1. OrangeX recognized an opportunity to move into the home market with juicers and approached Smart Design for help with product development. 2. Smart Design's engineers and designers visited OrangeX's foundry in Venezuela to understand their juicer manufacturing process and goals for the new product. 3. The design team developed prototypes through sketches, motion studies, and foam models to refine the rocker-crank juice extraction mechanism and make it easier for people of all ages and strengths to use.