This document is an introduction to "The Little Red Book", which discusses using old technologies like printed books to share new ideas. It contains definitions for internet terminology like "ad space", "AJAX", "applet", and "avatar". The definitions are intended to explain technical terms in an accessible way using everyday language and examples. The overall document serves as a glossary for internet-related words and concepts.
The importance of what to measure, how to measure, and translating those results are critical to every agency’s bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter.
For the full Report library, visit www.sodareporton.com.
This document provides an introduction to a e-book about transforming marketing organizations to be more data-driven. It discusses how data has become king in marketing over content. The e-book contains advice from 8 experts on how to make a marketing organization more data-driven. It begins with determining a data strategy and understanding customer personas. Other pieces of advice include creating a long-term roadmap, understanding attribution, and continuously improving through data. The goal of the e-book is to provide diverse advice and insights from marketing experts on transforming to a data-driven approach.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
We are in the midst of a major disruption in the financial services that will see increasing adoption and evolution of disruptive FinTech solutions. Read our report released at the Fintech Innovation Lab’s Fifth Annual Demo Day Event.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
This document provides a compilation of template and diagram slides related to established digital transformation frameworks. The frameworks included cover topics such as big data enablement, blockchain technology, capabilities architecture planning, customer experience, digital leadership, digital maturity models, digital organizational design, digital talent lifecycles, digital transformation strategies, and more. The document is intended to help FlevyPro members become experts on digital transformation by leveraging these best practice frameworks.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The importance of what to measure, how to measure, and translating those results are critical to every agency’s bottom line. Within this special edition of The SoDA Report, marketing and business leaders discuss creative opportunities for business performance measurement. They grapple with topics such as transparency, budget tracking, promoting and maintaining healthy levels of team and client satisfaction, benchmarking data, and much more. Authors from Stink Studios, August, Viget and 10,000ft share real-life examples of challenges, modifications, successes and tools to continue the conversation of agency metrics that matter.
For the full Report library, visit www.sodareporton.com.
This document provides an introduction to a e-book about transforming marketing organizations to be more data-driven. It discusses how data has become king in marketing over content. The e-book contains advice from 8 experts on how to make a marketing organization more data-driven. It begins with determining a data strategy and understanding customer personas. Other pieces of advice include creating a long-term roadmap, understanding attribution, and continuously improving through data. The goal of the e-book is to provide diverse advice and insights from marketing experts on transforming to a data-driven approach.
As marketing budgets recover from the pandemic, social media spending is increasing. However, social media faces greater scrutiny as it receives larger portions of budgets. Marketers are more confident in social media's ROI, but senior leadership demands clear proof of social's value. In 2023, social media practitioners will need to closely align their goals and metrics with business objectives to satisfy increased scrutiny from executives seeking to cut costs in an uncertain economy. Practitioners also need to educate leadership on the importance of both short-term and long-term brand building strategies. Those who can't clearly justify social media's impact risk losing budget support.
Fintech New York: Partnerships, Platforms and Open Innovationaccenture
We are in the midst of a major disruption in the financial services that will see increasing adoption and evolution of disruptive FinTech solutions. Read our report released at the Fintech Innovation Lab’s Fifth Annual Demo Day Event.
With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly.
Join this webinar to make sure your business has GA4 set up with conversion tracking working, and learn how to utilize the new interface, event data types, and more to keep your campaigns on track.
You’ll learn:
How to read reports in Google Analytics 4.
How to analyze and utilize the data in GA4.
How to make sure GA4 is set up properly.
Drew Blumenthal, Founder & CEO at Digital Drew SEM, will walk you through all of GA4’s new reports and new metrics so you can understand what they mean for your business.
This document provides a compilation of template and diagram slides related to established digital transformation frameworks. The frameworks included cover topics such as big data enablement, blockchain technology, capabilities architecture planning, customer experience, digital leadership, digital maturity models, digital organizational design, digital talent lifecycles, digital transformation strategies, and more. The document is intended to help FlevyPro members become experts on digital transformation by leveraging these best practice frameworks.
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Tech Adoption and Strategy for Innovation & Growthaccenture
Accenture presents the benefits of investing in technology at scale by discussing the importance of tech adoption and strategy through case studies. View more.
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
New ways to apply infrastructure data for better business outcomesaccenture
This document discusses how Accenture modernized its IT infrastructure data platform by migrating to Microsoft Azure Cloud Data Services. Some key points:
- Accenture wanted to revolutionize how it managed and analyzed infrastructure data to gain better insights and make more informed decisions.
- It chose Microsoft Azure for its scalability, security, and ability to offer a cloud-native solution with minimal impact.
- Migrating to Azure has provided numerous benefits like reduced costs, lower carbon footprint, improved analytics capabilities, and increased consistency and control.
- Over 15 applications were migrated, processing over 600TB of data monthly while achieving 99.99% uptime. Insights from infrastructure data are now helping Acc
If you are planning to start a new mobile dating app business, the first thing you will need is a business plan. Use our Lynder - dating app business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new dating application, spend as much time as you can reading through some examples of software & mobile app business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample dating app business plan for you to get a good idea about how a perfect dating app business plan should look like and what details you will need to include in your stunning business plan.
Pendo is a Raleigh, NC-based company founded in 2013 that provides an integrated platform for capturing user behavior data, providing product analytics, and delivering personalized in-app guidance. The platform helps various teams across organizations like customer success, marketing, engineering, and product management. Some key customers highlighted in the presentation include Infor, Sprinklr, and Henry Schein. Pendo is targeting continued growth in annual recurring revenue and moving further upmarket towards larger enterprise customers. The company is seeking a $15 million Series B funding round in Q1 of fiscal year 2018.
Volvo's digital strategy aims to increase sales, market share, and brand awareness through an advertising campaign targeting family, mid-high income, and safety-focused car buyers. The campaign will use paid Google, Facebook, Twitter, and Instagram ads between December and March with keywords and social media pages/hashtags. It is estimated to cost $26.6 million to develop, run, and evaluate the campaign over 15 months. Volvo expects the campaign will successfully drive more traffic and clicks to their site.
Spotify - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Spotify
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Ethan Crick, Janice Widodo, Jeslyn Anthonius, Ashlen Mezrahi
Process automation: What it means for the future of controllershipDeloitte United States
In a recent Deloitte Center for ControllershipTM poll of more than 1,700 finance, accounting and other professionals, 52.8 percent say their organizations plan digital controllership improvements—leveraging process automation, analytics and other technologies for financial and accounting processes—in the year ahead. Using finance and accounting robotic process automation (RPA) to increase efficiency and internal controls is the top priority for such efforts (34.7 percent). https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/finance-accounting-robotic-process-automation-priority-for-digital-controllership-2018-deloitte
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off?
Is your expensive, time-consuming long content and link building actually creating conversions and generating sales?
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.
Watch this webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
You'll learn the following to help inform your strategy:
- How people actually search, shop, and buy online.
- How to test your content ROI quickly.
- How to win the entire buyer’s journey with content that converts.
Duane Sprague, Chief Marketing Officer of Shopper Approved, shares what content you should create and what questions to answer for each customer journey stage.
You'll find out how to drive more conversions and sales from search to checkout.
To link Shopee API credentials, sellers must login to their Seller Centre, go to Shop Settings, click on My Account, then click Set Now under Partner Platform to enter their Partner ID and Partner Key provided by Shopee and click Link.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Atkearney soe digital transformation report presentarimayawulantara
This document discusses Indonesia's digital transformation opportunities and challenges. It recommends that Indonesia establish a national digital vision supported by focus on digital infrastructure, consumer demand stimulation, developing a future-ready workforce, and growing an innovation ecosystem. State-owned enterprises (SOEs) are seen as important to driving Indonesia's digital agenda given their significant size and role in the economy. The document analyzes Indonesia's current digital maturity compared to other ASEAN countries and identifies investment and policy priorities needed to close gaps in achieving its digital potential.
Where are Marketers Spending their Budgets in 2023?Jomer Gregorio
Interested in the newest developments in marketing budget allocation? Stay competitive by learning where marketers will be allocating their expenditures in 2023. Don't pass up the opportunity to learn insightful points through this presentation.
Full blog here - https://digitalmarketingphilippines.com/where-are-marketers-spending-their-budgets-in-2023-infographic/
The document appears to be a collection of headlines or short phrases from various sources on a variety of unrelated topics. Some of the headlines include "Laika the Space Dog", "The Open Source Revolution", and quotes from the CEOs of Euro RSCG and WPP Group about the future of media and advertising.
The document discusses how social computing and web 2.0 are affecting the advertising industry. It mentions Bob Garfield and lists clients, ad agencies, media companies, and GRJ. The high-level topic is the impact of new technologies on advertising.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
With so many elements going into constructing a successful website, it’s crucial to know what to look for when evaluating what users want.
So what’s the best way to test your website’s effectiveness? We were wondering something similar, so we conducted a little experiment of our own.
We’ll show you the step-by-step process for conducting experiments on your website, so you can get the important data you need to keep your website strong.
You’ll learn:
- The best time to run an experiment to get the most informative data.
- What to do when you don't see the results you expect, and how to avoid other factors influencing your results.
- How we run our experiments, and what we plan to do with the results.
Watch our very own Angie Nikoleychuk, Content Marketing Manager, and learn the key factors to focus on when running website experiments, so your users stay happy and engaged.
You’ll also learn the results of our own case study, where we examined ad performance and user happiness on our website.
Tech Adoption and Strategy for Innovation & Growthaccenture
Accenture presents the benefits of investing in technology at scale by discussing the importance of tech adoption and strategy through case studies. View more.
How To Predict Your SEO Success: A 5-Step Formula To Help You WinSearch Engine Journal
Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in?
After all, why promote a product or service without first understanding its market potential?
Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand.
In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data.
And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process.
Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results.
Key Insights:
- Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
- Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
- Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.
Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.
New ways to apply infrastructure data for better business outcomesaccenture
This document discusses how Accenture modernized its IT infrastructure data platform by migrating to Microsoft Azure Cloud Data Services. Some key points:
- Accenture wanted to revolutionize how it managed and analyzed infrastructure data to gain better insights and make more informed decisions.
- It chose Microsoft Azure for its scalability, security, and ability to offer a cloud-native solution with minimal impact.
- Migrating to Azure has provided numerous benefits like reduced costs, lower carbon footprint, improved analytics capabilities, and increased consistency and control.
- Over 15 applications were migrated, processing over 600TB of data monthly while achieving 99.99% uptime. Insights from infrastructure data are now helping Acc
If you are planning to start a new mobile dating app business, the first thing you will need is a business plan. Use our Lynder - dating app business plan example created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new dating application, spend as much time as you can reading through some examples of software & mobile app business plans. Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample dating app business plan for you to get a good idea about how a perfect dating app business plan should look like and what details you will need to include in your stunning business plan.
Pendo is a Raleigh, NC-based company founded in 2013 that provides an integrated platform for capturing user behavior data, providing product analytics, and delivering personalized in-app guidance. The platform helps various teams across organizations like customer success, marketing, engineering, and product management. Some key customers highlighted in the presentation include Infor, Sprinklr, and Henry Schein. Pendo is targeting continued growth in annual recurring revenue and moving further upmarket towards larger enterprise customers. The company is seeking a $15 million Series B funding round in Q1 of fiscal year 2018.
Volvo's digital strategy aims to increase sales, market share, and brand awareness through an advertising campaign targeting family, mid-high income, and safety-focused car buyers. The campaign will use paid Google, Facebook, Twitter, and Instagram ads between December and March with keywords and social media pages/hashtags. It is estimated to cost $26.6 million to develop, run, and evaluate the campaign over 15 months. Volvo expects the campaign will successfully drive more traffic and clicks to their site.
Spotify - Social Media Strategies (Digital Marketing Today: S18)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Spotify
Project Director: Julian Gamboa
Project Manager: Johnathan Zhou
Project Team: Ethan Crick, Janice Widodo, Jeslyn Anthonius, Ashlen Mezrahi
Process automation: What it means for the future of controllershipDeloitte United States
In a recent Deloitte Center for ControllershipTM poll of more than 1,700 finance, accounting and other professionals, 52.8 percent say their organizations plan digital controllership improvements—leveraging process automation, analytics and other technologies for financial and accounting processes—in the year ahead. Using finance and accounting robotic process automation (RPA) to increase efficiency and internal controls is the top priority for such efforts (34.7 percent). https://www2.deloitte.com/us/en/pages/about-deloitte/articles/press-releases/finance-accounting-robotic-process-automation-priority-for-digital-controllership-2018-deloitte
The slide deck we used to raise half a million dollarsBuffer
This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off?
Is your expensive, time-consuming long content and link building actually creating conversions and generating sales?
Most content is not driving conversions because it does not address how people actually search, their buying questions, nor what motivates real people to buy.
Watch this webinar to learn how to easily understand real-world shoppers’ search intents and create measurable, high-converting content that truly increases revenue.
You'll learn the following to help inform your strategy:
- How people actually search, shop, and buy online.
- How to test your content ROI quickly.
- How to win the entire buyer’s journey with content that converts.
Duane Sprague, Chief Marketing Officer of Shopper Approved, shares what content you should create and what questions to answer for each customer journey stage.
You'll find out how to drive more conversions and sales from search to checkout.
To link Shopee API credentials, sellers must login to their Seller Centre, go to Shop Settings, click on My Account, then click Set Now under Partner Platform to enter their Partner ID and Partner Key provided by Shopee and click Link.
The document discusses social media trends for 2023. It notes that TikTok has cemented itself as the dominant platform and is rewriting industry rules by prioritizing organic content and participation. Organic and earned efforts are making a comeback as platforms like Facebook and YouTube see declining revenues and engagement. Brands are taking a more channel-agnostic approach and focusing on engagement and community building rather than uniform strategies across platforms.
Atkearney soe digital transformation report presentarimayawulantara
This document discusses Indonesia's digital transformation opportunities and challenges. It recommends that Indonesia establish a national digital vision supported by focus on digital infrastructure, consumer demand stimulation, developing a future-ready workforce, and growing an innovation ecosystem. State-owned enterprises (SOEs) are seen as important to driving Indonesia's digital agenda given their significant size and role in the economy. The document analyzes Indonesia's current digital maturity compared to other ASEAN countries and identifies investment and policy priorities needed to close gaps in achieving its digital potential.
Where are Marketers Spending their Budgets in 2023?Jomer Gregorio
Interested in the newest developments in marketing budget allocation? Stay competitive by learning where marketers will be allocating their expenditures in 2023. Don't pass up the opportunity to learn insightful points through this presentation.
Full blog here - https://digitalmarketingphilippines.com/where-are-marketers-spending-their-budgets-in-2023-infographic/
The document appears to be a collection of headlines or short phrases from various sources on a variety of unrelated topics. Some of the headlines include "Laika the Space Dog", "The Open Source Revolution", and quotes from the CEOs of Euro RSCG and WPP Group about the future of media and advertising.
The document discusses how social computing and web 2.0 are affecting the advertising industry. It mentions Bob Garfield and lists clients, ad agencies, media companies, and GRJ. The high-level topic is the impact of new technologies on advertising.
The document discusses IBM's partnership with Wimbledon and its campaign objectives. The campaign aimed to showcase IBM's innovation capabilities through its work with Wimbledon and demonstrate how IBM delivers business value. The strategy was to create digital content that showed behind the scenes glimpses of how IBM helps Wimbledon innovate while facing challenges. The overview describes the various digital elements used like outdoor advertising, social media, and websites to promote this message.
Sign Wave Enterprises is a company located in Bacoor, Cavite, Philippines that provides advertising and signage services. It started in 2011 focusing on casino slot machine signages and has since expanded its offerings to include services like tarpsulin printing, acrylic laser cutting, LED signs, and signage for petroleum companies. The document profiles the company and provides examples of clients they have provided signage for, including various Casino Filipino and City of Dreams Manila locations. It shares the company's contact information and services offered at the end.
In this Aquent-sponsored AMA Webcast, Eric Waldinger, Aquent’s Online Marketing Practice Leader provides an overview of Aquent and the AMA’s recent Hiring Trends Survey, detail the benefits of bringing your digital marketing department in-house, specifies how this department should be structured and managed, and explains how all of this will save your company time and money.
Brian Arndt of Zeh Arndt Creative presented on branding on a budget. He discussed what branding is and why it's important. Branding brings a company's mission to life and unifies its message. Case studies were presented on how branding helped grow Burrito Boarder and Pinellas County Head Start. To brand on a budget, companies should establish goals and a vision, create a brand strategy within their budget, and promote and live the brand every day.
Zokhrof Advertising Agency was established in 2010 by 3 Egyptian entrepreneurs to provide creative advertising services to the Egyptian market. They offer a wide range of graphic design, branding, and marketing services including logos, websites, social media marketing, and advertising campaigns. Their goal is to develop creative solutions based on in-depth consumer and business knowledge. They have worked with many large and small clients in Egypt.
Media Design is a leading sign manufacturer in Bulgaria with 20 years of experience. They offer full-service signage solutions including design, production, installation, and maintenance. Their services include corporate signage, merchandising materials, digital printing, and they have modern facilities to cover all aspects of signage production.
The document discusses the benefits of GPS units for navigation and recommends trying new routes when stuck in traffic. It notes that GPS allows safe experimentation with alternate routes by providing information in real time. The rest of the document is an agenda and biographies for speakers at an event on digital media and experimentation. The event will discuss topics like using customer information and trying new approaches in digital spaces.
This document provides definitions for internet and technology terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, and domain. The document is presented as an ebook and introduces concepts in a lighthearted yet informative manner.
GravyTrain- Best Digital Advertising Agency in DelhiYukti Thakur
This document describes the digital marketing services offered by The Gravy Train, a 360-degree digital solutions agency. They provide website design and development, search engine optimization, search engine marketing, and social media marketing. They have case studies for several clients including UNICEF, KlipSee mobile app, JW Marriott Aerocity hotel, and Action Group of Hospitals. For UNICEF, they created a new dynamic website and social media campaigns. For KlipSee, they built brand awareness on social media and developed a website. For JW Marriott, they increased engagement on social media through various promotional campaigns. And for Action Hospitals, they provided an integrated digital marketing solution including websites, SEO,
Instoremedia AB Digital Signage company presentationJohn Muir
This is a brief presentation about Instoremedia AB, a Digital Signage software company based in Stockholm, Sweden.
The presentation focuses heavily on Scandinavian operations and installations, but Instoremedia operates Digital Signage networks across the world, including networks installed in several global retailers, and works with several channel partners.
Corporate presentation highlighting differences between classical advertising agencies and branding agency and its innovative approach
for the Tunisian market.
In association with The Wall Street Journal and GoToWebinar, Ogilvy's Asia-Pacific social media team presented this deck on how to use social networks for business.
The document provides principles for sales success from The Little Red Book of Selling by Jeffrey Gitomer. It discusses 12 principles including preparing thoroughly, developing personal branding, focusing on value over price, networking effectively, engaging the decision maker, using questions to convince prospects, using humor, differentiating with creativity, and reducing risks to convert prospects to buyers. The overall message is that sales success comes from relationship-building and addressing customers' needs rather than just focusing on making the transaction.
Mark Zuckerberg creó Facebook en 2004 mientras estudiaba en la Universidad de Harvard. Inicialmente, Facebook conectaba a estudiantes de la universidad para compartir información y contenido. Con el tiempo, Facebook se expandió para conectar a cualquier persona y se convirtió en una de las redes sociales más grandes del mundo. Las funciones clave de Facebook incluyen crear una lista de amigos, compartir actualizaciones de estado, fotos y videos, y unirse a grupos con personas que comparten intereses similares.
This document provides definitions for internet and advertising terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, domain, drill down, dynamic ad placement, dynamic rotation, expandable banner, firewall, flash, FTP, hit, HTML, impression, information architecture, IP address, JavaScript, jump page and more.
This document provides definitions for internet and advertising terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, domain, drill down, dynamic ad placement, dynamic rotation, expandable banner, firewall, flash, FTP, hit, HTML, impression, information architecture, IP address, JavaScript, jump page and more.
This document provides definitions for internet and advertising terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, domain, drill down, dynamic ad placement, dynamic rotation, expandable banner, firewall, flash, FTP, hit, HTML, impression, information architecture, IP address, JavaScript, jump page and more.
This document provides definitions for internet and technology terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, and domain. The document is presented as an ebook and introduces concepts in a lighthearted yet informative manner.
Giống một cuốn từ điển, cuốn tài liệu đưa ra những từ thường được dùng trong thế giới kĩ thuật số và cắt nghĩa một cách ngắn gọn, cũng như đưa ví dụ về ngữ cảnh sử dụng.
Không quá nhiều và cũng không quá khó. Phù hợp cho bạn đọc để khởi động khi bước vào thế giới kĩ thuật số hay tiếp thị số/Digital Marketing.
Jonathan Stark argues that the desktop browser is dying as mobile becomes the dominant computing platform. While general purpose browsers still exist on mobile, most popular mobile apps have specialized browsers optimized for specific uses and content. As the web expands into new devices, contexts and the physical world, web designers and developers will need to specialize their skills in areas like responsive design, user experience design, content management, and vertical markets like helping dentists or retailers. Specializing allows one to become a recognized expert rather than compete on price against large firms.
The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights
Session slides from Future Insights Live, Vegas 2015 - https://futureinsightslive.com/las-vegas-2015/
For decades, it has been safe to assume that every networked computing device had a graphical Web browser installed by default. With the rise of mobile computing, wearable tech, and the internet of things, this is no longer a safe assumption. Join Jonathan for this inspiring opening keynote talk where he will he explore what web professionals can do to thrive in a world without web browsers.
The near future of real web applicationsX.commerce
There is a lot of noise being made about HTML5 as the new web technology to use and markets for apps as the best way to sell products and distribute applications to our end users. In reality there is not much new about it - all we are doing is treating the web as a distribution and sharing platform and browsers as the software to run our applications on. In this talk Christian Heilmann of Mozilla shows how in the near future application installation and in-app payments can happen on the most distributed market there is - the internet and through your browser. You will see how the technologies we build web sites in got an upgrade to allow us to build light-weight and focused applications that allow our end users to reach their goals faster and in a more re-usable fashion than with traditional ecommerce. Browsers and hardware are becoming more powerful each day, it is time to use that power in a sensible manner.
My closing talk for this year's Fronteers conference in Amsterdam, the Netherlands about just how cool it is to be someone who builds things for the web.
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the lack of support for older browsers in enterprise environments. However, he argued web developers should focus on building accessible products for all users, request features to improve compatibility, and make the web enjoyable for everyone again.
Welcome to planet Fintlewoodlewix - SmashingConf Oxford 2014Christian Heilmann
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the lack of support for older browsers in enterprise environments. However, he argued web developers should focus on building accessible products for all users, request features to improve compatibility, and make the web enjoyable for everyone again.
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the web becoming fragmented across closed platforms. However, he advocated improving support for older browsers through tools like Enterprise Mode on IE, prioritizing performance, accessibility, and building for all users rather than just those on new devices.
This document provides definitions for 25 common internet terms and acronyms. It explains terms like clickbait, which refers to web content aimed at generating advertising revenue through sensational headlines, as well as cookies, which are small pieces of data saved by browsers to remember user information. It also defines crowdfunding as soliciting donations online from users to support projects, and digital footprint as the trails of information people leave online through their activities and uploads. Finally, it briefly outlines other terms including emoticons, favicons, hashtags, and metadata.
The convergence of all things (wdu keynote)Chris Wilson
The document discusses the evolution and future of web experiences across different devices and platforms. It notes how early web platforms lacked capabilities for rich experiences compared to native apps, but how modern web standards now provide access to device sensors, graphics, and other features. This allows the web to deliver more engaging experiences. The document advocates for building experiences that are responsive across different environments and devices, and pushing the capabilities of the web platform to better deliver digital services anywhere.
Expect declining living standards from decaying economic freedomAnonDownload
The document discusses several topics:
- Expecting declining living standards due to a decaying economy.
- Questioning government spending on "innovation" and the true costs involved.
- Referencing the 800th anniversary of the Magna Carta and how its promises remain unfulfilled.
- Reports of InfoWars reporters and citizen journalists infiltrating elite meetings and scaring them with their work.
Web2.0: from "I know nothing" to "I know something" in 2 hours (what?!?)Paolo Massa
The document discusses the concept and history of "Web 2.0". It begins with a disclaimer that Web 2.0 is an evolving buzzword trend. It then discusses how the term was coined by Tim O'Reilly in 2004 to describe websites that harness user participation and collective intelligence through open APIs and interactivity. Examples discussed include social bookmarking sites like Delicious, media sharing sites like Flickr, wikis like Wikipedia, and mashups that combine data from multiple sites. The document also notes that Web 2.0 concepts like AJAX enable more interactive and dynamic web applications.
Norville Barnes gets a chance to shine when he is promoted to CEO of his company despite only being able to poorly pitch his idea for a children's toy. His invention, the hula hoop, becomes wildly popular not through marketing but by other children seeing one child enjoying it. The speaker argues that new web technologies are like the hula hoop - they don't need marketing and will succeed if developers embrace them to build fun and engaging experiences that others will want to use. Developers should use HTML5, CSS, JavaScript and other open technologies to make the web better for all.
Make things people want verses make people want things. Technology and the minutia of bullshit that proclaims to promote it get's uncovered and tortured by Steve Price, along with some examples of great things.
Yvonne Doll, Designing Content for Usabilitywebcontent2007
This document discusses web design and usability. It covers key aspects of usability like information architecture, presentation design, and interaction design. Specific topics discussed include communication on websites, color choices and their effects, evolving designs over time, and developing user personas. Examples are provided of both good and poor design practices. The overall message is that usability should be a top priority in web design.
New Assumptions for Designing for the Social WebChris Messina
- The document discusses new assumptions for designing social web applications. It outlines 10 new assumptions, including that most people have already signed up for other services so applications should let users sign in with existing accounts, people want to connect with friends so it should be easy to import friends from other networks, and real identity online is becoming the norm as people share more about themselves and their connections.
when will pi network coin be available on crypto exchange.DOT TECH
There is no set date for when Pi coins will enter the market.
However, the developers are working hard to get them released as soon as possible.
Once they are available, users will be able to exchange other cryptocurrencies for Pi coins on designated exchanges.
But for now the only way to sell your pi coins is through verified pi vendor.
Here is the what'sapp contact of my personal pi vendor
+12349014282
"Does Foreign Direct Investment Negatively Affect Preservation of Culture in the Global South? Case Studies in Thailand and Cambodia."
Do elements of globalization, such as Foreign Direct Investment (FDI), negatively affect the ability of countries in the Global South to preserve their culture? This research aims to answer this question by employing a cross-sectional comparative case study analysis utilizing methods of difference. Thailand and Cambodia are compared as they are in the same region and have a similar culture. The metric of difference between Thailand and Cambodia is their ability to preserve their culture. This ability is operationalized by their respective attitudes towards FDI; Thailand imposes stringent regulations and limitations on FDI while Cambodia does not hesitate to accept most FDI and imposes fewer limitations. The evidence from this study suggests that FDI from globally influential countries with high gross domestic products (GDPs) (e.g. China, U.S.) challenges the ability of countries with lower GDPs (e.g. Cambodia) to protect their culture. Furthermore, the ability, or lack thereof, of the receiving countries to protect their culture is amplified by the existence and implementation of restrictive FDI policies imposed by their governments.
My study abroad in Bali, Indonesia, inspired this research topic as I noticed how globalization is changing the culture of its people. I learned their language and way of life which helped me understand the beauty and importance of cultural preservation. I believe we could all benefit from learning new perspectives as they could help us ideate solutions to contemporary issues and empathize with others.
What price will pi network be listed on exchangesDOT TECH
The rate at which pi will be listed is practically unknown. But due to speculations surrounding it the predicted rate is tends to be from 30$ — 50$.
So if you are interested in selling your pi network coins at a high rate tho. Or you can't wait till the mainnet launch in 2026. You can easily trade your pi coins with a merchant.
A merchant is someone who buys pi coins from miners and resell them to Investors looking forward to hold massive quantities till mainnet launch.
I will leave the what's app number of my personal pi vendor to trade with.
+12349014282
Financial Assets: Debit vs Equity Securities.pptxWrito-Finance
financial assets represent claim for future benefit or cash. Financial assets are formed by establishing contracts between participants. These financial assets are used for collection of huge amounts of money for business purposes.
Two major Types: Debt Securities and Equity Securities.
Debt Securities are Also known as fixed-income securities or instruments. The type of assets is formed by establishing contracts between investor and issuer of the asset.
• The first type of Debit securities is BONDS. Bonds are issued by corporations and government (both local and national government).
• The second important type of Debit security is NOTES. Apart from similarities associated with notes and bonds, notes have shorter term maturity.
• The 3rd important type of Debit security is TRESURY BILLS. These securities have short-term ranging from three months, six months, and one year. Issuer of such securities are governments.
• Above discussed debit securities are mostly issued by governments and corporations. CERTIFICATE OF DEPOSITS CDs are issued by Banks and Financial Institutions. Risk factor associated with CDs gets reduced when issued by reputable institutions or Banks.
Following are the risk attached with debt securities: Credit risk, interest rate risk and currency risk
There are no fixed maturity dates in such securities, and asset’s value is determined by company’s performance. There are two major types of equity securities: common stock and preferred stock.
Common Stock: These are simple equity securities and bear no complexities which the preferred stock bears. Holders of such securities or instrument have the voting rights when it comes to select the company’s board of director or the business decisions to be made.
Preferred Stock: Preferred stocks are sometime referred to as hybrid securities, because it contains elements of both debit security and equity security. Preferred stock confers ownership rights to security holder that is why it is equity instrument
<a href="https://www.writofinance.com/equity-securities-features-types-risk/" >Equity securities </a> as a whole is used for capital funding for companies. Companies have multiple expenses to cover. Potential growth of company is required in competitive market. So, these securities are used for capital generation, and then uses it for company’s growth.
Concluding remarks
Both are employed in business. Businesses are often established through debit securities, then what is the need for equity securities. Companies have to cover multiple expenses and expansion of business. They can also use equity instruments for repayment of debits. So, there are multiple uses for securities. As an investor, you need tools for analysis. Investment decisions are made by carefully analyzing the market. For better analysis of the stock market, investors often employ financial analysis of companies.
how to sell pi coins effectively (from 50 - 100k pi)DOT TECH
Anywhere in the world, including Africa, America, and Europe, you can sell Pi Network Coins online and receive cash through online payment options.
Pi has not yet been launched on any exchange because we are currently using the confined Mainnet. The planned launch date for Pi is June 28, 2026.
Reselling to investors who want to hold until the mainnet launch in 2026 is currently the sole way to sell.
Consequently, right now. All you need to do is select the right pi network provider.
Who is a pi merchant?
An individual who buys coins from miners on the pi network and resells them to investors hoping to hang onto them until the mainnet is launched is known as a pi merchant.
debuts.
I'll provide you the what'sapp number.
+12349014282
1. Elemental Economics - Introduction to mining.pdfNeal Brewster
After this first you should: Understand the nature of mining; have an awareness of the industry’s boundaries, corporate structure and size; appreciation the complex motivations and objectives of the industries’ various participants; know how mineral reserves are defined and estimated, and how they evolve over time.
STREETONOMICS: Exploring the Uncharted Territories of Informal Markets throug...sameer shah
Delve into the world of STREETONOMICS, where a team of 7 enthusiasts embarks on a journey to understand unorganized markets. By engaging with a coffee street vendor and crafting questionnaires, this project uncovers valuable insights into consumer behavior and market dynamics in informal settings."
BONKMILLON Unleashes Its Bonkers Potential on Solana.pdfcoingabbar
Introducing BONKMILLON - The Most Bonkers Meme Coin Yet
Let's be real for a second – the world of meme coins can feel like a bit of a circus at times. Every other day, there's a new token promising to take you "to the moon" or offering some groundbreaking utility that'll change the game forever. But how many of them actually deliver on that hype?
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...Vighnesh Shashtri
Under the leadership of Abhay Bhutada, Poonawalla Fincorp has achieved record-low Non-Performing Assets (NPA) and witnessed unprecedented growth. Bhutada's strategic vision and effective management have significantly enhanced the company's financial health, showcasing a robust performance in the financial sector. This achievement underscores the company's resilience and ability to thrive in a competitive market, setting a new benchmark for operational excellence in the industry.
Abhay Bhutada Leads Poonawalla Fincorp To Record Low NPA And Unprecedented Gr...
Ogilvy Digital Marketing A Z
1. The Little Red Book
Analog Pages About A Digital World
INTRODUCTION
-1-
2. “The pursuit of excellence
is less profitable than the
pursuit of bigness, but it
can be more satisfying.”
- DAVID OGILVY
INTRODUCTION
-2-
3. You hold in your hand something confusing.
As a book, it represents one of the oldest technologies we
have, coming to us directly from the 15th century by way of
the Guttenberg Bible, the first book to be printed. Library
late fees notwithstanding, the printed book was really a
fantastic idea.
It’s meant to fi t in your pocket, as well, a technolog y that is really only
slightly more recent, debuting around the 18th century as a pouch hung
from the waistband of a pair of pants. Eventually, the pocket became a
part of the pant itself, making it easier for the user to accidentally wash
his wallet along with his jeans. Despite this, the pocket is still, for the
most part, a pretty good idea.
But the content is all intentionally modern. And that may be the confus-
ing part. Why use old technolog y to print out the newest ideas the world
has to offer? As both an old and a constantly new agency, we think the
answer is to look at the world not as an explosion of scary new technolo-
gies, but as a place where the best ideas have always won, new or old.
Maybe the answer is to pick and choose, today, right now, the best that
the old and new world has to offer us, and always be ready to reevaluate,
to change our minds in the face of the novel invention. To us, a great old
brand can always be at the heart of a revolutionary new and innovative
idea. Because all the new ideas in the world can’t change what’s really
true and compelling and real about a great old idea.
But they can make it live.
INTRODUCTION
-3-
4. AD SPACE
Specific location(s) within a website where an ad can be placed. You
can have several ad spaces on one page, as well as within one site.
Note: Unless you’ve got some sweet strateg y behind the idea, you will
look like an ass if you take advantage of all of them at the same time.
USED IN A SENTENCE:
“I totally want to use the top ad space
to sell meat.”
GLOSSARY OF INTERNET TERMINOLOGY
-4-
5. AJAX
Nerd-speak for the even nerdier “Asynchronous JavaScript and
XML.” It’s how you can change a piece of content on a page by
fetching info from a server without re-fetching the entire page at the
same time.
USED IN A SENTENCE:
“The little AJAX doohicky on the page lets
you click and reload the calendar without
reloading the whole page.”
GLOSSARY OF INTERNET TERMINOLOGY
-5-
6. APPLET
A wee Java program you can drop into an HTML page. Poor thing
can’t access local resources, like files, modems and printers, and isn’t
allowed to talk to the computers across the network. It can only con-
nect to the computer from which it was sent. Not edible.
USED IN A SENTENCE:
“That java applet started running as soon
as I loaded the page, insulting me.”
GLOSSARY OF INTERNET TERMINOLOGY
-6-
7. AVATAR
An Internet alter ego used for games, chatting, etc. Generally cuter,
with a better body and cooler hair than its human counterpart.
Popularized by Lord of Nerds and purveyor of cyberpunk, Neal
Stephenson, in his 1992 novel, Snowcrash.
USED IN A SENTENCE:
“My avatar in Worlds of Warcraft is a
total babe.”
GLOSSARY OF INTERNET TERMINOLOGY
-7-
8. BANDWIDTH
The amount of data, measured in bits or bytes, that your connection
can get from one place to another in a given period of time. In this
case, bigger is better.
USED IN A SENTENCE:
“If bandwidth permits, I’d like to stream
that video of Bob falling on his butt at the
Christmas party.”
GLOSSARY OF INTERNET TERMINOLOGY
-8-
9. BLOG
A self-published online journal, commonly used to air a frustrated
writer’s dirty laundry.
USED IN A SENTENCE:
“My blog is mostly about the exploits of my
cat. I am unsure how many cats actually
read it.”
GLOSSARY OF INTERNET TERMINOLOGY
-9-
10. “A good advertisement
is one which sells the
product without drawing
attention to itself.”
- DAVID OGILVY
11. BLOGOSPHERE
A universe composed entirely of blogs and bloggers. It’s more fun than
it sounds. Seriously.
USED IN A SENTENCE:
“There was a great disturbance in the
blogosphere, as if millions of voices cried
out in terror and were sort of boring and
poorly punctuated.”
GLOSSARY OF INTERNET TERMINOLOGY
- 11 -
12. BROADBAND
Refers to any connection faster than dial-up.
USED IN A SENTENCE:
“For all of our users with a broadband
connection, we will animate the frogs.”
GLOSSARY OF INTERNET TERMINOLOGY
- 12 -
13. BROWSER
A window into the entire Internet. These are the programs that
translate HTML, allowing you to view websites. Examples include
Firefox, Safari, Explorer, Netscape.
USED IN A SENTENCE:
“I had to load a newer browser on Bob’s
computer. The old one couldn’t read the
streaming fi le of him falling on his butt at
the Christmas party.”
GLOSSARY OF INTERNET TERMINOLOGY
- 13 -
14. BUFFERING
The often infuriating act of “holding” onto some data while it
is being moved from one place to another. This is the reason your
streaming music and video files can start immediately, and then
poop out, causing you to wait forever for them to restart, rather than
making you wait forever until they start in the first place.
USED IN A SENTENCE:
“Twenty minutes later and this movie of
Bob falling on his butt at the Christmas
party is still buffering.”
GLOSSARY OF INTERNET TERMINOLOGY
- 14 -
15. CACHING
A method computers use to save themselves work by storing frequently
accessed web files. Browers do it with web addresses, too, which is
why that halitosis site you accidentally accessed last month comes up
automatically every time you now type in the letters H-A.
USED IN A SENTENCE:
“There is a new version of the Bob’s butt
video up but the old one may still be
caching.”
GLOSSARY OF INTERNET TERMINOLOGY
- 15 -
16. “Advertising people who ignore
research are as dangerous as
generals who ignore decodes
of enemy signals.”
- DAVID OGILVY
17. CHAT
When two people talk to each other in real time on the web by
typing. It’s like email but even better! Certain copywriters prefer
this method of communication to opening their mouths and actually
speaking to the people around them.
USED IN A SENTENCE:
Memo from the Boss: “Please open your
chat application so I can properly repri-
mand you in real time.”
GLOSSARY OF INTERNET TERMINOLOGY
- 17 -
18. CLICK
The act of clicking your mouse – but even more complicated! Adver-
tisers around the world have identifi ed three kinds of clicks: clicking
through, which means your click sends you to another page; in-unit
clicking, which means your click sends you to another part of the ad;
and mouseover-ing, which really isn’t clicking at all, but usually
causes a banner to expand over whatever it was you were trying to
read in the first place.
USED IN A SENTENCE:
“I clicked on the ad for that movie ‘Click’,
thinking I could take the girls to see it. I
should have known they wouldn’t invite
Clinique. She’s not a part of their clique.
She has great skin, though.”
GLOSSARY OF INTERNET TERMINOLOGY
- 18 -
19. COOKIE
A tiny file a website can drop (by rounded spoonfuls, of course) in a
user’s hard drive, from which it gathers information about said user,
like ID info, shopping cart info, etc. Cookies can be temporary or last
until an unlikely user discovers it and tosses it out.
USED IN A SENTENCE:
“That cookie recipe site set a cookie on my
browser that I can’t seem to kill.”
GLOSSARY OF INTERNET TERMINOLOGY
- 19 -
20. CPC
Cost per click. When advertisers pay for ad space only when some-
body clicks on their ad. Sweet deal, but not the best when it comes
to branding.
USED IN A SENTENCE:
“I had the CPC down to about $.001.
The company hates me.”
GLOSSARY OF INTERNET TERMINOLOGY
- 20 -
21. CRM
Customer relationship marketing. Marketing intended to increase
customer investment and loyalty. Sometimes used to refer to any
communication plan.
USED IN A SENTENCE:
“The first rule of CRM is that we should
probably talk about CRM. How are we
talking to our users?”
GLOSSARY OF INTERNET TERMINOLOGY
- 21 -
22. DOMAIN
A name that identifi es one or more IP addresses.
USED IN A SENTENCE:
“ We have our own top-level domain
available at ‘greatcatpictures.com’”
GLOSSARY OF INTERNET TERMINOLOGY
- 22 -
23. “Don’t bunt. Aim out of
the ball park. Aim for the
company of immortals.”
- DAVID OGILVY
24. DRILL DOWN
When your user goes deeper into the content of your site.
USED IN A SENTENCE:
“I had to drill down like thirty pages to get
to her phone number. Stalking is hard.”
GLOSSARY OF INTERNET TERMINOLOGY
- 24 -
25. DYNAMIC AD PLACEMENT
When you can rotate out different ads in your ad space based on the
info at hand. So the more info the site has given you on the user, the
more you can place just the right ad in front of just the right user. It
has become a common game amongst people who use gmail to throw
fun words into their gmail messages just to change the ads that are
served up to them.
USED IN A SENTENCE:
“According to the dynamic ad placement on
this page, I am a huge Ashley Olsen fan.”
GLOSSARY OF INTERNET TERMINOLOGY
- 25 -
26. DYNAMIC ROTATION
In the words of Forrest Gump, dynamic rotation means your ads are
like a box of chocolates — you never know what you’re gonna get.
Randomly rotating ads.
USED IN A SENTENCE:
“I just kept reloading the page until the
fish food ad came up in dynamic rotation.
Then, as great men before me have done
for decades, I clicked on the fish.”
GLOSSARY OF INTERNET TERMINOLOGY
- 26 -
27. EXPANDABLE BANNER
An ad that gets bigger when your user clicks on it or rolls over it.
Generally occurs while they’re trying to use something else.
USED IN A SENTENCE:
“I’ve been rolling on and off this expandable
banner for the last 2 hours. It’s hypnotic.
Someone please turn off my monitor.”
GLOSSARY OF INTERNET TERMINOLOGY
- 27 -
28. FIREWALL
The imaginary security wall that protects your computer from the
cruel, cruel world of the Internet. You keep traffic out or let it in
based on a complex set of rules.
USED IN A SENTENCE:
“My firewall won’t let me download
anything from stupidcatpictures.com,
so I’m done working for today.”
GLOSSARY OF INTERNET TERMINOLOGY
- 28 -
29. FLASH
Once an application used to torment users with long loading times,
embarrassingly amateur animations and stock music, Flash has
since developed into a powerful scripting and visual display tool.
USED IN A SENTENCE:
“I think we should use Flash for the whole
site so that these little eyeballs can follow
you around everywhere you click. There
is nothing like a paranoid user.”
GLOSSARY OF INTERNET TERMINOLOGY
- 29 -
30. “I do not regard advertising
as entertainment or
an art form, but as a
medium of information.”
- DAVID OGILVY
31. FTP
File transfer protocol. Refers to the secret language used to transfer
files between computers on the World Wide Web.
USED IN A SENTENCE:
“If you can just FTP those fi les to my
server, I can just pretend I made them
myself. Thanks.”
GLOSSARY OF INTERNET TERMINOLOGY
- 31 -
32. HIT
When a user visits a website. Much like in baseball, this is a
good thing and the first step toward the home run of advertising:
a purchase.
USED IN A SENTENCE:
“Man, that day that we put up the video of
Bob falling over on our site, we must have
gotten a brazilian hits.”
— A brazilian is a mythical number exponentially
larger than any number known to non-Latin people.
GLOSSARY OF INTERNET TERMINOLOGY
- 32 -
33. HTML
Hyper Text Markup Language. Basically, tells your web browser
what to display so you see a web page rather than a bunch of words
and brackets. At the root, the content of a page you’re seeing.
USED IN A SENTENCE:
“The HTML on the website is about to
explode. Just kidding. HTML is just a
bunch of words. I’m just kidding with
you. Come back….”
GLOSSARY OF INTERNET TERMINOLOGY
- 33 -
34. IMPRESSION
Ad speak for when somebody looks at your ad. How do you know
they saw it? The same way you know they watched your commercial
on TV instead of getting up to take a snack break (read: you don’t).
USED IN A SENTENCE:
“ We paid for one brazilian impressions for
this ad. That’s right. One brazilian. That
should get us some click-throughs.”
— We would like to apologize in advance to natives
of Brazil who prefer not to be addressed as a unit of
measurement.
GLOSSARY OF INTERNET TERMINOLOGY
- 34 -
35. INFORMATION ARCHITECTURE
A site without information architecture would be like a library with
all the books thrown in a big pile. Not cool. That’s why you need
an information architect. As annoying as those type-A personalities
can get, somebody has to take responsibility for fi guring out what a
site actually does and how people are going to get around it, and then
put together a blueprint that everybody else can work from. If your
interface, interaction, navigation, and design aren’t built on a solid
foundation, then you’re out of luck.
USED IN A SENTENCE:
Sign on the wall: “The information architect
is going to deliver the site map on Tuesday,
so please leave all food outside of her cage
until then.”
GLOSSARY OF INTERNET TERMINOLOGY
- 35 -
36. IP ADDRESS
A series of numbers hiding underneath those unevolved word
addresses humans use that allow computers to identify each
other. Every IP address is unique, much like every snowflake.
USED IN A SENTENCE:
“ We can tell who you are when you come
to the site by reading your IP address, so
don’t try to trick us, Bob.”
GLOSSARY OF INTERNET TERMINOLOGY
- 36 -
37. “If you’re trying to persuade
people to do something, or
buy something, it seems
to me you should use their
language.”
- DAVID OGILVY
38. JAVASCRIPT
A language that runs on your users’ computers, often in tandem
with HTML. It’s fun for advertisers because the user’s computer
shares the processing load — as opposed to your expensive and
space-stressed server.
USED IN A SENTENCE:
“I have a javascript script on my page that
prevents you from closing the page. You
know who else would have done that if he
could have? That’s right. Lex Luthor.”
GLOSSARY OF INTERNET TERMINOLOGY
- 38 -
39. JUMP PAGE
A little microsite that you “jump to” from an online ad. Jump
pages let you seed content that matches what you’ve already written,
and are also an easy way to track who’s coming from which ad.
Popular for registering users and contests. Sounds more physical than
it really is.
USED IN A SENTENCE:
“ We’ll use a jump page to figure out who
gets to our website by clicking on the frog.
We’ve invested money in this frog and
must have verifiable frog metrics.”
GLOSSARY OF INTERNET TERMINOLOGY
- 39 -
40. LINK ROT
When your links are so old, they don’t get anybody anywhere
anymore. It doesn’t take a rocket scientist to realize that this is not
the best strateg y for encouraging return visits to your website. But,
again, there is a difference between rocket science and web develop-
ment so maybe that analog y wandered off the compound a bit.
USED IN A SENTENCE:
“It’s hard to use this rocket science website
due to the rampant link rot.”
GLOSSARY OF INTERNET TERMINOLOGY
- 40 -
41. MASH-UP
A mash-up is when you take one application and combine with
another to create a super-function. For example, if you mashed up
a local crime statistics page with a Google map, you’d be able to see
exactly where each report took place. Still don’t get it? Check out a
whole bunch of them at mashupawards.com
USED IN A SENTENCE:
“My new mash-up uses Google maps and
an online list of neighborhood bars to tell
you where my husband is at any one time.”
GLOSSARY OF INTERNET TERMINOLOGY
- 41 -
42. MOUSEOVER
An action that, not surprisingly, happens when you move your mouse
over something. Mouseovers cause whatever you’re looking at to
change — a link can light up, a menu drop down or a banner expand.
A mouseover is a signal that there’s more information to come.
USED IN A SENTENCE:
“I have an idea. Maybe the mouseover
for this button should be a picture of a
mouse. But an entirely DIFFERENT
mouse. Wrap your head around that.”
GLOSSARY OF INTERNET TERMINOLOGY
- 42 -
43. OPT IN/OPT OUT
This is the word to describe whether or not a user wants to subscribe
(opt in) or unsubscribe (opt out) from a newsletter or mailing. It can
also refer to an advertising email list users are subscribed to without
their permission. Our research shows this tends to piss people off.
USED IN A SENTENCE:
“I tried to opt out of this email chain, but
it didn’t work. Maybe I should opt in to a
punch in the list administrator’s face.”
GLOSSARY OF INTERNET TERMINOLOGY
- 43 -
44. “Never write an advertise-
ment which you wouldn’t
want your family to read.
You wouldn’t tell lies to your
own wife. Don’t tell them
to mine.”
- DAVID OGILVY
45. PODCAST
Podcast, (from the Latin iPod and broadcast) are kind of like
the renaissance of shortwave radio. These are often distributed
via RSS feed, and can be syndicated, subscribed to, and
downloaded automatically.
USED IN A SENTENCE:
“I’ve been listening to a podcast done in
some guy’s bathroom. It’s remarkable
how clear the splashing noises are.”
GLOSSARY OF INTERNET TERMINOLOGY
- 45 -
46. PORTAL
A portal is a single web page that serves as an entrance to many
others, usually on a similar subject. It can be the starting point for a
looooong user session, which means that if you build one that people
use, you’ve got an audience that could spend hours on it and keep
coming back for more. Popular portals are search sites, like yahoo.com;
local directories for a specific city; news, weather, stock, entertainment,
and any subject users could possibly imagine.
USED IN A SENTENCE:
“That guy just started a Natalie Portman
portal, collecting everything all over
the web about Natalie Portman. It’s
a Portmanal.”
GLOSSARY OF INTERNET TERMINOLOGY
- 46 -
47. QUERY
This is nerd-talk for asking a question of a database of information.
In the code, a programmer would write a query to, say, give you
all the subscribers in the state of Illinois, or another query to fi nd
subscribers in Chicago.
USED IN A SENTENCE:
“The last query returned no people who
live in Chicago who are currently willing
to come clean my house.”
GLOSSARY OF INTERNET TERMINOLOGY
- 47 -
48. RE-DIRECT
A method of translating one page to another — like an automatic
detour. For example, typing kraftsingles.com into your browser will
redirect you to www.kraftfoods.com/kraftsingles. If you’re prescient,
you can buy up lots of web addresses and redirect them all to your
site (like grilledcheese.com, cheesygoodness.com, etc), as long as they
aren’t the trademarked brand of somebody else, which would result in
a long court case and make everybody unhappy.
USED IN A SENTENCE:
“So we’re going to re-direct the URL ‘buy-
some-cheese’ directly to the online cheese
store in the site. We need to move this
cheese.”
GLOSSARY OF INTERNET TERMINOLOGY
- 48 -
49. RICH MEDIA
This is the good stuff, and that’s why rich media ads cost more
to produce. It’s a web communication that can incorporate sound,
interactivity, animation and video. Rich media ads are Cadillac of
online ads (caveat: if they’re functional, well-designed, a welcome
interruption and appropriate to the situation). Oddly, very often rich
media does not cost any more to place than standard media (which
are not called poor media).
USED IN A SENTENCE:
“That rich media banner just insulted me.”
GLOSSARY OF INTERNET TERMINOLOGY
- 49 -
50. RSS FEED
Rich site summary. Some people call it really simple syndication.
It’s a little piece of code that allows you to dynamically pull informa-
tion from one site and display it elsewhere. This can allow you to
syndicate frequently changed content for the average users, like news
headlines, blog entries or even podcasts.
USED IN A SENTENCE:
“There is an RSS feed of my blog in case
anyone wants to put my stories about my
crazy cat on their own web page.”
GLOSSARY OF INTERNET TERMINOLOGY
- 50 -
51. “There is no need for
advertisements to look
like advertisements.”
- DAVID OGILVY
52. SERVER
A server is a computer that receives requests from many small
computers on a network or the Internet, and provides information
back to your user’s computer.
USED IN A SENTENCE:
“I crashed the server again when I spilled
my beer onto it. This is one of the
dangers of the Internet, and, concur-
rently, one of the dangers of beer in the
workplace.”
GLOSSARY OF INTERNET TERMINOLOGY
- 52 -
53. SKINS
A skin is a new look and feel, the common name for the front end, or
visual aspects of the site, created by a style sheet. Often customizable
or interchangeable, you can use them to change the look of your
browser, chat programs and anything else that somebody’s been kind
enough to create a skin for. Also, the largest organ of your body, in the
event you are a trivial pursuit fan.
USED IN A SENTENCE:
“Do you like the new skin on my website?
It’s Leopard skin. Please skim the site and
let me know what you think. Also, grab
some skim milk at the corner store. I want
to stay skinny. Ok. Slap me some skin.”
GLOSSARY OF INTERNET TERMINOLOGY
- 53 -
54. SMART CARD
A smart card is the same size and shape as a credit card but uses
a different technolog y to store information. It is much more like a
tiny hard drive, with an embedded microprocessor inside, than it is
a credit card, which has a magnetic stripe that can be overwritten.
Applications for the smart card include loyalty programs and higher
security identification.
USED IN A SENTENCE:
“On this smart card, they’ve stored every
meat purchase I’ve ever made.”
GLOSSARY OF INTERNET TERMINOLOGY
- 54 -
55. SMS
Short message service. This is a system for sending short text
messages to mobile phones. If you are 17 years old, this is probably
your primary mode of communication.
USED IN A SENTENCE:
“ We need to develop an SMS marketing
plan to talk to those 17-year-olds.”
GLOSSARY OF INTERNET TERMINOLOGY
- 55 -
56. SOCIAL NETWORKING SITE
A defi nition simply doesn’t do social networking justice. These sites
have forever changed the way people interact on the web. A website
where people can create their own pages and talk to each other, post
comments about each other, discover new media, date each other, pass
around music, pretend to be attractive 18-year-old girls, etc.
USED IN A SENTENCE:
“I’ve been talking to an attractive 18-year-
old girl on this social networking site. Her
name is Bob.”
GLOSSARY OF INTERNET TERMINOLOGY
- 56 -
57. SPAM
Unwanted email delivered to a user. Usually sent in large amounts
by a bulk server. Many email programs use Bayesian filters to make
guesses as to what is spam and what is real mail. Also a meat
product specifically designed to be fried. Despite the undesirability
of spam (the email), you have to wonder how the awareness of spam
(the food product) has benefitted.
USED IN A SENTENCE:
“I need to fry me up some spam (the food
product) while I am going through the
spam (the email) in my spam (the email)
folder.”
GLOSSARY OF INTERNET TERMINOLOGY
- 57 -
58. “Our business is infested
with idiots who try
to impress by using
pretentious jargon.”
- DAVID OGILVY
59. SPLASH PAGE
An outdated web practice where the first page is a logo or animation
that is the gateway to the rest of the site. Think of it as an unneces-
sary blockade to your website.
USED IN A SENTENCE:
“ We need a splash of red on that
splash page.”
— Above joke should be told by a superior beyond
the point where it is even remotely amusing. This
adds to the unexpectedness and post-post-modernity
of the delivery.
GLOSSARY OF INTERNET TERMINOLOGY
- 59 -
60. STATIC AD
Like a billboard on the web — an ad without the bells and whistles.
It sits and looks pretty. If it’s compelling enough, there’s no reason it
can’t be every bit effective as a simple Flash ad.
USED IN A SENTENCE:
“I’m not sure how effective our static ad
was. Maybe the banana should have been
dancing.”
GLOSSARY OF INTERNET TERMINOLOGY
- 60 -
61. STREAMING
A process of sending parts of information as they’re needed to the
user, rather than waiting for the entire package.
USED IN A SENTENCE:
“ We ran a streaming video of Bob falling
on his butt at the Christmas party and
crashed the server.”
GLOSSARY OF INTERNET TERMINOLOGY
- 61 -
62. STYLE SHEET
A separate document that dictates the fonts, layouts and other visual
information about a web page. The document uses Cascading Style
Sheets, or CSS, a language that divorces the look and feel from the
content and lets you address each on its own.
USED IN A SENTENCE:
“ We built a new style sheet for the site that
has larger type so that Bob’s Grandma
will stop calling to complain.”
GLOSSARY OF INTERNET TERMINOLOGY
- 62 -
63. TARGET AUDIENCE
The group of people intended to be addressed by your digital effort.
More important than in many other media because they can choose to
be involved in your brand directly.
USED IN A SENTENCE:
“The target audience for this web promotion
is mostly women between the ages of 25
and 34 who make over 300,000 dollars a
year and would just like to give us some
money for no readily available reason.”
GLOSSARY OF INTERNET TERMINOLOGY
- 63 -
64. TOTAL VISITS
The number of visits to a website made by any user over a specifi ed
period of time. Obviously, one of the marketing goals of a site is to
increase the hell out of this.
USED IN A SENTENCE:
“I promised our web development team
that once our total visits came to 2 million
we would let them out of the basement for
a Mountain Dew and some Oreos.”
GLOSSARY OF INTERNET TERMINOLOGY
- 64 -
66. URL
Uniform resource locator. Basically, a web address. These can be
bought for periods of time and redirected to the server of your choice.
They do expire, however, as there is a service that is responsible for
the redirection. If they do expire, they will instantly be grabbed up by
shady people looking to draw impressions for sales sites.
USED IN A SENTENCE:
“ We need to go online and see if the
URL ‘pleasebuyournewproduct’ is
still available.”
GLOSSARY OF INTERNET TERMINOLOGY
- 66 -
67. USABILITY
How easy or difficult it is to use something. You might ask, “Hey,
I wonder why an entire glossary page was wasted on this.” It is
because usability is so very important. And we needed another “U.”
USED IN A SENTENCE:
“Once we do some usability testing, we’ll
have a better idea whom to fire.”
GLOSSARY OF INTERNET TERMINOLOGY
- 67 -
68. USER INTERFACE
What the common person understands as the web page. This is
the graphical environment that the user sees when interacting with
the functionality of a site or digital application. It’s what they will
usually complain about first.
USED IN A SENTENCE:
“The user interface for this website is terrible.
I can barely see the naked people.”
GLOSSARY OF INTERNET TERMINOLOGY
- 68 -
69. WIDGET
A vague, universal term to describe a stand-alone block of code that
does something. You might say, I want a widget that sends an email,
or a widget that shows me how many visitors I’ve had to my site, and
so on. In a meeting, it is often appropriate to ask a web development
team if it’s not possible to do that in a widget.
USED IN A SENTENCE:
Memo to web development team: “Can we
just do that in a widget?”
GLOSSARY OF INTERNET TERMINOLOGY
- 69 -
70. WIKI
A blog on steroids. Any users can add, modify or delete content — a
living, open source document. Ususally used by a group of users to
create a reference that any one of them can add to, edit, or delete.
Wikipedia is probably the most famous example.
USED IN A SENTENCE:
“Hey, guys. My favorite message board
just started a reference wiki for the users;
let’s add the word ‘butt’ to every page!!”
GLOSSARY OF INTERNET TERMINOLOGY
- 70 -
71. XML
Extensible Markup Language. An all-purpose format for encoding
data that makes it possible for any kind of data to be listed, shown
and displayed. It has no visual properties attached to it and is actu-
ally really simple to code and read. In an XML file, data is encoded
like this:
<joke>
<setup>Why did the hobo cross the road?</setup>
<punchline>Because he was stapled to a chicken</punchline>
</joke>
USED IN A SENTENCE:
“I have an XML fi le on my server listing
every comic book in my entire collection.
I will never have sex.”
GLOSSARY OF INTERNET TERMINOLOGY
- 71 -
72. “Unless your advertising
contains a big idea, it
will pass like a ship in
the night.”
- DAVID OGILVY
73. WEBSITE
Do: Don’t:
Be conversational, entertaining, Force people to have to visit your
engaging and more fun than you site just to interact with your
think you need to be brand
Take opportunities to wow the Miss out on having your own
user with a little bit of magic, top level domain. Many users
provided he can still fi nd what will get to your site by just typ-
he’s looking for ing it in and it shows leadership
in the category if you are there.
Remember that there are some
pieces of information that the Force your user to have to know
user “owns” and that informa- how your business works to use
tion must be immediately your website
accessible
Forget that the user has needs
Remember that some functions of his own, on top of what you
of your site are a product served need
up by your brand. Some are fun
DIGITAL DOS AND DON’TS
- 73 -
74. MOBILE
Do: Don’t:
Remember that this is a user’s Send a brand only message
most trusted friend
Think that ringtones and
Find a function that the user patterns are enough to stay top
really wants to access over his of mind
cell phone and deliver it
Share users’ information ever
Let users interact with each
other when possible Forget that just because the user
opted in once, they necessarily
Remember that people have their want to opt in every time
phones with them even during
times when they’re away from Forget that some people text
their computer more than they call, and play
games more than they do both
Let the user decide when and
how he wants to be talked to
over phone
DIGITAL DOS AND DON’TS
- 74 -
75. SOCIAL NETWORKING
Do: Don’t:
Tailor what you do to the Invest a huge amount of money
specific social networking site without a business objective or
metrics plan
Communicate with users in
ways that they anticipate, expect Try to recreate functionality that
and appreciate already exists that people are
already using
Provide incentives for users to
disseminate your message Force people to enter too much
information in order to network
Remember that the user doesn’t with you.
have to interact with you, so
provide a compelling reason in Drop the ball on keeping in
their language and their world touch with your users
Remember that people social Fail to give them credit for
network to have fun their ideas
DIGITAL DOS AND DON’TS
- 75 -
76. ONLINE MEDIA
Do: Don’t:
Try to learn what people do on Try to convert the intent of
the site your online media piece the people on the site you are
is hosted on hosted by
Have a function in mind for Force the user into too many
your online media piece clicks to get to where he wants
to go
Have a business objective that is
measurable and unique for your Trick users into thinking that
online media buy they are going somewhere else
(trick-throughs)
Use rich media, experiential
and entertaining technologies if Think that remembering your
the site population enjoys that brand from a banner is enough
Get metrics you can use for the Diverge radically from your look
next time and feel without a reason
DIGITAL DOS AND DON’TS
- 76 -
77. VIRAL MEDIA
Do: Don’t:
Realize that not every piece of Forget to give the user an easy
media will be viral way to send it on
Remember that there are certain Think that a single viral piece
levers that make something can reach your entire user base
viral: Controllability, Beauty,
Mystery, Shock, Functionality, Forget that for someone to own
Wow (how did they do that) something emotionally, it must
Factor, and Extreme truth. be personal. This means not
everyone will get it
Be honest about your work. If
something is not going to be Try to make everything viral.
viral, it’s really not going to be Some things work better as paid
viral media
Be honest about your brand Underestimate the intelligence of
guardrails before launching into the audience
a viral project
DIGITAL DOS AND DON’TS
- 77 -
78. BLOGGER OUTREACH
Do: Don’t:
Remember that everyone can be Spam bloggers as a group
the media now
Try to con them without having
Treat your blogger friends as read what they write
though they had a listenership
of a million people. Tomorrow Lie to them. One principle joy
they may of a blogger is to make drama
around situations where they
Provide bloggers with the things were disrespected
they need: news, content, and
the right to feel important Forget to be funny, entertain-
ing, interesting. The blogger is
Trust them with early news and looking for a story. Don’t forget
remember who kept the trust to make a story out of your
conversation with them — one
Incentivize them to do what they that can coopt their “elevator
do best conversation”
DIGITAL DOS AND DON’TS
- 78 -
79. SEARCH ENGINES
Do: Don’t:
Make search engine optimiza- Forget to make search engine
tion and marketing a legitimate, optimization a priority
funded part of your year plan
Forget that, many days, the
Remember that Google is not the majority of your web users will
only search engine come from search engines
Recognize what the user is Settle for a second or third
searching for and fi gure out how placement for searches on your
the brand can help own brand name
Link outward to places relevant Forget to tailor your pages for
to the user. This increases your maximum search potential
relevancy to the user
Force people away from relevant
Make specific sections of your search returns to view your
site do specific jobs that the user brand
may search for
DIGITAL DOS AND DON’TS
- 79 -
80. COMMUNITY CONTENT
Do: Don’t:
Mobilize your mavens to seek Try to modify your brand’s own
out and edit community content Wikipedia page. It’s against
for you their rules
Consider what other people Ignore brand-damaging
write about your brand online to accusations on Wikipedia or
be research and use it other community blog sites
Remember that everyone on the Forget that transparency and the
web is the media now truth work best on the web
Incentivize people who are al- Think that people will believe
ready talking about your brand you automatically and disbelieve
what is posted online
Work to change minds if that
mind has a huge audience Think that you can get every
single person online telling the
exact same story
DIGITAL DOS AND DON’TS
- 80 -
81. “There are very few products
which do not benefit from
being given a first class
ticket through life.”
- DAVID OGILVY
82. On the web, in instant messenger applications, in text messages and else-
where, we see users taking the opportunity to simplify and decrease the
sheer amount of typing work necessary to communicate. This, presum-
ably, leaves more time for texting pictures of your butt to random numbers
in your phone book. The following are a few of these simplifi cations.
BF LY
Boy friend Love ya
BRB NP or N/P
Be right back No problem
BTW OIC
By the way Oh, I see
CU OMG
See you Oh my God
CYA PAW
See ya or CYA Parents are watching
F2F ROTFL
Face to face Rolling on the floor laughing
FYI SNAFU
For your information Situation normal, all f***ed up
GF SO
Girlfriend Significant other
HHIS SUP
Hanging head in shame What’s up
ILU or ILY TIA
I love you Thanks in advance
IMHO TMI
In my humble opinion Too much information
IMing TTFN
Instant messaging Ta-Ta for now
JK TY
Just kidding Thank you
k WTF
ok What the F*&@# ?
KISS YW
Keep it simple stupid You’re welcome
LMAO EOM
Laughing my a** off End of message
FAMOUS EMOTICONS
- 82 -
83. Similarly, all over message boards and email applications, we see users
chopping big words into little ones whenever possible. Do they all make
sense? No. But if we were paying for ink, we would appreciate the
amazing lexigraphical restraint. As an aside, it is completely acceptable
to pinch someone for using one of these in real life. We have to maintain
some communication standards or we are just monkeys.
:) I’m happy. d:-) I’m wearing dopey hat.
:( I’m perturbed. >:-< I am very, very, angry.
:-) I’m happy and I have (::()::) I’m offering you a
a nose. virtual Band Aid for
your pain.
{:-) I’m happy and I have a
full head of hair. (((your I’m giving you a virtual
name))) hug.
:-( I’m sad and I have a
nose. (|) You’ve just been
mooned.
;) You and I are sharing a
private joke. O :-) I’m an angel.
:o I am surprised. :-} I have a beard.
:P I’m looking goofy with :-] I’m grimacing.
my tongue out.
*:o) I’m clowning around.
:-| I’m apathetic.
:-t I am not delighted.
:-D Somebody just said
something hilarious.
INSTANT MESSENGER AND TE X T ABBRE VIATIONS
- 83 -
84. Every website is important. Unfortunately, some are more important
than others. Some work harder for brands, some work harder for people.
If this book were bigger, there would be more words, there would be more
sites, there would be more ideas, more explanations, more talking points,
and certainly more quotes from David Ogilvy. We hope to be here to keep
updating, inspiring, and innovating with you...
Ask Metafi lter ask.metafi lter.com
Blogger www.blogger.com
Craigslist www.craigslist.org
Delicious del.icio.us
Facebook www.facebook.com
Flickr www.fl ickr.com
MySpace www.myspace.com
Pandora Radio www.pandora.com
Pogo www.pogo.com
Salon www.salon.com
TMZ www.tmz.com
Twitter www.twitter.com
Wikipedia www.wikipedia.org
YouTube www.youtube.com
IMPORTANT WEBSITES
- 84 -
85. “There is nothing so
demoralizing as a boss
who tolerates second
rate work.”
- DAVID OGILVY