This document summarizes why most change initiatives fail and provides strategies for successful change based on John Kotter's work. It finds that the number one reason for failure is a lack of true sense of urgency. It emphasizes developing vision and communicating it effectively to engage people's heads and hearts. Strategies include finding burning platforms, breaking down barriers, and involving many people rather than a few to build understanding and momentum for change.

1. Why Do Most Change
Initiatives Fail?
Why This One Won’t
Vanessa LoVerme Akhtar, Ed.D. and Eric Bailey
Kotter International
June 14, 2016

2. New Number System
Live in 5 Mins
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6. Knowledge Is Not
Understanding
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7. Welcome
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8. Dr. John Kotter
That ’s Not
How We
Do It Her e!
A Story about How OrganizationsRise
and Fall—and Can Rise Again
John Kotter
Holger Rathgeber
BESTSELLI NG AUTHORS OF OUR ICEBERG IS MELTING
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9. 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
US Patents Filed
Total patent applications
Source: US Patent and Trademark Office (www.uspto.gov)
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10. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
1985 1990 1995 2000 2005 2010 2015
Source: Thomson Financial, Institute of Mergers, Acquisitions and Alliances (IMAA)
Announced Mergers & Acquisitions Worldwide
$ billion transaction value
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11. 0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Q3
2009
Q2
2010
Q1
2011
Q4
2011
Q3
2012
Q2
2013
Q1
2014
Q4
2014
Source: Ericsson Mobility Report 2015
Global Mobile Data Usage
Monthly data traffic –
uploads and downloads –
in petabytes
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12. EXPONENTIA
L
RATE OF CHANGE
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13. SUCCESS
'Containers falling off the Rena', URL
: http://www.nzhistory.net.nz/media/p
hoto/containers-falling-rena, (Ministry
for Culture and Heritage), updated 20
-Dec-2012
Is NOT
Guaranteed
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14. Large-Scale Change Efforts
Succeed
Fail© 2016 Kotter Internationa
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15. The Power of
VISION
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17. What’s Keeping You From
40 Knots?
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18. Developing Your Vision
Why Change?
Why Now?
What’s the Risk?
(If we don’t change)© 2016 Kotter Internationa
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19. Large-Scale Change Efforts
Succeed
Fail
70%
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20. MISSING
SENSE OF
URGENCY
#1 Reason Change I
nitiatives Fail
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21. Exceptionally alert
Externally oriented
Relentlessly aimed at impact
A SENSE OF
TRUE
URGENCY
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23. Lazy or
Short-Sighted
Rules and Barriers
(External Issues)
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24. Fundamental
Attribution
Error
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25. I’m sure glad
the hole isn’t in
our end...
ENEMY OF
TRUE URGENC
Y
COMPLACENCY
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26. ENEMY OF
TRUE URGENC
YFALSE URGENC
Y
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27. A Sporting Challenge
1. Break into Groups of 8-10 people (mix organizations)
2. Toss the Ball Around the Group (Remember Who You Tossed
it To)
Rules:
1. Every Member Must Touch the Balls
2. Ball Must Travel Through the Air
3. Ball Must Travel Independently
4. Don’t Let it Hit the Ground
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28. We’ve Had Groups Do It In
Less Than
10 Seconds
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29. We’ve Had Groups Do It In
Less Than
3 Seconds
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30. Tennis Ball Challenge
What Perceived Barriers Slowed You Down?
How Did You Break Them Down?
What Helped Unlock Your Urgency?
What Perceived Barriers Exist for OER?
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31. THE BURNING
PLATFORM
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32. Communicating For
Urgency
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34. What Inspired You?
Would It Have Had The
Same Impact via Email?
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35. Key
Principles
Head & Heart
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36. Key
Principles
FEW vs. MANY
The Wisdom
of the Crowd
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37. Communicate Your Vision
How Can you Communicate to the
Head & Heart?
What Will Stand Out Above The Noise?
How Can You Break Down Silos?
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40. COMMUNICATE
THE VISION
Your challenge, as leaders…
ENGAGE
THE HEAD AND HEART
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