The document discusses strategies for selling new products, influencing customers, and negotiating with customers. It recommends planning visits to customers' offices to generate trials of new products. It suggests influencing customers by inviting them to presentations and social events to build relationships. It also advises negotiating by offering value beyond just price cuts, like providing market information, and getting something in return for any concessions made to customers.

1. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Planning

5. X-FERTILIZATION INTERNATIONAL LAB DAY 2 HOW DO WE DO IT?... AND WHY DOES IT WORK? (THE 5 MAGIC VERBS) Performing

6. X-FERTILIZATION INTERNATIONAL LAB DAY 2 WHAT COULD WE DO BETTER?

7. X-FERTILIZATION INTERNATIONAL LAB DAY 2 AFTER WHAT WE HAVE LEARNED… WHAT COULD WE DO BETTER ? TARGET ACTIONS RESOURCES & REPONSIBLES TIMINGS KPIS Account profitability Contact financials Sales Director 6 months Data base account info Add meeting reports to account plan in data base (adding to account profile). Sales Director Account Managers 6 months