploitation => Tim Berners Lee’s Solid Project
  • 4. Detailed problems • Too many passwords • Constantly re-enter the same information • Exploitation of your personal data • Too many isolated collaboration tools • Too many different UIs to learn • Gross redundancy in systems • Little vendor neutrality
  • 5. But aren’t there already solutions? “There’s already password managers” “You can login to apps via Google, Facebook, Okta, …” “There’s already email, Slack, Chatter, Yammer, sharing with Google, MS Sharepoint, Box.net, …” Yes, but there are too many solutions that all want you to use theirs, their way. This results in many isolated systems with limited membership when what you really need is to reach the widest audience in standard ways per user.
  • 6. CloudHaven: a user platform • One actual login/one registration for all applications • Data entered once, centrally stored, lifetime access control • UI-as-a-Service (offload UI development) • Data tokenization for maximum data control & privacy • Common collaboration components (messaging, file-sharing, calendar, alerts, conversations) • Seamless UI integration of components and tokenized data • Marketplace of UI style/UX themes • Simplified application development and security • Offloaded GDPR and HIPAA compliance
  • 7. What’s in it for applications? • Instant user sign-up/registration • Offloaded development – Authentication – User Management – Context-sensitive collaboration & file sharing components – Low Level User-Interface – OWASP security concerns • Effortless data regulatory compliance (HIPAA, GDPR) • Fewer security concerns (single VPN link to CH) • Vendor-neutral solution
  • 8. Technical Details First, two things to note about CloudHaven: 1) It’s a radical change from a typical cloud architecture. 2) It’s best for new applications built from scratch because it actually forms a part of the client layer.
  • 10. The “User Entity” User-related functions and data: Registration Calendar Authentication Data/File storage and viewing Email, other messaging Data entry Forms Chat Tables and lists – filtering, sorting, … Conversations (like slack, yammer, …) Other UI Elements Alerts More…
  • 11. CloudHaven adds a “User Layer” Web connection Secure VPN Connection or Private Line User Layer Client Logic App Logic Database Internet VPN REST API
  • 14. Parts Combine into Holistic Solution • Authentication and User Management • UIaaS • Personal Data Storage and Control • Collaboration Components By providing authentication, user management and a UserInterface-as-a-Service, CloudHaven is a closed, secure environment where data and UI components can be seamlessly and effortlessly inserted into any applications UI. As a vendor-neutral platform, applications will be more encouraged to participate.
  • 15. Business Model 17 Combination of the following • Fee per integration • Traffic-based fee • Fee per user registration (or block of users) • Fee from users for some premium services How we make money
  • 17. Adoption Strategy – Existing Applications 19 Secure Common UI Components – File sharing – Messaging – Calendaring – Misc. user data-related functions (think Stripe but for user data/UI components) API Integrations – Single signon – Calendar – Alerts – Centralized personal data
  • 18. Adoption Strategy – New Applications 20 Startup healthcare applications – High data regulatory compliance needs – High collaboration needs – High integration needs – Require user management, calendar, file-sharing – Value collaboration over advanced UIs – Require rapid user-interface implementation (leveraging CloudHaven’s UIaaS)
  • 19. Adoption Strategy - Users 21 Develop Software as Open Source/MIT license Multi-Stakeholder Platform Cooperative – Uses CloudHaven open source software – Free Messaging (free up to 15Gb) – Free Alerts – Free Calendar – Premium Services TBD
  • 20. Future Adoption 22 • Portal Applications • Enterprise Applications • All other web applications
  • 21. Business Structure 24 Multi-stakeholder Platform Cooperative (Important for vendor neutrality/user advocacy) Some level of non-voting investment • Cooperative-compatible Preferred Stock • Equity crowd-funded Can’t be sold to private equity and no concentration of ownership permitted in perpetuity
  • 22. Direct Competition 25 There is no direct competitor. There are only competitors that partially address the CloudHaven solution whereas CloudHaven is necessarily a holistic solution. Google, Microsoft or SalesForce are partially competitors, however, not vendor-neutral which limits cross-app integrations. Nor is personal data well protected.
  • 23. Indirect Competition 26 Messaging and other user functions (Google, email/calendar apps, …) File sharing/data storage (Google, box, dropbox, truevault) Collaboration (yammer, SalesForce chatter, proprietary messaging) SSO & login managers (google, facebook, okta, dashlane, ping identity) Personal Clouds, Other (polypoly.eu, Percloud (proposal), solid, zerodark)
  • 24. Team 27 Rich Vann Decades of SW experience, many cloud-based systems and start-ups 25 Cal Poly SW Engineering Seniors Kurt Friedman (Advisor) Partner, Friedman-Magee Group, SBDC Advisor
  • 25. CloudHaven Now applications work for you, your way. (instead of you using countless applications their way) A sovereign, vendor-neutral “Home in the Cloud” Application You

Editor's Notes

  1. Helping developers focus on their application’s core purpose by relieving them of all user-related data and function development burden.
  2. Helping developers focus on their application’s core purpose by relieving them of all user-related data and function development burden.
  3. Helping developers focus on their application’s core purpose by relieving them of all user-related data and function development burden.