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This document introduces a new global fashion platform called Worldwide Couture that aims to connect fashion designers and lovers worldwide. It believes the future of fashion will be decentralized and global. The platform functions as a virtual fashion catalogue, social network and marketplace. It allows designers worldwide to showcase and sell their work, and users to discover and shop unique fashion from around the world. The company has achieved early success in its pre-launch phase and aims to continue growing its global user and designer base while launching new features and securing funding to realize its vision of being the next generation global fashion platform.
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Louis Vuitton case study
An overview of the omnichannel strategies adopted by Louis Vuitton. The additional slides are used as a report. Briefly, it analyzes the new trends in the fashion business.
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Louis vuitton presentation
Louis Vuitton was founded in 1854 in Paris by Louis Vuitton. It began as a trunk maker and is now a global luxury brand. In the late 19th century, Georges Vuitton invented an unpickable lock for their trunks. Today, Louis Vuitton targets wealthy customers ages 22-65 and sells high-quality leather bags, luggage, and accessories. It maintains an exclusive image through limited distribution, high prices never on sale, and aggressive protection of its brand from counterfeits.
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Louis Vuitton was founded in 1854 in Paris and is now a global luxury brand. It is known for its monogram canvas and leather goods. The brand has over 3,300 stores worldwide and is a unit of LVMH, the world's largest luxury group. While Louis Vuitton has strong brand recognition and craftsmanship, it also faces threats such as counterfeiting and increasing competition in the luxury market. To further grow, the brand could expand into new product categories and untapped international markets.
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The document analyzes Louis Vuitton's brand identity, strategies in China, and potential new extensions. It diagnoses LV's image, values, and personality as luxury, travel-focused, and timeless. It discusses over-exposure in China and strategies like educating consumers. It also considers pros and cons of LV entering the perfume market in China, given traditions and growth. Other potential extensions discussed include home goods, cars, and tiered product lines at different price points. The conclusion recommends tailored local strategies, exclusive experiences, and focusing on men's products to increase LV's sophistication in China.
Louis vuitton
Louis Vuitton is a leading luxury fashion house headquartered in Paris, France. It was founded in 1854 and has grown to include 60 brands. In 1987, Louis Vuitton merged with Moet Hennessy to form LVMH, which is currently the world's largest luxury conglomerate with a brand value of over $27.4 billion. Louis Vuitton is known for its signature monogram canvas, commitment to craftsmanship, and strategy of not offering discounts to maintain an exclusive brand image catering to high-income customers.
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Louis Vuitton case study
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Marketing - Louis Vuitton case presentation
A group presentation on Louis Vuitton. It is a case analysis given in the prescribed textbook by the university. We have brought the content up to date (2018) and tried to answer the questions related to the case. By reading this ppt, if you can get a general idea about their business model and their standings among competitor. Please let us know in case of any differences in your opinions or praise us for the good work if you liked it.
Louis vuitton presentation
Louis Vuitton was founded in 1854 in Paris by Louis Vuitton. It began as a trunk maker and is now a global luxury brand. In the late 19th century, Georges Vuitton invented an unpickable lock for their trunks. Today, Louis Vuitton targets wealthy customers ages 22-65 and sells high-quality leather bags, luggage, and accessories. It maintains an exclusive image through limited distribution, high prices never on sale, and aggressive protection of its brand from counterfeits.
Louis vuitton
Louis Vuitton was founded in 1854 in Paris and is now a global luxury brand. It is known for its monogram canvas and leather goods. The brand has over 3,300 stores worldwide and is a unit of LVMH, the world's largest luxury group. While Louis Vuitton has strong brand recognition and craftsmanship, it also faces threats such as counterfeiting and increasing competition in the luxury market. To further grow, the brand could expand into new product categories and untapped international markets.
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Louis Vuitton was founded in 1854 and is now part of LVMH, the world's largest luxury conglomerate. LV is known for its luxury leather goods, monogram canvas prints, and status as a symbol of wealth and prestige. While it faces competition from other luxury brands, LV differentiates itself through its heritage, craftsmanship in products that can take 60 hours to produce, and policy of not offering discounts on its high-quality, ultra-luxurious goods. Counterfeiting of the brand can have some positive effects of increasing brand awareness, but loyal customers value the precision and quality of authentic LV products.
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What could be the problematics for Louis Vuitton in the upcoming years with their current strategy.
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ouis Vuitton Malletier – commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly /ˈluːiː viːˈtɒn/), or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.[2][3]
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Designer fashions to normal everyday clothing from dressmaking ball robes to casual sweatpants. Typically the broader term “fashion industries” ...
Toronto Fashion Cluster
Toronto has a large and booming fashion industry cluster that employs over 50,000 people across 550 apparel manufacturers, 4,600 retail stores, and other members. The cluster generates billions in annual revenues and includes prominent Canadian designers as well as international luxury brands. Support organizations help nurture new fashion businesses and promote the local industry.
Fashion And Culture Are Two Wheels Of A Cart Of Life
Fashion is the style and customs that are popular during the period. To some, it is an art form, to others, it is a part of their culture and religion, but to the majority, it is a way of using a cloth to reveal or conceal something about oneself. Fashion can be utilised to either extend one's own individuality or to conceal one's genuine self.
How To Build PR Buzz And Get Headlines With Events
Bridey-rae Lipscombe, Founder of digital communications agency Cult LDN, talks through their incredibly successful Pop Up Tweet Shop series and the lessons businesses of any size can take from it.
With a flurry of activity, online vintage heats up bo f - the business of f...
1) Several new online vintage clothing sites launched in late 2012, aiming to disrupt eBay's dominance in the online vintage fashion resale market. These include Byronesque, Bib and Tuck, Nifty Thrifty, Vaunte, and Shop Hers.
2) These startups see an opportunity to improve on eBay by offering a more specialized, curated experience for buyers seeking vintage fashion. They aim to make the resale process easier for both buyers and sellers.
3) As consumers buy more clothes due to fast fashion but also want to reduce waste and costs, the online resale market is growing. These new sites hope to attract those looking for alternatives to eBay for their vintage fashion needs.
Fashion tourism
Fashion tourism involves people traveling to experience and consume fashion in different places. It has evolved from cultural and shopping tourism. Some top fashion cities include New York, Paris, Milan, and London due to their influential fashion weeks and prominent fashion houses. Fashion tourism provides economic benefits through increased infrastructure and spending but also faces challenges like lack of business skills and limited manufacturing that require support and long term strategies.
BA 328 NY Fashion Week
New York Fashion Week is organized by IMG and features the latest collections from top designers. It began in 1943 and is now held twice yearly to showcase upcoming seasonal styles. Over 200,000 people attend the invitation-only runway shows and events. Fashion Week allows buyers and media to preview designs months in advance to plan purchasing and marketing. The goal is to reveal the trends that will be "in" for the following season.
Decoded Fashion Milan
This document announces a partnership between La Pelota and Decoded Fashion to host an event in Milan on October 16th, 2013 featuring a fashion startup pitch competition, keynote speeches, and an exhibition of early-stage startup ideas. Decoded Fashion has previously organized successful fashion and technology events in New York and London that brought together startups, fashion industry executives, investors and media.
Gabrielle for h&m
H&M's strategy of copying other designers is making it less appealing to young, wealthy fashion lovers. To attract this group, the document proposes that H&M reinvent itself as "The World's Trend Hunter" - hunting down emerging styles from around the globe and bringing diverse international trends to customers through city-specific sneaker collections, an interactive trend website, and regular country/city fashion collections. This positioning plays to H&M's strengths and promises an exciting, boundary-breaking approach to fashion more likely to engage younger audiences.
Essay research (4)
Gillette played tricks in the early 20th century to convince women they needed to shave their legs by manipulating magazines and advertising. They falsely claimed shaving was a European trend to get women to buy razors. Social media has since changed how fashion trends spread by allowing individuals to both consume and contribute to trends online through influencers. Fast fashion brands also use social media to quickly react to emerging trends.
Essay research (4)
Gillette played tricks in the early 20th century to convince women they needed to shave their legs by manipulating magazines and advertising. They falsely claimed shaving was a European trend to get women to buy razors. Social media has since changed how fashion trends spread by allowing individuals to both consume and contribute to trends online through influencers. Fast fashion brands also use social media to quickly react to emerging trends.
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10 French startups disrupting the way you experience fashion online
10 French startups disrupting the way you experience fashion online
Malawi official jailed for nine years over cashgate scandal global
Malawi official jailed for nine years over cashgate scandal global
Fashion And Culture Are Two Wheels Of A Cart Of Life
Fashion And Culture Are Two Wheels Of A Cart Of Life
How To Build PR Buzz And Get Headlines With Events
How To Build PR Buzz And Get Headlines With Events
With a flurry of activity, online vintage heats up bo f - the business of f...
With a flurry of activity, online vintage heats up bo f - the business of f...
INVESTOREN_PRE
- 2. Tomorrow´s fashion, together with you! Creating the Next-Gen fashion plattform on a global scale!
- 3. WHY WE DO IT We believe that future of fashion will be global - on a decentralized, worldwide scale There is a lot more out there to discover than just fashion from NEW YORK, PARIS, LONDON & MILAN We believe that marketplaces on a worldwide scale are the future! We believe that all Designers worldwide should enjoy equal opportunities, irrespective of their location Fashion lovers need one dedicated fashion platform - a virtual global catalogue - to discover fashion & couture from all over the world
- 4. HOW WE DO IT VIRTUAL FASHION CATALOGUE + SOCIAL NETWORK + MARKETPLACE WORLD WIDE COUTURE = SHOWCASE & DISCOVER SOZIALIZE & ENTERTAIN CONNECT & NETWORK SELL & BUY FASHION LOVERS WORLDWIDE DESIGNERS WORLDWIDE
- 5. WHAT WE OFFER Fashion Designers Fashion Lovers SHOWCASE WORLDWIDE SOCIALIZE WORLDWIDE SELL WORLDWIDE DISCOVER UNIQUE FASHION SOCIALIZE WORLDWIDE SHOP DIRECTLY
- 6. MARKET 2,5 Trillion Dollar Fashion & Textile Industry 225 Billion in Luxury Goods Market Global online sales of luxury fashion to reach $12 Billion by 2018
- 7. CURRENT TRENDS & FUTURE DIRECTION Steady growth in unique, high-end designer brands worldwide Increase in fashion conscious users, especially in emerging markets like CHINA, INDIA, BRAZIL, etc. Increased demand in Unique fashion, Fair trade & Fair fashion
- 8. WHAT HAVE WE ACHEIVED? Pre-launch, pre-MVP product-market fit campaign gained us: 50 + DESIGNERS 23000 + USERS MVP - bootstrapped and Beta-Version launched
- 9. NEXT GOALS? 2016 2017 Reach 250000 users Reach 100 + Designer brands Launch the shopping Module Secure first funding Launch Mobile Apps Reach 500000 users Reach 250 + Designers Start participating in global fashion events Secure next funding
- 10. OUR BIG VISION: Tomorrows fashion, together WITH YOU! Creating the next generation fashion platform - GLOBALLY!