This document is a project report for Whirlpool Corporation analyzing their competitor in the stabilizer market in Surat, India. It was prepared by Mr. Ankur Sanghani for his MBA program at the Indian Institute of Planning and Management. The report contains an executive summary, introduction to the consumer durable industry and Whirlpool Corporation, analysis of Whirlpool's marketing strategy, research methodology, observations and findings from a questionnaire, competitive analysis of the stabilizer market, limitations of the study, suggestions, and conclusion.

1. PROJECT REPORTON“Competitor Analysis Of Whirlpool Corporation WithSpecial Reference To The Stabilizer Market In Surat.” PREPARED FOR AND PRESENTED TOWHIRLPOOL OF INDIA LIMITEDUNDER THE GUIDANCE OFCOMPANY SUPERVISOR NAMEMr. Chirag ThakkarSUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARDOF MASTER OF BUSINESS ADMINISTRATIONBYMR. Ankur SanghaniINDIAN INSTITUTE OF PLANNING AND MANAGEMENT(2010- 2012)<br />DECLARATION<br />I, Mr.Ankur J. Sanghani here by, declare that the project report entitled “Competitor analysis of whirlpool corporation with special reference to the stabilizer market in Surat.”, has been done by me under the supervision of Mr. CHIRAG THAKKAR Asst. Branch manager of whirlpool, Surat and it has not been submitted earlier to any university or any other institution.<br /> (ANKUR SANGHANI)<br />PLACE: SURAT<br />DATE: <br />ACKNOWLEDGEMENTS<br />I am extremely indebted to Mr. SHIRISH SRIVASTAV, Branch Manager, Service Department, Whirlpool, Surat for giving permission to undertake the project work in his organization.<br />It is a great privilege to me to express my sincere thanks to Mr. CHIRAG THAKKAR, Asst. Manager, Service Department, and Whirlpool for his help, cooperation and support during my project work.<br />Lastly, I have absolutely no words to express my feelings of gratitude to the staff members of marketing executives for their full cooperation and valuable suggestions in the completion of my project work.<br /> <br /> (ANKUR SANGHANI) <br />4548505-734060INDEX<br />ChapterParticularsPage no.Executive summary11Introduction of Project31.1Introduction to study41.2Introduction of consumer durable industry51.3PEST Analysis of consumer durable industry81.4Stabilizer market92Introduction of company102.1Introduction of company112.2Company Profile192.3SWOT Analysis222.4Year-wise milestone for whirlpool232.5Achievements262.6Organization of company282.7Balance sheet of the company2934Ps of whirlpool303.1Products313.2Price403.3Place433.4Promotion444Marketing strategy of whirlpool484.1Whirlpool marketing strategy494.2Segmentation strategy of Whirlpool India LTD.504.3Target customer for whirlpool525Research methodology535.1Project profile545.2Methodology555.3Objective of the study585.4Theoretical aspect of study596Observations and findings 636.1Findings as per study of questionnaire646.2Hypothesis testing777Competitive Analysis797.1Porter’s five force model807.2BCG Analysis827.3SWOT Analysis838Limitations of the study859Suggestions8610Conclusion88Bibliography89Annexure90<br />