The document provides an overview of new features on the Facebook platform, including Live Stream Box, Fan Box, and other updates. It notes that Facebook passed 250 million users in July 2009 and discusses ways for developers to track analytics and measure virality and traffic sources on Facebook. The document also provides contact information for the author.

1. What’s New on The Facebook Platform? Iskandar Najmuddin Nudge - nudgelondon.com Facebook Developer Garage London www.facebookgarage.co.uk July 22 nd , 2009

2. Live Stream Box Embeddable Social Widget Show on App Canvas or Profile Tab using fb:live-stream FBML tag Show on external website using Facebook Connect or an iframe Use xid parameter to specify a unique event/content id Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php Supports “ millions of simultaneous users”

3. Fan Box Show a Public Profile Stream and/or Fans Embeddable in external websites as a Facebook Connect widget Javascript and iframe versions available CSS-based customisation Easy copy-and-paste set-up via http://www.facebook.com/developers/wizard.php

4. Milestones Facebook passes 250 million user mark 122 million monthly US visitors 50 million Facebook usernames registered; 20,000 Public Profile usernames Michael Jackson Memorial, CNN Live: 733,000 status updates 759,000 Facebook users viewing

5. Other Bits Stream Publishing API stream_publish extended permission available for for all users (not just developers) Contact Application Developers via Email and now URL New API method: Intl.getTranslations Publisher Mode changes – use fluid layout for your Publisher integration Facebook Usernames: username column added to user , page , and profile FQL tables Any Public Profile with >100 Fans can now get a username Use admin.setAppProperties to set icon_url, logo_url and connect_logo_url Beta site restricted to Platform Test Users

6. Hot Top Tip of The Month Stats, stats, and more stats Track everything you can think of. Reporting can come later, on-demand and ad-hoc. Use 3 rd -party analytics whenever possible – even if only as a way of sense-checking any custom tracking What to measure: Virality: how many users does each existing user recruit? On average, over time? Facebook traffic: where did new users come from? – the newsfeed, a notification, the Share button, etc External traffic: crucial for evaluating seeding campaigns and ad creatives

7. Contact Details Follow me on Twitter: twitter.com/iskandar Telephone : 020 7096 0146 Email : [email_address] Address : Nudge 23-24 Greek Street Soho, London W1D 4DZ Web : www.nudgelondon.com “ dedicated social media experts” – Inside Facebook, June 2008 Recent Clients Sign up to our award winning social media update Little Nudge at nudgelondon.com