SlideShare a Scribd company logo
What’sWrongwithYourSDRandHowtoFixIt
Introduction
Senior Partner
Analytics Demystified
ADAMGRECO
Director Solutions Engineering
ObservePoint
PATRICKHILLERY
Agenda
1. ObservePointSDRBackground
2. ExampleProblems&Solutions
3. LiveDemo
WhyObservePoint&SDR?
StartwithEndinMind.
DigitalDocumentation 3rd PartyTags
WhyYOURSDR mightnotbeup-to-date?
Lacking:
• Automation
• Central Access & Updating
• Short Term Business Impact
ObservePointLabsPurpose
WhatTheObservePointLabsAreNot
• Final solution to solving a problem
• Fully tested by engineering team
• No uptime requirements
MattThomas
Product Manager
ObservePoint
WhatTheObservePointLabsAre
• Light weight solutions
• Proving ground for future features
• Tool for gathering feedback
DocumentationTypes
GlobalGovernance Project
1. All3rd Partytags
2. 1TagVariable Detail 1. Requirements
2. ProjectStatus
3. DeveloperTechnicalSpecification
4. NewFeatureVariableOutline
FreeGoogleSheetsAdd-on
Problem:Standardization
SiteorAppVendorSettings
Documentation
ObservePoint APIAnalytics Vendor API
Standardization
VendorSettings
WebSite
Documentation
GenerateVariable&TagTemplates
Problem:MultipleReportSuites
ReportSuiteA
ReportSuiteB
ReportSuiteC
ReportSuiteD
ReportSuiteE
ReportSuiteF
How do we Audit and automatically
resolve differences we find?
Group&SyncMultipleReportSuites
Problem:HowDoIAutomaticallyValidate?
DigitalDocumentation 3rd PartyTags
AddImplementation&ValidationDocs
PullTop5Values&GenerateRegex
Problem:HowDoIDocumentProcessingRules?
ProcessingRules
Analytics Report
ImportProcessingRules
Standardization
VendorSettings
WebSite
Documentation
Problem:HowDoIDocument3rdPartyTags?
Idon’tevenknowwhat3rd partytagswehave
implemented?
GenerateTemplate&GetAllVendorTags
RetrieveAllVendorTags&CheckStatus
Problem:HowDoIAutomaticallyValidateAll3rdPartyTags?
DigitalDocumentation 3rd PartyTags
RetrieveAllVendors&CheckStatus
Demo
O B S E R V E P O I N T L A B S
Questions?
FreeWebsiteAudit
This audit will identify tracking errors that cause inaccuracies in your analytics data.
www.observepoint.com 1-855-878-8466 sales@observepoint.com

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