The document discusses Star company's sales and account management model in Italy. Star has a turnover of 250 million euros and competes in an overall market of 2.5 billion euros. It has a complex business with many categories and stock-keeping units. Star's main competitors are large multinational companies like Unilever and Nestle as well as local brands. The Italian retail market is fragmented with many buying groups and retailers. Star's key customers account for 75% of its turnover. It manages these customers through a matrix structure with both national account managers and regional teams.