2. Insights
This outlet draws more
crowd as compared to
other outlets due to the
PRICE = ALWAYS
USD$1.50
Also, with the mass
assortment of products
available in this outlet
•Signboard with BIG and Clear letterings.
•Entrance shows a huge range of different items and signages draws me in.
•Clear signage about the price of every item in the store at USD1.50 has
provoked many walk in customers.
•This store is unique because EVERYTHING is sold at USD$1.50. It has a huge
range of products, located at isles with clear signage to ease customer from
searching for the products. There were impulse items at the cash registers. Also,
NEW items were highlighted at the front.
•Customers mainly young females aged between 15 – 25 years old. 80%
customers ended up buying something as the price is cheap.
3. Insights
This outlet draws MALE
Skews consumers as it
is a ONE STOP DIY.
Everything a guy needs
for DIY can be found
here
•This is a DIY Store cum Hardware Store. With a WIDE selection of DIY products,
offering imported and local range, providing customers with a wide price range.
•Signboard with BIG and Clear letterings.
•Store is brightly lit with light colour scheme and light coloured floor tiles.
•Customers mainly male aged between 20 – 60 years old. They spent time a long
time at specific isles , going through the wide selection of specific product. 100%
customers ended up buying something as the have a wide assortment of DIY
products Customers usually spend about 30mins in the store.
4. Insights
This outlet do not
seems to attract much
customers as due to
their limited range of
footware.
•This is a Shoe Store. With limited selection of shoes. Prices are more
premium as compared to the other shoe stores
•Entrance is neat and spacious with promotional items highlighted at the store
front to attract customers.
•Customers , both females and males aged between 20 – 60 years old. They do
a quick span at the range of shoes displayed
•10% customers ended up buying something as the range is not fantastic with
majority mainly window shopping . Customers usually spend about 10 - 20mins
in the store.
5. Insights
This outlet draws many
crowds , individuals
and family.
•This is a Book Store. With wide selection of books and other reading materials,
CDs, stationeries .
•Entrance is neat and spacious with promotional items highlighted at the store front to
attract customers.
•Many customers checking out the NEW Arrival books right at the front of the store.
•All the books, magazines are nearly displayed based on categories.
•Customers both adults and children, females and males aged between 5 – 60
years old. Different customers are found in different sections of the book store, some
doing some free reading,
•80% customers ended up buying something from this store . Customers usually
longer time in the store, minimum of 30mins in the store.
6. Insights
This outlet draw GIRLS
- A place GIRL can get
everything they want –
PINK clothing and
accessories
•Entrance is neat and very PINK with attractive window display.
•Store is bright and with lots of Pink elements
•This is a Specialty Store with products specifically for Girls – ranging from
clothes to accessories
•Customers both adults and young girls about 7 – 15 years old
•20% customers ended up buying something from this store . Customers usually
spend a minimum of 20 mins in the store.
7. Insights
This outlet is very
functional - customers
come here looking for
specific medication or
personal care products.
•This is a Pharmacy selling medicines , vitamins and personal care items.
•Signboard with BIG and Clear letterings
•Entrance is wide with assortment of products on promotion right in front of the
store entrance
•Promoters of specific brands / products were readily available to assist customer.
They were located in different isles
•Customers mostly adults man or woman about 20 - 60 years old
•80% customers ended up buying something from this store . Customers usually
spend a minimum of 20 mins in the store.
