ObservePoint provides tag auditing and data quality assurance services. They support all major digital marketing technologies and vendors. Audits check for tagging issues while simulations test for new problems. It is recommended to audit on an ongoing basis as sites are constantly evolving. Tag simulations can help detect reliability issues on pages. ObservePoint can audit mobile sites by configuring the user agent and filters. They also support auditing behind logins and detecting tags in iframes. Alerts can be sent by email or text message.

1. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
What is the difference between an audit and a simulation?
Audits are prescriptive, Simulations are protective. Audits can tell you about tagging issues that need to be
fixed, and simulations can alert you when new tagging problems appear.
Read more on our blog. Site Audit and Simulations: What’s the difference?
Which vendors do you support?
ObservePoint is integrated with every major digital marketing technology. We use Selenium, would we use
that in conjunction with ObservePoint?
Yes. ObservePoint contributes to an overall data quality practice. Manual page level debugging, automated
site audits, tag regression testing, Selenium scripts and so forth can all contribute to improved data quality.
It’s important to understand that none of these are onetime events, there has to be ongoing commitment to
achieve high quality data.

2. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Do you do mobile?
Yes! We support all mobile browsers.
Why have I not heard of Observepoint before?
Hard to say. How long has it been since you took the red pill?
Can I see variable data?
Yes. Since ObservePoint is executing JavaScript, all JavaScript paramaters and values are stored in the tag
database after an audit, and available as test criteria in simulations.
Isn’t a one-time audit enough?
No. Web sites are complex and always evolving. One audit is great for telling you what is a problem today, but
data quality management is a process, most effectively performed on an ongoing basis.

3. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
If I have a Tag Management System, do I still need to audit?
Yes! Tag management systems are great and help teams become more efficient and sophisticated. They are
also introduce additional tagging to the site and can cause blind spots.
How difficult is an implementation with ObservePoint?
It’s not difficult – there’s no code to deploy! ObservePoint requires a configuration of the audits, simulations &
reports rather than an deployment to your site(s).
Does page performance impact data collection?
It can. For example, if the tag is in the bottom portion of the page that is loading slowly, the page view might
not be recorded in the web analytics solution. Consequently, this page might falsely show very low page
views.

4. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Can ObservePoint audit behind logins?
Yes. ObservePoint can simulate visitor actions, such as a user login. We recommend automating this and this
is a very common practice among our customers.
How long does it take to implement ObservePoint?
A few days. There is no code to deploy, so all setup is done through our user interface.
How often do you recommend auditing?
This depends on your business needs, but generally our customers find the most value aligning with their
release cycles, reacting to business conditions that dictate audits, and performing proactive audits in
anticipation of large project releases. For more information about audit frequency and timing, read about
the Data Quality Management Process.

5. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
We’re having data collection challenges with different browsers and devices, can you help?
Yes. ObservePoint supports a variety of different browser agents and devices.
Do you handle on-click or custom action events?
Yes. Our patented technology actively interacts with your website’s user interface and most of the time this is
self-configured our platform. We’re about to change web analtyics vendors. Should we wait to audit until the new
deployment is done? Don’t wait. Auditing now can help you be sure that you have completely removed any old
tags from your web site and correctly deployed your new solution.
My team doesn’t have much confidence in our web data, what should I do?
Start with some baseline audits to get an idea of what your data quality challenges are. Once you’ve done that,
you can make a plan to measure, improve, and protect your data using our data quality management platform
and processes.

6. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
How to use the ObservePoint Tag Debugger

7. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
ObservePoint Tag Debugger is an excellent alternative for web analysts who may currently use one or more of
the following: WASP, Charles, Fiddler, OmniBug, SiteCat Debugger, Omniture Debugger, DigitalPulse Debugger or
Google Tag Assistant.
Install the Tag Debugger:
Install the tag debugger.
Ensure the extension is enabled by selecting Tools -> Extensions, and verifying the ObservePoint Tag Debugger is
enabled. It should be enabled by default.
Open the Chrome Developer Tools. On Windows and Linux, press Control-Shift-i. On Mac, press
Command-Option-i.
Select the ObservePoint panel.

8. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Use the Tag Debugger

9. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Tag Name / Path: This is the name ObservePoint uses to uniquely identify each vendor and tagging
technology. The path is the tag request up to the query string.
Account: This is the SiteCatalyst reportsuite, Google Analtyics profile, Webtrends DCSID, etc. – within
ObservePoint we call them accounts.
Category: ObservePoint’s classification of the kind of tag listed. Categories include, analytics, advertising, tag
management, video, voice of consumer, split testing, ecommerce and lead tracking. For a complete list of all tag
we support please visit our supported tag vendors.
Status: The network status code of the tag request, most should be status 200 (OK).
Request / Response Size: Request is the amount of data sent to the vendors collection servers. Response is
the data sent back to your web browser by the vendor.
Total Time / Latency: Total time is measured from the intial request for the tag to time it is fully loaded.
Latency is the time it takes from the initial request to the first response from the vendor.

10. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Detailed view of SiteCatalyst, showing a listing of each of the variables found as part of the tag.
Can ObservePoint detect analytics tags that have been deployed multiple times on the same page?
Yes. Find this in the Duplicate or Multiple Requests report. Duplicate tags may be an indicator of data inflation.
Does ObservePoint support both old and new versions of a tag?
Most of the time yes, but it depends on the tag. For example, we support HBX all the way to the current
SiteCatalyst tags. Typically if a tag has version data we will catalog it.
Will ObservePoint audit pages that redirect?
Yes. We follow all redirects and will audit the terminal page if it is allowed by filters defined in the audit. We also
catalog all other server status codes such as broken and access denied pages.

11. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Can you see tags that are in an
include file and not directly on
the page?
Yes. One item that makes
ObservePoint unique in this
area is that we observe actual
image request for a given tag.
Can ObservePoint audit mobile
web sites as iPhone, iPad or
Android?

12. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Yes! Follow these steps to configure an audit to scan a mobile site.
Access the mobile version of the site in your web browser and copy the URL,
example: https://mobile.twitter.com/observepoint
Paste the mobile URL as the starting page of the audit.
Change the audit user agent to a mobile browser. Note that this is only a user agent change, the actual device
that will be scanning the site is does not change.
Verify that the include filter will only audit mobile pages.
Save.
Which Tag Vendors Do You Support?
The ObservePoint tag database is constantly growing and being updated.

13. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
When I run an audit will it check iframes as well?
Yes, we will typically see tags loading from iframes without problem. We observe the network traffic for a
particular page tags that load from an iframe are part of the network requests.
How do I receive alerts on my phone?
Most people simply use the email feature on their smartphone, we can send a text as well. If you want us to
send you a text instead, follow these guidelines. Replace “phonenumber” with your own phone number, area
code first. Do not include dashes, parenthesis, or spaces.

14. ObservePoint Frequently Asks Questions
ObservePoint Tag Auditing CompanyData Quality Assurance Platform Tag Management ObservePoint FAQs
Why should I use tag simulations?
We recommend setting page and tag alerts when you may have doubts on the reliability of page. Doubts for
example, could be triggered by a page impression report that shows a sudden drop of traffic, even though the
tagging audit shows complete tagging implementation. Our alerting functionality can also be used to record a
process or form being filled out, we can then replace this at a specified interval and alert you if the process
breaks.
Which IP addresses do you audit from?
This information is privileged and is available ObservePoint customers only.
If you are a customer please contact us and we’ll be happy to provide you with the information you need.