1) Research potential universities and ad hoc channels for 6 months prior to maximize partnerships. 2) Create university relations through proposals and MOUs to formally partner and promote programs. 3) Promote programs inside universities and ad hoc markets to extract maximum value through established partnerships in a sustainable manner.

1. 1
OGCDP Master
Document

2. 2
Content and Timeline
•Research for potential Universities and ad hoc channels. Needs to be done 6 months prior to the peak
•Purpose: For planned approach, product packaging and facilitate partnership.
Month 1
•Find the standard research material in this document
(Research)
•Creating University relations, doing Ad hoc partnerships
•Purpose: For focussed promotion and extracting maximum from the market, on a sustainable basis
Month 1 & 2
•Find the standard proposal in this document
(Partnership)
•Both inside universities and ad hoc markets
•Purpose: For extracting the most out of the market and raise maximum.
Month 2 & 3
•Find the standard material to promote in this document
(Promotion)
•Selecting and raising EPs
Till Month 3.5 •Purpose: For establishing credibility in the market for future and having quality raises
(Selection & •Find the standard cold calling pitch and the selection package in this document
Raising)
•The EPs are supposed to be engaged either in LC activities/ induction seminars/ events, etc
Engagement •Purpose: For increasing the conversion rate from raise to match.
From raise to •Find the standard engagement package (from raise to match) in this document.
match

3. 3
Match •Matching needs to start 2 months prior to the targeted realization to ensure all the forms matched.
(start 2 •Purpose: Matching with the quality TNs to deliver quality experiences.
months
before •Find the standard way of creating IRs, and standard way of matching in this doument.
realization)
•EPs matched needs to be engaged more with an aim of preparing them and ending up getting them realized.
Engagemen •Purpose: To prepare them for their TNs, providing them vital information on passport/ visas, and services and REALIZE.
t from
match to • Find the standard engagement package (from match to realization) in this document
realization
Realization •Congratulations
• EPs realized needs to be engaged to check their experience, the quality of the country and ensure a better experience.
Engageme • Purpose: Along with the above, they should be prepared for re integration and converting to quality members.
nt during •Find the standard engagement package (during realization) in this document.
realization
Reintegrati • EPs need to re integrated once they are realized.
on • Purpose: Have quality membership who knows the product in and out.
(within 1
month • Find standard re integration tools in this document
after
return)

4. 4
(1ST MONTH)
Research

5. Research on Universities Research on Ad hoc market
5
Market definition Market definition
All colleges, universities including the •Language institutes,
open universities •Coaching classes (CA, SAT, MA & MBA,
Target audience GMAT),
Students from these target universities •Cafes and external partnerships
and campus ambassadors. •Social media and virtual space.
Once we know our target market both in Universities Research should include information on: •Events (both internal and external)
that we choose to capitalize and the Ad hoc markets, it •College strength •Other youth organisations.
becomes very easy for us to promote our product there •Courses offered •Newspaper ads and other marketing
and partner (by packaging our product to meet their •Exams and vacation cycle strategies.
expectations) in order to maximize our potential in a •Administration contact/ placement cell Target audience:
very sustainable way. •Events and fests •ORS
•AIESECers present in the college/ brand •Pass outs and recent graduates
awareness in the college. •People wanting to pursue studies
abroad.
•Students from universities not
approached.
Research should include information on:
•Database of such institutes and
coaching classes
•Contact point, language specification,
https://docs.google.com/spreadsheet/ccc?key=0Ar5p8 and feasible time for realization.
n_-mQnRdEJxQkpZY2RKWXdYYTBfckFQZW9qakE#gid=0 •Cafes, social media, external events and
media should handled by Marketing to
generate a database of the potential EPs.

6. 6
Research enables us to partner with the universities/ institutes
A MOU should be signed in order to treat the partnerships as final.
University Relations
What is UR:
Global
http://www.slideshare.net/vaibhavtoshniwal1/ur- Village
Youth
15844899?ref=http://www.myaiesec.net/content/viewwiki.do?contentid=10242806 Cells/Councils/C
lubs in the YE
Ways to enter into a college/ university ========> College
(Include both top to bottom and bottom to top approach)
Placement Recruiting
University
A Memorandum of understanding is an agreement between two parties who wish to benefit Cells TMP
from each other. It includes deliverable from both the parties.
Campus
Events Ambassadors
Dean/
Principal

7. Sell Global village and Youth Empowerment sessions to the universities. They are the most sellable products.
7
Important Links:
HOW TO DO AN APPOINTMENT https://docs.google.com/file/d/0B75p8n_-mQnRNDV6ZENRVjE5OFU/edit?usp=sharing
VIDEO!!!
MOU format https://docs.google.com/file/d/0Bz0zPbYD5WHfbEZiT3hXY1FlUW8/edit?usp=sharing
Sample MOUs for UR https://docs.google.com/file/d/0Bz0zPbYD5WHfMEx0WW1NR2ZMQ0E/edit?usp=sharing
Sample list of https://docs.google.com/file/d/0Bz0zPbYD5WHfMk0xTXNHVWdWSGc/edit?usp=sharing
deliverables for MOU
Local Exchange http://www.myaiesec.net/content/viewfile.do?contentid=10242929
Partner/MDP
NEP Amity Partnership http://www.myaiesec.net/content/viewfile.do?contentid=10242930
Proposal
Sample proposal for GV https://docs.google.com/file/d/0Bz0zPbYD5WHfYkQ5aUtRMmNGZGM/edit?usp=sharinz
Material for YE sessions http://youtu.be/EVsTwCkTEIo
http://www.youtube.com/watch?v=jV5Vx6jsriY&feature=youtu.be

8. Job role of Campus Ambassadors
-
-
Promotion of AIESEC opportunities.
Getting appointments with the college/ university admin as and when
8
required.
- Getting information seminars and permission for events/ The campus ambassadors can be recruited from a college along
presentations.
- Reaching to different societies/ clubs in the college and partnering
with AIESEC recruitments. It can be a body OFFICIALLY under the
with them. college admin and a part of AIESEC or UNOFFICALLY in the college
- Being in the organising committee of the events conducted in college. as a part of AIESEC. This is a much recommended programme which
- Internal promotion and acting as AIESEC touch points for the college
students.
all the entity must initiate in their realities. It can do wonders with
- Database generation. raising and UR.
Privileges which a CA will get from AIESEC
- Certificates and Endorsements from AIESEC.
- Promotion to permanent membership of AIESEC.
- Opportunity to take AIESEC internship themselves at a subsidized
rate. (you can charge just the recon money from CAs)
- Local Internships and opportunities with AIESEC
Tips to have a very active CA team!
- OS evolution. If you have a TL UR, then each member under the TL
can handle 3-4 CAs. If there is a VP UR, then the same structure can The main purpose of CAs is to generate
lead to a large number of active CAs (recommended to specific/
Cluster A LCs)
databases from the college/ university
- Have meetings/ seminars and at a regular interval, track their at regular interval and promote AIESEC
-
induction and communicate the JDs clearly.
Give them incentives to perform. 
through various means.

9. 9
Sample poster- By AIESEC DU
The promotions should ideally start 6 months prior to a cycle and continue till
the raising happens. The main purpose of promotions is to generate database
for converting them into raise.
Physical Promotions
Virtual Promotions
• Posters
• Global Village
• Social Media
• Classroom to
• Television classroom
• Café partnerships
• Radio
• Campus
• Story Telling ambassadors
through videos • College festivals
and Case • Print media
Studies. • Career Fairs
• Partnership with
Youth
Events/Colleges
Fests
Sample pamphlet- By AIESEC DI
https://docs.google.com/file/d/0Bz0zPbYD5WHfQ0hQdmxmRC1MOGM/edit?usp=sharing

10. ARTS SCIENCE HOTEL
10
Commerce
•English Honors – •Medicine – Health MANAGEMENT --BBA/BCOM/BMS –
Teaching English GEP
Awareness
•Economics – GEP +
•IT/ CS/ Electrical –
• Value -- Finance – GEP+
Countries
GEP + IT based Proposition of Finance Based Project
Before delivering the information •Language – Countries
projects AIESEC
•Psychology – Cultural
seminar know your target Education •Mechanical/ Civil/ Internships – Entrepreneurship
– GEP + Industrial Depending on /Marketing/Finance
•History/ Geography – Projects will definitely
audience and pitch the internship Countries Research(addition
al issue)
what they suit them but GEP as
•Journalism / want from the such is a good product
accordingly. Communications – •Biomedical/
25+ value for a commerce
Countries + Cultures Biotech/ student.
•Photography – Environmental/ - propositions of
Countries + Tourism Environment based a GCDP
•Social Science – projects + GEP Internship
GCDP + Culture
provides
HOW TO DELIVER AN IS VIDEO!!
https://docs.google.com/file/d/0B75p8n_-
Hotel
mQnRLU1HVWZKdWRHWDA/edit?usp=sharing Commerce Arts Management
Architecture Science Law
IS Prezi:
GEP – As Architects want
GEP to open their own firms. GCDP
http://prezi.com/x8oh-
3i5i0p2/edit/?auth_key=9oprdgi&follow=c
c9vw5wlcvyy Finance/Marketing Projects Countries - as they can go to different
countries and learn about their architecture
IS Prezi Notes – styles while doing the project.
International Network
http://www.myaiesec.net/content/viewfile.do?cont
entid=10242877 Entrepreneurship

11. 11
Issues - Projects
Educa on System
Tourism
Poli cal System
Micro Finance
Marke ng
Cultural Evolu on Research + Food + Language
Architecture Industry.
Industrial Research
Unleash!

12. 12
VALUE PROPOSITION TO A EP

13. ConversionRegistration to Raise Timeline!! -------- BIGGEST PROBLEM TODAY!!!
13
VIDEO - https://docs.google.com/file/d/0BzDQ2BXUVdbXUFpTaXUzNFRNSjA/edit
Day 0: ORS or registrations/ database for raises
2-7 Days:
WEEKEND 1 (after receiving the ORS data in the week and calling them for the same) - GES or Individual Meeting. Feedback form to be collected here, so as to see the
interest and gain feedback of the sessions.
Next 2 days:
Send the (application package+ Impact reports+ GEP Brochure)- the same will be put up into a newsletter soon and provided.
Next 2 Days:
Call + Send the selection form and fix the interview time and date. This step is more of taking confirmations of the same.
WEEKEND 2:
The weekend next to GES should have the interviews for them which can be taken by the TLs, VPs and the LCPs.
Next 3 days :
Receive the Documents - Contract, NOC, and money.
EPIC after having 20-50 raises (depending on the reality) [have an EPIC+ Parent's night.]

14. Agenda for GES
(ASK YOUR VP F to give you money to do a Global Entrepreneurs Seminar or International Internship
seminar every Saturday/Sunday if you have a good number of registrations) 14
https://docs.google.com/spreadsheet/ccc?key=0Aj0zPbYD5WHfdHpNSmxkdlVEZUZDOTFJOWloNWtETkE&usp=sharing
USE ISB VIDEO AT THE END  - http://www.youtube.com/watch?v=OxO_XpKbEyU
GIVE THEM FEEDBACK FORM AND THEN SEND NEWSLETTER TO INTERESTED ONES
http://www.myaiesec.net/content/viewfile.do?contentid=10222738
Standard tricks for better conversion rate
•Contact the people who have registered for the internship in the least possible time
after s/he registers.
•One of the main obstacles which prohibits them on taking a decision is PARENTS.
Arrange a seminar for parents and feel free to contact them and pitch internship for
their children.
•A physical communication is always better than a virtual communication. If one
desires quick conversions, the person should arrange a GES where the interested
applicants are shown the details rather than being told about it.
•Present the applicants with case studies and impact reports of the people who have
been for similar kind of internship in the past from their college/ universities.

15. Selection and raising
Cold calling pitch 15
https://docs.google.com/file/d/0Bz0zPbYD5WHfb0xDUmdQXzE3bE0/edit?usp=sharing (The selection package should contain the following things)
Selection package
•Once an EP agrees to go for an internship, there should be a selection process conducted for them.
•The person should be sent the EP contract, parent’s NOC (no objection certificate), an application form to be filled.
•The person should be asked to send his CV and should be given a time for his interview (There should be an interview process conducted necessarily to filter the EPs and
moreover do an expectation setting with them).
- EP contract: Here is the link of the EP contract. You can customize it to suit your LC’s exchange policies. Feel free to make necessary changes to it if you are using it.
https://docs.google.com/file/d/0Bz0zPbYD5WHfaE8yOGhPTjJpS1U/edit?usp=sharing
-Parent’s NOC: https://docs.google.com/file/d/0B9VTvKaKCbktS1h2YWVkV2JlcGs/edit
-Application form: This is a podio form. It’s recommended to make a form like this before the interview. Ask your coaches to help you out with this if you don’t know
how to create such type of a form for your LC.
https://podio.com/webforms/3486933/266936
-Interview and expectation setting: The EPs should be judged on the basis of GCM (Global competency model) issued by AIESEC international to make sure all the
interns have somewhat the same kind of aptitude.
If that’s not the case then either the EP should be rejected or taken through a round of expectation setting. Following the link can actually give you the entire structure of the
interview format.
https://docs.google.com/file/d/1JZlS-w-D1tEohdmKGwq6CAW5TtlcBw445h-PS81WoZWCIVpzRv_6xE2IjfDV/edit
-Raising money: Once an EP is selected, s/he should be asked to deposit the money in your LC account directly, while you emailing the bank receipt.
In case you are taking the cash directly, make sure you cut this receipt and give a copy to the EP and a copy to your VP F.
https://docs.google.com/file/d/0B9VTvKaKCbktbFZBVFRSS1FtTGs/edit?usp=sharing