This document provides definitions for internet and advertising terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, domain, drill down, dynamic ad placement, dynamic rotation, expandable banner, firewall, flash, FTP, hit, HTML, impression, information architecture, IP address, JavaScript, jump page and more.
This document is an introduction to "The Little Red Book", which discusses using old technologies like printed books to share new ideas. It contains definitions for internet terminology like "ad space", "AJAX", "applet", and "avatar". The definitions are intended to explain technical terms in an accessible way using everyday language and examples. The overall document serves as a glossary for internet-related words and concepts.
Expect declining living standards from decaying economic freedomAnonDownload
The document discusses several topics:
- Expecting declining living standards due to a decaying economy.
- Questioning government spending on "innovation" and the true costs involved.
- Referencing the 800th anniversary of the Magna Carta and how its promises remain unfulfilled.
- Reports of InfoWars reporters and citizen journalists infiltrating elite meetings and scaring them with their work.
Expect declining living standards from decaying economic freedomAnonDownload
The document discusses mind control and manipulation through electronic means such as altering brain wave frequencies. It notes that research into flicker rates on screens and how different people perceive flicker rates differently. It also discusses past research into using lights and screens to transmit coded internet data through rapid flickering too fast for the eye to see consciously. The response discusses having previously exposed manipulation of dithering patterns on computer screens in 2012 to influence people, and notes this technique seems to be returning on some systems after being stopped for a period.
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...chaefele
The document discusses emerging technologies and their impact on libraries, publishing, and patrons. It provides an overview of ebooks and e-readers from the perspective of patrons, libraries, and publishers. For patrons, ebooks provide convenience but lack some of the benefits of print books. Libraries struggle with restrictive digital lending models from publishers. Publishers are concerned about protecting sales but also recognize the role of libraries. The document examines trends in ebook adoption and debates around digital rights and access.
The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights
Session slides from Future Insights Live, Vegas 2015 - https://futureinsightslive.com/las-vegas-2015/
For decades, it has been safe to assume that every networked computing device had a graphical Web browser installed by default. With the rise of mobile computing, wearable tech, and the internet of things, this is no longer a safe assumption. Join Jonathan for this inspiring opening keynote talk where he will he explore what web professionals can do to thrive in a world without web browsers.
Jonathan Stark argues that the desktop browser is dying as mobile becomes the dominant computing platform. While general purpose browsers still exist on mobile, most popular mobile apps have specialized browsers optimized for specific uses and content. As the web expands into new devices, contexts and the physical world, web designers and developers will need to specialize their skills in areas like responsive design, user experience design, content management, and vertical markets like helping dentists or retailers. Specializing allows one to become a recognized expert rather than compete on price against large firms.
Designing For Mobile - by Nikhil DeshpandeSynerzip
This webinar discusses the decision criteria for mobile design – native app vs. web app.
Users expect fast engaging mobile experiences and disappointing them can paint a bleak future for your offering. However, designing for mobile comes with its own set of challenges. How do we define mobile? Do we need to have two separate versions of websites?
The document discusses blogger outreach strategies and bad PR pitches. It notes that blogger relations work best through a community approach rather than a media approach. Several examples of bad PR pitches are provided. The document then discusses how PR must navigate paradoxes in today's world where personal and technological aspects collide. It provides an example of a campaign targeting bloggers to promote a private label product launch. The campaign resulted in over 12 blog posts and 11 million impressions. The document concludes with a call to action to rethink PR strategies in this changing environment.
This document is an introduction to "The Little Red Book", which discusses using old technologies like printed books to share new ideas. It contains definitions for internet terminology like "ad space", "AJAX", "applet", and "avatar". The definitions are intended to explain technical terms in an accessible way using everyday language and examples. The overall document serves as a glossary for internet-related words and concepts.
Expect declining living standards from decaying economic freedomAnonDownload
The document discusses several topics:
- Expecting declining living standards due to a decaying economy.
- Questioning government spending on "innovation" and the true costs involved.
- Referencing the 800th anniversary of the Magna Carta and how its promises remain unfulfilled.
- Reports of InfoWars reporters and citizen journalists infiltrating elite meetings and scaring them with their work.
Expect declining living standards from decaying economic freedomAnonDownload
The document discusses mind control and manipulation through electronic means such as altering brain wave frequencies. It notes that research into flicker rates on screens and how different people perceive flicker rates differently. It also discusses past research into using lights and screens to transmit coded internet data through rapid flickering too fast for the eye to see consciously. The response discusses having previously exposed manipulation of dithering patterns on computer screens in 2012 to influence people, and notes this technique seems to be returning on some systems after being stopped for a period.
Goodbye Gutenberg? The real impact of emerging technologies on libraries, pu...chaefele
The document discusses emerging technologies and their impact on libraries, publishing, and patrons. It provides an overview of ebooks and e-readers from the perspective of patrons, libraries, and publishers. For patrons, ebooks provide convenience but lack some of the benefits of print books. Libraries struggle with restrictive digital lending models from publishers. Publishers are concerned about protecting sales but also recognize the role of libraries. The document examines trends in ebook adoption and debates around digital rights and access.
The Browser is Dead, Long Live the Web! (Jonathan Stark)Future Insights
Session slides from Future Insights Live, Vegas 2015 - https://futureinsightslive.com/las-vegas-2015/
For decades, it has been safe to assume that every networked computing device had a graphical Web browser installed by default. With the rise of mobile computing, wearable tech, and the internet of things, this is no longer a safe assumption. Join Jonathan for this inspiring opening keynote talk where he will he explore what web professionals can do to thrive in a world without web browsers.
Jonathan Stark argues that the desktop browser is dying as mobile becomes the dominant computing platform. While general purpose browsers still exist on mobile, most popular mobile apps have specialized browsers optimized for specific uses and content. As the web expands into new devices, contexts and the physical world, web designers and developers will need to specialize their skills in areas like responsive design, user experience design, content management, and vertical markets like helping dentists or retailers. Specializing allows one to become a recognized expert rather than compete on price against large firms.
Designing For Mobile - by Nikhil DeshpandeSynerzip
This webinar discusses the decision criteria for mobile design – native app vs. web app.
Users expect fast engaging mobile experiences and disappointing them can paint a bleak future for your offering. However, designing for mobile comes with its own set of challenges. How do we define mobile? Do we need to have two separate versions of websites?
The document discusses blogger outreach strategies and bad PR pitches. It notes that blogger relations work best through a community approach rather than a media approach. Several examples of bad PR pitches are provided. The document then discusses how PR must navigate paradoxes in today's world where personal and technological aspects collide. It provides an example of a campaign targeting bloggers to promote a private label product launch. The campaign resulted in over 12 blog posts and 11 million impressions. The document concludes with a call to action to rethink PR strategies in this changing environment.
Case Study: The Symtio Platform Tim Close, Senior Vice President, SymtioECPA Events
With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.
The document discusses the rise of Web 2.0 and its applications for engaging youth. It notes that today's teens are heavy users and creators of digital media and that Web 2.0 platforms allow for interactive and collaborative experiences like social networking, gaming, content sharing and creation. Examples are given of libraries using blogs, podcasts, online gaming and social media to engage and collaborate with young patrons in a Web 2.0 world.
Treating Story as Software - lecture from 9.19.12 classLance Weiler
This document summarizes a class on treating story as software and building storyworlds in the 21st century. It discusses how data can make storyworlds replayable and fuel social connections. It also talks about socially connected objects and digital stories bridging the physical and digital world. Storytelling is becoming more collaborative, social, and participatory with audiences becoming producers. Scarcity and abundance models in storytelling are also discussed.
Building Storyworlds - lecture from 9.26.12 classLance Weiler
This document summarizes a class on building storyworlds taught by Lance Weiler at Columbia University in fall 2012. It discusses concepts like considering audience and purpose, establishing design filters, making stories socially participatory and fun. Examples are provided from Weiler's work on the Hope is Missing storyworld app that allowed users to collaboratively create spaces and explore a post-apocalyptic world. The document emphasizes designing for participation, experimentation and emergent narratives in interactive storyworlds.
This document discusses new business models and ways of working that are more collaborative and social. It talks about personal branding and social networks as key elements in a new "value network" model where individuals and organizations work together. Examples mentioned include social networks like Seats2Meet.com that facilitate meetings and coworking. The document suggests that these new collaborative models can be profitable and reverse the traditional business "long tail" concept.
1) Video content now accounts for a quarter of web bandwidth and is predicted to rise to 90% by 2013.
2) The amount of digital data grew 62% in the past year and will be 50 times larger by 2020, equivalent to the entire population tweeting continuously for a century.
3) Individuals are generating more data through social media and mobile use, and those who understand this new environment can derive value from the abundant user data.
This document discusses developments in digital interaction and gaming. It notes that (1) gaming will transform how people interact digitally through projects like Natal and MILO which enable interaction without devices. It also discusses brain interfacing companies. (2) Social media is still in its infancy and being social will be critical for brands by bringing people together and providing social value. (3) Mobile phones are the 7th mass medium and a unique marketing channel that can be used to serve consumer needs through movement, moment, identity, multi-user experiences, money, and functionality. The future of advertising will be lived, co-created, and social experiences.
This document provides definitions for internet and technology terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, and domain. The document is presented as an ebook and introduces concepts in a lighthearted yet informative manner.
El documento describe un proyecto llamado SATIV que adquirirá y transmitirá datos hidrológicos usando hidrometría y telemetría, procesará los datos y emitirá alertas tempranas. También identifica problemas relacionados con recursos hídricos como escasez de agua y acceso a servicios de agua, y desastres naturales como inundaciones y sequías. Finalmente, analiza factores ambientales, sociales, económicos y tecnológicos relacionados con estos problemas.
El documento habla sobre los procesos cognitivos presentes en las ventas y su relación con la felicidad. Explica que los esquemas mentales y las profecías autocumplidas pueden afectar los resultados de las ventas si no se toma conciencia de ellos. También describe los diferentes estilos explicativos y cómo los optimistas tienden a tener mejores resultados. Recomienda mantener una actitud abierta y evitar prejuicios para lograr el éxito en las ventas.
This Dr. Seuss alphabet book introduces letters of the alphabet by asking what begins with each letter and providing silly rhyming examples. For the letter A, it mentions Aunt Annie's Alligator. The letter B examples include a barber, baby, bubbles and bumblebee. For C, it mentions a camel on the ceiling. The summary highlights the rhyming and silly nature examples used to teach letters of the alphabet in a fun Dr. Seuss style.
Este documento describe varios métodos para medir el caudal en ríos, incluyendo el uso de correntómetros, flotadores, mediciones de volumen y química. Explica cómo se realizó un aforo de caudal en un río usando mediciones de la sección transversal, pendiente y tiempo de flujo sobre una distancia conocida.
Gamification in training involves incorporating game mechanics into non-game contexts to increase engagement, loyalty, and enjoyment of training activities. It focuses on what people need to do rather than just know, provides immediate feedback, and can engage trainees through rewards and competition. While gamification is being used successfully by some companies, its overuse or improper use may lack strategic connection, be expensive, or create tension. The future of gamification includes its expansion into many business and non-business areas by 2015-2016, though ensuring the right environment and rewards will be challenges to address issues like "exploitationware".
Este documento describe métodos para medir el caudal de agua en pozos. Explica que el aforo de pozos mide la producción de agua para diseñar equipos de bombeo eficientes. Describe tres métodos de aforo: piezométrico, que mide el nivel del agua; volumétrico, que mide el volumen de agua; e indirecto, que usa velocidad y área para calcular caudal. Cada método tiene ventajas y desventajas según la situación.
Este documento presenta un manual de hidrometría para el personal encargado de la distribución del agua de riego. Explica conceptos básicos de hidrometría e importancia de medir caudales de agua. Describe métodos comunes para medir caudales como velocidad-sección, estructuras hidráulicas, volumétrico y químico. También cubre el funcionamiento de una red hidrométrica para monitorear la distribución de agua.
Este documento describe los detalles de un proyecto de construcción de una carretera. Explica los materiales que se usarán, como concreto y asfalto, el trazado de la carretera y los posibles impactos ambientales. También incluye un cronograma tentativo para las diferentes fases de la construcción y el presupuesto estimado para completar el proyecto.
Este documento describe diferentes métodos y factores relacionados con la medición del caudal de fluidos en tuberías. Explica que la medición del caudal se utiliza para la contabilidad y el control de procesos industriales. Luego describe varios dispositivos comunes para medir el caudal, incluyendo placa de orificio y rotámetros, los cuales miden la caída de presión causada por una reducción controlada de la sección de la tubería. Finalmente, detalla los principales factores que afectan el caudal como la velocidad, viscosidad
CEO as the Chief Talent Officer study 2011 - A People Matters & Monster.com S...People Matters
73% CEOs in India spend more than one-fourth of their time directly on talent-related activities. While 68% acknowledge that this time has increased in recent years, 79% also affirm that this focus will only increase further next year. This indicates a relevant change in the way organizations are functioning today. The People Matters - Monster.com CEO as the Chief Talent Officer Study 2011 reveals what CEOs are doing in their individual capacity to leverage the people advantage to build successful and sustainable organizations.
The document discusses challenges faced by women in their careers and paths to overcoming obstacles. It shares stories from several successful women executives who describe how having conviction in one's competence, seeking recognition, building networks, taking breaks without fear of falling behind, and making the most of opportunities were important factors in their career growth. The document advocates for systemic changes in organizations to evaluate talent fairly and create opportunities to bridge the gender gap.
Software exports are estimated to rise 13% to $86 billion driven by companies offering SMAC (social, mobile, analytics, and cloud) based solutions combined with traditional services. The adoption of mobile and social technologies has changed how businesses hire, interact with, and engage talent. Talent mobility is one of the biggest transformations brought about by new technologies. The article discusses how SMAC is impacting talent and HR practices. Experts comment on how SMAC is driving innovation and changing business processes and the way business is conducted.
Case Study: The Symtio Platform Tim Close, Senior Vice President, SymtioECPA Events
With increasing pressures from the economy, shrinking distribution, and the category-killer influence of Amazon and Google, how do publishers keep some control of their own destinies? The Symtio platform is a turnkey, multi-channel media and e-commerce content delivery platform that empowers publishers to simply and effectively diversify their presence in the emerging digital marketplace.
The document discusses the rise of Web 2.0 and its applications for engaging youth. It notes that today's teens are heavy users and creators of digital media and that Web 2.0 platforms allow for interactive and collaborative experiences like social networking, gaming, content sharing and creation. Examples are given of libraries using blogs, podcasts, online gaming and social media to engage and collaborate with young patrons in a Web 2.0 world.
Treating Story as Software - lecture from 9.19.12 classLance Weiler
This document summarizes a class on treating story as software and building storyworlds in the 21st century. It discusses how data can make storyworlds replayable and fuel social connections. It also talks about socially connected objects and digital stories bridging the physical and digital world. Storytelling is becoming more collaborative, social, and participatory with audiences becoming producers. Scarcity and abundance models in storytelling are also discussed.
Building Storyworlds - lecture from 9.26.12 classLance Weiler
This document summarizes a class on building storyworlds taught by Lance Weiler at Columbia University in fall 2012. It discusses concepts like considering audience and purpose, establishing design filters, making stories socially participatory and fun. Examples are provided from Weiler's work on the Hope is Missing storyworld app that allowed users to collaboratively create spaces and explore a post-apocalyptic world. The document emphasizes designing for participation, experimentation and emergent narratives in interactive storyworlds.
This document discusses new business models and ways of working that are more collaborative and social. It talks about personal branding and social networks as key elements in a new "value network" model where individuals and organizations work together. Examples mentioned include social networks like Seats2Meet.com that facilitate meetings and coworking. The document suggests that these new collaborative models can be profitable and reverse the traditional business "long tail" concept.
1) Video content now accounts for a quarter of web bandwidth and is predicted to rise to 90% by 2013.
2) The amount of digital data grew 62% in the past year and will be 50 times larger by 2020, equivalent to the entire population tweeting continuously for a century.
3) Individuals are generating more data through social media and mobile use, and those who understand this new environment can derive value from the abundant user data.
This document discusses developments in digital interaction and gaming. It notes that (1) gaming will transform how people interact digitally through projects like Natal and MILO which enable interaction without devices. It also discusses brain interfacing companies. (2) Social media is still in its infancy and being social will be critical for brands by bringing people together and providing social value. (3) Mobile phones are the 7th mass medium and a unique marketing channel that can be used to serve consumer needs through movement, moment, identity, multi-user experiences, money, and functionality. The future of advertising will be lived, co-created, and social experiences.
This document provides definitions for internet and technology terminology in a glossary format. Each term is defined in 1-2 sentences and an example sentence is provided. Some of the terms defined include ad space, AJAX, applet, avatar, bandwidth, blog, blogger, broadband, browser, buffering, caching, chat, click, cookie, CPC, CRM, and domain. The document is presented as an ebook and introduces concepts in a lighthearted yet informative manner.
El documento describe un proyecto llamado SATIV que adquirirá y transmitirá datos hidrológicos usando hidrometría y telemetría, procesará los datos y emitirá alertas tempranas. También identifica problemas relacionados con recursos hídricos como escasez de agua y acceso a servicios de agua, y desastres naturales como inundaciones y sequías. Finalmente, analiza factores ambientales, sociales, económicos y tecnológicos relacionados con estos problemas.
El documento habla sobre los procesos cognitivos presentes en las ventas y su relación con la felicidad. Explica que los esquemas mentales y las profecías autocumplidas pueden afectar los resultados de las ventas si no se toma conciencia de ellos. También describe los diferentes estilos explicativos y cómo los optimistas tienden a tener mejores resultados. Recomienda mantener una actitud abierta y evitar prejuicios para lograr el éxito en las ventas.
This Dr. Seuss alphabet book introduces letters of the alphabet by asking what begins with each letter and providing silly rhyming examples. For the letter A, it mentions Aunt Annie's Alligator. The letter B examples include a barber, baby, bubbles and bumblebee. For C, it mentions a camel on the ceiling. The summary highlights the rhyming and silly nature examples used to teach letters of the alphabet in a fun Dr. Seuss style.
Este documento describe varios métodos para medir el caudal en ríos, incluyendo el uso de correntómetros, flotadores, mediciones de volumen y química. Explica cómo se realizó un aforo de caudal en un río usando mediciones de la sección transversal, pendiente y tiempo de flujo sobre una distancia conocida.
Gamification in training involves incorporating game mechanics into non-game contexts to increase engagement, loyalty, and enjoyment of training activities. It focuses on what people need to do rather than just know, provides immediate feedback, and can engage trainees through rewards and competition. While gamification is being used successfully by some companies, its overuse or improper use may lack strategic connection, be expensive, or create tension. The future of gamification includes its expansion into many business and non-business areas by 2015-2016, though ensuring the right environment and rewards will be challenges to address issues like "exploitationware".
Este documento describe métodos para medir el caudal de agua en pozos. Explica que el aforo de pozos mide la producción de agua para diseñar equipos de bombeo eficientes. Describe tres métodos de aforo: piezométrico, que mide el nivel del agua; volumétrico, que mide el volumen de agua; e indirecto, que usa velocidad y área para calcular caudal. Cada método tiene ventajas y desventajas según la situación.
Este documento presenta un manual de hidrometría para el personal encargado de la distribución del agua de riego. Explica conceptos básicos de hidrometría e importancia de medir caudales de agua. Describe métodos comunes para medir caudales como velocidad-sección, estructuras hidráulicas, volumétrico y químico. También cubre el funcionamiento de una red hidrométrica para monitorear la distribución de agua.
Este documento describe los detalles de un proyecto de construcción de una carretera. Explica los materiales que se usarán, como concreto y asfalto, el trazado de la carretera y los posibles impactos ambientales. También incluye un cronograma tentativo para las diferentes fases de la construcción y el presupuesto estimado para completar el proyecto.
Este documento describe diferentes métodos y factores relacionados con la medición del caudal de fluidos en tuberías. Explica que la medición del caudal se utiliza para la contabilidad y el control de procesos industriales. Luego describe varios dispositivos comunes para medir el caudal, incluyendo placa de orificio y rotámetros, los cuales miden la caída de presión causada por una reducción controlada de la sección de la tubería. Finalmente, detalla los principales factores que afectan el caudal como la velocidad, viscosidad
CEO as the Chief Talent Officer study 2011 - A People Matters & Monster.com S...People Matters
73% CEOs in India spend more than one-fourth of their time directly on talent-related activities. While 68% acknowledge that this time has increased in recent years, 79% also affirm that this focus will only increase further next year. This indicates a relevant change in the way organizations are functioning today. The People Matters - Monster.com CEO as the Chief Talent Officer Study 2011 reveals what CEOs are doing in their individual capacity to leverage the people advantage to build successful and sustainable organizations.
The document discusses challenges faced by women in their careers and paths to overcoming obstacles. It shares stories from several successful women executives who describe how having conviction in one's competence, seeking recognition, building networks, taking breaks without fear of falling behind, and making the most of opportunities were important factors in their career growth. The document advocates for systemic changes in organizations to evaluate talent fairly and create opportunities to bridge the gender gap.
Software exports are estimated to rise 13% to $86 billion driven by companies offering SMAC (social, mobile, analytics, and cloud) based solutions combined with traditional services. The adoption of mobile and social technologies has changed how businesses hire, interact with, and engage talent. Talent mobility is one of the biggest transformations brought about by new technologies. The article discusses how SMAC is impacting talent and HR practices. Experts comment on how SMAC is driving innovation and changing business processes and the way business is conducted.
6 months of a rigorous selection process with 1400+ applicants, we finally have the Emerging Future HR Leaders. The Are You In The List? 2013 unleashed on 30th January 2014.
20 Ideas for your Website Homepage ContentBarry Feldman
Perplexed about what to put on your website home? Every company deals with this tough challenge. The 20 ideas in this presentation should give you a strong starting point.
Giống một cuốn từ điển, cuốn tài liệu đưa ra những từ thường được dùng trong thế giới kĩ thuật số và cắt nghĩa một cách ngắn gọn, cũng như đưa ví dụ về ngữ cảnh sử dụng.
Không quá nhiều và cũng không quá khó. Phù hợp cho bạn đọc để khởi động khi bước vào thế giới kĩ thuật số hay tiếp thị số/Digital Marketing.
This document provides definitions for 25 common internet terms and acronyms. It explains terms like clickbait, which refers to web content aimed at generating advertising revenue through sensational headlines, as well as cookies, which are small pieces of data saved by browsers to remember user information. It also defines crowdfunding as soliciting donations online from users to support projects, and digital footprint as the trails of information people leave online through their activities and uploads. Finally, it briefly outlines other terms including emoticons, favicons, hashtags, and metadata.
The near future of real web applicationsX.commerce
There is a lot of noise being made about HTML5 as the new web technology to use and markets for apps as the best way to sell products and distribute applications to our end users. In reality there is not much new about it - all we are doing is treating the web as a distribution and sharing platform and browsers as the software to run our applications on. In this talk Christian Heilmann of Mozilla shows how in the near future application installation and in-app payments can happen on the most distributed market there is - the internet and through your browser. You will see how the technologies we build web sites in got an upgrade to allow us to build light-weight and focused applications that allow our end users to reach their goals faster and in a more re-usable fashion than with traditional ecommerce. Browsers and hardware are becoming more powerful each day, it is time to use that power in a sensible manner.
Introduction to internet with windows 7 changesCelia Bandelier
This document provides an introduction to using the internet with Windows 7. It discusses what the internet is, popular uses like email and chat, the world wide web and hyperlinks. It explains how to access the internet, browsers, antivirus software, firewalls and cookies. It covers the basics of websites including domains, addresses, and popular sites. It also discusses searching the internet using search engines and how to save or download documents from websites.
This document provides an overview and introduction to key concepts related to Web 2.0, including tagging, RSS, and podcasting. It defines Web 2.0 as having shared and tagged content within website shells, with personalized interfaces powered by hyperlinks, feeds, tags, and user-generated content. RSS and podcasting allow for widespread diffusion and syndication of content across websites, aggregators, and mobile devices. Tagging associates keywords to content to organize and classify it without predetermining its use.
The document discusses the emerging "big picture" of Web 2.0 from various perspectives. It summarizes that Web 2.0 is a phenomenon, not a technology, and is defined by active user participation and involvement. Examples of Web 2.0 technologies and design patterns are provided, as well as characteristics like scale, participation, customization and a power shift to users being in control. The future of mashups and long tail learning are also briefly discussed.
The document discusses the key characteristics of new media, known as the 5 C's: capacity, convergence, control, connections, and collective intelligence. It provides examples of how new media has empowered individuals and social networks to produce and share content in new ways that were previously controlled by traditional media organizations. New media is participatory and decentralized as opposed to old media, which focused on centralized control and distribution of content.
The document summarizes key topics from a technology conference, including new concepts in web development frameworks, mobile development, and DevOps practices. It highlights several notable quotes from presenters on topics like shipbuilding, focusing energy, and maintaining code. The document also describes a story about how Netflix prepared for outages by using ChaosMonkey to test system reliability.
How to Create Your Web 2.0 Presence 2 Hours Or Less!SalesLabDC
Dick Davies' handout from a presentation to the Association of Information Technology Professionals, Washington DC, about how they could harness the power of Web 2.0
My closing talk for this year's Fronteers conference in Amsterdam, the Netherlands about just how cool it is to be someone who builds things for the web.
Michael Lascarides' presentation from the September 2009 Service Excellence Symposium co-sponsored by The New York Public Library and DeEtta Jones and Associates.
Beacon, GRDDL, and Twine... oh my!! Sometimes it is hard to keep track of all the new technology on the web. Which are the ones worth paying attention to? Let's take a look into how the web evolves and where we've came from. (Finally, a field where "evolution" and "intelligent design" can play nice.) We'll dive deep into some of the upcoming trends poised to change the web as we know it.
Expect declining living standards from decaying economic freedomRepentSinner
The document discusses mind control and manipulation through electronic means such as altering brain wave frequencies. It notes that research into flicker rates on screens and how different people perceive flicker rates differently. It also discusses past research into using lights and screens to transmit coded internet data through rapid flickering too fast for the eye to see consciously. The response discusses having previously exposed manipulation of dithering patterns on computer screens in 2012 to influence people, and notes this technique seems to be returning on some systems after being stopped for a period.
Norville Barnes gets a chance to shine when he is promoted to CEO of his company despite only being able to poorly pitch his idea for a children's toy. His invention, the hula hoop, becomes wildly popular not through marketing but by other children seeing one child enjoying it. The speaker argues that new web technologies are like the hula hoop - they don't need marketing and will succeed if developers embrace them to build fun and engaging experiences that others will want to use. Developers should use HTML5, CSS, JavaScript and other open technologies to make the web better for all.
This document is an introduction to the ALT.NET programming methodology, which focuses on core object-oriented practices and design patterns rather than specific frameworks. It discusses goals like maintainability and simplicity. Key principles mentioned include YAGNI (You aren't going to need it), last responsible moment, DRY (Don't repeat yourself), loose coupling, and unit testing with continuous integration. The introduction provides an overview without code examples, and says future chapters will cover topics like OOP, persistence, and dependencies in more depth with hands-on examples.
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the lack of support for older browsers in enterprise environments. However, he argued web developers should focus on building accessible products for all users, request features to improve compatibility, and make the web enjoyable for everyone again.
Welcome to planet Fintlewoodlewix - SmashingConf Oxford 2014Christian Heilmann
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the lack of support for older browsers in enterprise environments. However, he argued web developers should focus on building accessible products for all users, request features to improve compatibility, and make the web enjoyable for everyone again.
Chris Heilmann gave a keynote address at SmashingConf discussing issues with modern web development. He expressed frustration with frameworks prioritizing new features over compatibility, developers focusing only on the latest technologies and platforms, and the web becoming fragmented across closed platforms. However, he advocated improving support for older browsers through tools like Enterprise Mode on IE, prioritizing performance, accessibility, and building for all users rather than just those on new devices.
If you love your content, set it free (v3.0) Mike Ellis
The document discusses how the internet and digital networks have changed our relationship with content and its value. It argues that with reduced distribution costs and ubiquitous piracy opportunities, the value of content has shifted from scarcity to openness. It suggests that in this new environment, content creators should recognize that their valuable content cannot truly be protected, and instead should embrace openness by freely sharing their content and finding new ways of creating value through attention, authenticity and personalization.
1. The Little Red Book
Analog Pages About A Digital World
INTRODUCTION
-1-
2. “The pursuit of excellence
is less profitable than the
pursuit of bigness, but it
can be more satisfying.”
- DAVID OGILVY
INTRODUCTION
-2-
3. You hold in your hand something confusing.
As a book, it represents one of the oldest technologies we
have, coming to us directly from the 15th century by way of
the Guttenberg Bible, the first book to be printed. Library
late fees notwithstanding, the printed book was really a
fantastic idea.
It’s meant to fi t in your pocket, as well, a technolog y that is really only
slightly more recent, debuting around the 18th century as a pouch hung
from the waistband of a pair of pants. Eventually, the pocket became a
part of the pant itself, making it easier for the user to accidentally wash
his wallet along with his jeans. Despite this, the pocket is still, for the
most part, a pretty good idea.
But the content is all intentionally modern. And that may be the confus-
ing part. Why use old technolog y to print out the newest ideas the world
has to offer? As both an old and a constantly new agency, we think the
answer is to look at the world not as an explosion of scary new technolo-
gies, but as a place where the best ideas have always won, new or old.
Maybe the answer is to pick and choose, today, right now, the best that
the old and new world has to offer us, and always be ready to reevaluate,
to change our minds in the face of the novel invention. To us, a great old
brand can always be at the heart of a revolutionary new and innovative
idea. Because all the new ideas in the world can’t change what’s really
true and compelling and real about a great old idea.
But they can make it live.
INTRODUCTION
-3-
4. AD SPACE
Specific location(s) within a website where an ad can be placed. You
can have several ad spaces on one page, as well as within one site.
Note: Unless you’ve got some sweet strateg y behind the idea, you will
look like an ass if you take advantage of all of them at the same time.
USED IN A SENTENCE:
“I totally want to use the top ad space
to sell meat.”
GLOSSARY OF INTERNET TERMINOLOGY
-4-
5. AJAX
Nerd-speak for the even nerdier “Asynchronous JavaScript and
XML.” It’s how you can change a piece of content on a page by
fetching info from a server without re-fetching the entire page at the
same time.
USED IN A SENTENCE:
“The little AJAX doohicky on the page lets
you click and reload the calendar without
reloading the whole page.”
GLOSSARY OF INTERNET TERMINOLOGY
-5-
6. APPLET
A wee Java program you can drop into an HTML page. Poor thing
can’t access local resources, like files, modems and printers, and isn’t
allowed to talk to the computers across the network. It can only con-
nect to the computer from which it was sent. Not edible.
USED IN A SENTENCE:
“That java applet started running as soon
as I loaded the page, insulting me.”
GLOSSARY OF INTERNET TERMINOLOGY
-6-
7. AVATAR
An Internet alter ego used for games, chatting, etc. Generally cuter,
with a better body and cooler hair than its human counterpart.
Popularized by Lord of Nerds and purveyor of cyberpunk, Neal
Stephenson, in his 1992 novel, Snowcrash.
USED IN A SENTENCE:
“My avatar in Worlds of Warcraft is a
total babe.”
GLOSSARY OF INTERNET TERMINOLOGY
-7-
8. BANDWIDTH
The amount of data, measured in bits or bytes, that your connection
can get from one place to another in a given period of time. In this
case, bigger is better.
USED IN A SENTENCE:
“If bandwidth permits, I’d like to stream
that video of Bob falling on his butt at the
Christmas party.”
GLOSSARY OF INTERNET TERMINOLOGY
-8-
9. BLOG
A self-published online journal, commonly used to air a frustrated
writer’s dirty laundry.
USED IN A SENTENCE:
“My blog is mostly about the exploits of my
cat. I am unsure how many cats actually
read it.”
GLOSSARY OF INTERNET TERMINOLOGY
-9-
10. “A good advertisement
is one which sells the
product without drawing
attention to itself.”
- DAVID OGILVY
11. BLOGOSPHERE
A universe composed entirely of blogs and bloggers. It’s more fun than
it sounds. Seriously.
USED IN A SENTENCE:
“There was a great disturbance in the
blogosphere, as if millions of voices cried
out in terror and were sort of boring and
poorly punctuated.”
GLOSSARY OF INTERNET TERMINOLOGY
- 11 -
12. BROADBAND
Refers to any connection faster than dial-up.
USED IN A SENTENCE:
“For all of our users with a broadband
connection, we will animate the frogs.”
GLOSSARY OF INTERNET TERMINOLOGY
- 12 -
13. BROWSER
A window into the entire Internet. These are the programs that
translate HTML, allowing you to view websites. Examples include
Firefox, Safari, Explorer, Netscape.
USED IN A SENTENCE:
“I had to load a newer browser on Bob’s
computer. The old one couldn’t read the
streaming fi le of him falling on his butt at
the Christmas party.”
GLOSSARY OF INTERNET TERMINOLOGY
- 13 -
14. BUFFERING
The often infuriating act of “holding” onto some data while it
is being moved from one place to another. This is the reason your
streaming music and video files can start immediately, and then
poop out, causing you to wait forever for them to restart, rather than
making you wait forever until they start in the first place.
USED IN A SENTENCE:
“Twenty minutes later and this movie of
Bob falling on his butt at the Christmas
party is still buffering.”
GLOSSARY OF INTERNET TERMINOLOGY
- 14 -
15. CACHING
A method computers use to save themselves work by storing frequently
accessed web files. Browers do it with web addresses, too, which is
why that halitosis site you accidentally accessed last month comes up
automatically every time you now type in the letters H-A.
USED IN A SENTENCE:
“There is a new version of the Bob’s butt
video up but the old one may still be
caching.”
GLOSSARY OF INTERNET TERMINOLOGY
- 15 -
16. “Advertising people who ignore
research are as dangerous as
generals who ignore decodes
of enemy signals.”
- DAVID OGILVY
17. CHAT
When two people talk to each other in real time on the web by
typing. It’s like email but even better! Certain copywriters prefer
this method of communication to opening their mouths and actually
speaking to the people around them.
USED IN A SENTENCE:
Memo from the Boss: “Please open your
chat application so I can properly repri-
mand you in real time.”
GLOSSARY OF INTERNET TERMINOLOGY
- 17 -
18. CLICK
The act of clicking your mouse – but even more complicated! Adver-
tisers around the world have identifi ed three kinds of clicks: clicking
through, which means your click sends you to another page; in-unit
clicking, which means your click sends you to another part of the ad;
and mouseover-ing, which really isn’t clicking at all, but usually
causes a banner to expand over whatever it was you were trying to
read in the first place.
USED IN A SENTENCE:
“I clicked on the ad for that movie ‘Click’,
thinking I could take the girls to see it. I
should have known they wouldn’t invite
Clinique. She’s not a part of their clique.
She has great skin, though.”
GLOSSARY OF INTERNET TERMINOLOGY
- 18 -
19. COOKIE
A tiny file a website can drop (by rounded spoonfuls, of course) in a
user’s hard drive, from which it gathers information about said user,
like ID info, shopping cart info, etc. Cookies can be temporary or last
until an unlikely user discovers it and tosses it out.
USED IN A SENTENCE:
“That cookie recipe site set a cookie on my
browser that I can’t seem to kill.”
GLOSSARY OF INTERNET TERMINOLOGY
- 19 -
20. CPC
Cost per click. When advertisers pay for ad space only when some-
body clicks on their ad. Sweet deal, but not the best when it comes
to branding.
USED IN A SENTENCE:
“I had the CPC down to about $.001.
The company hates me.”
GLOSSARY OF INTERNET TERMINOLOGY
- 20 -
21. CRM
Customer relationship marketing. Marketing intended to increase
customer investment and loyalty. Sometimes used to refer to any
communication plan.
USED IN A SENTENCE:
“The first rule of CRM is that we should
probably talk about CRM. How are we
talking to our users?”
GLOSSARY OF INTERNET TERMINOLOGY
- 21 -
22. DOMAIN
A name that identifi es one or more IP addresses.
USED IN A SENTENCE:
“ We have our own top-level domain
available at ‘greatcatpictures.com’”
GLOSSARY OF INTERNET TERMINOLOGY
- 22 -
23. “Don’t bunt. Aim out of
the ball park. Aim for the
company of immortals.”
- DAVID OGILVY
24. DRILL DOWN
When your user goes deeper into the content of your site.
USED IN A SENTENCE:
“I had to drill down like thirty pages to get
to her phone number. Stalking is hard.”
GLOSSARY OF INTERNET TERMINOLOGY
- 24 -
25. DYNAMIC AD PLACEMENT
When you can rotate out different ads in your ad space based on the
info at hand. So the more info the site has given you on the user, the
more you can place just the right ad in front of just the right user. It
has become a common game amongst people who use gmail to throw
fun words into their gmail messages just to change the ads that are
served up to them.
USED IN A SENTENCE:
“According to the dynamic ad placement on
this page, I am a huge Ashley Olsen fan.”
GLOSSARY OF INTERNET TERMINOLOGY
- 25 -
26. DYNAMIC ROTATION
In the words of Forrest Gump, dynamic rotation means your ads are
like a box of chocolates — you never know what you’re gonna get.
Randomly rotating ads.
USED IN A SENTENCE:
“I just kept reloading the page until the
fish food ad came up in dynamic rotation.
Then, as great men before me have done
for decades, I clicked on the fish.”
GLOSSARY OF INTERNET TERMINOLOGY
- 26 -
27. EXPANDABLE BANNER
An ad that gets bigger when your user clicks on it or rolls over it.
Generally occurs while they’re trying to use something else.
USED IN A SENTENCE:
“I’ve been rolling on and off this expandable
banner for the last 2 hours. It’s hypnotic.
Someone please turn off my monitor.”
GLOSSARY OF INTERNET TERMINOLOGY
- 27 -
28. FIREWALL
The imaginary security wall that protects your computer from the
cruel, cruel world of the Internet. You keep traffic out or let it in
based on a complex set of rules.
USED IN A SENTENCE:
“My firewall won’t let me download
anything from stupidcatpictures.com,
so I’m done working for today.”
GLOSSARY OF INTERNET TERMINOLOGY
- 28 -
29. FLASH
Once an application used to torment users with long loading times,
embarrassingly amateur animations and stock music, Flash has
since developed into a powerful scripting and visual display tool.
USED IN A SENTENCE:
“I think we should use Flash for the whole
site so that these little eyeballs can follow
you around everywhere you click. There
is nothing like a paranoid user.”
GLOSSARY OF INTERNET TERMINOLOGY
- 29 -
30. “I do not regard advertising
as entertainment or
an art form, but as a
medium of information.”
- DAVID OGILVY
31. FTP
File transfer protocol. Refers to the secret language used to transfer
files between computers on the World Wide Web.
USED IN A SENTENCE:
“If you can just FTP those fi les to my
server, I can just pretend I made them
myself. Thanks.”
GLOSSARY OF INTERNET TERMINOLOGY
- 31 -
32. HIT
When a user visits a website. Much like in baseball, this is a
good thing and the first step toward the home run of advertising:
a purchase.
USED IN A SENTENCE:
“Man, that day that we put up the video of
Bob falling over on our site, we must have
gotten a brazilian hits.”
— A brazilian is a mythical number exponentially
larger than any number known to non-Latin people.
GLOSSARY OF INTERNET TERMINOLOGY
- 32 -
33. HTML
Hyper Text Markup Language. Basically, tells your web browser
what to display so you see a web page rather than a bunch of words
and brackets. At the root, the content of a page you’re seeing.
USED IN A SENTENCE:
“The HTML on the website is about to
explode. Just kidding. HTML is just a
bunch of words. I’m just kidding with
you. Come back….”
GLOSSARY OF INTERNET TERMINOLOGY
- 33 -
34. IMPRESSION
Ad speak for when somebody looks at your ad. How do you know
they saw it? The same way you know they watched your commercial
on TV instead of getting up to take a snack break (read: you don’t).
USED IN A SENTENCE:
“ We paid for one brazilian impressions for
this ad. That’s right. One brazilian. That
should get us some click-throughs.”
— We would like to apologize in advance to natives
of Brazil who prefer not to be addressed as a unit of
measurement.
GLOSSARY OF INTERNET TERMINOLOGY
- 34 -
35. INFORMATION ARCHITECTURE
A site without information architecture would be like a library with
all the books thrown in a big pile. Not cool. That’s why you need
an information architect. As annoying as those type-A personalities
can get, somebody has to take responsibility for fi guring out what a
site actually does and how people are going to get around it, and then
put together a blueprint that everybody else can work from. If your
interface, interaction, navigation, and design aren’t built on a solid
foundation, then you’re out of luck.
USED IN A SENTENCE:
Sign on the wall: “The information architect
is going to deliver the site map on Tuesday,
so please leave all food outside of her cage
until then.”
GLOSSARY OF INTERNET TERMINOLOGY
- 35 -
36. IP ADDRESS
A series of numbers hiding underneath those unevolved word
addresses humans use that allow computers to identify each
other. Every IP address is unique, much like every snowflake.
USED IN A SENTENCE:
“ We can tell who you are when you come
to the site by reading your IP address, so
don’t try to trick us, Bob.”
GLOSSARY OF INTERNET TERMINOLOGY
- 36 -
37. “If you’re trying to persuade
people to do something, or
buy something, it seems
to me you should use their
language.”
- DAVID OGILVY
38. JAVASCRIPT
A language that runs on your users’ computers, often in tandem
with HTML. It’s fun for advertisers because the user’s computer
shares the processing load — as opposed to your expensive and
space-stressed server.
USED IN A SENTENCE:
“I have a javascript script on my page that
prevents you from closing the page. You
know who else would have done that if he
could have? That’s right. Lex Luthor.”
GLOSSARY OF INTERNET TERMINOLOGY
- 38 -
39. JUMP PAGE
A little microsite that you “jump to” from an online ad. Jump
pages let you seed content that matches what you’ve already written,
and are also an easy way to track who’s coming from which ad.
Popular for registering users and contests. Sounds more physical than
it really is.
USED IN A SENTENCE:
“ We’ll use a jump page to figure out who
gets to our website by clicking on the frog.
We’ve invested money in this frog and
must have verifiable frog metrics.”
GLOSSARY OF INTERNET TERMINOLOGY
- 39 -
40. LINK ROT
When your links are so old, they don’t get anybody anywhere
anymore. It doesn’t take a rocket scientist to realize that this is not
the best strateg y for encouraging return visits to your website. But,
again, there is a difference between rocket science and web develop-
ment so maybe that analog y wandered off the compound a bit.
USED IN A SENTENCE:
“It’s hard to use this rocket science website
due to the rampant link rot.”
GLOSSARY OF INTERNET TERMINOLOGY
- 40 -
41. MASH-UP
A mash-up is when you take one application and combine with
another to create a super-function. For example, if you mashed up
a local crime statistics page with a Google map, you’d be able to see
exactly where each report took place. Still don’t get it? Check out a
whole bunch of them at mashupawards.com
USED IN A SENTENCE:
“My new mash-up uses Google maps and
an online list of neighborhood bars to tell
you where my husband is at any one time.”
GLOSSARY OF INTERNET TERMINOLOGY
- 41 -
42. MOUSEOVER
An action that, not surprisingly, happens when you move your mouse
over something. Mouseovers cause whatever you’re looking at to
change — a link can light up, a menu drop down or a banner expand.
A mouseover is a signal that there’s more information to come.
USED IN A SENTENCE:
“I have an idea. Maybe the mouseover
for this button should be a picture of a
mouse. But an entirely DIFFERENT
mouse. Wrap your head around that.”
GLOSSARY OF INTERNET TERMINOLOGY
- 42 -
43. OPT IN/OPT OUT
This is the word to describe whether or not a user wants to subscribe
(opt in) or unsubscribe (opt out) from a newsletter or mailing. It can
also refer to an advertising email list users are subscribed to without
their permission. Our research shows this tends to piss people off.
USED IN A SENTENCE:
“I tried to opt out of this email chain, but
it didn’t work. Maybe I should opt in to a
punch in the list administrator’s face.”
GLOSSARY OF INTERNET TERMINOLOGY
- 43 -
44. “Never write an advertise-
ment which you wouldn’t
want your family to read.
You wouldn’t tell lies to your
own wife. Don’t tell them
to mine.”
- DAVID OGILVY
45. PODCAST
Podcast, (from the Latin iPod and broadcast) are kind of like
the renaissance of shortwave radio. These are often distributed
via RSS feed, and can be syndicated, subscribed to, and
downloaded automatically.
USED IN A SENTENCE:
“I’ve been listening to a podcast done in
some guy’s bathroom. It’s remarkable
how clear the splashing noises are.”
GLOSSARY OF INTERNET TERMINOLOGY
- 45 -
46. PORTAL
A portal is a single web page that serves as an entrance to many
others, usually on a similar subject. It can be the starting point for a
looooong user session, which means that if you build one that people
use, you’ve got an audience that could spend hours on it and keep
coming back for more. Popular portals are search sites, like yahoo.com;
local directories for a specific city; news, weather, stock, entertainment,
and any subject users could possibly imagine.
USED IN A SENTENCE:
“That guy just started a Natalie Portman
portal, collecting everything all over
the web about Natalie Portman. It’s
a Portmanal.”
GLOSSARY OF INTERNET TERMINOLOGY
- 46 -
47. QUERY
This is nerd-talk for asking a question of a database of information.
In the code, a programmer would write a query to, say, give you
all the subscribers in the state of Illinois, or another query to fi nd
subscribers in Chicago.
USED IN A SENTENCE:
“The last query returned no people who
live in Chicago who are currently willing
to come clean my house.”
GLOSSARY OF INTERNET TERMINOLOGY
- 47 -
48. RE-DIRECT
A method of translating one page to another — like an automatic
detour. For example, typing kraftsingles.com into your browser will
redirect you to www.kraftfoods.com/kraftsingles. If you’re prescient,
you can buy up lots of web addresses and redirect them all to your
site (like grilledcheese.com, cheesygoodness.com, etc), as long as they
aren’t the trademarked brand of somebody else, which would result in
a long court case and make everybody unhappy.
USED IN A SENTENCE:
“So we’re going to re-direct the URL ‘buy-
some-cheese’ directly to the online cheese
store in the site. We need to move this
cheese.”
GLOSSARY OF INTERNET TERMINOLOGY
- 48 -
49. RICH MEDIA
This is the good stuff, and that’s why rich media ads cost more
to produce. It’s a web communication that can incorporate sound,
interactivity, animation and video. Rich media ads are Cadillac of
online ads (caveat: if they’re functional, well-designed, a welcome
interruption and appropriate to the situation). Oddly, very often rich
media does not cost any more to place than standard media (which
are not called poor media).
USED IN A SENTENCE:
“That rich media banner just insulted me.”
GLOSSARY OF INTERNET TERMINOLOGY
- 49 -
50. RSS FEED
Rich site summary. Some people call it really simple syndication.
It’s a little piece of code that allows you to dynamically pull informa-
tion from one site and display it elsewhere. This can allow you to
syndicate frequently changed content for the average users, like news
headlines, blog entries or even podcasts.
USED IN A SENTENCE:
“There is an RSS feed of my blog in case
anyone wants to put my stories about my
crazy cat on their own web page.”
GLOSSARY OF INTERNET TERMINOLOGY
- 50 -
51. “There is no need for
advertisements to look
like advertisements.”
- DAVID OGILVY
52. SERVER
A server is a computer that receives requests from many small
computers on a network or the Internet, and provides information
back to your user’s computer.
USED IN A SENTENCE:
“I crashed the server again when I spilled
my beer onto it. This is one of the
dangers of the Internet, and, concur-
rently, one of the dangers of beer in the
workplace.”
GLOSSARY OF INTERNET TERMINOLOGY
- 52 -
53. SKINS
A skin is a new look and feel, the common name for the front end, or
visual aspects of the site, created by a style sheet. Often customizable
or interchangeable, you can use them to change the look of your
browser, chat programs and anything else that somebody’s been kind
enough to create a skin for. Also, the largest organ of your body, in the
event you are a trivial pursuit fan.
USED IN A SENTENCE:
“Do you like the new skin on my website?
It’s Leopard skin. Please skim the site and
let me know what you think. Also, grab
some skim milk at the corner store. I want
to stay skinny. Ok. Slap me some skin.”
GLOSSARY OF INTERNET TERMINOLOGY
- 53 -
54. SMART CARD
A smart card is the same size and shape as a credit card but uses
a different technolog y to store information. It is much more like a
tiny hard drive, with an embedded microprocessor inside, than it is
a credit card, which has a magnetic stripe that can be overwritten.
Applications for the smart card include loyalty programs and higher
security identification.
USED IN A SENTENCE:
“On this smart card, they’ve stored every
meat purchase I’ve ever made.”
GLOSSARY OF INTERNET TERMINOLOGY
- 54 -
55. SMS
Short message service. This is a system for sending short text
messages to mobile phones. If you are 17 years old, this is probably
your primary mode of communication.
USED IN A SENTENCE:
“ We need to develop an SMS marketing
plan to talk to those 17-year-olds.”
GLOSSARY OF INTERNET TERMINOLOGY
- 55 -
56. SOCIAL NETWORKING SITE
A defi nition simply doesn’t do social networking justice. These sites
have forever changed the way people interact on the web. A website
where people can create their own pages and talk to each other, post
comments about each other, discover new media, date each other, pass
around music, pretend to be attractive 18-year-old girls, etc.
USED IN A SENTENCE:
“I’ve been talking to an attractive 18-year-
old girl on this social networking site. Her
name is Bob.”
GLOSSARY OF INTERNET TERMINOLOGY
- 56 -
57. SPAM
Unwanted email delivered to a user. Usually sent in large amounts
by a bulk server. Many email programs use Bayesian filters to make
guesses as to what is spam and what is real mail. Also a meat
product specifically designed to be fried. Despite the undesirability
of spam (the email), you have to wonder how the awareness of spam
(the food product) has benefitted.
USED IN A SENTENCE:
“I need to fry me up some spam (the food
product) while I am going through the
spam (the email) in my spam (the email)
folder.”
GLOSSARY OF INTERNET TERMINOLOGY
- 57 -
58. “Our business is infested
with idiots who try
to impress by using
pretentious jargon.”
- DAVID OGILVY
59. SPLASH PAGE
An outdated web practice where the first page is a logo or animation
that is the gateway to the rest of the site. Think of it as an unneces-
sary blockade to your website.
USED IN A SENTENCE:
“ We need a splash of red on that
splash page.”
— Above joke should be told by a superior beyond
the point where it is even remotely amusing. This
adds to the unexpectedness and post-post-modernity
of the delivery.
GLOSSARY OF INTERNET TERMINOLOGY
- 59 -
60. STATIC AD
Like a billboard on the web — an ad without the bells and whistles.
It sits and looks pretty. If it’s compelling enough, there’s no reason it
can’t be every bit effective as a simple Flash ad.
USED IN A SENTENCE:
“I’m not sure how effective our static ad
was. Maybe the banana should have been
dancing.”
GLOSSARY OF INTERNET TERMINOLOGY
- 60 -
61. STREAMING
A process of sending parts of information as they’re needed to the
user, rather than waiting for the entire package.
USED IN A SENTENCE:
“ We ran a streaming video of Bob falling
on his butt at the Christmas party and
crashed the server.”
GLOSSARY OF INTERNET TERMINOLOGY
- 61 -
62. STYLE SHEET
A separate document that dictates the fonts, layouts and other visual
information about a web page. The document uses Cascading Style
Sheets, or CSS, a language that divorces the look and feel from the
content and lets you address each on its own.
USED IN A SENTENCE:
“ We built a new style sheet for the site that
has larger type so that Bob’s Grandma
will stop calling to complain.”
GLOSSARY OF INTERNET TERMINOLOGY
- 62 -
63. TARGET AUDIENCE
The group of people intended to be addressed by your digital effort.
More important than in many other media because they can choose to
be involved in your brand directly.
USED IN A SENTENCE:
“The target audience for this web promotion
is mostly women between the ages of 25
and 34 who make over 300,000 dollars a
year and would just like to give us some
money for no readily available reason.”
GLOSSARY OF INTERNET TERMINOLOGY
- 63 -
64. TOTAL VISITS
The number of visits to a website made by any user over a specifi ed
period of time. Obviously, one of the marketing goals of a site is to
increase the hell out of this.
USED IN A SENTENCE:
“I promised our web development team
that once our total visits came to 2 million
we would let them out of the basement for
a Mountain Dew and some Oreos.”
GLOSSARY OF INTERNET TERMINOLOGY
- 64 -
66. URL
Uniform resource locator. Basically, a web address. These can be
bought for periods of time and redirected to the server of your choice.
They do expire, however, as there is a service that is responsible for
the redirection. If they do expire, they will instantly be grabbed up by
shady people looking to draw impressions for sales sites.
USED IN A SENTENCE:
“ We need to go online and see if the
URL ‘pleasebuyournewproduct’ is
still available.”
GLOSSARY OF INTERNET TERMINOLOGY
- 66 -
67. USABILITY
How easy or difficult it is to use something. You might ask, “Hey,
I wonder why an entire glossary page was wasted on this.” It is
because usability is so very important. And we needed another “U.”
USED IN A SENTENCE:
“Once we do some usability testing, we’ll
have a better idea whom to fire.”
GLOSSARY OF INTERNET TERMINOLOGY
- 67 -
68. USER INTERFACE
What the common person understands as the web page. This is
the graphical environment that the user sees when interacting with
the functionality of a site or digital application. It’s what they will
usually complain about first.
USED IN A SENTENCE:
“The user interface for this website is terrible.
I can barely see the naked people.”
GLOSSARY OF INTERNET TERMINOLOGY
- 68 -
69. WIDGET
A vague, universal term to describe a stand-alone block of code that
does something. You might say, I want a widget that sends an email,
or a widget that shows me how many visitors I’ve had to my site, and
so on. In a meeting, it is often appropriate to ask a web development
team if it’s not possible to do that in a widget.
USED IN A SENTENCE:
Memo to web development team: “Can we
just do that in a widget?”
GLOSSARY OF INTERNET TERMINOLOGY
- 69 -
70. WIKI
A blog on steroids. Any users can add, modify or delete content — a
living, open source document. Ususally used by a group of users to
create a reference that any one of them can add to, edit, or delete.
Wikipedia is probably the most famous example.
USED IN A SENTENCE:
“Hey, guys. My favorite message board
just started a reference wiki for the users;
let’s add the word ‘butt’ to every page!!”
GLOSSARY OF INTERNET TERMINOLOGY
- 70 -
71. XML
Extensible Markup Language. An all-purpose format for encoding
data that makes it possible for any kind of data to be listed, shown
and displayed. It has no visual properties attached to it and is actu-
ally really simple to code and read. In an XML file, data is encoded
like this:
<joke>
<setup>Why did the hobo cross the road?</setup>
<punchline>Because he was stapled to a chicken</punchline>
</joke>
USED IN A SENTENCE:
“I have an XML fi le on my server listing
every comic book in my entire collection.
I will never have sex.”
GLOSSARY OF INTERNET TERMINOLOGY
- 71 -
72. “Unless your advertising
contains a big idea, it
will pass like a ship in
the night.”
- DAVID OGILVY
73. WEBSITE
Do: Don’t:
Be conversational, entertaining, Force people to have to visit your
engaging and more fun than you site just to interact with your
think you need to be brand
Take opportunities to wow the Miss out on having your own
user with a little bit of magic, top level domain. Many users
provided he can still fi nd what will get to your site by just typ-
he’s looking for ing it in and it shows leadership
in the category if you are there.
Remember that there are some
pieces of information that the Force your user to have to know
user “owns” and that informa- how your business works to use
tion must be immediately your website
accessible
Forget that the user has needs
Remember that some functions of his own, on top of what you
of your site are a product served need
up by your brand. Some are fun
DIGITAL DOS AND DON’TS
- 73 -
74. MOBILE
Do: Don’t:
Remember that this is a user’s Send a brand only message
most trusted friend
Think that ringtones and
Find a function that the user patterns are enough to stay top
really wants to access over his of mind
cell phone and deliver it
Share users’ information ever
Let users interact with each
other when possible Forget that just because the user
opted in once, they necessarily
Remember that people have their want to opt in every time
phones with them even during
times when they’re away from Forget that some people text
their computer more than they call, and play
games more than they do both
Let the user decide when and
how he wants to be talked to
over phone
DIGITAL DOS AND DON’TS
- 74 -
75. SOCIAL NETWORKING
Do: Don’t:
Tailor what you do to the Invest a huge amount of money
specific social networking site without a business objective or
metrics plan
Communicate with users in
ways that they anticipate, expect Try to recreate functionality that
and appreciate already exists that people are
already using
Provide incentives for users to
disseminate your message Force people to enter too much
information in order to network
Remember that the user doesn’t with you.
have to interact with you, so
provide a compelling reason in Drop the ball on keeping in
their language and their world touch with your users
Remember that people social Fail to give them credit for
network to have fun their ideas
DIGITAL DOS AND DON’TS
- 75 -
76. ONLINE MEDIA
Do: Don’t:
Try to learn what people do on Try to convert the intent of
the site your online media piece the people on the site you are
is hosted on hosted by
Have a function in mind for Force the user into too many
your online media piece clicks to get to where he wants
to go
Have a business objective that is
measurable and unique for your Trick users into thinking that
online media buy they are going somewhere else
(trick-throughs)
Use rich media, experiential
and entertaining technologies if Think that remembering your
the site population enjoys that brand from a banner is enough
Get metrics you can use for the Diverge radically from your look
next time and feel without a reason
DIGITAL DOS AND DON’TS
- 76 -
77. VIRAL MEDIA
Do: Don’t:
Realize that not every piece of Forget to give the user an easy
media will be viral way to send it on
Remember that there are certain Think that a single viral piece
levers that make something can reach your entire user base
viral: Controllability, Beauty,
Mystery, Shock, Functionality, Forget that for someone to own
Wow (how did they do that) something emotionally, it must
Factor, and Extreme truth. be personal. This means not
everyone will get it
Be honest about your work. If
something is not going to be Try to make everything viral.
viral, it’s really not going to be Some things work better as paid
viral media
Be honest about your brand Underestimate the intelligence of
guardrails before launching into the audience
a viral project
DIGITAL DOS AND DON’TS
- 77 -
78. BLOGGER OUTREACH
Do: Don’t:
Remember that everyone can be Spam bloggers as a group
the media now
Try to con them without having
Treat your blogger friends as read what they write
though they had a listenership
of a million people. Tomorrow Lie to them. One principle joy
they may of a blogger is to make drama
around situations where they
Provide bloggers with the things were disrespected
they need: news, content, and
the right to feel important Forget to be funny, entertain-
ing, interesting. The blogger is
Trust them with early news and looking for a story. Don’t forget
remember who kept the trust to make a story out of your
conversation with them — one
Incentivize them to do what they that can coopt their “elevator
do best conversation”
DIGITAL DOS AND DON’TS
- 78 -
79. SEARCH ENGINES
Do: Don’t:
Make search engine optimiza- Forget to make search engine
tion and marketing a legitimate, optimization a priority
funded part of your year plan
Forget that, many days, the
Remember that Google is not the majority of your web users will
only search engine come from search engines
Recognize what the user is Settle for a second or third
searching for and fi gure out how placement for searches on your
the brand can help own brand name
Link outward to places relevant Forget to tailor your pages for
to the user. This increases your maximum search potential
relevancy to the user
Force people away from relevant
Make specific sections of your search returns to view your
site do specific jobs that the user brand
may search for
DIGITAL DOS AND DON’TS
- 79 -
80. COMMUNITY CONTENT
Do: Don’t:
Mobilize your mavens to seek Try to modify your brand’s own
out and edit community content Wikipedia page. It’s against
for you their rules
Consider what other people Ignore brand-damaging
write about your brand online to accusations on Wikipedia or
be research and use it other community blog sites
Remember that everyone on the Forget that transparency and the
web is the media now truth work best on the web
Incentivize people who are al- Think that people will believe
ready talking about your brand you automatically and disbelieve
what is posted online
Work to change minds if that
mind has a huge audience Think that you can get every
single person online telling the
exact same story
DIGITAL DOS AND DON’TS
- 80 -
81. “There are very few products
which do not benefit from
being given a first class
ticket through life.”
- DAVID OGILVY
82. On the web, in instant messenger applications, in text messages and else-
where, we see users taking the opportunity to simplify and decrease the
sheer amount of typing work necessary to communicate. This, presum-
ably, leaves more time for texting pictures of your butt to random numbers
in your phone book. The following are a few of these simplifi cations.
BF LY
Boy friend Love ya
BRB NP or N/P
Be right back No problem
BTW OIC
By the way Oh, I see
CU OMG
See you Oh my God
CYA PAW
See ya or CYA Parents are watching
F2F ROTFL
Face to face Rolling on the floor laughing
FYI SNAFU
For your information Situation normal, all f***ed up
GF SO
Girlfriend Significant other
HHIS SUP
Hanging head in shame What’s up
ILU or ILY TIA
I love you Thanks in advance
IMHO TMI
In my humble opinion Too much information
IMing TTFN
Instant messaging Ta-Ta for now
JK TY
Just kidding Thank you
k WTF
ok What the F*&@# ?
KISS YW
Keep it simple stupid You’re welcome
LMAO EOM
Laughing my a** off End of message
FAMOUS EMOTICONS
- 82 -
83. Similarly, all over message boards and email applications, we see users
chopping big words into little ones whenever possible. Do they all make
sense? No. But if we were paying for ink, we would appreciate the
amazing lexigraphical restraint. As an aside, it is completely acceptable
to pinch someone for using one of these in real life. We have to maintain
some communication standards or we are just monkeys.
:) I’m happy. d:-) I’m wearing dopey hat.
:( I’m perturbed. >:-< I am very, very, angry.
:-) I’m happy and I have (::()::) I’m offering you a
a nose. virtual Band Aid for
your pain.
{:-) I’m happy and I have a
full head of hair. (((your I’m giving you a virtual
name))) hug.
:-( I’m sad and I have a
nose. (|) You’ve just been
mooned.
;) You and I are sharing a
private joke. O :-) I’m an angel.
:o I am surprised. :-} I have a beard.
:P I’m looking goofy with :-] I’m grimacing.
my tongue out.
*:o) I’m clowning around.
:-| I’m apathetic.
:-t I am not delighted.
:-D Somebody just said
something hilarious.
INSTANT MESSENGER AND TE X T ABBRE VIATIONS
- 83 -
84. Every website is important. Unfortunately, some are more important
than others. Some work harder for brands, some work harder for people.
If this book were bigger, there would be more words, there would be more
sites, there would be more ideas, more explanations, more talking points,
and certainly more quotes from David Ogilvy. We hope to be here to keep
updating, inspiring, and innovating with you...
Ask Metafi lter ask.metafi lter.com
Blogger www.blogger.com
Craigslist www.craigslist.org
Delicious del.icio.us
Facebook www.facebook.com
Flickr www.fl ickr.com
MySpace www.myspace.com
Pandora Radio www.pandora.com
Pogo www.pogo.com
Salon www.salon.com
TMZ www.tmz.com
Twitter www.twitter.com
Wikipedia www.wikipedia.org
YouTube www.youtube.com
IMPORTANT WEBSITES
- 84 -
85. “There is nothing so
demoralizing as a boss
who tolerates second
rate work.”
- DAVID OGILVY