This document discusses fashion capitals and shopping in Milan, Italy's fashion capital. It notes that in Milan, there are many streets full of people and fashion shops. When shopping in Milan, it is recommended that one looks good, as many fashionistas go shopping in high heels. The document then proposes that large fashion stores in Milan could provide slippers for women in high heels to rest their feet while shopping. The slippers would promote the store brand and could help raise funds for social campaigns. Partners could take a break in a room with massage chairs, video games, and internet while women shop, with collected funds also going to social campaigns.

1. TIREDOFSHOPPING?
by: @lavalerie

2. HAVE YOU EVER BEEN IN A
FASHION CAPITAL?
A fashion capital is a city which is a major centre for the
fashion industry and in which activities including the
production and retailing of fashion products, fashion events
(such as fashion weeks and awards) and fashion-related
trade fairs generate significant economic output. A fashion
capital will generally have a strong subculture capable of
inspiring not only fashion professionals, but also the citizens LONDON?
of the city, and of turning its street style and street culture
into essential characteristics. It will also usually have a broad
PARIS?
mix of business, entertainment, culture, and leisure activities NEW YORK?
and be internationally recognised for having a unique and
strong identity MILAN?

3. MILAN IS ITALIA’S FASHION CAPITAL
SO THERE ARE MANY STREETS FULL OF PEOPLE AND SHOPS

4. IF YOU GO OUT FOR SHOPPING IN MILAN
YOU HAVE TO LOOK GOOD.

5. LOT OF FASHIONISTAS GO SHOPPING ON
HIGH HEELS!

6. LOT OF FASHIONISTAS PUSH THEIR PARTNER
TO COME WITH THEM

7. YOUNG WOMEN
( AND PARTNERS )
HIGH HEELS
TOO MANY SHOPS
SALES SEASON

8. TIREDOFSHOPPING?

9. WHEN ENTERING TO A BIG FASHION STORE, WOMEN ON
HIGH HEELS WILL GET A PAIR OF SLIPPERS. THIS WAY THEY
COULD REST THEIR FEET AND SPEND MORE TIME ON THE
STORE AVOIDING LEGS HURT.
THE SLIPPERS CAN BE BRANDED TO PROMOTE THE STORE
BRAND, TO HELP RAISE FUNDS FOR A SOCIAL CAMPAIGN
(FOR EXAMPLE, A PINK RIBBON TO FIGHT WOMEN BREST
CANCER) OR BOTH.

10. IN THE MEANTIME, HE CAN TAKE A BREAK TOO.
THERE WOULD BE A ROOM FULL OF COINS
MASSAGE RECLINOMATIC CHAIRS, VIDEOGAMES
OR INTERNET. COLLECTED FUNDS WILL GO FOR
THE SOCIAL CAMPAING AS WELL.