1. Audience

2. 28.6
38,8
(135)
22.4
24,9
(111)
24.5
20,1
(82)
23.9
15,2
(64)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
SG 7-8
SG 5-6
SG 3-4
SG 1-2
Source: CIM 2014-2015
Social groups
64% of the moviegoers are
in social groups 1-4

3. 48.8
51,6
(106)
51.2
48,4
(95)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
Woman
Man
Source: CIM 2014-2015
Gender
52% of the moviegoers is male

4. 7.7
15,5
(200)
9.9
23,5
(238)14.9
20,9
(140)
15.5
15,6
(101)
52
24,5
(47)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
45+
35-44y
25-34y
18-24y
12-17y
Source: CIM PMP 2013-2014
Age
Source: CIM 2014-2015
60% of the moviegoers is
between 12-34 years old

5. 44.2
50,1
(114)
55.8
49,9
(89)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
Dutch
French
Source: CIM 2014-2015
Language

6. 34% has an university graduation
Selectivity: 122
Source: CIM 2014-2015
Education
34% has an university degree
28.6
33,7
(118)
37.4
38,3
(103)
34
28
(82)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
Primary + lower
secondary
Higher secondary
College and
university

7. 29.4
36,9
(125,5)
70.6
63,1
(89)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Belgian population Moviegoer
No Kids
Kids
Source: CIM 2014-2015, 1 or more kids under the age of 15
Families with kids
37% of the moviegoers have
children