Bioscoop creëert sterke emotionele betrokkenheid volgens NCM

Sensory Logic is a market leader in measuring emotions in advertising research. They found that radio ads are as engaging as TV ads based on facial coding research over 5 years. Facial coding analyzes consumers' facial expressions into specific actions units corresponding to core emotions. Their research showed radio ads had a 15% advantage over TV in eliciting emotional engagement from consumers as measured by facial reactions. Radio outperformed TV across different scoring levels and quartiles of best performing ads. These findings were consistent with another study by Gallup & Robinson measuring engagement through facial electromyography. Radio provided higher positive consumer receptivity when also considering lower cost compared to TV. Marketers should strongly consider including radio in media plans.

Sensory logic 2011

Sensory Logic's research shows that radio ads are as engaging as TV commercials based on facial coding analysis of emotional responses. Over the past 5 years, their tests found radio had a 15% advantage over TV in engaging consumers, with radio outperforming TV across different levels of emotional engagement. These findings are consistent with studies by Gallup & Robinson, supporting the conclusion that radio provides higher engagement for consumers compared to TV, especially when considering relative costs.

New York Media Festival 2015 - Better Video Marketing with Emotions

Realeyes is a global technology leader in emotion measurement founded at Oxford University. They have 40 professionals across London, Boston, and Budapest with 11 PhDs in R&D. Their emotion measurement technology uses 3D modeling to measure emotions from facial expressions while accounting for cultural differences and issues like glasses or lighting. They have built the world's largest database linking emotions to real-world outcomes like social media engagement. Their SaaS product provides easy-to-use emotion analytics for brands, agencies and media companies to optimize videos and target audiences.

TVC Eye Tracking - Example Report

The Emotional Impact of Cinema

The document discusses the results of a biometric study that compared people's emotional responses to commercials shown in movie theaters versus at home. Facial coding analysis found that people experienced 42% higher positive emotions like happiness when watching commercials in theaters, and scored lower on negative emotions. There is also research showing feelings of happiness lead to better recall of commercial content. The study concludes that the movie theater environment leads to significantly more engagement and positive emotional responses compared to viewing the same content at home.

Will goodhand advanced quant - 2011 - 2

Ray Poynter

The document summarizes a presentation given by Will Goodhand of Brainjuicer on measuring emotions to predict advertising performance. Some key points: - Human behavior and decision making is driven by two independent brain systems - System 1 which is fast, intuitive, and unconscious, and System 2 which is slow, analytical, and conscious. Effective advertising draws on both systems by engaging people emotionally. - New evidence shows that ads which elicit stronger emotions, even in "rational" categories, tend to outperform purely rational, information-based ads in terms of profitability and other metrics. - Traditional pre-testing of ads, which focuses only on rational measures, can actually reduce ad effectiveness. Ads that elicit stronger

The Science Behind Neuromarketing

NxtCent1

The document summarizes Sands Research's neuromarketing techniques for measuring neurological engagement with marketing stimuli using EEG and eye tracking methods. They record full-spectrum brain activity and eye movements synchronized with marketing content. Their proprietary Neuro-Engagement Factor (NEF) scores marketing on a scale of engagement based on deviations from baseline brain activity levels, with higher scores indicating greater engagement and memorability. Sands Research provides comprehensive neuromarketing reports and testing services to optimize advertising and branding strategies.

Capabilities of EyeSee

Consumers are overwhelmed with visual stimuli each day. Their (purchase) behavior is influenced by advertising without recalling what they have seen. EyeSee has developed an online, webcam-based platform to track people’s eyes and their facial expressions. Eye tracking is a unique research method that evaluates how consumers perceive communication messages by measuring what they have actually looked at. Facial coding measures emotions through facial expressions. Results of these advanced techniques are actionable insights that can significantly improve the effect of marketing communication.

SvL brochure

Barney Worfolk Smith

The document discusses Unruly's Social Video Lab and the services it provides to help brands better understand, measure, and increase ROI from social video advertising campaigns. The Social Video Lab offers strategic consulting, tools to test video content, and platforms to distribute videos and analyze analytics. Its goal is to help advertisers optimize every stage of the social video process from developing strategies to measuring results.

Realeyes

This document discusses how measuring emotions can help improve marketing decisions. It notes that emotions drive 90% of human behavior and decision making, yet over 90% of ad measurement still relies on conscious self-reporting. The document introduces EmotionAll, a tool that uses facial coding to automatically measure emotions in real-time from audiences viewing content at home. It shows how EmotionAll can help optimize media planning, creative testing, and performance analysis by identifying the videos and ads that elicit the strongest positive emotions and drive the best social and business outcomes.

Going Digital At The Speed Of Business: Hybrid CX (Pt 2) - Including The Huma...

Nicolas Rodriguez

The trend in customer experience is taking a turn towards digital, but charging headlong down this path could potentially be a mistake. In this webinar, Colin Shaw will explain to you how the human side of a customer's experience can drive significant value, and how you can fit that human element into your new digital experience. Tune in to ensure that you digitize the parts of the experience that can be digitized - and to identify the parts that need a human touch!

Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018

Natasha Michelmore

Sensory logic Introduction

Dan Hill

Understand why facial coding is the best tool for market research efforts if you’re looking to send an on-emotion message. With facial coding, every emotion can be picked apart on a precise and scientific level. Do you want to know if people will be frustrated or dislike your product? Do you know the difference between the two emotions and what they mean? Facial coding gives marketers the chance to accurately gauge valence, read what exact emotions people are feeling and determine whether or not they’re connecting on a visceral level. How facial coding can slice through the ambiguity and misdirection of traditional market research procedures to learn what’s emotionally salient to people. With facial coding, the say/feel gap is exposed, and standard practices like verbatims and focus groups gain immense value by adding emotional depth.

Video Marketing Tips

David W. Ewing

Making Advertising More of a Science Than an Art | Nielsen

Kirill Smirnov

We’ve always known a significant part of advertising spend is wasted. Now, neuroscience can identify the exact moments in an ad that activate memory, draw attention, or prompt an emotional response, and determine on a secondby-second basis which parts are and are not effective in engaging viewers. By including only the most effective elements in your ads, significant savings can be realized from shortening their length while also maintaining or improving their overall impact.

The Importance of Emotional Engagement

This document discusses the importance of measuring emotions in marketing and business decisions. It notes that over 90% of human behavior is driven by emotions and 65% of marketing ROI is driven by creative content, yet 90% of creative content is never tested. The document introduces Realeyes, a company that measures emotions using 3D facial modeling to understand how audiences engage with video content. It explains Realeyes can provide insights into how to enhance video emotional impact, accurately target audiences, allocate media spend, and predict real-world video performance on social media. Scores and metrics are provided to compare the emotional performance of different brand videos.

Brad Little - Nielsen

The document discusses understanding the value of social media impressions. It finds that paid media on Facebook can increase ad recall, awareness, and purchase intent compared to a control group. Adding social context or organic impressions to paid ads leads to even greater impacts. There is a strong relationship between engagement rates and total impressions. While organic impressions are hard to scale, paid impressions can open doors while content still needs to spark engagement. Maximizing reach and engagement involves starting with engaging paid ads and leveraging resulting organic exposure and advocacy.

Brad Little - Nielsen

The document discusses understanding the value of social media impressions. It finds that including social context and organic impressions with paid homepage ads can improve campaign performance metrics like ad recall, awareness, and purchase intent. Engaging ads that spark user interaction lead to increased reach both within a user's network and for the total campaign. While organic impressions are hard to scale, paid impressions can open doors for more engagement. The best approach maximizes a mix of paid, earned, and self-created media to drive success in line with good branding principles.

Doug Pulick - Marketing the value of place in media and how its impact affect...

This document discusses how cinema can provide a sense of place for audiences and impact their emotions. It contains the following key points: 1. Cinema can effectively provide a sense of place for viewers, as shown through the way locations become characters that shape the tone and themes of movies like Midnight in Paris, Gravity, The Life of Pi, and The Hurt Locker. 2. Research found that movie theater audiences experience more positive emotions like happiness and excitement compared to other media like TV, radio and online platforms. Theatergoers also feel less bored and are more attentive. 3. Market research with biometrics showed that films elicited stronger emotional responses like love when viewed in a cinema compared to

Ted Schilowitz - From this to this

Similar to Bioscoop creëert sterke emotionele betrokkenheid volgens NCM

2015 06-15 - ARF RealEyes

Sensory logic 2011

Sensory logic 2011

Sensory Logic is a market leader in measuring emotions in advertising research. They found that radio ads are as engaging as TV ads based on facial coding research over 5 years. Facial coding analyzes consumers' facial expressions into specific actions units corresponding to core emotions. Their research showed radio ads had a 15% advantage over TV in eliciting emotional engagement from consumers as measured by facial reactions. Radio outperformed TV across different scoring levels and quartiles of best performing ads. These findings were consistent with another study by Gallup & Robinson measuring engagement through facial electromyography. Radio provided higher positive consumer receptivity when also considering lower cost compared to TV. Marketers should strongly consider including radio in media plans.

Sensory logic 2011

New York Media Festival 2015 - Better Video Marketing with Emotions

TVC Eye Tracking - Example Report

The Emotional Impact of Cinema

Will goodhand advanced quant - 2011 - 2

Ray Poynter

The Science Behind Neuromarketing

NxtCent1

Capabilities of EyeSee

SvL brochure

Barney Worfolk Smith

Realeyes

Going Digital At The Speed Of Business: Hybrid CX (Pt 2) - Including The Huma...

Nicolas Rodriguez

Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018

Natasha Michelmore

Sensory logic Introduction

Dan Hill

Video Marketing Tips

David W. Ewing

Making Advertising More of a Science Than an Art | Nielsen

Kirill Smirnov

The Importance of Emotional Engagement

Brad Little - Nielsen

Brad Little - Nielsen

Similar to Bioscoop creëert sterke emotionele betrokkenheid volgens NCM (20)

2015 06-15 - ARF RealEyes

Sensory logic 2011

New York Media Festival 2015 - Better Video Marketing with Emotions

TVC Eye Tracking - Example Report

The Emotional Impact of Cinema

Will goodhand advanced quant - 2011 - 2

The Science Behind Neuromarketing

Capabilities of EyeSee

SvL brochure

Realeyes

Going Digital At The Speed Of Business: Hybrid CX (Pt 2) - Including The Huma...

Professor Karen Nelson-Field PhD’s presentation at Mumbrella MSIX 2018

Sensory logic Introduction

Video Marketing Tips

Making Advertising More of a Science Than an Art | Nielsen

The Importance of Emotional Engagement

Brad Little - Nielsen

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The document summarizes the results of an awareness study conducted for the Domyos sports clothing line for children. A pre-test found that 36% of respondents were aware of Domyos. A cinema campaign increased awareness to 42% after a few weeks. A post-campaign survey found overall awareness had increased to 72% of moviegoers and 66% of all respondents. The cinema campaign also increased spontaneous awareness of the Decathlon sports store from 67% to 85% of moviegoers.

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The document reports on an awareness and likeability study conducted in 2010-2011 to promote an online tool for managing household energy consumption. A cinema and television advertising campaign ran spots of varying lengths over 7 weeks. Moviegoers rated the spots more positively than others, finding them innovative, remarkable, and wanting to see and know more about the product. Recognition of the ads doubled among moviegoers during the campaign, rising from 21% to 45% for the longer spot and 29% to 53% for the shorter spot. The study demonstrates the effectiveness of cinema advertising in increasing ad recognition and appreciation.

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The document analyzes the impact of an advertising campaign called "Cocoon Start" which targeted young renters. It surveyed 400 people before and after portions of the campaign, which included radio, websites, and cinema ads. The cinema ads had the highest brand attribution rates at 19.3% and ad awareness at 33.5%, and cinemagoers were 95% more likely to remember the ad compared to non-cinemagoers. While cinema had a slower effect, it achieved the best results and was more cost-efficient than radio. The study shows that cinema advertising was the most effective media channel for this campaign.

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Cinema advertising has been shown to provide strong returns on investment (ROI) for FMCG (fast-moving consumer goods) companies according to an analysis by BrandScience. Their data shows that for every euro spent on cinema advertising, FMCG companies see on average 2.88 euros in additional revenue. Cinema advertising also enhances the effectiveness of other media channels, increasing total campaign ROI by 79% and TV ROI by 69% when cinema is included in the marketing mix. Cinema is identified as the most powerful media for driving sales in the FMCG sector.

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The document discusses measuring emotional engagement with movies and advertisements using biometrics. It summarizes research by NCM Media Networks that found viewers had significantly higher emotional engagement and brand resonance when watching TV ads and content on the big screen in a movie theater compared to watching at home on TV. Peak engagement levels for ads and branding moments in the movie theater were much higher and sustained longer than when viewed on TV at home. The research suggests the venue of viewing, whether a movie theater or home television, strongly impacts the emotional response and effectiveness of the content.

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Proof of cinema advertising - Brandscience @ Brightfish Research Day

Based on analysis of 53 sales modeling cases from 2004-2011 across FMCG and non-FMCG advertisers: 1) Cinema advertising generated an average revenue return on investment (RROI) of 2.88, meaning for every euro spent on cinema, 2.88 euros of incremental revenue was generated. 2) Cinema delivered the highest RROI of any media, with an RROI of 2.9. 3) Using cinema in a total marketing campaign improved the overall campaign RROI and the RROI generated by television advertising specifically.

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